The Google Ads Podcast – Details, episodes & analysis

Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis.

In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:

- Getting better insights with relevant performance metrics

- Tracking and analyzing critical Meta Ads metrics

- How Facebook charges for ad delivery

- How to manage and monitor comments and engagement on ads

- Audience targeting best practices

- Bidding strategies and ad budget concerns

If you haven’t seen the first and second parts of the Meta Ads Campaign Structure series, you can watch them here:

 • 🚀 Meta Ads Campaign Structure | Part 1  

 • 🚀 Meta Ads Campaign Structure Part 2:...  

0:00 Intro

0:35 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization

5:24 Viewing ad comments and reactions

9:05 Facebook charging methods

13:47 Campaign bid strategy tips

17:00 Audience targeting best practices

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter:

Learn about how to set up your Meta Ads creatives, along with various strategies and optimization techniques with Jonathan Paquin, one of our Meta Ads Account Managers.

In the second part of the Meta Ads Campaign Structure series, Jonathan talks about:

- Creative formats and the most effective type to engage users

- Advantage+ Shopping campaign

- Actionable tips when creating headlines and ad copy

- Tailoring your creatives for different ad placements

- Managing your ads to boost engagement and performance

If you haven’t seen part 1 of the Meta Ads Campaign Structure series, you can watch it here:   

 • 🚀 Meta Ads Campaign Structure | Part 1  

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

0:00 Intro

0:16 Meta Ads Campaign Structure Part 2: Creatives and Optimization

2:14 Advantage+ shopping campaign

7:11 Headline and ad copy recommendations

10:41 Info labels and the importance of managing ad engagement

13:45 Tip for maintaining engagement using Post IDs

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group:

Flowboost Labelizer allows you to have different labels based on the performance of your products. Instead of manually moving your product, you can assign custom labels and automatically move products across all your campaigns.

Watch this video to learn how to automate product segmentation, improve ROAS, and gain more control over your campaigns. Our Senior Google Ads Strategist Colby Doyle dives deep into the ins and outs of Flowboost Labelizer.

- How Flowboost Labelizer works and how to set it up for your campaigns

- Discover strategies for using performance indexes to optimize your Shopping campaigns

- Master the art of using custom labels for seasonal collections and more

- Hear our experts discuss their experiences and best practices for using Flowboost Labelizer

0:00 - Introduction

3:00 - Setting up the script

6:30 - How to use performance indexes

11:00 - Using additional custom labels for further product segmentation

17:00 - Best practices for using Flowboost Labelizer

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today:

Google Ads Performance Max has hit a brick wall when it comes to getting results. Is Meta Advantage+ following in its footsteps or are they different enough that you’ll get better success?

Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 compare Meta Advantage+ to Google Ads Performance Max and predict its future.

Our experts discuss ways to make the most out of your budget when using Meta Advantage+ along with some best practices. They also discuss managing shifting traffic quality and availability so you can be sure that your ads get seen by the right people in the right places with personalized targeting options.

Listen to this insightful episode now and gain valuable information on making smart advertising decisions with Meta Advantage+.

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530:   

 • 5 Takeaways from the Meta Agency Perf...  

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -  

 / perpetual_traffic  

TikTok -  

 / perpetual_traffic  

LinkedIn -

Kasim shares the ChatGPT prompt that can help take your writing and communication skills from good to great. This simple yet powerful prompt is often overlooked by many, but Kasim swears by its effectiveness.

Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 emphasize the importance of effective communication. And how this simple yet effective ChatGPT prompt can bring clarity and focus to any style of written or verbal communication, making it easier for your audience to understand the message you are presenting.

Related videos:

🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know:   

 • 🚀 ChatGPT and the Future of Digital M...  

🤖 AI vs. Humans: Will AI Replace Us?   

 • 🤖 AI vs. Humans: Will AI Replace Us?  

🏆 Google Wins The AI War, Here's How…   

 • 🏆 Google Wins The AI War, Here's How…  

💣 Bing With ChatGPT Is Changing the Way We Search:   

 • 💣 Bing With ChatGPT Is Changing the W...  

🤖 Using Bard AI to Improve Your Ads + Update on PMax Feed Only & Standard Shopping Campaign Strategy: https://www.youtube.com/live/nFFjvJaX...

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530:   

 • 5 Takeaways from the Meta Agency Perf...  

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -  

Learn more about the most disruptive marketing software Kasim has ever seen and how you can scale your agency with it!

Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's unique business model, its vision for the future, and how it extends far beyond its innovative approach to empower businesses to thrive and grow.

If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to succeed with your agency. Listen to this episode now.

0:00 Grow Your Agency With HighLevel: The Most Disruptive Marketing Software

4:01 Managing the risk of customers scaling beyond their worth

6:07 How HighLevel prioritizes solutions

9:07 Robin's vision for HighLevel

11:47 Will HighLevel be irrelevant soon?

18:24 It's unreal how HighLevel is authentic and client-centric

19:07 Get a free trial and start growing your agency with HighLevel

Robin Alex on LinkedIn:  

 / robinalex  

Check out GoHighLevel.com:

https://www.gohighlevel.com/main-page...

*The link above is an affiliate link

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:   

Choosing the right digital marketing agency to help you grow your business is one of the biggest decisions you will make as a business owner. If there was only a list of ineffective marketing agencies, everyone's lives would be easier. But since there isn't, Kasim, Ralph, and “Serbian Firecracker," Ivan Janq, share the biggest red flags you should watch out for when hiring a marketing agency.

From not being able to adapt to significant updates to fooling you with perfect campaign data and analytics, learn more about what you should keep an eye on so you can steer clear of ineffective marketing agencies that say they'll help you succeed.

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now:   

 • The 5 Biggest Mistakes You’re Making ...  

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -  

 / perpetual_traffic  

TikTok -  

 / perpetual_traffic  

LinkedIn -  

Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, as she unveils a surprisingly straightforward yet highly effective Instagram growth strategy that she calls "potty time." The nickname "potty time" adds a touch of humor to the approach, suggesting that it's so quick and simple that you can conveniently execute it during short breaks.

Lauren explains the strategy, emphasizing the significance of engaging with your competitors' Instagram profiles to attract users interested in similar content. By following, engaging, and building connections with these users, you can substantially expand your Instagram presence and grow your business.

Listen to this episode now to learn an innovative approach that allows you to connect with your ideal audience and enhance your business without the need for costly paid ads, all within the time it takes to attend to your "potty time."

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

How to Get Thousands of New Authentic Instagram Followers in 30 Days | Perpetual Traffic EP 528:   

 • How to Get Thousands of New Authentic...  

Lauren’s LinkedIn profile:  

 / laurenpetrullo  

Mongoose Media: https://mongoosemedia.us/

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -  

Ralph Burns and Scott Desgrosseilliers, CEO of Wicked Reports, talk about the impact of iOS 17 on Google Ads and Meta Ads, focusing on privacy-related changes.

iOS 17 introduces enhanced privacy settings that allow users to browse with more privacy. However, this can strip away the Click IDs in specific applications like Messenger and Mail, making it challenging for marketers to track and target iOS users effectively.

Listen to this episode and discover how these changes may result in less relevant and more annoying advertising, affecting the overall advertising world.

More about Scott and Wicked Reports:

Scott Desgrosseilliers:  

 / scottd71  

Wicked Reports: https://www.wickedreports.com/

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers | Perpetual Traffic EP 529:   

 • How to Hack the iOS 17 Tracking Param...  

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -  

 / perpetual_traffic  

TikTok -

Kasim sits down with Jason Fladlien, the "Quarter-billion Dollar Webinar Guy," as he reveals the secrets behind their incredible success.

In this episode, learn the importance of using solid metaphors in business and how small tweaks in your metaphors can be a game-changer in sales. Furthermore, discover Jason's commitment to excellence in creating webinars. He dedicates extensive time to research, ensuring that every minute of the presentation is well-crafted and valuable. This approach reflects the principle that 10x growth is easier when you do less by removing constraints and just focusing on your unique abilities.

Discover the secrets to Jason's impressive webinar success, from crafting powerful metaphors to the value of reputation in business. This episode provides valuable insights for those looking to achieve remarkable results in the world of webinars and marketing.

More about Jason Fladlien: https://jasonfladlien.com/\

10X Is Easier Than 2X by Dan Sullivan with Dr. Benjamin Hardy: https://10xeasierbook.com/

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

Jason Fladlien: The Most Quoted Person in Alex Hormozi's Book | Perpetual Traffic 518:   

 • Jason Fladlien: The Most Quoted Perso...  

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -  

 / perpetual_traffic  

TikTok -