The Social Brain Podcast – Details, episodes & analysis

Episode 41: 6 Videos Your Business Needs to Convert Sales with Julian Knopf

You've heard it a million times: "You need to be on video!".

And whilst showing up regularly on your socials with behind the scenes content, chatting with your community on stories and sharing helpful "how to" reels may increase your brand awareness and build trust with your audience, there are 6 videos your business needs to ensure you're converting your followers into customers.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Julian Knopf, a photographer, videographer and animation expert for businesses about the 6 simple videos every business needs.

Julian talks about the importance of each video including how they can work together to increase sales conversions within your business.

Here's what we discussed:

🧠 Where to start when it comes to video content for your business 

🧠 Cross-posting hacks to get the most out of your content

🧠 The first type of video everyone needs (and why it doesn't have to be the hardest!)

🧠 Where to share your About Me video to get the most out of it

🧠 The simplest way to always have video content in just 5 seconds a day

🧠 How the second type of video can benefit you ahead of sales calls

🧠 How to stand out online with video replies

🧠 The connection between video types three and four 

🧠 What to do if you don't want to share the price of your offers

🧠 How to make client testimonial videos more interesting for your audience

🧠 How to make it easy for your clients to send you video feedback

🧠 Where's the best place to put captions in your social media videos?

If you enjoyed this episode, please rate, review, and subscribe to The Social Brain Podcast. Your support helps us reach more people and continue bringing you valuable content.

Visit Julian's website here and follow him on Instagram here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 40: Mastering the Mindset Shift from Employee to CEO of Your Own Business with Stacey Keen

How often do you reflect on your career journey?

Have you ever thought about transitioning from being an employee to running your own business?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Stacey Keen, founder and CEO of Keen to Assist Ltd, about her inspiring journey from being an employee at an American bank to becoming a successful virtual assistant and business owner.

Stacey shares her experiences and insights on the challenges and triumphs of transitioning to self-employment, the importance of setting boundaries and how to maintain a healthy work-life balance as a business owner. Whether you're considering starting your own business or looking for tips on managing your current one, this episode is packed with valuable advice and personal stories.

Here's what we discussed:

🧠 The transition from employee to CEO: Stacey's journey

🧠 The importance of setting and maintaining boundaries

🧠 Dealing with the overwhelm of starting a business

🧠 Overcoming imposter syndrome and comparisonitis

🧠 The role of personal development in business success

🧠 Meditation and mindset practices for entrepreneurs

🧠 The value of networking and finding the right groups

🧠 The impact of physical well-being on business performance

🧠 Balancing different aspects of life as a business owner

🧠 The significance of having a supportive tribe and accountability partners

If you enjoyed this episode, please rate, review, and subscribe to The Social Brain Podcast. Your support helps us reach more people and continue bringing you valuable content.

Visit Stacey's website here and download her freebie here. 

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 31: 5 Steps to Changing Your Life When You're Feeling Stuck with Lara Doherty

Have you ever felt stuck, lost, floundering at sea, or on the hamster wheel of life and don't know how to get off?

What if you could change your life? What would you alter? What would you do differently?

And where would you start?!

In this episode of The Social Brain Podcast, Head Brain Frances Barrett is joined by Lara Doherty who shares her 5 step plan for changing your life whenever you feel stuck.

Lara Doherty is a Mindset & Motivation Coach who helps women struggling to take action become the unstoppable force they know, deep down, they deserve to be. She's also the author of The Mighty Book of Motivation Magic.

Topics we discuss in this episode:

🧠 How the Miracle Morning transformed Lara's life

🧠 Why creating a vision board is more than just a pretty picture

🧠 How to stay motivated to achieve your biggest goals

🧠 How to supercharge your life in 5 simple steps

🧠 The importance of self care and a morning routine

🧠 The effects of changing your environment

🧠 Discovering your why and using that to propel you forward

🧠 Breaking your goals into a smaller, manageable plan

🧠 Why it's ok to ask for help and where you should be asking for support

🧠 How often should you review your vision board?

🧠 The importance of celebrating every little win

🧠 The most effective way to create a vision board

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who need a dose of motivation magic.

Follow Lara on Instagram and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 30: Give Yourself Permission to Run the Business of Your Dreams with Sarah-Jane Adams

When we start our own businesses, there are lots of "shoulds".

But how do we navigate the shoulds from what actually brings us joy?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett is joined by Sarah-Jane Adams and together, they lift the lid on how to give yourself permission to run the business of your dreams.

Sarah-Jane Adams is a proud mum and owner of 3 businesses. SJ is a Business Consultant and  Co-Owner of Laundry & Latte in Brentwood. Alongside Frances, she also runs Real Business, Real Life, a networking community for parents in business.

Topics we discuss in this episode:

🧠 How do we know what brings us the most joy in business?

🧠 The importance of looking at the bigger picture

🧠 The questions you need to be asking yourself on a regular basis

🧠 It's ok to look after yourself first, in fact, you need to

🧠 How do I start working on my mindset to ensure I give myself permission to do things my way?

🧠 Why you don't need to focus on money as a symbol of your success

🧠 How to get a clear picture of what YOU actually want

🧠 It's ok if things stop working for a little while: these are challenging times

🧠 How to make the most of slow times in your business

🧠 How to give yourself permission to take time off

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who need permission to run their business THEIR way.

Follow Sarah-Jane on Instagram, follow our Real Business, Real Life Instagram account here and grab a copy of her book on Amazon.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 29: How to Be Confident Everyday with Rebecca Hawkes

Is it possible to be confident everyday?

Can you feel confident all the time?

What's the quickest way to feel confident in yourself?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Rebecca Hawkes about all things confidence including how to feel confident in just 90 seconds.

Rebecca Hawkes is a Confidence Coach, podcaster + content creator on a mission to help people around the world create unwavering self confidence and overcome the fears holding them back from the life they deserve. 

Topics we discuss in this episode:

🧠 The moment Rebecca realised she *had* to change her life

🧠 The difference between fake confidence and real confidence that sticks around daily

🧠 Why Rebecca believes you can be confident every single day

🧠 Why people feel like daily confidence is just a myth

🧠 How to shift into feelings of confidence, FAST

🧠 The quickest way to change how you feel about yourself

🧠 Rebecca's favourite affirmation for confidence

🧠 What to do when you notice negative thoughts appearing

🧠 The 3 layers of confidence you need to master in order to be confident everyday

🧠 Why you don't need an exhausting morning routine to feel confident in yourself

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who want to boost their confidence.

Follow Rebecca on Instagram, download The Confidence Kit for free here* and check out The Confidence Course  here.*

Links marked with a * are affiliate links. This won't cost you a penny but if you sign up via these links, I may receive commission.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

The Power of Self Care: Nurturing Yourself Without Guilt with Steph Grainger

In today's fast-paced world, where everyone seems to be constantly juggling multiple responsibilities and obligations, taking care of ourselves often takes a backseat.

Society has ingrained in us the belief that focusing on our own well-being is a selfish act, something that should be done only when all other tasks are completed.

However, this notion couldn't be further from the truth.

Self-care is not a selfish act but rather an essential practice that enables us to lead healthier, more fulfilling lives.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Steph Grainger  about the transformative power of self-care and debunks the myth that it is a selfish indulgence.

Steph Grainger is a Therapeutic Mentor for Women.  She helps her clients to remove the layers that life has imposed on them so they can move forward with clarity and alignment with how they want to live their life, as opposed to how they've been told to live their life.

Topics we discuss in this episode:

🧠 The most common reason women don't practice self care regularly

🧠 The first step to redefining what self care means to you

🧠 Why self care is *so* important

🧠 The mantra you need to start living your life by

🧠 The simplest way to get started with self care

🧠 Exactly what to do once you've increased your self awareness

🧠 What it *actually* means when you lose your temper over your partner not putting their plate in the dishwasher!

🧠 The importance of boundaries + why it's ok to put them in place

🧠 How much self care should you really be doing?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who'd benefit from more time spent on self care.

Follow Steph on Instagram and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

"How do you come up with never-ending content ideas for Instagram?"

Do you ever feel like you're running out of content?

Do you struggle to come up with content ideas that pack a punch with your audience?

In this solo episode of The Social Brain Podcast, Head Brain Frances Barrett shares her top tips for never-ending Instagram content that lands!

Tune in to learn:

🧠 The best place to find content inspiration

🧠 How to use hashtags to come up with content ideas

🧠 Why AI tools will never replace you fully

🧠 The most obvious place to find content ideas that most people ignore

🧠 How long to leave it before you repost the same posts

🧠 How you can repurpose the same content into different formats

🧠 The 5 different questions to ask yourself when it comes to creating content

🧠 The one thing you MUST do with your content

🧠 How to effectively use national days to create content

🧠 What to do if you don't want to create your own content

🧠 How to take the summer holidays off and STILL be consistent with content

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who'd love benefit from learning these content hacks.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

🧠 SNAP UP YOUR TICKET FOR INSTABRAINS LIVE HERE: Happening on 5th & 6th June 🧠

Unsure if InstaBrains is right for you?

In this solo episode of The Social Brain Podcast, Head Brain Frances Barrett answers all your burning questions about the second round of InstaBrains LIVE.

Tune in to hear the answers to each of these questions:

🧠 What is InstaBrains Live?

🧠 Where is the InstaBrains Live event happening?

🧠 Who is InstaBrains Live for?

🧠 What will I learn at InstaBrains Live?

🧠 What happens if I can't attend live?

🧠 Will there be an online version of InstaBrains live?

🧠 Is InstaBrains Live for beginners too?

🧠 How can I trust you and what you're teaching at InstaBrains Live?

🧠 Is InstaBrains Live right for me?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who'd love support in creating a rock solid, sales generating Instagram strategy.

🧠 SNAP UP YOUR TICKET FOR INSTABRAINS LIVE HERE 🧠

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

* SNAP UP YOUR TICKET FOR INSTABRAINS LIVE HERE *

Essential Etiquette Tips for You & Your Business with Laura Akano

Are you showing up as your best in business?

Is your business giving off the right impression to potential customers?

What first impression are you giving to people as a business owner?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Laura Akano about the essential etiquette tips you need to follow to ensure you're giving the right impression as a business owner.

Laura Akano is an Etiquette & Social Skills Coach who believes that knowing how to conduct yourself as a business owner can make a BIG difference to the success of your business. Laura helps a wide range of clients from children to teenagers to adults to improve their etiquette and social skills so they have an advantage over their peers.

Topics we discuss in this episode:

🧠 Why etiquette is so important 

🧠 Why etiquette lessons aren't reserved for royalty

🧠 Laura's top etiquette tips for business owners

🧠 The first impressions you're giving to potential customers when they meet you

🧠 How to hold yourself during a conversation

🧠 The right way to greet someone with a handshake

🧠 How to feel confident when you're in a networking situation

🧠 What you need to prepare before any events

🧠 Why (and how!) you need to make the compliment about them, not you

🧠 What to do if you don't want to shake hands post pandemic

🧠 Using the correct language when it comes to your business

🧠 

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who'd love to learn these essential etiquette tips.

Follow Laura on Instagram, Facebook and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

The FlexiFamily: Balancing Work & Parental Rights in 2023 with Natalie Ellis

Flexible working is becoming "the norm" in today's world.

But what are your rights as a parent when it comes to flexible working?

And how are businesses supporting their employees?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Natalie Ellis about the potential changes to flexible working rules and the rights parents have in 2023 when it comes to flexible working.

Natalie Ellis, founder of Rebox HR, is a highly respected and accomplished HR Practitioner who is passionate about all things HR. Natalie is an expert in the provision of full end to end HR support, the employment lifecycle, conflict management, line management training and employment law advice to establish the right solution for her clients and protect their business.

Topics we discuss in this episode:

🧠 Why flexi-working is more popular than ever

🧠 The astronomical childcare costs that are impacting parents across the country

🧠 Do I work just to cover the costs of childcare or should I just stop working?

🧠 What rights do I have as a parent when it comes to flexible working?

🧠 Why it's ok to be open and honest with your employer about your situation

🧠 Why would employers say no to potential flexi-working changes?

🧠 Why Natalie believes in trusting your employees to get the job done

🧠 Salary alone isn't attractive enough for potential employees nowadays

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who would benefit from learning more about flexible working and parental rights in 2023.

Follow Natalie on Instagram and visit her website here.

* SNAP UP YOUR TICKET FOR INSTABRAINS LIVE HERE *

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.