EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer – Details, episodes & analysis

A recent survey launched by Aleyda Solis highlights key SEO threats, with Google's updates, self-preferencing, and AI Overviews at the top of the list. The study reveals that AI advancements are reshaping search engine dynamics, and SEO is more difficult than ever. 

Google declares that low-quality traffic will not impact search rankings. The company affirms that links and site traffic do not negatively influence a site's trustworthiness but that ranking factors prioritize valuable, relevant content over traffic metrics.

Google’s Senior Search Analyst, John Mueller, confirmed that core algorithm updates do impact AI Overviews, giving us a better understanding of how AI is being incorporated into Google’s search results. 

Be sure to hit that play button for our in-depth analysis of this week’s news and latest insights into the world of search here on the EDGE of the Web!

News from the EDGE:

[00:04:31] According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews

[00:15:53] Google Explains Why Site Traffic Doesn't Impact Rankings

[00:19:16] EDGE of the Web Title Sponsor: Site Strategics

[00:20:05] Google Confirms Core Updates Affect AI Overviews

Captain Obvious: 

[00:21:43] AI Empathy

AI Blitz:

[00:26:09] Reports: Perplexity ads to launch in Q4

[00:27:18] OpenAI warns California’s AI bill threatens US innovation

AI Tools:

[00:30:09] Evaluating 7 AI video generators while waiting for OpenAI’s Sora

[00:31:17] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:32:49] Google August Core Update Helpful Content Surge Charts

[00:34:52] Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge

[00:36:57] Google Overhauls Video SEO Docs With More Details

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Resources: 

• According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews
• Google Explains Why Site Traffic Doesn't Impact Rankings
• Google Confirms Core Updates Affect AI Overviews

• Reports: Perplexity ads to launch in Q4
• OpenAI warns California’s AI bill threatens US innovation
• Evaluating 7 AI video generators while waiting for OpenAI’s Sora
• Google August Core Update Helpful Content Surge Charts
• Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge
• Google Overhauls Video SEO Docs With More Details

Follow Us:

X: @ErinSparks

X: @MordyOberstein

X: @TheMann00

X: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

We have the CEO of Team Odeon, Ori Zilbershtein, back for his second interview this week. In this episode, we explore the growing threat of negative SEO and fraudulent DMCA case claims, which are growing at a staggering rate. Learn what’s causing the spike in SEO scams as we dive into the scammers' minds in an attempt to understand their motives. Finally, we look at the steps Google has taken to mitigate negative SEO. Join us on episode 708 as we address the increasing number of SEO scams you must look out for here on the EDGE of the Web!

[00:03:48] Reintroducing Ori Zilbershtein

[00:04:57] Fake DMCA Case Claims

[00:15:09] How AI Has Progressed the Scale of DMCA Scams

[00:16:50] EDGE of the Web Title Sponsor: Site Strategics 

[00:23:29] What Google is Doing to Combat Negative SEO 

[00:27:46] EDGE of The Web Sponsor: Wix

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/OriZilbershtein

LinkedIn: https://www.linkedin.com/in/orizilbershtein

Resources

Team Odeon

Ars Technica Article

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web!    

Key Segments:

[00:03:53] Reintroducing Garrett Sussman 

[00:04:57] What are AI Overviews on the SERP? 

[00:07:37] Understanding Consumer Intent

[00:11:01] Garrett’s Cognitive Bias Concepts 

[00:13:11] EDGE of the Web Title Sponsor: Site Strategics

[00:23:25] Serving Consumer Bias

[00:27:00] EDGE of The Web Sponsor: Wix 

[00:32:24] Can You See Bias Through Analytics?

[00:39:31] Final Thought From Garrett

Has AI Fallen Off?

Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can’t stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren’t at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we’ve got another great episode here for you on News From the EDGE!

News from the EDGE:

• [00:03:28] Google’s Core Web Vitals INP Issues Email Causing Concern
• [00:12:25] Google On Fixing Discovered Currently Not Indexed
• [00:16:40] EDGE of the Web Title Sponsor: Site Strategics
• [00:17:42] AI vs. Humans - The SEO Content Experiment

AI Blitz:

• [00:25:34] Google expands Bard to more countries, more languages and adds new features  
• [00:26:36] Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain 
• [00:29:17] Poll Shows We're Using Google Search Generative Experience Less Often 
• [00:32:20] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

AI Tools:

• [00:35:28] Time Hero
• [00:37:04] Supermeme

Barry Blast from Search Engine Roundtable:

• [00:39:53] Google Search Ranking Algorithm Update & Volatility Explodes This Weekend
• [00:41:21] Google Will Pass Along Feedback From Publishers Around Canonical vs Noindex For Syndication Partners

Thanks to our sponsors!

• Site Strategics https://edgeofthewebradio.com/site    
• Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

• Twitter: @ErinSparks
• Twitter: @MordyOberstein
• Twitter: @TheMann00
• Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episode, Glenn shares his insights on how to stay ahead of the curve in SEO. There’s so many insider tips wrapped up in this one folks. Google updates, SERP, blogging and more all on this exciting feature of The EDGE of The Web Podcast!

Key Segments:

[00:02:31] Introducing GSQI SEO Consultant, Glenn Gabe 

[00:07:54] What Sparked Glenn to Begin Educating the SEO Community?

[00:10:30] Choosing Impactful Topics When Writing Blog Posts 

[00:14:04] Is Volatility on Google Higher Than Ever?

[00:19:26] EDGE of the Web Title Sponsor: Site Strategics

[00:20:11] What Tools Does Glenn Use To Retrieve Data? 

[00:23:06] What Kind of ‘False Flags’ Arise in SEO?

[00:33:21] EDGE of The Web Sponsor: Wix 

[00:34:03] How Should You Focus on Tracking SERP Features?

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/glenngabe

https://www.facebook.com/gsquaredinteractive

https://www.linkedin.com/in/glenngabe/

https://mas.to/@glenngabe

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There’s some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE!

News from the EDGE:

[00:03:14] Google Details SEO Guidance for Content Syndication Partners

[00:12:55] Google Ads Launches New Tool to Help Marketers Connect With Gen Z

[00:16:00] Threads Reaches 100 Million Members in Record Time

[00:19:45] EDGE of the Web Title Sponsor: Site Strategics

[00:20:40] Google Analytics Violates GDPR, Says Swedish Watchdog

AI Blitz:

[00:21:53] Code Interpreter Comes to all ChatGPT Plus Users - ‘anyone can be a data analyst now’ 

[00:22:45] OpenAI Introduces a Team Dedicated to Stopping Rogue AI

[00:23:59] Google Calls for Public Discussion on AI use of Web Content

[00:27:53] EDGE of the Web Sponsor: Inlinks

AI Tools:

[00:29:10] Voice Jacket

[00:29:24] Memento AI

[00:30:58] Dectopus 

Barry Blast from Search Engine Roundtable:

[00:32:16] Google Ads to Remove Examples From Legal Requirement Policies

[00:33:29] Google Search Ranking Algorithm Update & Volatility Super Heated

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it’s crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast!

Key Segments:

[00:03:12] Introducing Director of Marketing at Web Certain, Gemma Houghton

[00:04:40] How do you enter the international SEO space with a client?

[00:07:03] The best way to structure international website URL

[00:10:00] What is hreflang and what does it signal to search engines?

[00:15:59] What practices should an organization consider when deploying international SEO?

[00:18:47] EDGE of the Web Title Sponsor: Site Strategics

[00:19:48] Differentiation of content based on culture when translating websites for international SEO? 

[00:29:38] EDGE of The Web Sponsor: Wix  

[00:30:17] Where does AI fit in international SEO? 

[00:34:14] Understanding the importance of E-E-A-T when translating a website

[00:36:47] Gemma Houghton’s pro tip in international SEO

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/GemHoughton 

https://www.linkedin.com/in/gemmahoughton/

The triad is back amidst Jacob’s return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. Plus, recent changes that make you wonder, is Twitter tumbling to a point of no return? More AI, More Google, and all things SEO on this feature of News from the EDGE!

News from the EDGE:

[00:03:18] Google removes Canada news links in response to Online News Act

[00:17:15] Twitter Didn’t Just Block Unregistered Users, It Blocked Google Search 

[00:21:52] EDGE of the Web Title Sponsor: Site Strategics

[00:22:45] Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover

[00:25:34] GA4 Readiness: 23% Have Fully Adopted, 50% Still Learning, 16% Yet To Begin

[00:27:23] EDGE of the Web Sponsor: Inlinks

AI Blitz:

[00:28:41] AI is going to be used to decipher ancient languages 

[00:28:51] AI is going to tackle climate change

AI Tools:

[00:29:40] Supertools

[00:29:54] Submagic 

Barry Blast from Search Engine Roundtable:

[00:31:10] Barry Blast 1: Google’s search generative experience shows local store inventory

[00:32:31] Barry Blast 2: Google Analytics UA 3 is still collecting data, but Google says not for long 

[00:33:17] Barry Blast 3: Google search showing 50% fewer Twitter URL’s after Twitter blocked unregistered users

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Jacob’s off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie this all up in a bow, we cover the fact that a study shows that developers who are TRAINING AI are actually cheating and using AI to train AI. Yeah - that’s happening. Nothing could go wrong there

Giving the news from the upcoming Skynet, for the end of June 2023.

News from the EDGE:

[00:05:29] There’s something new in Google Search Console

[00:09:55] EDGE of the Web Title Sponsor: Site Strategics

[00:10:26] There’s something gone from GA4

[00:13:46] And YouTube says - “No More Confusion” from Fan Accounts

[00:16:02] EDGE of the Web Sponsor: Inlinks

AI Blitz:

[00:17:05] Google's Gary Illyes: Don't Use AI & LLMs To Diagnose SEO Issues

[00:20:00] AI Topics From Google Search Central Live Tokyo

[00:22:46] Study shows developers training AI are using AI

AI Tools:

[00:25:22] 5 Useful ChatGPT Plugins 

[00:27:20] Automatically Generate FAQ content 

[00:29:08] Turn Your Data into Meaningful Narrative

Barry Blast from Search Engine Roundtable:

[00:30:37] Google Search Ranking Volatility Exploding Today - Where Is The Confirmed Algorithm Update?

[00:32:21] Google: Launching A New Domain Before Migrating Content To It Reduces Some Risk

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in’s and out’s of SEO on a global level on this week's episode of The EDGE of The Web Podcast!

Key Segments:

[00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton

[00:07:39] What is international SEO for an Organization?

[00:09:00] Multilingual SEO Opposed to International SEO

[00:11:55] What is the Concept of Internationalization?

[00:13:44] Globalization vs. Internationalization 

[00:16:01] EDGE of The Web Title Sponsor: Site Strategics

[00:16:48] Biggest Opportunities and Misconceptions in International SEO 

[00:21:31] What Does International SEO do for a Brand?

[00:23:12] EDGE of The Web Sponsor: Wix 

[00:24:05] How do you Forecast Potential Investment and Potential Return? 

[00:26:12] What’s the Hardest Form of International Marketing to Get Into?

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/GemHoughton 

https://www.linkedin.com/in/gemmahoughton/