The Purpose Effect – Details, episodes & analysis

Reuse, Reduce, Repurpose is the ethos at the centre of Tea Bird Tea. This is because founder Ashleigh Cotterill believes that sustainability is not a buzzword, it’s a mandate. And it’s key to how she is scaling her product business. Even something as simple as a cup of tea has the power to do good and we speak to Ashleigh about how she is doing this through her partnership strategy.

In this episode we talk about:

• How Tea Bird Tea was born in the markets of Bondi Beach and the Gold Coast Australia;
• The importance of product differentiation and how Ashleigh achieves this;
• How to scale a product business;
• What it means to be a truly sustainable business;
• What Ashleigh looks for in a partnership;
• How Tea Bird Tea partnerships do good by supporting refugee education in Malaysia.

Want delicious, beautifully packaged tea that makes an impact? You can get 20% your purchase of Tea Bird Tea with the code HUGINAMUG20.

Follow The Purpose Effect on Instagram, or send us an email at [email protected] we'd love hearing from you!

We've been talking a lot about partnerships this season, so in this episode, host Elena Kersey takes you through 5 ways partnerships can grow your business based on the lessons we've learned so far.

1. Partnerships for Reach - with Sasibai Kimis, founder of Earth Heir
2. Partnerships for Positioning - with Helen Neal, founder of HN Communications
3. Partnerships for Innovation - with Jenny Au, founder of Fund Fluent
4. Partnerships for Resilience - with Becky Fox, sustainable business mentor and founder of susMBA
5. Partnerships for Value - with Abbey Pantano, founder of Impact Collab

Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.

Follow The Purpose Effect on Instagram, or send us an email at [email protected] we'd love hearing from you!

Radhika Mayani started her career in advertising and hospitality and saw first hand the amount of waste that the hotels produce.  She was determined to try to solve this problem and so Left-Handesign was born.  Left-Handesign produces zero waste and plantable stationary, so once you are done with your pen or your pencil, it can start a new life as a tomato plant, or okra or a herb.

In this conversation we talk about: 

• How she went about creating plantable stationary;
• How she got her first 'yes';
• The challenges of trying to change consumer behaviour;
• Embracing 'slow' business;
• Mindset tips for purpose-driven business owners.

Check out Left-Handesign's website and use the code GREENFINGERS at checkout to get 10% off your purchase.

Follow Left-Handesign on Instagram and share photos of your plantable stationary.

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• Email me at [email protected]

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Lucy Dunne is the founder of Dunnebells, a business focused on empowering women through fitness and nutrition.  Lucy started her business after sharing her own weight loss journey online and seeing them impact it had on women in her community.We talk about:

• Sustainable health and fitness tips, including why we shouldn't demonise certain foods.
• The importance of strength training for women.
• How to build a community-centric business.
• Dunnebell's business mentoring programme.
• How to develop mental toughness rather than 'motivation'. 
• The importance of supporting your community of clients and building meaningful relationships with them. She shares strategies for creating a welcoming and inclusive environment that empowers clients to achieve their goals.

GIVEAWAY: Win a spot on Dunnebell's Business Mentorship Programme here Learn more about Dunnebells programsFollow Lucy on Instagram

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One third of the food we produce globally is wasted.  We are facing food shortages worldwide, but we actually produce enough calories to feed everyone on the planet.  If that's not reason enough to solve the food waste problem, think about this - 8% of global greenhouse gas emissions come from food waste.  For context, the airline industry produced 2.5%

In this episode, I'm talking to Anushka Purohit, co-founder of Breer who is solving part of the food waste problem in Hong Kong by turning unused bread into beer.

In this episode we talk about:

• Where the idea for Breer began;
• Why Hong Kong bakeries were reluctant to give her bread they were going to throw away;
• How Breer has raised 4 million Hong Kong dollars through grants and competitions;
• The remote healthcare diagnostics tool she is working on;
• How she knows when to give up and when to give a project "one last squeeze".

You can find out more about Breer here, or follow Anushka on Instagram

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• Connect with me on LinkedIn
• Email me at [email protected]

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• the Sexy Ageing Community and the resources there to support women in midlife;
• the most common menopause symptoms;
• why strength training is key to ageing well;
• the business of menopause and the size of the menopause market;
• "meno-washing" and what to be aware of when brands make dubious menopause claims;
• how to build online digital communities.

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In 2012, Stephanie Chai launched The Luxe Nomad, a flash sales travel booking site that encourages us all to "Dream a little, travel a lot."  At the time, she was one of 5 similar start-ups to launch in Asia.  Now, more than 10 years later, The Luxe Nomad is the only one of those 5 businesses still standing.

In this episode we talk about:

• Using the network and the tools you have to maximum effect
• How to hire well.  This doesn't mean having the "A-team" on paper, but having people aligned to your vision
• Female founder bias and her experience as one of a small club of female founders of venture-backed startups
• Predictions on the future of travel, including how AI will shape experiences
• The importance of optimism.

Check out the villas available on The Luxe Nomad here.

Check out these funds investing in Female Founders in Asia:

• Harriet
• Epic Angels
• Gobi Partners

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• Follow The Purpose Effect on Instagram
• Connect with me on LinkedIn
• Email me at [email protected]

And don't forget to rate, review and share!

Dr Tanushka Melwani is a Conscious Parenting coach and educator who studied under Dr Shefali Tsabary.  We talk about the impact that conscious parenting can have on the relationships closest to us - our relationship with ourselves and our children.  In this episode we talk about:

• The moment she hit rock bottom as a parent and her discovery of conscious parenting;
• Dr Shefali's 7 Myths of Parenting and the Parenting Industrial Complex;
• That your child's behaviours, talents or shortcomings are not a reflection on your parenting;
• How to de-personalise parenting;
• How moments of great transformation are often painful;
• Her belief that one is a million and that impacting just one person has a butterfly effect.

Get in touch with Dr Tanushka, or learn more about how Dr Tanushka can support you.  And subscribe to her newsletter!

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Jen Gearing, B-Corp Consultant and founder of Rejenerate talks to me about all things B-Corp.  In this episode we cover:

• What the B Corp movement is and how to achieve B-Corp Certification;
• B-Corp controversies (including Nespresso's B-Corp certification) and how despite this, its important for more publicly listed companies to pursue B-Corp certification; 
• The fact that the triple bottom line makes for good business.  B-Corps often out perform non-B Corp companies financially;
• You can start the process of building a more sustainable and resilient business now, even if you aren't ready to pursue certification;
• The best business and life advice Jen has received.

Rejenerate will be launching a group programme to help small businesses navigate the B-Corp certification process.  Click here to register your interest for the programme.

This podcast is a PurposeFull Audio production and was edited by Nadine Colditz.

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• Follow The Purpose Effect on Instagram
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• Email me at [email protected]

And don't forget to rate, review and share!

I started this podcast wanting to learn from women whose work was purposeful.  I believed that Purpose was something you found and when this happened, everything would fall into place. 

 What I found was that Purpose is really more of a direction than a destination.  And this is actually part of the reason that it’s so powerful in our work lives.  It forces us to innovate and collaborate.  It forces us to think long term.  It encourages diverse thinking. And for all of these reasons, Purpose isn’t just good for solving problems.  It’s good for business. 

 As I wind back over 2022, here are 5 lessons I’ve learned about purpose-driven business this year:

1. Purpose breeds innovation

2. Purpose drives diversity

3. Purpose forces you to think long term

4. Purpose fosters collaboration

5. Purpose is more about the direction than the destination 

The Purpose Effect will be back in February 2023!  Until then, if you want to know more about purpose-driven business, sign up to my mailing list here

Connect with me!

• Follow The Purpose Effect on Instagram
• Connect with me on LinkedIn
• Email me at [email protected]

And don't forget to rate, review and share!