Trending Health – Details, episodes & analysis

Last month, Life Sciences marketing, commercial and medical leaders from across the country gathered at Reuter’s Pharma Customer Engagement to address current challenges and share industry best practices. In this episode, Jen is joined by Vynamic’s Customer Experience Transformation Lead, Mike Zapiec, and Head of Life Sciences, Karen Baldry to share what they learned about effectively engaging customers. 

For more information about Vynamic’s work in Customer Experience Transformation, visit: https://vynamic.com/what-we-do/services/customer-experience-transformation-cxt/ 

Podcast Tags: healthcare, life sciences, customer experience, omnichannel 

Panel – Mike Zapiec, Karen Baldry, Jen Burke 

Research & Production – Mike Zapiec, Karen Baldry, Jen Burke 

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC. 

With the first round of CMS price negotiations behind us, and the next list of targets to be released in February 2026, it’s clear that theorized implications from the Inflation Reduction Act are becoming realities for the life sciences industry. In this episode, Jen and Mindy are joined by Putnam Associates Partner, Scott Briggs, to explore how companies can navigate the new pricing pressures and negotiation frameworks while continuing to innovate and ensure patient access to critical therapies.

For more information about Putnam’s work in Value, Pricing and Access, visit their website: https://www.putassoc.com/our-expertise/value-pricing-access/

For more information about Vynamic’s work in Market Access, visit: https://vynamic.com/what-we-do/health-industry/life-sciences/market-access/

Podcast Tags: healthcare, life sciences, product launch, market access, drug pricing, life sciences trends

Panel – Scott Briggs, Mindy McGrath, Jen Burke

Research & Production – Scott Briggs, Mindy McGrath, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

In this episode, Jen, Karan, and Ollie discuss recent newsworthy items, including the political shifts taking place across Europe and their potential impact to the pharma sector, as well as the challenges posed by medicine stockpiling and breakthroughs in hemophilia treatment.  

Podcast Tags: healthcare, healthcare news, public health, Labour, pharma, medicine stockpiling, haemophilia, NHS, Novo Nordisk 

Source Links: 

• With Europe facing right turn, how will public health be affected? 
• Pharma responds to 2024 UK General Election 
• Romanian hard-right takes healthcare on the road ahead of EU polls 
• EU elections: a moment for pan-European health 
• New Labour government backs pharma reform in UK 
• Massive stockpiling of medicines increases patient risks, warns EU coalition 
• Czechia slams Germany over drug stockpiling 
• EU plan for medicine stockpile could worsen UK’s record shortages 
• Six EU countries push to end mandatory stockpiling of medicines 
• Haemophilia gene therapy now available to NHS patients 
• Novo Nordisk shares positive results for Mim8 in late-stage haemophilia A trial 
• England, Denmark back CSL’s haemophilia B gene therapy 
• I have £2.6m blood and it has \’cured\’ my haemophilia 

Panel – Jen Burke, Karan Pandya, Ollie May 

Research & Production – Karan Pandya 

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC. 

Over the last two decades, the public health community has been highlighting how non-medical factors and the environments where people live, learn, and work can play a significant role in a person’s health and overall quality of life. In this episode, Mindy is joined by Vynamic’s Cassandra Zuluaga and special guest, Dr. Charlotte Cuddihy, a UK Public Health doctor, to discuss the critical importance of social determinants of health (SDOH) and how healthcare systems can aim to address these factors. The discussion begins introducing Dr. Charlotte Cuddihy and her interest with SDOH spurring upon seeing the inequalities in healthcare and wider determinants her patients faced in the UK and US (2:00). The conversation then shifts to defining and understanding the overall impacts of SDOH (6:22). The discussion continues on how the COVID-19 pandemic (9:50), the cost-of-living crisis (13:30), and the rise of social justice efforts (17:30) have further magnified the impact SDOH have on people’s well-being and overall health. At the end, Dr. Cuddihy provides examples and opportunities for how healthcare providers (20:35) and systems (24:33) can positively affect health outcomes while considering SDOH.

Podcast Tags: healthcare, healthcare news, social determinants of health, health inequality, COVID-19, social inequalities, health outcomes

Source Links:

· Cost of Living Crisis is Damaging Briton's Health  

· A fairer future: how can the NHS tackle health and social inequalities? 

· NHS - Our approach to reducing healthcare inequalities 

· Coronavirus and the social impacts of ‘long COVID’ on people’s lives in Great Britain - Office for National Statistics (ons.gov.uk)

· Rising cost of living is damaging people’s health, says royal college | The BMJ

· Community champions programme: guidance and resources - GOV.UK (www.gov.uk)

· A Financial Lifeline (glasgowchildrenshospitalcharity.org)

· NHS Long Term Plan » The NHS as an ‘anchor institution’

· Time for local NHS leaders to take a first step in tackling poverty: pay staff the real Living Wage | The King's Fund (kingsfund.org.uk)

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Cassandra Zuluaga, Director

Cassandra.Zuluaga@vynamic.com

Dr. Charlotte Cuddihy, Public Health registrar, MFPH, MPH

C.cuddihy@nhs.net

To keep up with the ever-evolving healthcare landscape, it is critical for Life Science companies to identify ways to enhance and integrate business planning (IBP) across their operating functions. Mindy & Ryan are joined by Vynamic’s Dan Ahern and Owen Thomas to understand the why IBP is so important and explore how focusing on these processes can help organizations achieve their strategic and operational goals. The conversation begins with a detailed overview of IBP practices within Life Sciences organizations today (1:18), before transitioning into a broader conversation around the wide-reaching financial and efficiency gains if executed correctly (3:08). The group identifies key challenges that impact proper IBP planning processes, including supply chain disruptions and economic volatility (13:15). Finally, Dan and Owen discuss how organizations can anticipate and address these barriers by employing IBP best practices (16:08).

Podcast Tags: healthcare, healthcare news, Life Sciences, Business Planning, commercialization

Source Links:

· https://blogs.sap.com/2017/08/04/integrated-business-planning-for-the-life-science-industry/ 

· https://www.pwc.com/gx/en/pharma-life-sciences/pdf/pwc-integrated-rd-op-bus-plan.pdf 

· https://www.fiercebiotech.com/biotech/vc-firms-biotechs-push-back-drug-pricing-reforms-would-render-small-molecule-drugs 

· https://www.mckinsey.com/industries/life-sciences/our-insights/five-ways-that-life-science-companies-can-build-tech-talent 

· https://www.mckinsey.com/industries/life-sciences/our-insights/pharma-operations-creating-the-workforce-of-the-future 

· https://www2.deloitte.com/us/en/pages/regulatory/articles/life-sciences-regulatory-outlook.html 

· https://www.mckinsey.com/industries/life-sciences/our-insights/reimagining-how-life-sciences-work-will-be-done-in-the-next-normal 

· https://medium.com/the-slalom-daily-dose/case-study-how-did-a-global-life-sciences-company-transform-its-supply-chain-planning-processes-9bc322137a67 

· https://www2.deloitte.com/content/dam/Deloitte/ch/Documents/life-sciences-health-care/deloitte-lshc-en-commercial-operations-in-life-sciences.pdf 

· https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Life-Sciences-Health-Care/gx-life-sciences-regulation-predictions-2025.pdf 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Dan Ahern, Manager

dan.ahern@vynamic.com

Owen Thomas, Director

Owen.Thomas@vynamic.com

On Trending Health’s third Trending News EU episode, Mindy, Jack, and Ollie discuss a few recent EU-based newsworthy items including: Haleon’s demerger from GSK (0:58), a 'next generation' vaccine authorized by the UK in a world first (4:03), a sustainable medical device that will drastically reduce emissions (7.23), and the results from a survey ranking pharma companies in terms of their DE&I efforts (9.56). 

Podcast Tags: healthcare, healthcare news, pharma, consumer health, vaccines, COVID-19, emissions, sustainability, DE&I, diversity, equity, inclusion 

Source Links:  

• https://www.ft.com/content/45dc4b67-f4a5-4fac-8c35-1d63b823c065  
• https://www.gsk.com/en-gb/media/press-releases/gsk-introduces-haleon-to-investors/ 
• https://www.telegraph.co.uk/news/2022/08/15/uk-authorises-next-generation-covid-omicron-booster-vaccine/  
• https://www.bbc.co.uk/news/health-62548336  
• https://www.washingtonpost.com/world/2020/12/08/uk-pfizer-biontech-vaccine-faq/  
• https://www.pharmatimes.com/news/chiesi_reinforces_commitment_to_reducing_emissions_1452746   
• https://pharmaphorum.com/news/bayer-tops-pharma-rankings-for-diversity-inclusivity/  

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC. 

Mindy McGrath, Executive and Healthcare Industry Advisor  

mindy.mcgrath@vynamic.com 

Jack Young, Director 

jack.young@vynamic.com 

Oliver May, Manager  

oliver.may@vynamic.com  

In this minisode, Mindy is joined by Vynamic’s Brian Schachter to discuss a few recent newsworthy items including: the Inflation Reduction Act signed by President Biden (00:50), the FDA granting Zynteglo a priority review (09:01), and the primary care market that is being reinvigorated by new entrants who are placing big bets on the healthcare system (14:40).

Podcast Tags: healthcare, healthcare news, life sciences, Inflation Reduction Act, Medicare, Zynteglo, primary care, value-based care, BlueBird Bio

Source Links:

· https://www.hhs.gov/about/news/2022/08/07/statement-by-hhs-secretary-xavier-becerra-on-senate-passage-of-the-inflation-reduction-act.html#:~:text=The%20Inflation%20Reduction%20Act%20locks,prescription%20drugs%20that%20they%20need.

· https://www.cnn.com/2022/08/07/politics/senate-democrats-climate-health-care-bill-vote/index.html

· https://www.cbsnews.com/news/insulin-price-cap-senate-republicans-block-inflation-reduction-act/

· https://www.google.com/search?q=FDA+to+approve+zynteglo&rlz=1C1GCEB_enUS943US943&oq=FDA+to+approve+zynteglo&aqs=chrome..69i57j33i160l2.3511j0j7&sourceid=chrome&ie=UTF-8

· https://endpts.com/bluebird-bio-may-finally-get-a-gene-therapy-approved-in-the-us/

· https://www.fiercepharma.com/pharma/cell-and-gene-therapy-makers-push-past-regulatory-payer-hurdles-to-set-up-high-hopes-for

· https://www.fiercehealthcare.com/providers/retailers-payers-and-startups-could-capture-30-primary-care-market-2030-report

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Brian Schachter, Manager

brian.schachter@vynamic.com

Experts have been ringing the alarm about the impending healthcare delivery professional workforce shortage for over a decade. Mindy & Ryan are joined by Vynamic’s Marisa Deline to explore the broad implications of this shortage and discuss ways healthcare leaders across sectors can think about addressing - or simply learning to live with - this foundational issue. The conversation begins with a detailed overview of the widespread nature of the shortage: from physicians to medical assistants there simply are not enough healthcare workers to meet demand and future projections only anticipate the trend worsening over time (01:54). The COVID-19 pandemic, which contributed to healthcare professional burnout, only served to hasten the trend (0:2:36); as has the ‘Great Resignation,’ where many in direct care delivery positions have left for more lucrative, flexible options in tech, healthcare startups, and other roles where their clinical skills are highly valued (05:11). This shortage has obvious implications for quality of delivery across delivery settings, but also snowballs into other healthcare sectors as well; insurers must focus more keenly on network adequacy and life science organizations must think about different models to provide therapeutic education to their provider partners (11:41). Despite these challenges, there are opportunities for the broader healthcare community to address these issues head-on, and we can take some solace in the knowledge that this is a global issue (16:13). We must collectively ‘ruthlessly prioritize’ to ensure that we are focused on opportunities that will have a real impact on the issue, such as subsidizing clinical training, increasing the number of clinical training opportunities, elevating non-physician/nurse professionals to provide more services, and ensuring that future healthcare delivery professionals feel like they are entering a field that will not just burn them out, but will provide them with a rich and fulfilling career (18:43).

Podcast Tags: healthcare, healthcare news, workforce crisis, public health, providers, physicians, nurses, Life Sciences

Source Links:

· https://www.beckershospitalreview.com/workforce/11-of-us-hospitals-critically-understaffed-21-anticipate-shortages-numbers-by-state.html

· https://www.advisory.com/Topics/Strategy-Planning-and-Growth/2021/12/Hard-truths-on-the-current-and-future-state-of-the-nursing-workforce

· https://www.fiercehealthcare.com/hospitals/lawmakers-aha-urge-white-house-to-investigate-nurse-staffing-agencies-price-hikes

· https://morningconsult.com/2021/10/04/health-care-workers-series-part-2-workforce/

· https://www.mercer.us/content/dam/mercer/assets/content-images/north-america/united-states/us-healthcare-news/us-2021-healthcare-labor-market-whitepaper.pdf

· https://www.theatlantic.com/health/archive/2021/11/the-mass-exodus-of-americas-health-care-workers/620713/?utm_source=STAT+Newsletters&utm_campaign=49ab812eb4-MR_COPY_01&utm_medium=email&utm_term=0_8cab1d7961-49ab812eb4-151759045

· https://www2.deloitte.com/us/en/insights/industry/health-care/health-care-workforce-trends.html

· https://www.healthcaredive.com/news/healthcare-trends-of-2022/618018/

· https://hbr.org/2022/01/11-trends-that-will-shape-work-in-2022-and-beyond

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Marisa Deline, Manager

marisa.deline@vynamic.com

In this minisode, Mindy and Ryan examine a few recent newsworthy items including trends impacting digital health funding (0:48), the newly operational 988 mental health and suicide crisis line (4:00), the latest impacts on the healthcare industry post Roe v. Wade (6:45), and discussions regarding the future of the 340B prescription drug program (13:49).

Podcast Tags: healthcare, healthcare news, women’s health, reproductive health, public health, providers, Roe v. Wade, mental health, maternal health, digital health, Medicaid, prescription drugs, Life Sciences

Source Links:

· H1 2022 digital health funding: Two sides to every correction | Rock Health

· https://www.fiercehealthcare.com/digital-health/market-downturn-dampens-digital-health-funding-ma-2022-here-are-sectors-raked-most 

· https://www.npr.org/sections/health-shots/2022/07/15/1111316589/988-suicide-hotline-number 

· https://apnews.com/article/abortion-bills-house-vote-fc24d99f184d7aeec4926a6520311da5 

· Characteristics of U.S. Abortion Patients in 2014 and Changes Since 2008 | Guttmacher Institute

· https://www.advisory.com/blog/2022/07/abortion-restrictions?utm_source=public_db&utm_medium=email&utm_campaign=2022jul13&utm_content=public_headline_public_blog_x_x_x&elq_cid=4793240&x_id= 

· https://thehill.com/homenews/senate/3559360-gop-senator-blocks-bill-to-protect-interstate-travel-for-abortion/ 

· https://www.hrsa.gov/about/organization/bureaus/opae/hrsa-information-quality-guidelines/agency-mission 

· Merck joins other drugmakers in cutting off sales to 340B contract pharmacies | Fierce Healthcare

· https://www.fiercehealthcare.com/providers/merck-sues-hhs-avoid-fine-over-340b-contract-pharmacy-restrictions 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

On Trending Health’s second Trending News EU episode, Mindy, Jack, and Oliver discuss a few recent EU-based newsworthy items including: the outcome of the NHS Pay Review Body process, which advises on the pay for NHS staff (0.37), worrying General Practitioner (GP) workforce challenges amid unprecedented staff shortages (4.44), and the rise of Public Health infectious disease incidents and possible solutions to address (9.18).

Podcast Tags: healthcare, healthcare news, NHS, NHSPRB, clinician burnout, public health, monkeypox, COVID-19, polio, infectious diseases.

Source Links:

· https://www.theguardian.com/society/2022/jun/25/nhs-staff-should-get-4-percent-pay-rise-independent-experts-say  

· https://www.rcn.org.uk/magazines/Action/2022/Mar/NHS-Pay-Review-Body-explainer  

· https://www.theguardian.com/society/2022/jun/27/uk-doctors-demand-pay-rise-of-up-to-30-over-five-years  

· https://news.sky.com/story/gp-workforce-experiencing-worrying-workload-amid-staff-shortages-12642851 

· https://inews.co.uk/news/health/one-three-gp-practices-stop-routine-appointments-due-staff-shortages-patient-demand-1606747  

· National incident declared over polio virus findings in London sewage | Polio | The Guardian 

· https://www.telegraph.co.uk/global-health/science-and-disease/monkeypox-polio-why-many-viruses-attacking-uk/  

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Executive and Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Jack Young, Director

jack.young@vynamic.com

Oliver White, Director

Oliver.White@vynamic.com