Creator's MBA: Marketing Tips for Digital Product Entrepreneurs – Details, episodes & analysis

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Picture this: It's a year from now. Your digital product business is thriving. Revenue has skyrocketed. And the best part? You're working fewer hours than ever before. Sounds like a fantasy, right?

Well, buckle up, because in this week's episode of the Creator's MBA Podcast, I'm sharing a principle that could turn this dream into your reality. It's a simple yet powerful concept that's been hiding in plain sight, and it's about to change everything for your business.

Key points with timestamps:

• [00:01:06] Understanding the 80/20 rule and its relevance to entrepreneurs
• [00:03:46] Applying the principle to product creation and lead magnets
• [00:05:32] Identifying and focusing on your top-performing marketing channels
• [00:07:18] Recognizing and nurturing your VIP customers
• [00:14:36] Embracing automation and creating standard operating procedures (SOPs)

Mentioned in this episode:

• Get on the wait list for the Digital Product Growth Lab: Email me at destini{at}destinicopp.com
• Podcast show notes: https://www.destinicopp.com/podcast/80-20-principle

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Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want?

I've been there, and I bet you have too.

In this week's episode, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome.

You know that feeling when you hear about a new social media platform or a fancy tool that promises to solve all your problems? That irresistible urge to drop everything and jump on board? Yep, that's what we're talking about.

In this episode, I'm getting real about:

• Why we're so drawn to the 'next big thing' (it's not just you, I promise!)
• The hidden costs of constantly chasing new strategies
• My personal framework for evaluating new opportunities (this has saved me countless hours and dollars)

I'm even sharing a behind-the-scenes look at how I sat on a new product idea for 6 months before deciding to launch it. Spoiler alert: sometimes, patience pays off!

This isn't just theory - I'm giving you practical, actionable steps to overcome Shiny Object Syndrome and stay focused on what really moves the needle in your business.

So grab your favorite drink, find a comfy spot, and let's dig in. This might just be the wake-up call your business needs.

Key points with timestamps:

• [00:00:49] Definition of shiny object syndrome and its impact on businesses
• [03:22] The hidden costs of chasing every new trend or tool
• [05:28] Common "shiny objects" that distract entrepreneurs
• [13:06] Strategies for staying focused on your business goals
• [20:32] Actionable steps to overcome shiny object syndrome

Mentioned in this episode:

• Podcast show notes: https://destinicopp.com/podcast/shiny-object

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Hey there! Destini here, and today I want to get real with you about something I struggled with for a long time - my weekly newsletter. For years, I dreaded hitting that 'send' button. 

I was following all the standard advice. Promote one piece of content, add a single call-to-action, nurture your audience. But let me tell you, it wasn't delivering results. I wasn't seeing any return on my investment, and I knew something had to change.

So, I put on my university marketing professor hat and dove into a 6-month research study. I wanted to uncover what those best-in-class email newsletter operators were doing that all of us in the creator niche hadn't mastered yet. And wow, did I learn some game-changing stuff! 

I developed what I now call my "Newsletter Profit System," and it's completely transformed how I approach my weekly emails. Now, every time I hit publish, I'm actually making money - whether it's from my own digital products, affiliate income, sponsorships, or even attracting new coaching clients. 

In this episode, I'm breaking it all down for you. I'll show you why that old-school newsletter advice falls short, and how diversifying your content can turn your newsletter into something your subscribers can't wait to open (and maybe even save in a special folder - yeah, that's the kind of feedback I'm getting now!). 

So, if you're ready to stop dreading your newsletter and start profiting from it, you're in the right place!

Key Points:

• [00:00:56] The limitations of following standard newsletter advice
• [03:03] Insights from Destini's 6-month research study on successful newsletters
• [05:36] Why offering multiple pieces of content is crucial for engagement
• [07:48] Examples of diverse content to include in your newsletter
• [12:20] How to measure the success of your revamped newsletter strategy

Mentioned in this episode:

• Newsletter Profit Club: https://destinicopp.com/profit
• Creator's MBA Newsletter Examples: https://newsletter.destinicopp.com/profile
• HobbyScool Newsletter Examples: https://newsletter.hobbyscool.com/profile
• Podcast Show Notes: https://www.destinicopp.com/podcast/newsletter

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Rachel Lindteigan: Specialist in SEO and Content Marketing

Today my special guest is Rachel Lindteigan. Rachel is a marketing expert, with more than 20 years of experience in traditional and digital marketing. She specialized in SEO and content marketing for over a decade and worked with some of the biggest e-commerce retailers during her corporate career. Her clients regularly earn 10 figures a year from SEO alone. She left the corporate world late in 2016 and founded Etched Marketing in 2017. She works with small business owners and provides SEO and content services. In 2020, she launched Etched Marketing Academy, Simple SEO Program and teaches overwhelmed course creators, coaches and online entrepreneurs, how to use SEO in an easy to understand way, so that they can get more traffic from Google without buying ads.

Episode Highlights:

• Rachel's journey from stopping the interview process for a six-figure job at interview #7, all because her husband said to her..."You don't want this job, you just want the paycheck"
• Realizing he was right, she pulled herself out of consideration for the position, and jumped right into starting her own online business even though she didn't have a single client at the time
• How she launched Etched Marketing and moved into offering online courses to provide SEO and content services

Learn how after several pivots, and a revisit to an earlier course offer, she found her passion in teaching overwhelmed course creators, coaches, and online entrepreneurs.

Listen in to hear her inspiring story and find out why it's so important to conduct your ideal customer interviews. 

Links mentioned in this episode:

✅ Where you can find Rachel: www.etchedmarketing.com

➡️Episode show notes: https://destinicopp.com/podcast/85

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Colleen Welsch: From Freelance Beauty Copywriter to Online Educator and Creator of The Freelance Writer’s Guide to the Galaxy

Today my special guest is Colleen Welsch. Colleen is a freelance beauty copywriter turned online educator. After spending three years as a freelancer, traveling the globe, she began a coaching business to teach other aspiring writers how to turn their passion for words, into a profitable, sustainable business. Today, she offers a course called "The Freelance Writer's Guide to the Galaxy", as well as one-on-one and group coaching programs.

Episode Highlights:

• She called on beauty companies whose blog posts were outdated and offered her services, establishing herself as a freelance writer and then online coach
• After failing twice to launch her online course business, Colleen shares her story how she found her sweet spot the third time around through her course "The Freelance Writer's Guide to the Galaxy"
• From 150 followers to 10K in 2 days on TikTok, she learned how to maximize social media using lead generators, cold pitching, SEO and more

Tune into this episode and learn how she teaches other writers to launch, manage and grow their careers.

Links mentioned in this episode:

✅ Where you can find Colleen: https://colleenwelsch.com and on Instagram, TikTok and Youtube @colleenwelsch

➡️Episode show notes: https://destinicopp.com/podcast/84--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: 

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Michelle Pippin: Creator of Women Who Wow, a Place for Women to Begin, Belong and Become

And today my special guest is Michelle Pippin. Michelle is the proud founder of Women Who Wow, the most exclusive association of women business owners in the world. Now boasting members in 50 States and eight countries, Women Who Wow has provided a place for seriously driven women entrepreneurs, to create wild success on their own terms. At the helm, Michelle sets the tone for women in business to accept no excuses, especially their own. Her confidence in being able to make money on your own terms, without compromising your priorities, is what women entrepreneurs need.

Episode Highlights:

• How she took $50 from savings to begin her “Anything for Money” entrepreneurial journey and made 63K her first year
• Wanting to empower women to make a living and still be the mother and wife they wanted to be, she launched her Women Who Wow membership
• She shares how her business grew into the most exclusive association of women business owners around the world

Tune into this episode and learn her three tips for entrepreneurs, the online courses she's created, and how her business has morphed into the mentoring and coaching platform it is today.

Links mentioned in this episode:

✅ Where you can find Michelle:https://womenwhowow.com and  https://www.bmichellepippin.com

➡️Episode show notes:https://destinicopp.com/podcast/83--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: 

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Christian de la Huerta: Leading Voice in the Breathwork Community, Online Course Creator, Personal Transformation Coach and Spiritual Teacher

And my guest today is Christian de la Huerta who is a sought after spiritual teacher, personal transformation coach and a leading voice in the Breathwork community, with 30 years of experience. He has traveled the world offering inspiring and transformational retreats, combining psychological and spiritual teachings with lasting and life-changing affects.

Episode Highlights:

• How this spiritual leader and transformational coach pivoted his business during the pandemic, turning it into an online community
• Listen as he shares how he created bite-size courses with interactivity, replacing his live retreats and live coaching to virtual in order to serve his audience
• Some of the lessons he learned after he launched his first summit, as well as his future plans for his business.

He is also an award-winning, critically acclaimed author, has spoken at numerous universities and conferences and on the TEDx stage. His new book, Awakening the Soul of Power, was described by multiple Grammy Award–winner Gloria Estefan as “a balm for the soul of anyone searching for truth and answers to life’s difficult questions.”

Tune into this episode to find out more about his work and how he has incorporated virtual events into his coaching programs. 

Links mentioned in this episode:

✅ Where you can find Christian: https://soulfulpower.com/

➡️Episode show notes: https://destinicopp.com/podcast/82

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Would you like to use an evergreen sales funnel to sell your online course or membership? Do you wonder if deadlines in evergreen sales funnels are too pushy or fake?

Listen in to this bonus podcast episode where I chat with Jack Born who is the founder of Deadline Funnels. We discuss:

• Why having a deadline is critical in an evergreen sales funnel
• How to automate a deadline with authenticity 
• How funnel deadlines can increase sales without being pushy
• The ideal length for an evergreen email sequence
• Tips for an automated email sequence to increase sales

Links mentioned in this episode:

✅ Sponsored by Deadline Funnels. Get your free Deadline Funnels trial here. 

➡️Episode show notes: https://destinicopp.com/podcast/deadline

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Alicia Diaz Blevins: Entrepreneur, Business Coach, Speaker and Online Course Creator

Today my special guest is Alicia Diaz, Blevins, the founder of Aldin Group. Alicia is a business consultant, coach and speaker. She supports CEOs, executives and online entrepreneurs, helping them grow their businesses and make them more productive and profitable. After more than 25 years as a senior access executive for different companies in Mexico and the United States, she has spent the last three years as an online entrepreneur.

Episode Highlights:

• “Don’t call it a dream, call it a plan”. Learn how this inspirational quote changed her life, guiding her on her entrepreneurial journey
• With discipline and hard work, how she found her niche market and empowered others to take action
• The importance of finding your "Why", not giving up, and how to start your business with proper training and the right mentor

Alicia knows what truly drives companies to achieve successful results. She is the author of several online business and productivity courses, author of the e-book Digital Entrepreneurship, Nine Steps to Start Your Own Business Based on Your Talent and Your Passion and author of the e-book Guide for Successful Entrepreneurs, Five Steps to Success With a Digital Course.

Tune into this episode and be inspired to find your “Why”!

Links mentioned in this episode:

✅ Where you can find Alicia: http://www.aldingroup.com/

➡️Episode show notes: https://destinicopp.com/podcast/81

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Becky Launder: CEO of Modern Direct Seller, Entrepreneur, Online Course Creator, Host of the Podcast Modern Direct Seller and More!

My special guest today is Becky Launder. Becky is the founder and CEO of Modern Direct Seller. She is also the author of 52 Tips, Building a Thriving Direct Sales Business, and the brains behind the Modern Direct Seller Academy, Modern Direct Seller Box, The Modern Direct Seller Podcast and Direct Sales Insight Survey. Becky is known for modernizing the direct sales industry, leveraging online marketing. She and her husband, Jeremy provide direct sales training strategy and systems to direct sellers in companies worldwide.

Episode Highlights:

• In order to support her sales team with training, Becky set up a website for her co-workers providing videos, training and resources, which evolved into her online business
• Bundling her courses, she discovered over time that by adding a membership to her offerings she could actually show her students their ROI, creating more value for them
• In 18 months she built up a membership of 500 students, at $25 a month giving them unlimited access to her courses, mastermind sessions and more

Tune into this episode and learn some of the strategies she uses including her successful text message reminders.

Links mentioned in this episode:

✅ Where you can find Becky: https://moderndirectseller.com

➡️Episode show notes: https://destinicopp.com/podcast/80

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