Digital Marketing 4 SME's – Details, episodes & analysis

Are you an activated lifelong learner, or just a lifelong learner?

In this insightful clip, we dive into the mindset that separates the top ten per cent of the world from the rest.

.

In this episode I sit down with award-winning TEDx speaker and business coach Katrena Friel to unpack how a devastating $30,000 scam became the best thing that ever happened to her — and how it launched a 25-year career helping SME owners become recognised experts in their field.

Katrena shares her "Becoming the Expert" program, a 12-month done-for-you journey that takes experienced professionals and turns their knowledge into a published book, a signature talk, and a high-value signature program — all in 90 days of build time.

In this episode you'll learn:

Why building a business is the greatest personal development program you'll ever do

How to identify your unique "field of excellence" and package it correctly

Why writing a book is the #1 confidence and positioning tool for new coaches and consultants

The truth about online courses (and why high-touch 1-on-1 programs convert better)

How Katrena has helped 100% of her clients hit #1 bestseller on Amazon

Whether you're a consultant, coach, or service-based business owner with 1–10 staff, this episode is packed with practical insight on how to stand out, charge your worth, and build a business that reflects who you truly are.

🌐 Find Katrena at: https://becomingtheexpert.com.au

🌐 Find Mike at https://mikesonlineacademy.com

In this episode, Ginette dives into the challenges of entrepreneurship, the art of designing impactful online courses, and strategies for pricing and audience engagement.

Ginette introduces her initiative, 'Get That Course Online,' and explores how AI is shaping the future of digital education.

Perfect for aspiring course creators looking to make a meaningful impact!

Contact Ginette here: gt@getthatcourseonline.com

https://www.linkedin.com/in/ginettetessier1/

Want to learn about Google Ads and Meta Ads for free?

Join my Skool community: https://mikesonlineacademy.com/skool

Join me for an inspiring conversation with Bridget Long, a global business owner and motivational speaker, as she shares her journey from starting a business in Paris to becoming a renowned TEDx speaker.

Discover the challenges she faced, the lessons learned from her entrepreneurial father, and the principles that have guided her success. Learn about the importance of clarity, mindset, and leveraging technology in building a sustainable business. Whether you're an aspiring entrepreneur or seeking motivation to overcome setbacks, this interview is packed with valuable insights and practical advice.Connect with Bridget here: https://linktr.ee/bridgetjanelongMore about Let's Talk Digital Marketing and Mike's Online Academyhttps://mikesonlineacademy.com

Join us on "Let's Talk Digital Marketing" as we welcome Lenny Woods from Marketing Outsource.

With over 29,000 hours of marketing experience spanning 17 years, Lenny shares his journey from graphic design to marketing management.

Discover how the landscape of marketing has evolved, the impact of GDPR and DMARC on email marketing, and the resurgence of direct mail.

Learn about Lenny's transition from employee to entrepreneur during COVID-19 and his secrets to effective networking and building valuable business relationships.

If you're a small business owner or a marketing enthusiast, this episode is packed with actionable tips and invaluable insights.Connect with Lenny here: https://www.linkedin.com/in/lennywood/Visit Lenny's website: https://marketingoutsource.co.uk/More about Let's Talk Digital Marketing and Mike's Online Academyhttps://mikesonlineacademy.com/

Join me in this insightful episode of "Let's Talk Digital Marketing" as we sit down with Jason Fisico, the dynamic CEO of Fizzi Media a trailblazer in digital marketing and revenue generation. Joining me from sunny Las Vegas, Jason shares his journey from a freelancer to leading a top-tier marketing agency that consistently delivers millions in client revenue.Discover the crucial roles of copywriting, tailored landing pages, and strategic ad placements in transforming your digital marketing campaigns. Jason also debunks common myths about online marketing and reveals why focusing on high-quality copy is the key to substantial ROI. Whether you're looking to refine your marketing approach or explore the effectiveness of AI in advertising, this episode is packed with valuable insights and practical tips for business owners and marketers alikeConnect with Jason here: https://www.linkedin.com/in/jasonnoelfisico/Visit Jason's website:

https://www.fizzimedia.com/More about Let's Talk Digital Marketing and Mike's Online Academyhttps://mikesonlineacademy.com

Join us on journey with Cara Bedford, CEO and Founder of Infinite Marketing, as she shares her path from starting in psychology and video production to establishing a groundbreaking marketing talent pool service.

In this exclusive interview on the Let's Talk Digital Marketing podcast, Cara unveils her unique experiences, including her association with NASA and her strategic vision for transforming the marketing landscape for businesses of all sizes.Discover Cara's insights on:The evolution of marketing roles and the necessity of specialisation in today's digital age.The concept behind Infinite Marketing and how it provides a versatile, project-based talent pool for companies, eliminating the need for traditional agency models.The importance of embracing a global talent network to break barriers and create infinite possibilities for businesses.Cara's perspective on AI in marketing, promising an exciting mix of AI and human creativity for unparalleled marketing solutions.Plus, an exclusive offer for our listeners looking to explore Infinite Marketing's services.Connect With Cara on Linkedin: https://www.linkedin.com/in/carabedford780/Visit the Infinite Marketing Website: https://www.infinitemarketing.ca/More about Let's Talk Digital Marketing and Mike's Online Academyhttps://mikesonlineacademy.com

In this episode of the "Let's Talk Digital Marketing" podcast, we have the pleasure of welcoming Frank Marsh, from the Frank Marsh Center of Excellence.

Dive into Frank's extensive journey from his early days as a marine engineer to becoming a global sales expert.

Frank shares invaluable insights on the evolution of sales from door-to-door interactions to the digital age, emphasizing the significance of personal connection, adapting to change, and building trust in the online world.

Whether you're a seasoned professional or just starting out, Frank's experiences and strategies offer a treasure trove of knowledge to enhance your sales techniques and business growth.Connect with Frank here:

https://www.linkedin.com/in/frankmarshcoe/Book a 121 30 Minute Chat With Frank here:https://calendly.com/info-31012/30-minute-1-to1-chatDownload Your FREE 7 Step Plan To Maximise Your ROI From Online Advertising here:

https://mikesonlineacademy.com/online-ads-7-step-plan

Join us as we explore the revolutionary intersection of Artificial Intelligence and B2B marketing with none other than Nathan Schlaffer, a true visionary in the field.

Nathan shares his unique insights and predictions on how AI is transforming the landscape of B2B marketing, offering a glimpse into the future of innovative marketing strategies and technologies.

Connect with Nathan here: https://www.linkedin.com/in/nathanschlaffer/Download my Online Ads 7 Step Plan https://mikesonlineacademy.com/online-ads-7-step-plan

Whether you're just starting out or looking to enhance your current business to business marketing efforts, our conversation is packed with actionable advice on how to effectively reach and engage your business audience. Connect with Emir here: https://www.linkedin.com/in/emir-zecovic-074882166 Connect with Mike here - https://mikesonlineacademy.com/ Online Ads 7 Step Plan - https://mikesonlineacademy.com/online-ads-7-step-plan Book a free digital marketing consultation https://mikesonlineacademy.com/121 Get an extended free trial of Market Mate AI Voice https://www.marketmateai.com/marketmate-ai-voice-free-trial If you enter the promo code mikesonlineacademy when you sign up you get 4 weeks free trial instead of the usual 7 days.