Building your Brand – Details, episodes & analysis

This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount.

In this episode, I chat with award winning freelance video and podcast editor Steve Folland to discuss the intimacy of podcasting, sonic branding, and the impact of podcasting on business.

Steve shares insights from his successful podcasts 'Being Freelance' and 'Doing It for the Kids', his experiences with client work, and the evolution of his podcast community. We cover topics from how to market your podcast, the value of consistent audio elements, and the benefits of repurposing content.

Steve also offers advice for those hesitant to start a podcast and talks about his passion for podcast editing. Tune in for valuable tips and behind-the-scenes stories! 

Episode highlights: 

05:51 The Power of Community and Podcasting
16:47 Private Podcasts and Monetization Strategies
31:35 The Value of Podcasting
49:54 Sonic Branding

Don't forget to check out Steve online and follow him on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review! 

This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount.

In this episode, I chat with Sarah Buckett, a collage artist who started her business in her forties after coming to it accidentally. Sarah never thought of herself as creative until she did a graphic design course as part of her previous career but the experience sparked something in her and since then she's created a beautiful business creating paper collage art and illustrations. 

Sarah did my Design Your Own Branding course and we talked about how her experience shaped her business, and challenged lots of her limiting beliefs around branding. 

Join us as we explore the intersections of creativity, business, and self-discovery in a really fun chat. 

Episode highlights: 

03:56 The Importance of Values in Business
13:39 The Creative Process and Finding Your Path
22:28 Embracing Failure and Learning from Experience
25:16 The Impact of Branding and Personal Growth

Join the Design Your Own Branding course waiting list.

Don't forget to check out Sarah online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review! 

I've talked before about creativity and the importance of experimenting in your business, and it's something I've prioritised in my own work. So today's episode with illustrator and creative explorer Ben Tallon is a real treat as we dive into the multifaceted nature of creativity.

We explore how creativity isn't limited to traditional artistic endeavors and Ben shares his journey of 16 years as a freelance illustrator and his passion for creativity in various forms, from setting up music companies to podcasting. We also talked about the importance of creativity in daily activities, how adversity can spur creative growth, and the potential impact of AI on the creative industry.

If you want practical tips on how to nurture your creative spirit in everyday life, you'll love this episode.

Episode highlights: 

04:05 Defining Creativity Beyond Artistry

06:21 The Role of Creativity in Problem Solving 

21:21 Reconnecting with Childlike Imagination 

29:32 Balancing Work and Play 

Thanks to Studio Cotton for sponsoring this episode.

Don't forget to check out Ben online and follow him on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review! 

In this episode I am joined by Andy Lambert who has over 12 years of experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS (Software-as-a-Service) organisations. 

Working exclusively in B2B SaaS, he has led sales and marketing teams, created two businesses from scratch, and achieved significant exits.

In 2016, he joined two others as one of the founding team of ContentCal, a social media marketing SaaS product. Over the course of five years, they raised over $10m, grew to be used by multiple thousands of customers in over 100 countries, won numerous awards, and, at the end of 2021 were acquired by Adobe Inc.

Andy share’s brilliant content on the data and numbers surrounding social media and we delve into how social media can still be beneficial for small businesses and where they might consider investing their time and energy based on the current engagement stats. 

In this episode I chat to Anyo Green from Northern Bee Marketing who has a decade of social media & digital marketing experience. She first dabbled in SMM as a self-taught enthusiast back when Pinterest was an invite-only platform!  Her passion led her to work full-time where she marketed it all from wedding favours & bed frames to services at some of the UK's leading companies.

Anyo also spends a lot of time thinking and creating brilliant content about ethical marketing and what it looks like. We chat through some real examples and also about how ethical marketing is journey.

In this episode I chat to Ingrid Fernandez who is a freelance consultant lawyer and I quiz her all about what small businesses need to do to be legal compliant in the UK. 

She has lived and breathed commercial law for 10 years, working for both Magic Circle and boutique law firms. But she decided it was time to hang up her suit, swap board rooms for coffee shops and use what she’d learnt to help people starting out in business feel confident about legal things.

The entrepreneurs. The small business owners. The freelancers. The dreamers with big plans and sometimes small budgets, but a whole load of passion. That is who she want’s to help and in the process she became a small business owner too. 

In this episode I chat to Alanna Flowers who is a freelance lettering artist and designer based in Brooklyn, NY where she runs AGF Design Studio. 

As a lettering artist, she creates work using bold lettering in a range of styles for brands like Adobe, The Los Angeles Times, and American Greetings. In addition to working with clients, she enjoys sharing what she knows about lettering, digital art, and freelance through YouTube and other social channels.

She started a series on TikTok about busting limiting beliefs and so in this episode we tackle some of the common ones you might experience as a creative and Alanna gives us her tips on how to handle them. 

Find out more about Alanna 

Portfolio 
YouTube Channel 
Newsletter
Instagram
Twitter
Pinterest

In this episode I am chatting to Hannah Isted from Hi Communication who is all about making marketing as simple as possible for small business owners. I have benefited so much from her encouragement and support and so wanted to chat to her about ways to make marketing seem less overwhelming when you don't have the budget to outsource it to a team. 

We chat about:

How to work out where is the best place to invest your time when it comes to marketing

Why she loves email marketing and how she makes it work for her

Lots of tips for repurposing content

How to make marketing easier for yourself

The Best 90 Days Ever

The diagram that Hannah talked about making

See more from Hannah:

On her website

Her instagram

Her TikTok

This week on the podcast is a solo episode with host Liz, answering questions from the audience about branding and marketing. 

A few things  I chat about in this episode:

How I got started in my career

What I love about Branding and Marketing

How to decide on a colour palette for your brand 

What branding actually is

Advice for how to handle launching new branding

To find out more:

Design your own branding waiting list

Liz's website

Liz's Instagram 

Lisa Furze [pronounced like "furs"] is an Australian brand designer who works with service-based business owners, helping them to clarify their brand message and craft an identity design that showcases the quality of their work. She puts a lot of emphasis on collaboration and helping her clients identify their own values and beliefs so that the resulting design work is informed by a real understanding of what's important to communicate to the target audience. She has a brilliant newsletter and shares really helpful content about building a strong foundation for your brand.

In this episode we talk about:

How to build a strong foundation for your brand

How that can influence what your branding looks like

How to check in with your branding and let it evolve as your business develops

How often should you rebrand

How great branding can help your business

Why it’s important to attract the right people and repel the wrong ones

Find more from Lisa:

Download Lisa’s Core Brand Pillars Workbook

Lisa’s Website

Lisa’s Instagram

Lisa’s Pinterest