Episode 41: 6 Videos Your Business Needs to Convert Sales with Julian Knopf

You've heard it a million times: "You need to be on video!".

And whilst showing up regularly on your socials with behind the scenes content, chatting with your community on stories and sharing helpful "how to" reels may increase your brand awareness and build trust with your audience, there are 6 videos your business needs to ensure you're converting your followers into customers.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Julian Knopf, a photographer, videographer and animation expert for businesses about the 6 simple videos every business needs.

Julian talks about the importance of each video including how they can work together to increase sales conversions within your business.

Here's what we discussed:

🧠 Where to start when it comes to video content for your business 

🧠 Cross-posting hacks to get the most out of your content

🧠 The first type of video everyone needs (and why it doesn't have to be the hardest!)

🧠 Where to share your About Me video to get the most out of it

🧠 The simplest way to always have video content in just 5 seconds a day

🧠 How the second type of video can benefit you ahead of sales calls

🧠 How to stand out online with video replies

🧠 The connection between video types three and four 

🧠 What to do if you don't want to share the price of your offers

🧠 How to make client testimonial videos more interesting for your audience

🧠 How to make it easy for your clients to send you video feedback

🧠 Where's the best place to put captions in your social media videos?

If you enjoyed this episode, please rate, review, and subscribe to The Social Brain Podcast. Your support helps us reach more people and continue bringing you valuable content.

Visit Julian's website here and follow him on Instagram here.

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Read the full episode transcript here.

Episode 40: Mastering the Mindset Shift from Employee to CEO of Your Own Business with Stacey Keen

How often do you reflect on your career journey?

Have you ever thought about transitioning from being an employee to running your own business?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Stacey Keen, founder and CEO of Keen to Assist Ltd, about her inspiring journey from being an employee at an American bank to becoming a successful virtual assistant and business owner.

Stacey shares her experiences and insights on the challenges and triumphs of transitioning to self-employment, the importance of setting boundaries and how to maintain a healthy work-life balance as a business owner. Whether you're considering starting your own business or looking for tips on managing your current one, this episode is packed with valuable advice and personal stories.

Here's what we discussed:

🧠 The transition from employee to CEO: Stacey's journey

🧠 The importance of setting and maintaining boundaries

🧠 Dealing with the overwhelm of starting a business

🧠 Overcoming imposter syndrome and comparisonitis

🧠 The role of personal development in business success

🧠 Meditation and mindset practices for entrepreneurs

🧠 The value of networking and finding the right groups

🧠 The impact of physical well-being on business performance

🧠 Balancing different aspects of life as a business owner

🧠 The significance of having a supportive tribe and accountability partners

If you enjoyed this episode, please rate, review, and subscribe to The Social Brain Podcast. Your support helps us reach more people and continue bringing you valuable content.

Visit Stacey's website here and download her freebie here. 

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Read the full episode transcript here.

Episode 31: 5 Steps to Changing Your Life When You're Feeling Stuck with Lara Doherty

Have you ever felt stuck, lost, floundering at sea, or on the hamster wheel of life and don't know how to get off?

What if you could change your life? What would you alter? What would you do differently?

And where would you start?!

In this episode of The Social Brain Podcast, Head Brain Frances Barrett is joined by Lara Doherty who shares her 5 step plan for changing your life whenever you feel stuck.

Lara Doherty is a Mindset & Motivation Coach who helps women struggling to take action become the unstoppable force they know, deep down, they deserve to be. She's also the author of The Mighty Book of Motivation Magic.

Topics we discuss in this episode:

🧠 How the Miracle Morning transformed Lara's life

🧠 Why creating a vision board is more than just a pretty picture

🧠 How to stay motivated to achieve your biggest goals

🧠 How to supercharge your life in 5 simple steps

🧠 The importance of self care and a morning routine

🧠 The effects of changing your environment

🧠 Discovering your why and using that to propel you forward

🧠 Breaking your goals into a smaller, manageable plan

🧠 Why it's ok to ask for help and where you should be asking for support

🧠 How often should you review your vision board?

🧠 The importance of celebrating every little win

🧠 The most effective way to create a vision board

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who need a dose of motivation magic.

Follow Lara on Instagram and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

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Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 30: Give Yourself Permission to Run the Business of Your Dreams with Sarah-Jane Adams

When we start our own businesses, there are lots of "shoulds".

But how do we navigate the shoulds from what actually brings us joy?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett is joined by Sarah-Jane Adams and together, they lift the lid on how to give yourself permission to run the business of your dreams.

Sarah-Jane Adams is a proud mum and owner of 3 businesses. SJ is a Business Consultant and  Co-Owner of Laundry & Latte in Brentwood. Alongside Frances, she also runs Real Business, Real Life, a networking community for parents in business.

Topics we discuss in this episode:

🧠 How do we know what brings us the most joy in business?

🧠 The importance of looking at the bigger picture

🧠 The questions you need to be asking yourself on a regular basis

🧠 It's ok to look after yourself first, in fact, you need to

🧠 How do I start working on my mindset to ensure I give myself permission to do things my way?

🧠 Why you don't need to focus on money as a symbol of your success

🧠 How to get a clear picture of what YOU actually want

🧠 It's ok if things stop working for a little while: these are challenging times

🧠 How to make the most of slow times in your business

🧠 How to give yourself permission to take time off

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who need permission to run their business THEIR way.

Follow Sarah-Jane on Instagram, follow our Real Business, Real Life Instagram account here and grab a copy of her book on Amazon.

CONNECT WITH THE SOCIAL BRAIN

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Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 29: How to Be Confident Everyday with Rebecca Hawkes

Is it possible to be confident everyday?

Can you feel confident all the time?

What's the quickest way to feel confident in yourself?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Rebecca Hawkes about all things confidence including how to feel confident in just 90 seconds.

Rebecca Hawkes is a Confidence Coach, podcaster + content creator on a mission to help people around the world create unwavering self confidence and overcome the fears holding them back from the life they deserve. 

Topics we discuss in this episode:

🧠 The moment Rebecca realised she *had* to change her life

🧠 The difference between fake confidence and real confidence that sticks around daily

🧠 Why Rebecca believes you can be confident every single day

🧠 Why people feel like daily confidence is just a myth

🧠 How to shift into feelings of confidence, FAST

🧠 The quickest way to change how you feel about yourself

🧠 Rebecca's favourite affirmation for confidence

🧠 What to do when you notice negative thoughts appearing

🧠 The 3 layers of confidence you need to master in order to be confident everyday

🧠 Why you don't need an exhausting morning routine to feel confident in yourself

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who want to boost their confidence.

Follow Rebecca on Instagram, download The Confidence Kit for free here* and check out The Confidence Course  here.*

Links marked with a * are affiliate links. This won't cost you a penny but if you sign up via these links, I may receive commission.

CONNECT WITH THE SOCIAL BRAIN

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Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

The Power of Self Care: Nurturing Yourself Without Guilt with Steph Grainger

In today's fast-paced world, where everyone seems to be constantly juggling multiple responsibilities and obligations, taking care of ourselves often takes a backseat.

Society has ingrained in us the belief that focusing on our own well-being is a selfish act, something that should be done only when all other tasks are completed.

However, this notion couldn't be further from the truth.

Self-care is not a selfish act but rather an essential practice that enables us to lead healthier, more fulfilling lives.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Steph Grainger  about the transformative power of self-care and debunks the myth that it is a selfish indulgence.

Steph Grainger is a Therapeutic Mentor for Women.  She helps her clients to remove the layers that life has imposed on them so they can move forward with clarity and alignment with how they want to live their life, as opposed to how they've been told to live their life.

Topics we discuss in this episode:

🧠 The most common reason women don't practice self care regularly

🧠 The first step to redefining what self care means to you

🧠 Why self care is *so* important

🧠 The mantra you need to start living your life by

🧠 The simplest way to get started with self care

🧠 Exactly what to do once you've increased your self awareness

🧠 What it *actually* means when you lose your temper over your partner not putting their plate in the dishwasher!

🧠 The importance of boundaries + why it's ok to put them in place

🧠 How much self care should you really be doing?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who'd benefit from more time spent on self care.

Follow Steph on Instagram and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

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Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

"How do you come up with never-ending content ideas for Instagram?"

Do you ever feel like you're running out of content?

Do you struggle to come up with content ideas that pack a punch with your audience?

In this solo episode of The Social Brain Podcast, Head Brain Frances Barrett shares her top tips for never-ending Instagram content that lands!

Tune in to learn:

🧠 The best place to find content inspiration

🧠 How to use hashtags to come up with content ideas

🧠 Why AI tools will never replace you fully

🧠 The most obvious place to find content ideas that most people ignore

🧠 How long to leave it before you repost the same posts

🧠 How you can repurpose the same content into different formats

🧠 The 5 different questions to ask yourself when it comes to creating content

🧠 The one thing you MUST do with your content

🧠 How to effectively use national days to create content

🧠 What to do if you don't want to create your own content

🧠 How to take the summer holidays off and STILL be consistent with content

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who'd love benefit from learning these content hacks.

CONNECT WITH THE SOCIAL BRAIN

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Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

🧠 SNAP UP YOUR TICKET FOR INSTABRAINS LIVE HERE: Happening on 5th & 6th June 🧠

Unsure if InstaBrains is right for you?

In this solo episode of The Social Brain Podcast, Head Brain Frances Barrett answers all your burning questions about the second round of InstaBrains LIVE.

Tune in to hear the answers to each of these questions:

🧠 What is InstaBrains Live?

🧠 Where is the InstaBrains Live event happening?

🧠 Who is InstaBrains Live for?

🧠 What will I learn at InstaBrains Live?

🧠 What happens if I can't attend live?

🧠 Will there be an online version of InstaBrains live?

🧠 Is InstaBrains Live for beginners too?

🧠 How can I trust you and what you're teaching at InstaBrains Live?

🧠 Is InstaBrains Live right for me?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who'd love support in creating a rock solid, sales generating Instagram strategy.

🧠 SNAP UP YOUR TICKET FOR INSTABRAINS LIVE HERE 🧠

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

* SNAP UP YOUR TICKET FOR INSTABRAINS LIVE HERE *

Essential Etiquette Tips for You & Your Business with Laura Akano

Are you showing up as your best in business?

Is your business giving off the right impression to potential customers?

What first impression are you giving to people as a business owner?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Laura Akano about the essential etiquette tips you need to follow to ensure you're giving the right impression as a business owner.

Laura Akano is an Etiquette & Social Skills Coach who believes that knowing how to conduct yourself as a business owner can make a BIG difference to the success of your business. Laura helps a wide range of clients from children to teenagers to adults to improve their etiquette and social skills so they have an advantage over their peers.

Topics we discuss in this episode:

🧠 Why etiquette is so important 

🧠 Why etiquette lessons aren't reserved for royalty

🧠 Laura's top etiquette tips for business owners

🧠 The first impressions you're giving to potential customers when they meet you

🧠 How to hold yourself during a conversation

🧠 The right way to greet someone with a handshake

🧠 How to feel confident when you're in a networking situation

🧠 What you need to prepare before any events

🧠 Why (and how!) you need to make the compliment about them, not you

🧠 What to do if you don't want to shake hands post pandemic

🧠 Using the correct language when it comes to your business

🧠 

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who'd love to learn these essential etiquette tips.

Follow Laura on Instagram, Facebook and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

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Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

The FlexiFamily: Balancing Work & Parental Rights in 2023 with Natalie Ellis

Flexible working is becoming "the norm" in today's world.

But what are your rights as a parent when it comes to flexible working?

And how are businesses supporting their employees?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Natalie Ellis about the potential changes to flexible working rules and the rights parents have in 2023 when it comes to flexible working.

Natalie Ellis, founder of Rebox HR, is a highly respected and accomplished HR Practitioner who is passionate about all things HR. Natalie is an expert in the provision of full end to end HR support, the employment lifecycle, conflict management, line management training and employment law advice to establish the right solution for her clients and protect their business.

Topics we discuss in this episode:

🧠 Why flexi-working is more popular than ever

🧠 The astronomical childcare costs that are impacting parents across the country

🧠 Do I work just to cover the costs of childcare or should I just stop working?

🧠 What rights do I have as a parent when it comes to flexible working?

🧠 Why it's ok to be open and honest with your employer about your situation

🧠 Why would employers say no to potential flexi-working changes?

🧠 Why Natalie believes in trusting your employees to get the job done

🧠 Salary alone isn't attractive enough for potential employees nowadays

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who would benefit from learning more about flexible working and parental rights in 2023.

Follow Natalie on Instagram and visit her website here.

* SNAP UP YOUR TICKET FOR INSTABRAINS LIVE HERE *

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Social Media Strategy, Content Strategy, Marketing Strategy - What's the Difference?!

Strategy can be SUCH a buzzword!

And it can also be super intimidating for business owners.

What is a strategy?

Do you *really* need a social media strategy, marketing strategy AND a content strategy?!

How do you create a good social media strategy that converts into sales?

These are just some of the questions Head Brain Frances Barrett is sharing in this solo episode of The Social Brain Podcast. 

Oh and make sure you listen all the way to the end as we have something very, VERY exciting to share with you 😍

Topics we cover for you in this episode:

🧠 What does the word 'strategy' actually mean?

🧠 The 7 steps of a social media strategy to get you more sales are……

🧠 How can understanding your audience help with your overall marketing strategy?

🧠 The 3 important types of strategy you need to create within your marketing strategy

🧠 What's the difference between a content strategy and a social media marketing strategy?

🧠 What's an engagement strategy?

🧠 Optimization strategy - what on earth is that?!

🧠 Understanding the intention behind the content you're posting

🧠 There are only 4 types of content intention and they are…….

🧠 The easy peasy way to create a killer content strategy

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who need all the strategy support they can get.

➡️ SNAP UP YOUR TICKET FOR INSTABRAINS LIVE HERE ⬅️

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full epsiode transcript here.

Goal Setting for Big Dreamers with Lottie Reeves

Do you have big dreams for your business?

Are you like our host Frances and LOVE to set yourself goals?

Or do you dread goal setting?

Whether you're in the love camp already or avoid it like the plague, after listening to this conversation you'll be sure to look at goal setting differently.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Lottie Reeves about setting business goals and breaking them down into easy tasks, so that you can have the life that you dream of.

Lottie Reeves is an antenatal educator, owner of a glamping business, author of The Little Book of Love Notes, founder of This Mama Rises AND mum of two. As an antenatal educator, Lottie supports mums with educational classes, and postnatal mental health & wellbeing sessions. She also runs 1:1 game plan sessions to help you set goals that'll see you achieve your biggest dreams. 

Questions we answer for you in this episode:

🧠 Why goal setting doesn't have to be scary (or boring!)

🧠 How do you stay focused on yourself when you see other people achieving what you want?

🧠 Is setting SMART goals still relevant or are things changing now?

🧠 If someone wanted to make a million pounds in a month, what structure would you use to help that person?

🧠 Why your business needs to be set up in a way that supports your big dreams

🧠 How do you break down your BIG goals so they don't feel overwhelming?

🧠 Why you only need to set yourself 9 goals a month to move closer to your dreams

🧠 What do you do if you haven't met your goals?

🧠 Why you need to stop worrying about how others organise their day

🧠 How often should you review your goals to make sure you're on track?

🧠 How do you break down your monthly goals into weekly tasks?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your big dreaming business friends who need help setting goals.

Follow Lottie on Instagram, visit her website and check out This Mama Rises here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 39: P.E. Lessons for Your Mental Health with Claire Rushton-Plant

Be honest, how often do you check in with your mental health?

Are you giving yourself the breaks you need, or are you constantly hustling without pause?

Have you been prioritising everything else over your mental well-being?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with mindfulness expert Claire Rushton-Plant about prioritising mental health and well-being, especially in our fast-paced society.

Claire teaches mindfulness and mindset techniques through Mini Me Mindfulness, helping children from the age of three upwards to proactively manage their mental health. Together, they discuss the importance of mental health awareness and how small, consistent practices can make a big difference.

Topics we discuss in this episode:

🧠 The surge in mental health awareness and issues post-pandemic

🧠 How mindfulness can serve as a proactive mental health strategy

🧠 The importance of building mental health habits from a young age

🧠 Simple grounding techniques to manage anxiety and stress

🧠 The need for regular 'brain breaks' and true rest periods

🧠 The impact of social media on mental health and how to manage it

🧠 How self-care should be a consistent practice, not an occasional treat

🧠 The value of vision boarding for setting and achieving personal goals

🧠 Practical steps to integrate mindfulness and self-care into daily routines

Join us as we explore how to better manage our mental health and set ourselves up for a more balanced, fulfilling life.

If you enjoyed this episode, please rate, review, and subscribe to The Social Brain Podcast. Your support helps us reach more people and continue bringing you valuable content.

Find Claire on Instagram, LinkedIn and Facebook.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

What is Burnout & How to Manage It with Leah Steele

Have you ever experienced burnout?

You've been spinning all the plates for too long, you hit a massive wall and your body tells you enough is enough.

Burnout is common for so many business owners but how do you overcome it?

Can you prevent burnout? 

Is it possible to manage burnout symptoms?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Leah Steele about what burnout actually is (prepare to be shocked at this one!) and how you can manage burnout in the future.

Leah Steele is a Burnout Mentor and Consultant for individuals and businesses managing issues of burnout, imposter syndrome, stress & resilience. Leah works with professionals and corporate companies to help them prevent burnout before it occurs and manage it if it does show up.

Questions we answer for you in this episode:

🧠 What is burnout?

🧠 The *real* definition of burnout you wouldn't expect

🧠 How the 'keep calm, carry on' mentality is damaging

🧠 What are the signs and symptoms of burnout?

🧠 What are 'maladaptive coping mechanisms'?

🧠 Why maladaptive coping mechanisms aren't solving the problem of burnout

🧠 What steps can you put in place to prevent burnout?

🧠 When is the best time to get help for burnout?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who may need support around burnout.

Follow Leah on Instagram, LinkedIn and take her Burnout Self Assessment here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 20: The Easiest Way to Prioritise What Needs to Be Done Everyday with Vicky Harrison

Picture this ⬇️

You're a parent who's started their own business. There's laundry to do, breakfast to be made, and they are NOT PUTTING THEIR SHOES ON.

Oh, and you've not posted on social media that day, you've got about a billion emails AND you've got to chase down your web designer because the buttons on your website just aren't working.

How do you know what to attack first?! Enter this episode of The Social Brain Podcast 😉

Join Head Brain Frances Barrett as she chats with Vicky Harrison about three different strategies for prioritising your life and business in the easiest way possible.

Vicky Harrison is a Transformational Coach and NLP practitioner who specialises in working with busy, ambitious women - typically mums - to take back control of their lives. She helps her clients with everything from managing mum guilt, managing their time and building their confidence so they can thrive in their life, career and business.

Questions we answer for you in this episode:

🧠 Why is it so important to prioritise tasks in your life and business?

🧠 The first simple strategy for prioritising your life/business

🧠 How do you decide what you value the most?

🧠 Why writing a to do list isn't *actually* helping you

🧠 How to split your time to help you decide what's a priority

🧠 What app will help you manage your time?

🧠 Why you need to be clear on your intentions so you can stick to your priorities list

🧠 It's ok to prioritise your life above your business

🧠 How many priorities should you have everyday?

🧠 How do you prioritise the fun stuff?

🧠 Should you reward yourself when you've ticked off the priorities?

🧠 Does everyone *really* have the same 24 hours as Beyonce?

🧠 What to do when you've figured out your priorities

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who need help prioritising their days too.

Follow Vicky on Instagram and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 19: The Surprising Benefits of Networking with Felicity Dwyer

When it comes to networking, which one are you?

1️⃣ So nervous that you can't bare the thought of a 60 second pitch (as if time slows down and it feels like half an hour)

2️⃣ Reaping the rewards of heading to a networking group and growing your business through relationships

Listen now to discover which camp Frances falls into 👀

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Felicity Dwyer who uncovers the 4 surprising benefits (that nobody talks about 🤫) when it comes to networking in your business. 

Felicity Dwyer is a Connection Expert and Author of Crafting Connection: Transform how you communicate with yourself and others. With twenty years of experience as a Freelance Training Facilitator, Felicity works with individuals and teams to help people think deeply, communicate clearly, and build trust in relationships.

Questions we answer for you in this episode:

🧠 Why networking is more than just turning up to an event once

🧠 What's the obvious benefit of networking? (Hint: It's what we all want!)

🧠 Surprising benefit number 1: You'll increase your _____________________

🧠 The simple strategy for overcoming nerves around networking

🧠 Surprising benefit number 2: You'll ___________ more

🧠 Surprising benefit number 3: You get to ____________ yourself as a _____________

🧠 Surprising benefit number 4: You'll make more _______________

🧠 How can you benefit from networking groups of your peers?

🧠 What should you look for when joining a networking group?

🧠 Why you need to try out different types of networking groups

🧠 What's the ideal size of a networking group?

🧠 The best skill you can have to *really* connect with people

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who want to benefit from networking. 

Follow Felicity on Instagram, LinkedIn and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 18: How to Manage Your Finances without Spreadsheets with Caro Syson

It is more important *than ever* to track your finances - business related or personal.

But what's the best way to track your business finances?

How can you easily see who still owes you money?

And is there a magic tool that allows you to track more than just your finances?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Caro Syson about how to track your incomings and outgoings (without spreadsheets!) to really know if you're putting all your energy into a hobby or a profitable business.

Caro Syson is a mum of four and Founder & Creator of Pocket PA, an all in one financial tool for small business owners that makes it easy to keep track of your finances, your bookings and your clients, all in one place. 

Questions we answer for you in this episode:

🧠 Why you don't need to rely on (boring) spreadsheets to track your finances

🧠 What are the most important numbers you should be focusing on as a business owner?

🧠 Is there a tool that can help me keep track of my entire business in one place?

🧠 How did Caro accidentally start a business?

🧠 Why is Pocket PA different to every other software out there?

🧠 What's harder - raising 4 kids or running a business?

🧠 Why is tracking your numbers so important?

🧠 How often should you be checking your finances as a business owner?

🧠 How much does Pocket PA cost a month?

🧠 How can you prepare for tax in advance with Pocket PA?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who'd benefit from getting more intimate with their numbers. 

Follow Caro on Instagram and get your 14 day free trial of Pocket PA here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 17: What is Self Talk & Why is it Important? With Shelley Bosworth

Do you talk to yourself as you would a friend?

Or do you beat yourself up and criticise your every move?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Shelley Bosworth about the way we talk to ourselves, why self talk awareness is important and the strategies to overcome negative self talk so you can push forward with your goals.

Shelley Bosworth is a Business & Mindset Coach for women in business. Shelley helps you to get out of your own way, stop thinking about changing your mindset and actually help you build a strong mindset that'll see you achieving all your goals.

Questions we answer for you in this episode:

🧠 What are the two types of self talk?

🧠 Why it's not as easy as just talking to yourself as a friend

🧠 Why is self talk so important?

🧠 Is there such thing as too much positive self talk?

🧠 What's the difference between arrogance and confidence?

🧠 How do you become more aware of your self talk?

🧠 Where does your self talk come from?

🧠 Is there a connection between manifestation and self talk?

🧠 How do you start to change your self talk?

🧠 What tools can you use to reprogram your mind?

🧠 How long does it take to change your self talk?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who would benefit from changing the way they talk to themselves.

Follow Shelley on Instagram and join her Facebook group here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 16: "Can I expense lunch with a client?!" Accounting 101 with Rachel Harris

Do you have financial anxiety as a business owner?

Are you confused about paying taxes as a limited company vs as a sole trader?

Does the thought of dealing with your numbers fill you with dread?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Rachel Harris about all things finance, accounting and taxes as a business owner.

Rachel Harris is a qualified accountant, business owner and founder of Accountant She. Rachel specialises in accountancy and tax advisory services for female entrepreneurs, influencers and business owners and always goes the extra mile for her clients by providing support, empowerment and positivity along the way. 

Questions we answer for you in this episode:

🧠 Why you don't need to be scared of the numbers as a business owner

🧠 Limited Company VS Sole Trader - what's the best structure for my business?

🧠 Is there an occasion where you don't have to pay any tax?

🧠 When should you become a Limited Company in the UK?

🧠 When do I need to pay my tax return by?

🧠 What is the basic tax rate?

🧠 Do I *need* a separate business bank account if I'm self employed?

🧠 What's the best business bank account for business owners?

🧠 What accounting software do I need to track my expenses?

🧠 What's better - Xero or Quickbooks?

🧠 What counts as an allowable business expense?

🧠 Can I expense lunch with a client?

🧠 Do I need to get an accountant when I'm self employed? 

🧠 What's the best way to plan for tax?

🧠 What's the difference between paying tax as a Sole Trader and paying tax as a Limited Company?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who want to reduce their financial anxiety.

Follow Rachel on Instagram, watch her on YouTube and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 15: Getting Started with Digital Ads with Sarah Murdoch

Ready to supercharge your social media marketing 🚀

Digital Advertising is a great way to enhance your marketing efforts but when is the right time to commit to it?

How much should you spend on Facebook Ads? 

And how long do you need to test things for?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Sarah Murdoch about why, when and how to get started with digital ads.

Sarah Murdoch is the Founder of Let It Go Social and a Digital Ads expert, specialising in Facebook and Google Ads. Sarah works with business owners to supercharge their marketing efforts so they can increase brand awareness, improve lead generation and make more sales of their products or services.

Questions we answer for you in this episode:

🧠 What *is* paid advertising?

🧠 Why you need your organic marketing to work first

🧠 What are the benefits of running paid advertising campaigns?

🧠 How do you know when your business is ready for paid advertising?

🧠 What's the difference between Facebook Ads and Google Ads?

🧠 What's an ideal ads budget to get started with?

🧠 How long should you test different ads for?

🧠 Should you boost posts on Facebook?

🧠 Should you spend ads credit Facebook offers you?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who are ready to supercharge their marketing efforts with digital ads.

Follow Sarah on Instagram, visit her website here and download your free Facebook Ads Checklist here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 14: The Importance of Creating a Contingency Plan with Nikki Stock

What happens if YOU are unavailable in your business?

Do you know someone who can take over in the interim?

Or would your business fall to the ground?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Nikki Stock about the importance of having a contingency plan in both your life and business. 

Nikki Stock is a straight talking business strategist who doesn't sugarcoat what you need to hear. She'll give you a gentle nudge to get you on track with your goals and become your biggest cheerleader as you achieve the success you deserve.

Questions we answer for you in this episode:

🧠 Why are contingency plans essential for all business owners?

🧠 Why do you need a personal contingency plan?

🧠 What is a contingency plan?

🧠 How do you get started on creating a contingency plan?

🧠 How do you keep your contingency plan safe and secure?

🧠 Who should you give access to your contingency plan?

🧠 How often do you need to update your contingency plan?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends so you can hold each other accountable to creating your own contingency plans.

Follow Nikki on Instagram, LinkedIn and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full transcript here.

Episode 13: Employing Someone in Your Business? Here's What You NEED to Know with Pip Foulsham

How do you know when it's the right time to employ someone in your business?

What policies do you *legally* need to have in place when employing someone?

Do you have to hire someone as an employee or is there another way?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Pip Foulsham about all things HR, hiring and how your business culture and leadership influences your employment of new people.

Pip Foulsham is a HR People Person who supports small and medium business owners to solve people problems, increase employee engagement and retention, and put a bit of pizzazz into their people plans. 

Questions we answer for you in this episode:

🧠 Why HR doesn't deserve the negative reputation it has

🧠 When is the best time to hire support as a business owner?

🧠 Do you have to hire an employee or is there another way? (Spoiler: there are 3 options!)

🧠 What are the benefits of having employees over hiring freelancers?

🧠 What's the best role to delegate to your first employee?

🧠 What are the important legal bits you NEED to know before hiring help?

🧠 How do you carry out a Right to Work check?

🧠 When do you need to have a Right to Work check completed by?

🧠 What agreements do I need to have in place as an employer?

🧠 Do I need a Health & Safety policy in place?

🧠 How do you decide what benefits to offer your employees?

🧠 Are there more important benefits than others post-pandemic?

🧠 Why you need to decide what type of Leader you want to be before hiring

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who are ready to hire some help.

Follow Pip on Instagram, LinkedIn and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full transcript of this episode here

Episode 12: Everything You Need to Know About Personal Brand Photography with Amanda Hall

Do you show your face enough for your business?

Are you confident being your authentic self online?

Do you struggle with being visible as a product based business?

Professional brand photography can help you show up on social media with confidence and authenticity so you can build the know, like, trust factor with your community.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Amanda Hall about everything you need to know when it comes to having a personal brand photo shoot.

Amanda Hall is a Personal Brand Photographer who works with small businesses to boost their visibility and improve their confidence in showing their face on social media. Amanda helps businesses to connect with their ideal clients through images that perfectly capture their personality.

Questions we answer for you in this episode:

🧠 What is personal brand photography?

🧠 Do you need professional brand photos as a business?

🧠 Why is it important to show your face on social media?

🧠 How do you prepare for a branding shoot?

🧠 How do you make your photos stand out from other businesses?

🧠 How do you decide which photo(s) to use on your social media and/or website?

🧠 Where can you find inspiration ahead of your brand shoot?

🧠 How often should you update your branding photos?

🧠 Do you really need photos of your face when you're a product based business?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who are thinking about having a personal brand photo shoot.

Follow Amanda on Instagram, LinkedIn and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Episode 38: Harnessing Your Perimenopause Powers as a Business Owner with Lisa Gimenez-Codd

What's the difference between perimenopause and the menopause?

How long does the menopause last?

As a business owner, how can you support yourself during perimenopause?

These are just a few of the questions we answer in this episode of The Social Brain Podcast.

Join Head Brain Frances Barrett as she chats with Women's Health Coach Lisa Gimenez-Codd about navigating perimenopause and menopause, particularly for business owners.

Lisa helps women understand the biological changes during menopause, debunking myths and providing practical advice to manage this transition without burning out.

Topics we discuss in this episode:

🧠 What is perimenopause and how does it differ from menopause?

🧠 The impact of hormonal changes on different parts of the body and brain

🧠 How to recognise early signs of menopause beyond changes in periods

🧠 The role of nutrition, exercise and stress management in supporting long-term health

🧠 The importance of tracking your menstrual cycle to understand your personal normal

🧠 Addressing common misconceptions about menopause and its symptoms

🧠 Practical tips for protecting your business and yourself during this transition

🧠 Creating systems to manage your workload and reduce stress as a business owner

🧠 The benefits of implementing a 'commute' when working from home to separate work and personal life

Lisa's insights are invaluable for any woman navigating this stage of life, particularly those balancing the demands of running a business. Tune in for practical advice and supportive strategies to thrive during perimenopause and beyond.

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who'll benefit from learning more about perimenopause, menopause and postmenopause.

Find Lisa on Instagram and check out her article: How to Talk to Your Doctor About Perimenopause

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 11: Stand Out on Socials with a Personal Brand with Ella Orr

Do you know what a small business owner's secret weapon is??

Personal. Branding.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Ella Orr to uncover what personal branding actually is and the simple ways that you can inject your personality into your content.

Ella Orr is a Social Media Marketer and Founder of Much More Social. After teaching for 30 years, Ella retrained in social media marketing and now specialises in helping business owners build a personal brand that makes them stand out on socials and attract their ideal clients on autopilot.

Questions we answer for you in this episode:

🧠 What does 'personal branding' actually mean?

🧠 Why is personal branding a secret weapon for business owners?

🧠 How do you build a personal brand as a product based business?

🧠 Why you need to know your ideal clients to build a personal brand

🧠 What's the easiest way to start building your personal brand?

🧠 What's the difference between building a personal brand for a product business VS a service based business?

🧠 How you can grow your personal brand outside of social media marketing

🧠 How to get comfortable going live on social media

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who want to work on their personal brand so they can build a community of raving fans who can't wait to buy from them.

Follow Ella on Instagram, LinkedIn, Twitter and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full epsiode transcript here.

Episode 10: How to Network Effectively with Katy Davies

Networking gets a bit of a bad rap sometimes but more than ever, we're craving CONNECTION.

Simply attending networking events on a regular basis isn't enough to get your business in front of the right people. 

There's an art to networking effectively and in this episode, of The Social Brain Podcast, Head Brain Frances Barrett chats with Katy Davies to learn her top tips on growing your business by effectively using networking as part of your marketing strategy.

Katy is the Founder of Piece of Cake Coaching and a Strategy Coach for Solopreneurs who want to find the missing piece between where they are and where they want to be in their business. Katy helps her clients work ON their business so they can move forward in their business and spend more time doing what they love.

Questions we answer for you in this episode:

🧠 Where should networking fall in your overall business strategy?

🧠 How many networking events should you attend to grow your business?

🧠 What are the different types of networking for businesses?

🧠 Should you go to lots of different types of networking events or stick to your favourites?

🧠 How do you prepare for networking events?

🧠 What's the one thing you MUST include in your pitch?

🧠 What's better - online networking or offline networking events?

🧠 Why do you need to create multiple 'pitches'?

🧠 How can you stand out from everyone else at networking events?

🧠 How do you follow up with people after networking events?

🧠 What mistakes do most people make when it comes to networking?

🧠 How do you start your own networking event?

🧠 What do you do if you mess up your pitch when you're networking?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who want to incorporate networking into their marketing strategy so they can create more connections and generate more business.

Follow Katy on Instagram, join her free Facebook group and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 9: How to Feel Confident In Front of The Camera with Julian Knopf

Do you struggle showing your face on socials?

Lack confidence in front of the camera?

Do you feel self conscious showing the world the real you?

You're not alone, my friend.

But when a photo of your face can see a 33% increase in engagement on your posts, it's time to face your fears and feel confident on camera.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with professional photographer Julian Knopf to find out how you can go from feeling too shy to share to posting yourself with pride.

Julian is a Portrait, Fine Art & Boudoir Photographer, on a mission to empower people around the world to love themselves for who they are and feel confident in their own skin. He helps his clients shed their self-consciousness and skyrocket their confidence from a 3 to an 8 in a single session.

Topics we cover in this episode:

🧠 Why you need to set an intention for your photoshoot

🧠 The importance of building a relationship with your photographer before your shoot

🧠 How creating a mood board before the shoot can change the photos you end up with

🧠 Why you need to think about what you're going to do with your photos afterwards

🧠 How posture plays a huge part in your self confidence

🧠 Why you need a hair and makeup artist at your photoshoot

🧠 What happens when you feel the fear and do it anyway

🧠 The importance of reflecting on your confidence levels before and after a photoshoot

🧠 Should you use filters on Instagram?

🧠 Can you photoshop your professional photos?

🧠 How can you justify the cost of a boudoir photoshoot?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your bestie who feels uncomfortable sharing photos of themselves online and wants to feel confident in front of the camera.

For sensual, boudoir photography: Instagram / Facebook / Website

For corporate, headshots & brand photography: Instagram / Website

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 8: Everything You Need to Know About Email Marketing Sequences with Brittany Long

How does email marketing really compliment your social media marketing efforts?

Are email marketing sequences that important?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Brittany Long about email marketing and why it's so important to start NOW!

Brittany is the Queen of Evergreen and Co-Founder of Win With System. Brittany's worked with everyone from course creators and coaches to pet psychics and dog trainers, to help them make more money from the offers they already have through automated emails.

Questions we've answered for you in this episode:

🧠 What's the difference between emails in an automated sequence VS on the spot emails?

🧠 How can email automation help with launches?

🧠 What are the first steps to take when planning your automated email sequences?

🧠 What tools can you use to research what your audience want from you?

🧠 How does email marketing and social media marketing work together?

🧠 What are the best types of emails to write to increase sales conversions?

🧠 What's the process like when it comes to creating automated emails?

🧠 How long should the average email sequence be?

🧠 How often is too often when it comes to sending emails?

🧠 When is the best time to get started with automated email sequences?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends so they can improve their email marketing and make more sales!

Follow Brittany on Instagram or visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 7: Create a Winning Content Strategy to Boost Your Sales on Socials

Does content strategy leave your head in a spin?!

So many business owners post on social media without having a content strategy which can lead to you not getting the results you want (and deserve!).

When you've got a well thought out content strategy in place, you're likely to see an increase in followers, engagement and most importantly, SALES!

In this episode of The Social Brain Podcast, Head Brain Frances Barrett shares the following:

🧠 The first thing to do before you create your content strategy

🧠 How to choose your content pillars

🧠 Why your content type depends on your selling phase

🧠 5 Different content types you can use on Instagram

🧠 Why you should use just 3 content types

🧠 Why you need to be consistent with your content

🧠 The easiest way to stay consistent with your social media marketing

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friend who wants to boost their sales on socials!

DM @thesocialbrain.uk to join our close friends list so you can ask me anything.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 6: The Pros and Cons of Going Viral on Social Media with Laura Jane*

Have you ever googled "how to go viral on social media"?

Would you love your reels to hit millions of views?

Do you dream of social media fame?

After listening to this episode of The Social Brain Podcast, you might just change your mind….

Join Head Brain Frances Barrett as she chats with Laura Jane, one of the most well known audio creators online. 

Laura Jane is a Fairy Godmother for Creative Businesses, Founder of The Creative Business Association® and creator of world famous jingles including 'It Costs That Much' and 'We Don't Owe You Affordability'.

Questions we've answered for you in this episode:

🧠 What does it feel like to know your audios have been heard by millions of people?

🧠 What was the intention behind creating the viral audios?

🧠 What are the benefits of going viral on social media?

🧠 Do you make more sales in your business if you go viral?

🧠 How do you capitalise on sales when you go viral?

🧠 Does going viral affect the offers you sell in your business?

🧠 What are the downsides of going viral online?

🧠 How do you cope with trolling and hateful comments online?

🧠 What's the best piece of advice for someone who goes viral?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who have 'go viral' on their goals list so they can decide whether that's something they really want to work towards.

Follow Laura Jane on Instagram, TikTok and Facebook.

*Please note: The dog barking in the background doesn't last for the entire episode! #workingfromhomelife 🙃

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 5: "I'm scared to go live!" Learn My Top Tips for Going Live on Social Media

Do you struggle when it comes to going live on social media?

You're not alone.

In fact, most of our clients actively avoid going live on social media but utilising the live feature is a fantastic way to nurture your audience and turn your community into customers.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett answers 3 of your questions about going live:

🧠 Why can't I go live on Facebook and Instagram at the same time?

🧠 I'm worried about going live - what are your top tips?

🧠 Why are you going live so much right now?

DM @thesocialbrain.uk to join our close friends list so you can ask me anything.

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friend who needs a little encouragement to get on a live video.

CONNECT WITH THE SOCIAL BRAIN

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Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 4: Understanding the Relationship Between Social Media Marketing & Sales Funnels with Rebecca Wise

Funnels, sales funnels, marketing funnels: it's enough to make your head spin!

But combining your social media marketing with strategic, well thought out funnels can help to build brand awareness and skyrocket your sales whilst you sleep.

And who doesn't want more sales on autopilot?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Rebecca Wise to understand the relationship between social media marketing and sales funnels.

Rebecca is a fuss-free funnel expert who helps course creators, coaches and service providers to create customer journeys that take their potential clients from stranger to super fan.

Questions we've answered for you in this episode:

🧠 What is a sales funnel?

🧠 How do you build a sales funnel?

🧠 How can you automate the sales process in your business?

🧠 How do you map out your first sales funnel?

🧠 Where does social media marketing fit into the sales process?

🧠 Why is it beneficial to have people on your email list?

🧠 What steps should you take when building a funnel?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends so they can start building a sales funnel that sells whilst they sleep!

Follow Rebecca Wise on Instagram and visit her website to book your free funnel-mapping call.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 3: Maximise Your Visibility without Spending All Day on Social Media with Rebecca Hawkes

What do you do when you want to keep your business visible but don't want to dedicate all of your time to being on social media?

Short answer: YOU DIVERSIFY YOUR MARKETING STREAMS.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Rebecca Hawkes about her top tips for keeping your business visible everyday but decreasing your social media time.

Rebecca Hawkes is a Vibrant Visibility Coach who helps entrepreneurs maximise their online presence without having to spend all day every day on social media. She also supports her clients & community in creating more self confidence so they can eliminate their visibility fears and attract more customers on autopilot.

Questions we've answered for you in this episode:

🧠 How do you overcome the fear of being visible online?

🧠 How can you be visible every day without using social media?

🧠 Why should you include offline marketing strategies too?

🧠 How many marketing streams should you use in your business?

🧠 How long should you implement a strategy for to know whether it works?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who want to maximise their visibility without spending everyday on social media.

Follow Rebecca on Instagram, listen to The Confidence Show podcast and read her blog post: 7 Ways to Be Visible Everyday without Being on Social Media.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 2: The Pros & Cons of Changing Your Niche with Jade Foster-Jerrett

What on EARTH is niching and HOW do you do it?

What happens if you change your mind and want to focus somewhere else?!

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Jade Foster-Jerrett about how she changed niches within her businesses and how that impacted her social media marketing strategy.

Jade is a children's entertainer and Founder of The Party Marketeers where she helps people in the party industry go from party pooper to party pro on social media, so they can attract more bookings for their services. 

Questions we've answered for you in this episode:

🧠 What does the term 'niche' mean?

🧠 What are some of the different ways you can niche down in business?

🧠 Do you have to have a niche when you first start your business?

🧠 What are the biggest positives that come from niching in business?

🧠 How can you make more sales when you niche down?

🧠 How does niching down make it easier to create content?

🧠 How does niching down help you become an expert?

🧠 What are the biggest challenges that come from niching in business?

🧠 Is changing your niche really worth the effort?

🧠 Do the pros outweigh the cons of changing your niche?

🧠 Can you still accept clients from outside of your new niche?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who feel uncertain about how to niche in their business so they can decide what their best move is.

You can follow Jade on Instagram, listen to her podcast The Party Pod and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 37: Learning to Manage Your Lifestyle as a Busy Business Owner with Ben Herbert

 The pressures and demands of running a business can often lead to neglecting personal health, resulting in decreased productivity and increased stress.

But when you're already overworked and overwhelmed, how do you find the time to focus on your health? 

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Online Health and Fitness Coach Ben Herbert about the impact of neglecting your health as a business owner and how to turn things around.

Ben helps business owners get into the best shape of their lives, double their energy, and make a significant impact in their professional and personal lives. 

Topics we discuss in this episode:

🧠 Ben's journey from burnout to peak health and how it influenced his coaching niche

🧠 The importance of energy management and why business owners need to prioritise their health

🧠 Realistic strategies for setting and maintaining boundaries to ensure consistent self-care

🧠 The interplay between nutrition, sleep and exercise in maintaining optimal energy levels

🧠 Tips for creating a balanced lifestyle that supports both personal well-being and business success

🧠 The role of supplements in fitness and the importance of choosing the right ones

🧠 Ben's approach to structuring a week for success, including managing heavy workload days

Tune in to hear Ben's practical advice and actionable tips on how to transform your health and energy levels, making you a more effective business owner.

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who you know will benefit from these helpful tips. 

Connect with Ben on Facebook, Instagram and LinkedIn.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 1: "My reels are getting lots of views so why am I not making any sales?!"

Welcome to the very first episode of The Social Brain Podcast! 

Get ready to hear our top tips for boosting your brand awareness, growing your community and increasing sales in your business with social media marketing.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett answers these questions:

🧠 Why do you keep writing back to spammy comments on your posts?

🧠 My reels are getting lots of views but why is no-one buying from me?

🧠 Should you post less during holiday times such as in the summer or around Christmas?

🧠 Do you need to respond to comments straight away or can you wait a while?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends so they can boost their brand on Instagram too.

DM @thesocialbrain.uk to join my close friends list so you can ask me anything.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Welcome to The Social Brain Podcast!

I'm Frances, Head Brain of The Social Brain and I'm excited to share our brand new podcast with you.

My mission is to empower you, the business owner, by educating you in the stuff you really need to know to drive your business. We cover everything from niching and becoming visible away from social media marketing, to confidence on camera and how to network effectively. And of course, as a social media marketing agency, we talk a little bit about that too.

With new episodes every single week, I know that you're going to learn something new to drive your business to wherever you want it to go. Find our episodes wherever you listen to your podcasts, and don't forget to hit subscribe for our latest episode.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about our self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Episode 36: Building A Website: The Important Steps With Deb Harrison

How often do you think about your website?

Are you unsure where to start when it comes to building your own site?

Have you been relying on social media alone to build your business?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with web design expert Deb Harrison, founder of DVH Design. With over 23 years of experience, Deb shares invaluable insights on the fundamentals of building an effective website.

Deb guides listeners through the essential steps, from choosing the perfect domain name to ensuring your site stands out in a crowded digital space. Whether you're a seasoned business owner or just starting, this episode is packed with practical advice to help you create a website that works for you.

Topics we discuss in this episode:

🧠 The importance of choosing the right domain name

🧠 Tips for selecting memorable and effective domain names

🧠 Why your website needs to be more than just a template

🧠 The role of web hosting and finding the right provider

🧠 How to structure your website for maximum impact

🧠 The significance of clear, concise copy

🧠 Best practices for incorporating branding elements like fonts, colours, and logos

🧠 The power of a well-placed call to action (CTA)

🧠 The benefits of keeping your website simple and user-friendly

🧠 Tips for using bullet points and headings to enhance readability

🧠 Why space on your webpage is your friend

🧠 Strategies for integrating social media without distracting from your website

🧠 How to avoid outdated SEO tactics like keyword stuffing

🧠 Ensuring your website's design and functionality support your business goals

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who need support with their website.

Connect with Deb on LinkedIn and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 35: How To Protect Your Number One Business Asset with Louise Westra

Be honest, how often do you check in with your health?

Are you relying on energy drinks, too much caffeine or sugary snacks to get you through the day?

Have you been prioritising your business over your body?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Health Mentor Louise Westra about our biological bandwidth and protecting your number one business asset (hint: that's you!).

Louise helps high achieving humans to ensure they aren't draining their biological bandwidth and inadvertently burning out during their journey towards success.

Topics we discuss in this episode:

🧠 What is biological bandwidth and why is it important?

🧠 We all have individual 'nutrigenomics' and what that actually means

🧠 Why are we obsessed with ice baths but ignoring biology?

🧠 How understanding our biology helps us be kinder to ourselves 

🧠 Where to start when it comes to protecting yourself and your biological bandwidth

🧠 The boundaries you need to implement as a business owner

🧠 The unlearning that needs to happen when it comes to 'kindness'

🧠 Recognising the impact sitting down all day can have on our brain function

🧠 Subtle signs you need more time for you

🧠 What happens when Louise skips her gratitude practice for too long 

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who need a reminder to prioritise their health.

Follow Louise on Instagram or send her an email louise@louisewestra.com.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 34: How to Boost Your Business with Pinterest with Lianne Harris

Have you heard of the power of Pinterest but have no idea where to start with it?

Would you love your marketing efforts to last longer than the couple of hours a social media post stays relevant for?

Wish you could continually drive traffic to your website, lead magnets and paid offers without having to spend hours and hours on social media marketing?

You'll want to listen to this…

In this episode of The Social Brain Podcast, Head Brain Frances Barrett is joined by Lianne Harris, a Pinterest expert who's here to share her top tips for growing your business using Pinterest.

Lianne is a Pinterest & Facebook Ads expert who helps business owners scale and grow their business through long-term marketing strategies.

Topics we discuss in this episode:

🧠 Why Pinterest isn't your typical social media platform (it's not social media at all!)

🧠 The most common ways any business owner can benefit from Pinterest

🧠 The important things you need to focus on when it comes to pinning on Pinterest

🧠 Why followers don't matter on Pinterest

🧠 Why you need to have a clear niche before pinning

🧠 How often you should post on Pinterest if you're a time-strapped business owner

🧠 Why you need to prioritise evergreen over trending content

🧠 What you should post: video VS static

🧠 How to get the most out of your content so you're working smarter, not harder

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who'd be interested in boosting their business with Pinterest.

Follow Lianne on Instagram and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 33: How To Make Time For Your Health As A Busy Business Owner with Ashley Bishop

Do you struggle to make time for your health as a busy business owner?

Do you regularly have 'go to the gym' on your to do list but fail to actually get there because work takes priority?

Are you looking for healthy habits to add to your daily life that don't require hours of your time?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett is joined by Ashley Bishop who shares his easy to implement tips to help business owners improve their health. 

Ashley Bishop is a Performance Coach for busy business owners who've sacrificed their health in their quest to build a successful business. 

Topics we discuss in this episode:

🧠 Your greatest business asset and why you need to protect it

🧠 How prioritising your business can negatively impact your health

🧠 Accepting that you are the driving force behind your health 

🧠 Why you need to stop putting yourself at the bottom of the priority list

🧠 How to become an expert plate spinner

🧠 Why trying to build momentum is difficult and how to do it for the best long-term results

🧠 Why time management is the key to balancing your health, business and family life

🧠 The reason you need to ditch to do lists and what to replace them with instead

🧠 How just 3 minutes an hour can positively impact your wellbeing 

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who'll benefit from these simple tips to improve their help.

Follow Ashley on Instagram and join his free Facebook group here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 32: Social Media Addiction: The Boundaries I Set For Myself

Have you ever checked your phone usage and realised you spend more time on social media than you do anything else?

Have you fallen into the trap of oversharing on Facebook, posting multiple times a day and feeling anxious when you haven't posted?

Is your social media obsession becoming an addiction that's getting way too out of control?

You're not alone.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett reveals the extent of her social media addiction and how working as a social media marketer can make it harder to step away from the socials. 

Frances shares the moment that made her question her social media usage and the important boundaries she's putting in place to help her with her social media addiction. 

Topics we discuss in this episode:

🧠 When my social media addiction first started

🧠 How I became an oversharer on Facebook

🧠 How my social media obsession ruined a new relationship

🧠 The moment I realised I needed to get off of Facebook

🧠 The impact social media was having on my relationship with myself

🧠 Social media rules I've put in place to protect my mental health

🧠 5 powerful questions I ask myself before I hit publish on a post

🧠 The tools I use within the apps to help me with my social media boundaries 

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your friends who may need help with their social media addiction.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.