Public Relations Review Podcast – Details, episodes & analysis

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Discover the art of building powerful brands with Amy Jackson, founder and CEO of Tale Splash, on the Public Relations Review Podcast with host Peter Woolfolk. Amy reveals the captivating story behind her company's name and demonstrates how strategic PR efforts can lead to astonishing results. Through the tale of positioning a client in the electric vehicle charging industry, we uncover the impact of establishing media relationships and tapping into national discussions, featuring a success story that landed major coverage on CNBC and other major media

Venture into emerging technologies as we discuss the intricate world of AI and its intersection with public relations. From recreating Andy Warhol's voice for a Netflix documentary to tackling the pressing issue of Deep Fake detection, Amy shares insights on how her client, Resemble AI, is making waves by promoting responsible AI use. Learn how collaboration with journalists and legislators has led to significant initiatives like the No Fakes Act. Additionally, we'll explore Tale Splash’s innovative work in sustainable fashion and healthcare, emphasizing its commitment to fostering groundbreaking conversations on a national level. Don't miss this episode, which is packed with actionable strategies and inspiring stories!

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I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Can AI deepfakes really cause global economic damage exceeding $1 trillion? Join host Peter Woolfolk on the Public Relations Review Podcast as he and guest  Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. tackle this critical question with Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. Rebecca uncovers the alarming rise of AI-generated misinformation, shedding light on how bad actors are exploiting the accessibility of AI technology to spread falsehoods with devastating impacts. We also explore the double-edged sword of AI applications through examples like Ukraine's AI avatar Victoria Shi, which demonstrates both the positive potential and inherent risks of AI-driven communication.

In this episode, we arm you with practical steps to detect and combat digital deception. Rebecca dives into tools such as Google Lens, Hive Moderation, and TinEye, empowering communicators to identify image and video alterations effectively. You'll also learn about the SIFT method—Stop, Investigate the source, Find better coverage, and Trace claims to their original context—which journalists use to verify information. We emphasize the broader role of educating the public on AI's ethical use, equipping you with the knowledge to respond to misinformation and deepfakes adeptly.

Finally, we underscore the necessity of education in recognizing and addressing digital deception. Rebecca shares frameworks like the ABC method—Actors, Behavior, and Content—to help identify threats, illustrated by real-world incidents like the Royal Family's altered photograph. We stress the importance of building robust resources for reporting and removing harmful content while staying informed about the evolving threats in AI technology. Don't miss Rebecca's expert insights on AI's transformative yet challenging role in public relations, and learn how to stay ahead in this rapidly evolving landscape.

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Unlock the secrets to turning data into action as host Peter Woolfolk welcomes Katie Paine, the esteemed 'Measurement Queen,' back to the Public Relations Review Podcast. This episode is a treasure trove of insights, where Katie and I cut through the digital data deluge, stressing the importance of aligning PR measurement strategies with business objectives. Expect to be enlightened on how to navigate the complex terrain of popular measurement platforms, grasp the subtleties of sentiment analysis across diverse audiences, and uncover the human touch essential for transforming raw data into meaningful strategies.

As our conversation unfolds, we delve into the gritty details of what metrics truly move the needle in the PR world. We discuss the power of Google Analytics as an 'acceptable proxy' for unraveling the digital trails that lead to tangible goal conversions and revenue. The discussion further pivots to the challenges of gaining senior leadership buy-in for these metrics and how they lend credibility to PR initiatives. From Boeing's reputation management woes to the transformative potential of AI in data management, including tools like ChatGPT4, this episode is a can't-miss for anyone looking to future-proof their communication efforts. Join us as we also take a moment to extend our heartfelt thanks to our contributors and listeners – you're the heartbeat of this podcast.

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On-line reviews.  Most of us read them.  Some even write a few.  How can a PR firm  or any organization earn great reviews. Also important, how can  organizations go about correcting a negative review.  Even those that are particularly bad.  Erik Bernstein, president of the renown Bernstein Crisis Management firm offers proven guidance and information on how to successfully manage both scenarios.  Benefit from the wisdom of experienced professionals when it comes to managing on-line reviews.  The good, the bad and the awful.

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Justin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change.  He explains how his department made the successful transition from traditional media outreach to digital platforms.  He talks enthusiastically about how he started with My Space years ago and now embraces Facebook, TicTok, Twitter, etc to present the university's multiple messages to its range of audiences.  He further articulates the many benefits gained from using digital platforms.  Listen now and benefit from Justin's experience.

If you enjoy the program leave a review.  Our podcast website is:  publicrelationsreviewpodcast.com

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Your organization--or you--experience a crisis on social media.  What do you do to salvage your reputation?  What corrective action do you take?  How can you monitor mentions of your organization on-line?  How could this have been prevented?   Erik Bernstein, President of Bernstein Crisis Management, an international crisis prevention team answers these and other questions to help you "save your bacon."  Are computer savvy millennials the right people to oversee social media crisis?  Listen to how this nationally recognized firm helps others recover from assaults on reputations!!! 

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Lonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazon 2017 best-seller and a 2018 Axiom Business Book Silver Award winner.  Listen as Lonny presents the SIX most important actions to implement to become successful with your marketing campaigns.

You will be surprised how these basic steps will elevate your marketing productions.

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Digital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users just what they are looking for. Search engines search for the same words the users input to locate the information. Knowing your audience will help you include those important words.

You will not be disappointed with this interview.  Sit back. Take ample notes.  Enjoy your success!!

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Like other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a coloring book. With this book kids could color the images while the parents read to them a story about how they were being protected by the St. Jude staff.
So successful was the coloring book locally that it received coverage in USA TODAY.  That exposure was picked up by foreign news organizations. To ride this wave of exposure Marvin Stockwell, the St.Jude Director of Media Relations converted the book to a digital format AND had it translated into numerous foreign languages.  Families around the world downloaded the book and benefited from the generosity.  Listen to Marvin articulate this and more on his team's successful efforts.

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With minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes.  Representatives from the experienced Cultural Shift Team offer important tips and guidance on how to successfully engage minority and foreign born populations. Getting to know your audience is the most important first step.  Listen to how this firm successfully engaged minority groups from Chinese to Haitians to Vietnamese and others.

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