The Recipe For SEO Success Show – Details, episodes & analysis

Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so.

This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time.

We will be back later in the year with more great episodes.

Thanks for listening. I wish you all well. Thank you.

Freebies:

1. Free online training: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. SEO SOS Challenge

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How to make your ecommerce store stand out with SEO

Do you struggle to get your products to rank high on the search engine results pages? 

Last year we went through how you can improve user experience on site with Louis Smith.

And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all. 

Tune in to learn: 

• How ecommerce SEO differs from service-based business SEO

• What features ecommerce owners can access in the SERPS

• Why you should get set up on Google Merchant Center.

• The biggest mistakes ecommerce sites are making

• What the best structure for product pages is

• Patrick’s top tips on how to make more engaging product descriptions

• How to use internal linking to cross-sell your products

• Why having a personalised brand can help you stand out

• What role schema plays in ecommerce sites

Useful resources: 

• Google Merchant Center

• Google Keyword Planner

• SEMrush

• Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. Free challenge: SEO SOS

3. The Ultimate SEO Checklist

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Embracing techy SEO to get found online

Getting SEO advice is one thing, but how much of it is really doable for the average business human? 

In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.

Today I’ll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge.

We’ll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way.

Useful resources:

SEO META in 1 CLICK

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Today I’m talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he’s not actually that old, but he has an air of Doctor who about him if you ask me.

I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I’ve ever been too. High praise right?

So today on the podcast I wanted to ask Jono a big question. We’re all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine.

So what actually happens when all our websites are fixed? What will we do then?

In this episode, we'll think about the future… and what it means for the average Joe or Johanna.

Head to episode notes: https://therecipeforseosuccess.com/what-happens-when-everybodys-website-is-fixed-with-jono-alderson/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Featured snippets, some love them, some hate them.

For some, they’re a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys.

For others, they’re Google scraping our content and denying us click-throughs.

Today we’ll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whether they really are good for branding, click through and conversion.

Tune in to learn:

• What are featured snippets
• Types of snippets (old and new)
• What triggers Google to show a featured snippet
• Benefits beyond ‘position zero’
• How being featured relates to traffic and click-through
• Why voice search is important
• How to get there, and make it ‘work’ for you

• Moz website
• Answer the Public
• Quora

Head to episode notes: https://therecipeforseosuccess.com/how-to-win-featured-snippets-the-ultimate-guide-with-britney-muller/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

People say that everyone has one good book in them.
Can we also say this of ecourses? Can anyone turn the raging tsunami of knowledge in their head into a loving pool of learning and resources?

Having created oodles of online courses myself, it’s a question I get asked a lot. Along with, what makes a successful course? How much support do I need to give? How do I price it? What software should I use, and so much more.

So today we’re straying from the SEO path, onto the road of Digital Marketing and talking all about creating ecourses.

Tune in to learn:

• How to leverage your existing content
• How to make your content easy to consume
• Why getting the damn thing “online” is the hardest part of
• launching your online course
• What’s the “right” opt-in for your course
• Live launch vs evergreen course
• How much support your course needs to give
• How to price your course
• Why perfection isn’t necessary but basic requirements must be met

• How to create a bum clenchingly awesome ecourse
• How I sold out my eCourse in 12 hours
• 5 big fat lies about eCourses
• SEO Nibbles
• 10 Day SEO Challenge

Head to episode notes: https://therecipeforseosuccess.com/how-to-launch-and-run-a-successful-online-course-with-sam-winch/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you.

Find out why Amy Annetts, already a successful business marketer, decided she had to learn SEO, what were her biggest learnings and her two top tips for small businesses. 

• Google Search Console

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-amy-annetts-how-to-be-a-truly-holistic-marketer/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their businesses and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you.

Kate Toon chats with Belinda Austin Marketing manager of 6ft6 wines about how to build a brilliant brand with SEO. 

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-belinda-austin-know-yourself-know-your-audience-build-your-brand/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Today I’ve dusted off my crystal ball and I’m sharing my predictions for how the digital will develop in 2020,

What’s going to happen in the world of Google?

What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers be concentrating on?

Which platforms should we be using?

What are the big trends?

And what can we PLEASE ignore!

I'll also explain what I'm focusing my efforts on for my six, or is it seven, websites in 2020.

Tune in to learn:

• Why position zero matters
• What BERT means for user optimisation
• How EAT is going to impact your business
• How to have a bold brand that stands for something
• Why your UX can't SUX
• Why you need to get your bots ready
• How video is going to change your business life

And my biggest overarching trend for 2020... #showthechaos

Useful resources

• Clever Copywriting School
• Voice search stats
• Persado
• Podcasting insights
• Artifact UK study
• Sprout social
• Vincenzo Rilli
• Google Bert update
• Zero click searches Spark Toro
• SEO Nibbles
• 10 Day SEO Challenge
• 5 Tools to track your brand mentions

Head to episode notes: https://therecipeforseosuccess.com/digital-marketing-predictions-for-2020/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

In this episode, Kate Toon explains what's coming up in the newly revamped Recipe for SEO Success podcast
Series 2 is going to be bigger, better and a little more regular.