Marketing Happy Hour ā Details, episodes & analysis
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Marketing Happy Hour
Marketing Happy Hour
Frequency: 1 episode/6d. Total Eps: 232
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Apple Podcasts
šØš¦ Canada - marketing
29/07/2025#13šŗšø USA - marketing
29/07/2025#49šØš¦ Canada - marketing
28/07/2025#52šŗšø USA - marketing
28/07/2025#51šØš¦ Canada - marketing
27/07/2025#20šŗšø USA - marketing
27/07/2025#42šØš¦ Canada - marketing
26/07/2025#67šŗšø USA - marketing
26/07/2025#59šØš¦ Canada - marketing
25/07/2025#30šŗšø USA - marketing
25/07/2025#63
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See allScore global : 43%
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How a Personal Brand Can Impact Your Career | Kelly Gordon of Creative People
jeudi 29 aoĆ»t 2024 ā¢ Duration 33:51
ā ā Alternate title: Why LinkedIn is the BEST!
This week, Cassie and Erica chat with Kelly Gordon, Marketing Recruitment Manager at Creative People. In this episode, Kelly chats through her experience growing a personal brand on LinkedIn, and how you can do the same! She also walks through the best tactics to optimize your profile and determine the topics you'll post about, and then gives her best advice for candidates in today's job market.
Here's a peek at what we cover in this episode:
[00:04:04] - Kelly walks us through her background in creative services and merchandising and her transition into working for Creative People. She also shares encouragement for those looking to make career pivots and explains how you can employ AI tools and LinkedIn to propel your journey.
[00:11:32] - Kelly explains how building a personal brand can grow and develop your career, and the key relationships that can be created in the process. She also shares how to optimize your LinkedIn profile and tips for posting on the platform.
[00:19:16] - Kelly dives into her thoughts on LinkedIn networking, and gives her best advice for those looking for new roles in the job market today.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Kelly's episode:
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People
Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions
Job Seeking Tips Straight From HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Ā Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.Ā ā
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Connect with Kelly: ā LinkedIn | Instagram
Follow along with Creative People: LinkedIn | Instagram | creativepeopleinc.com
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This podcast is an MHH Media production. ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Learn more about MHH Media!ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
Driving Meaningful Brand Engagement on Social Media | Katherine Kauma, Social Strategist
Season 8 Ā· Episode 33
jeudi 22 aoĆ»t 2024 ā¢ Duration 31:38
ā This week, Erica's chatting with Katherine Kauma, Social StrategistĀ behind iconic brands likeĀ ÅURA, Wheaties, Caribou Coffee, and more.Ā In this episode, Katherine shares the importance of educational content on social media, uncovers strategies that drive meaningful community engagement online, gives us a behind the scenes look at some of the innovative campaigns she's been a part of, and reveals her predictions for the future of social media.
Here's a peek at what we cover in this episode:
[00:04:57] - Katherine briefly walks through her background in paid social and advertising, switching to an agency (to work with brands like Wheaties, Caribou Coffee, and more), and landing in her current role with ÅURA. She then shares the key elements to a great social media strategy - especially in the wellness space - and explains the role educational social content plays in providing value to the consumer. (Resources mentioned: ā Emplifiā | ā Sprinklrā | ā Sprout Socialā | ā Dash Hudsonā )
[00:13:55] - Katherine shares the value of Facebook Groups and other online forums that offer a community experience and sense of loyalty to consumers, and explains how brands can find the right organic social media content mix that nurtures current customers first.
[00:20:53] - Katherine walks us through some of the innovative campaigns she's led, like launching Caribou Coffee's TikTok and growing the account over 200% in 6 months. Lastly, she shares her predictions for the future of social media, and (of course) some excellent career advice.
(Book recommendations mentioned: ā The Brand Gapā | ā Unreasonable Hospitalityā )
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Katherine's episode:
ā Finding Social Media Success as a Small Team | Alyssa Marie Marchino of Sweet Loren'sā
____
Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Ā Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.Ā ā
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Connect with Katherine: ā ā ā LinkedInā ā ā | ā ā ā Instagramā ā ā
Follow along with ÅURA: ā ā ā Instagramā ā ā | ā ā ā TikTokā ā ā | ā Facebookā
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This podcast is an MHH Media production. ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Learn more about MHH Media!ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
6 Key Career Insights from Our NYC Event (+ Celebrating 3 Years of MHH) | Cassie + Erica
Season 8 Ā· Episode 27
jeudi 11 juillet 2024 ā¢ Duration 33:58
This week, Cassie and Erica briefly recap our recent NYC networking event in partnership with Creative People and share the 6 standout career insights shared by our incredible panelists: Les Alfred of Balanced Black Girl, Jack Appleby of Future Social, Michael Kaye of OkCupid and ARCHER, and Kelly Gordon of Creative People. We also celebrate 3 YEARS of the Marketing Happy Hour podcast with a fun game of "this or that."
Thank you again to our NYC event sponsors: Creative People, 99designs by Vista, ILIA Beauty, The New Bar, Lemon Perfect, and MyMuse.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed this episode:
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People
How to Find a Mentor | Matthew Miller of Orlando Informer
____
Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Ā Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.Ā ā
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This podcast is an MHH Media production. ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Learn more about MHH Media!ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
BONUS! Ask MHH: Meet our Summer Intern, Lily Wittman!
mardi 20 juin 2023 ā¢ Duration 19:19
Welcome back to our "Ask MHH" bonus series! This week, we're switching it up a bit - we invited our summer intern, Lily Wittman, to the show to ask us any questions she has about our experience in the marketing industry.
Tune in to hear our top tips for young professionals looking to acquire a marketing role, what we wish we would have done or known earlier on in our careers, our biggest career challenges thus far, and our favorite memories made during our almost 2 years of Marketing Happy Hour!
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Say hi! DM us on Instagram - we can't wait to hear from you! Ā Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
ā ā Get the latest from MHH, straight to your inbox:Ā Join our email list!ā ā
Connect with our MHH Summer Intern, Lily: ā LinkedInā | ā Instagramā
Connect with Co-Host Erica:Ā ā LinkedInā Ā |Ā ā Instagramā
Connect with Co-Host Cassie:Ā ā LinkedInā Ā |Ā ā Instagram
Follow MHH on Social:Ā ā ā Instagramā ā Ā |Ā ā ā LinkedInā ā Ā |Ā ā ā Twitterā ā Ā |Ā ā ā TikTokā ā
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly:Ā ā ā https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
ā Looking to make a career change? Download the FREE Dream Career Game Plan!ā ā ā
Unique Growth Marketing Tactics | Kelly McGlone of Avaline Wine
Season 7 Ā· Episode 24
jeudi 15 juin 2023 ā¢ Duration 42:24
This week, Erica and Cassie sit down with Kelly McGlone, Growth Marketing Associate at Avaline Wine, to chat through their customer acquisition and retention strategies in email and paid media. Kelly also shares her experience as a newer young professional, and offers advice for those entering the job market today.
Here's a peek at what we cover in this episode:
[00:04:06] -Ā Kelly details her undergrad experience with internships including a stint at QVC and Free People, starting a small business and learning how to operate and grow a company from scratch, and how the power of networking led her to her current role at Avaline Wine.
[00:11:36] - Kelly shares what her day to day looks like as Growth Marketing Associate, managing Avaline's customer acquisition strategies and retention programs, email marketing, and dabbling in events. She also gives us a peek into some of the current strategies Avaline uses to grow the brand (ie. bundles, curated sets, + subscription models).
[00:19:32] - Kelly explains how Avaline has leveraged email, including how they build their lists and bring in new subscribers, lean in to big traffic moments, deploy different flows for different parts of the customer journey, tap into Shopify and other data for replenishment flows, and overall use email to simplify the purchase process.
[00:28:20] - Kelly shares Avaline's current paid media strategies and how they're navigating the paid ad restrictions on alcohol brands. She also gives us a bit of insight around where to start in paid media if your brand is new to the ad space.
[00:36:10] - Kelly shares her advice around speaking up in your role and offering your ideas without fear.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Kelly's episode:
Email Marketing 101: How to Increase CTR | Rondene Grinam of Microsoft
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
Performance Marketing 101 | Alex Lewis of Later
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
ā ā NEW: Download the Dream Career Game Plan!ā ā
ā ā NEW: Check out our website!ā ā
ā ā NEW: Join our email list!ā ā
Connect with Kelly onĀ LinkedIn
Check out Avaline and try their NEW Sauvignon Blanc: drinkavaline.com
Follow along with Avaline: Instagram | TikTok | Pinterest | Spotify
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BONUS! Open for Hire: Emilia Halasz (prev. Walt Disney World)
mardi 13 juin 2023 ā¢ Duration 28:01
Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Emilia Halasz, previously the Admin Assistant for Disney Parks Content Creation & Digital Integration. Listen in!
Emilia's Creative "Open to Work" Graphic
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Ā Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Paid Search + Paid Social 101: Test and Learn | Andrew Harder of Cisco
Season 7 Ā· Episode 23
jeudi 8 juin 2023 ā¢ Duration 48:36
This week, Cassie and Erica chat with Andrew Harder, Senior Paid Media Manager at Cisco (Webex Suite), a SaaS marketer passionate about paid media programs that drive bottom line results.
This episode is sponsored by Magic Mind: visit ā MagicMind.co/MHHā to get up to 50% off your first subscription in the next 10 days with our code MHH20
Here's a peek at what we cover in this episode:
[00:03:17] -Ā Andrew shares his background and experience in B2B (business to business) and SaaS (Software-as-a-Service) marketing, learning how to navigate ad platforms and manage large budgets, and details his experience going through company acquisitions (most recently Cisco's acquisition of Webex).
[00:07:07] - Andrew explains how to get started with paid media and scale your ad programs, how to master Google search ads and ensure efficient search spend, and how to formulate your indicators of success based on your business needs.
[00:19:33] - Andrew dives into his thoughts on paid social to build long term demand and unique ways to increase ad value, including his top 3 tips for getting started in paid media for beginners: optimizing for in feed consumption, segmenting your audiences, and making your content as organic to each platform as possible.
[00:31:01] - Andrew unveils his best LinkedIn ad tips and his thoughts on demand creation vs demand capture. He also shares the importance of pairing a solid organic strategy with a well thought out paid strategy, and why personal touches in both can be the key to success.
[00:39:20] - Andrew shares his thoughts on boosted posts vs ads and predictions for the future of paid media/ads/search including the impact of AI.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Andrew's episode:
Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr
Performance Marketing 101 | Alex Lewis of Later
Your Guide to B2B Marketing | Melissa Meredith of Content Creative
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Try Magic Mind: visit MagicMind.co/MHH to get up to 50% off your first subscription in the next 10 days with our code MHH20
ā NEW: Download the Dream Career Game Plan!ā
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Connect with Andrew onĀ LinkedIn
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BONUS! Q+A Panel: Social Media Marketing
mardi 6 juin 2023 ā¢ Duration 20:54
Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up:Ā Social Media Marketing!
Meet our Social Media Marketing Q+A Panel guests:
Sarah Archer + Hannah Best are the co-founders of Firecracker Marketing, an award winning social media and marketing agency that was designed to be a modern iteration of the traditional agency model. Along with their team of 15 social media and digital experts, they offer social media, influencer marketing, digital advertising, copywriting, and marketing strategy services to hospitality clients across the country.
Arielle Berlinsky is the Social Media Marketing Coordinator at Delta Vacations, where she supports the execution of social media marketing strategy across established and emerging platforms to boost brand awareness, customer satisfaction and achieve revenue goals.
Listen in for a behind the scenes peek into Sarah, Hannah, and Arielle's latest successful campaigns, how they measure ROI, their advice on improving community engagement, and standing out above all of the noise on social!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Ā Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Download the Dream Career Game Plan!
Connect with Co-Host Erica:Ā LinkedInĀ |Ā Instagram
Connect with Co-Host Cassie:Ā LinkedInĀ |Ā Instagram
Follow MHH:Ā LinkedInĀ |Ā InstagramĀ |Ā Twitter
Subscribe to our LinkedIn newsletter,Ā Marketing Happy Hour Weekly
Top Social Media Tips by Platform | Bri Reynolds of Lyft
Season 7 Ā· Episode 22
jeudi 1 juin 2023 ā¢ Duration 49:00
This week, Erica and Cassie chat with Bri Reynolds, Social Media Manager at rideshare app Lyft, to discuss updated tips for each social media platform, how to join in on trends in an appropriate manner and maximize your brand's results, and predictions for the future of social media.
Here's a peek at what we cover in this episode:
[00:03:49] -Ā Bri shares her career journey as a post-grad, tips for landing a job with an aspirational brand like Lyft, insight for anyone hiring an intern to ensure a meaningful experience, and a peek into her day to day as Social Media Manager at Lyft.
[00:13:25] - Bri shares her experience launching Adobe's TikTok during her first year on their team and working with creators to craft the voice of the platform, and shares her best TikTok tips for brands today.
[00:22:01] - Bri offers advice around how to appropriately join in on trending conversation as a brand and how to maximize your brand's results on each platform while engaging in trends.
[00:31:34] - Bri fires off her top tip for each platform: Instagram, TikTok, LinkedIn, Facebook, Twitter, BeReal + Lemon8
[00:36:14] - Hear why Bri says 2023 is the year of partnering with niche, unique creators. Bri also runs through her list of predictions for the future of social, including her thoughts on Facebook Marketplace, hashtags, Instagram stories, creators on Twitter, TikTok lives, and the role of community management in a successful social strategy.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Bri's episode:
Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
ā NEW: Download the Dream Career Game Plan!ā
ā NEW: Check out our website!ā
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Connect with Bri on Linkedin
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Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly:Ā ā https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz
Season 7 Ā· Episode 21
jeudi 25 mai 2023 ā¢ Duration 46:47
This week, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning.
Here's a peek at what we cover in this episode:
[00:03:17] -Ā Deven shares her background in marketing for startups, starting and eventually closing her own agency, and what her day to day now looks like as Senior Brand Strategist. She also lets us in on what their marketing team looks like and how she's able to balance the many different functions of her role.
[00:13:08] - Deven explains the brand's strategy behind launching new products and building buzz around newness while also lifting up their existing products, how they're shifting the positioning of the brand, a unique perspective on their presence at Coachella, and offers advice on how to determine what opportunities are a real fit for your brand.
[00:20:13] - Deven shares key differences she's noticed working with a celebrity owned brand and how the reputation of the celebrity is an integral component to the success of the brand as a whole.
[00:23:26] - Deven gives us her top 3 brand strategy tips for startup marketing teams.
[00:37:43] - Deven shares the vision moving forward for Betty Buzz and how they're reimagining the brand. She also touches on an important piece of career advice for any young professional.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Deven's episode:
Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay
Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
ā NEW: Download the Dream Career Game Plan!ā
ā NEW: Check out our website!ā
ā NEW: Join our email list!ā
Learn more and shop Betty Buzz: LinkedIn | Twitter | Instagram | TikTok | bettybuzz.com
Connect with Deven: LinkedIn | Instagram | TikTok | Twitter
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