The Recipe For SEO Success Show – Details, episodes & analysis

Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so.

This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time.

We will be back later in the year with more great episodes.

Thanks for listening. I wish you all well. Thank you.

Freebies:

1. Free online training: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. SEO SOS Challenge

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How to make your ecommerce store stand out with SEO

Do you struggle to get your products to rank high on the search engine results pages? 

Last year we went through how you can improve user experience on site with Louis Smith.

And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all. 

Tune in to learn: 

• How ecommerce SEO differs from service-based business SEO

• What features ecommerce owners can access in the SERPS

• Why you should get set up on Google Merchant Center.

• The biggest mistakes ecommerce sites are making

• What the best structure for product pages is

• Patrick’s top tips on how to make more engaging product descriptions

• How to use internal linking to cross-sell your products

• Why having a personalised brand can help you stand out

• What role schema plays in ecommerce sites

Useful resources: 

• Google Merchant Center

• Google Keyword Planner

• SEMrush

• Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. Free challenge: SEO SOS

3. The Ultimate SEO Checklist

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Embracing techy SEO to get found online

Getting SEO advice is one thing, but how much of it is really doable for the average business human? 

In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.

Today I’ll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge.

We’ll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way.

Useful resources:

SEO META in 1 CLICK

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me.

My tips, my advice.

These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.

Today we’re going to be talking about how much should SEO cost?

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Now here’s me thinking that being online means I’m pretty green.

My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity.

And I never use my printer, not because I’m green but because I can’t hook it up to my computer properly.

But today’s guest is going to explain how even hosting your website has environmental consequences and some simple steps to minimising your environmental footprint.

Tune in to learn: 

• What it means to be green online
• How your digital footprint is connected to your carbon footprint
• How climate change is being affected by websites, apps and email
• Common practices online that are more harmful than helpful to the environment
• What steps you can take to reduce your carbon footprint
• Why hosting is a big issue when it comes to being green
• How True Green® can help reduce energy output
• What to focus on when choosing a hosting platform

Useful resources: 

• True Green®
  
• Facebook live event - being green online with Ray Pastoors
• TinyPNG
• SmallPDF

Head to episode notes 

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

So today is a tip episode, no guest to interview, just little old me. 

My tips, my advice.

These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. 

Today I’m answering questions about ecommerce SEO.

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Setting up a website is not a one-off process. 

In many ways, it’s like having a plant. 

Building your website and optimising it to be found is like setting up the nutrient-rich soil. 

Hitting publish for the first time is like planting a seed. 

Now you just sit back and see what happens right?

No, much like that little seed, if you ignore it, it will wither away, much like your website traffic. 

You have to monitor it, remove any bugs, and give it plenty of water and sunshine. I’ll leave the plant metaphor there.

So how do we keep it healthy and thriving? The answer? Well, one answer is Google Search Console. I often describe it as Google Analytics ugly cousin, but in fact, it’s a rich source of website nutrients, helping you diagnose, and understand your website, and if necessary bring it back to life.

Today we’ll look at the benefits of using Google’s Search Console as a tool in your SEO garden shed to keep traffic high and problems low.

Tune in to learn:

• What Google Search Console is

• Two metrics to focus on when you’re getting started

• What Sodiq thinks of Search Console Insights

• Where to start looking when your traffic is way down

• More advanced ways to use Google Search Console

• Sodiq’s tips for getting acquainted with Google Search Console

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Need a speedy SEO Fix? 

These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they’re 100% jargon and gobbledegook free. 

Today I’ll be giving you some top tips on Local SEO.

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Showing Google you've got the goods

Hey you, ecommerce store owner.
I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz.
But is it?
So many ecommerce sites fall down on the basics of user experience.

Terrible navigation - check
Confusing home page - check
Bland category pages - check
Cut and paste product descriptions - check

And don’t get me started on that checkout experience.
Well, today we’re honing in on carts, shopping and making the sale.
Telling you how to turn casual browsers into eager buyers.

Tune in to learn

• The three main differences between service-based business SEO and ecommerce SEO

• How small businesses should build out the primary nav structure

• Two ways to start driving more relevant traffic to your ecommerce site today

• How to avoid the duplicate content issue with collection and product pages

• How to do keyword research for collection pages and product pages

• How to improve time on site and key information you should add to encourage customers through to the sale

• How to stand out in the SERPS against the bigger brands

• Optimising your product pages - where to start

• Why generative AI isn’t going to doom ecommerce stores

• The importance of your brand story, and taking consumers on a journey with your brand

Useful resources

• Keywords Everywhere

• Ahrefs

• Semrush

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Okay, are you ready for a rant?
I know I share interviews and chats.
I’ve now started sharing tips and advice.

But today it’s rant time. This Toon is angry and I want to share why.

So today I’m getting stuck into shitty SEO agencies.
What they do.
Why they do it.
And how to see the red flags before you get screwed.

Ready? Let’s go.

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course