The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita – Details, episodes & analysis
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The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita
Jon Clark, Joe DeVita
Frequency: 1 episode/24d. Total Eps: 114
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Apple Podcasts
🇬🇧 Great Britain - marketing
25/04/2026#81🇫🇷 France - marketing
14/11/2025#96🇫🇷 France - marketing
13/11/2025#82🇫🇷 France - marketing
12/11/2025#61🇫🇷 France - marketing
11/11/2025#37🇨🇦 Canada - marketing
29/10/2025#96🇨🇦 Canada - marketing
28/10/2025#65🇩🇪 Germany - marketing
27/09/2025#71🇺🇸 USA - marketing
30/05/2025#87🇨🇦 Canada - marketing
02/05/2025#85
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See all- https://ahrefs.com/
560 shares
- https://sparktoro.com/
346 shares
- https://www.movingtrafficmedia.com
237 shares
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See allScore global : 62%
Publication history
Monthly episode publishing history over the past years.
Azeem Ahmad on SEO Salary Gaps, DEI in Marketing & Building a Digital Voice 🎧 | Episode #75
Season 3 · Episode 25
mercredi 28 avril 2021 • Duration 01:50:04
In the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmad—award-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk about self-worth, salary negotiations, and the deep-rooted inequities in the marketing industry. With unfiltered insights and personal stories, Azeem challenges us all to rethink equity, visibility, and opportunity in digital marketing.
🌐 In this episode:
• How Azeem pivoted from sports journalism into SEO and digital marketing
• The difference between agency vs. in-house SEO career paths
• Salary disparities and the importance of transparency in the SEO industry
• Why he launched his podcast and how it amplifies underrepresented voices
• The personal and professional toll of being overlooked due to bias
• What inspired his viral article: "Diversity, Inclusion, and Marketing in 2021: Why Has Nothing Changed?"
• DEI progress in SEO—what’s working, what’s not, and what’s needed
• Practical steps companies and individuals can take to create real change
• A candid discussion about privilege, allyship, and accountability in tech
• Closing the season with a look ahead and how every voice matters
A must-listen episode for any marketer who believes in equity, authenticity, and growth—on every level.
👉 Subscribe for more fearless conversations and real industry stories.
Sponsored by Moving Traffic Media
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Dawn Anderson on NLP, Google's BERT & Learning SEO from Scratch 🧠 | Episode #74
Season 3 · Episode 24
jeudi 22 avril 2021 • Duration 01:37:03
In Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industry’s most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey.
We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If you’ve ever wondered what makes Google's BERT tick—or what it’s like to learn SEO from the ground up—this episode delivers in every way.
🧬 In this episode:
• Dawn's transition from construction business owner to SEO expert
• How an information architect changed her perspective on web development
• Her academic pursuit of AI, machine learning, and information retrieval
• What Google's BERT algorithm actually does—and its real-world SEO impact
• Why passion and self-directed learning matter more than any degree
• The power of passage ranking, contextual relevance, and NLP in search
• A behind-the-scenes look at Dawn's experience speaking at BrightonSEO
• Public speaking advice for SEOs just starting out
• Misconceptions about traditional education and digital marketing careers
• Why understanding search engine architecture can change how you do SEO
Dawn’s journey proves that SEO isn’t just a skill—it’s a discipline where grit, learning, and curiosity win every time.
👉 Subscribe to the Page 2 Podcast for more interviews with the brightest minds in SEO.
Sponsored by Moving Traffic Media
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🌎 Multilingual SEO & Cultural Content Strategy with Veruska Anconitano | Episode #65
Season 3 · Episode 15
mardi 16 février 2021 • Duration 01:32:00
Episode 65 of the Page 2 Podcast welcomes Veruska Anconitano, a multilingual SEO expert and seasoned digital marketer. Veruska shares her incredible journey, beginning in Italy, transitioning to Google quality rating, and now running global SEO strategies for top international brands.
She emphasizes the importance of cultural understanding in multilingual SEO and highlights common pitfalls companies face when localizing their content. Veruska also discusses the critical role of UX in multilingual marketing and offers actionable insights into creating culturally relevant and technically sound SEO strategies.
🌐 In this episode:
• The essentials of multilingual SEO and how to avoid common mistakes
• Importance of understanding cultural nuances in global marketing
• Technical best practices for hreflang implementation
• UX considerations for international audiences
• Effective content strategies tailored for multilingual sites
• Insights into working with global brands and tourism boards
• Practical tips for improving local search presence globally
• Differences in user search behaviors across countries
• Pros and cons of being an SEO consultant versus working in-house
• Real-life experiences from working as a Google quality rater
This episode provides essential knowledge for marketers, SEOs, and global brands looking to expand internationally and effectively manage multilingual strategies.
👉 Subscribe for more insights into multilingual SEO and global digital marketing strategies!
Sponsored by Moving Traffic Media
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🐍 Technical SEO Mastery, Python Tips & Building Tech SEO Boost with Paul Shapiro | Episode #64
Season 3 · Episode 14
mercredi 10 février 2021 • Duration 01:34:03
Episode 64 of the Page 2 Podcast welcomes Paul Shapiro, Global Director of Technical SEO at Condé Nast and founder of Tech SEO Boost. Paul shares his incredible journey into technical SEO, from creating websites as a teenager to leading global SEO strategies for iconic brands like Wired, Vogue, and GQ.
He opens up about building the renowned Tech SEO Boost conference, shares actionable insights on using Python for SEO, and explains how technical SEO is evolving as websites become more complex and data-driven.
🔧 In this episode:
• Paul's journey from psychology student to technical SEO expert
• Practical advice on getting started with Python for SEO
• Insights into founding and growing the Tech SEO Boost conference
• The rise and future of technical SEO as websites become increasingly complex
• Real-life challenges and hilarious moments from client pitches (Ricky Martin anyone?)
• What it's like balancing life as a parent of twins during a pandemic
• Differences between agency life and in-house SEO
• Key skills required to excel as a technical SEO specialist
• Importance of experimentation, automation, and data analysis in modern SEO
Paul’s deep expertise and engaging stories make this episode essential listening for anyone interested in technical SEO, Python automation, or growing their SEO career.
👉 Subscribe for more SEO insights and inspiring career stories.
Sponsored by Moving Traffic Media
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Optimizing Brand SERPs & Knowledge Panels with Jason Barnard (The Brand SERP Guy) | Episode #63
Season 3 · Episode 13
lundi 1 février 2021 • Duration 01:28:46
Episode 63 of the Page 2 Podcast features Jason Barnard, known globally as "The Brand SERP Guy" and founder of Kalicube. In this captivating discussion, Jason shares his extraordinary journey—from punk-rock bassist and blue cartoon dog to pioneering expert in Brand SERP optimization and knowledge panel management.
He explains the importance of controlling what Google shows about your brand, how to establish trust through optimized brand SERPs, and practical strategies for mastering Google's knowledge graph. This insightful conversation also touches on personal branding, entrepreneurship, and Jason’s colorful experiences in digital marketing.
🧩 In this episode:
• Jason’s unique transition from punk rocker to SEO expert
• Insights into controlling and optimizing your brand’s Google results
• Practical tips for managing and improving knowledge panels
• The importance of schema and structured data for SEO success
• How Jason leveraged personal branding to transform his career
• Key lessons from building Kalicube and growing an SEO-focused company
• Personal anecdotes about living and running a business in Mauritius
• Jason’s compelling background as a cartoon blue dog in children's entertainment
• Why empathy and trust are critical in digital marketing and brand building
Jason’s stories and expertise provide invaluable lessons for marketers, business owners, and SEOs looking to optimize their brand visibility online.
👉 Subscribe to the Page 2 Podcast for more digital marketing insights!
Sponsored by Moving Traffic Media
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🚀 Mastering Enterprise SEO & App Store Optimization with Jackie Chu (Uber) | Episode #62
Season 3 · Episode 12
mardi 26 janvier 2021 • Duration 01:35:04
In Episode 62 of the Page 2 Podcast, Jackie Chu, Global Lead of SEO Intelligence at Uber, shares her incredible journey through the tech SEO world—from her start at small agencies to her current role managing global enterprise SEO strategies. Jackie reveals critical insights into app store optimization (ASO), shares advice on effectively managing SEO teams, and opens up about diversity, mentorship, and tackling imposter syndrome.
🌟 In this episode:
• Jackie’s career path from unpaid intern to Uber's Global SEO Intelligence Lead
• Deep dive into App Store Optimization (ASO) and how it differs from traditional SEO
• Effective strategies for managing and delegating within large SEO teams
• Insights on communicating with developers and building strong cross-functional relationships
• Tackling diversity, representation, and overcoming biases within the SEO industry
• How to handle imposter syndrome and foster inclusive mentorship
• SEO for large enterprise brands vs. small-scale businesses
• Practical advice on starting a career in enterprise SEO
• Lessons learned from working in high-growth tech environments like Uber, Square, and Dropbox
This episode offers powerful insights and actionable tips, perfect for SEO professionals aiming for growth in their career and strategic thinking in digital marketing.
👉 Subscribe for more insightful conversations and SEO expertise!
Sponsored by Moving Traffic Media
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🎙️ Shopify SEO Content Strategy & Career Growth Insights with Kameron Jenkins | Episode #61
Season 3 · Episode 11
mardi 19 janvier 2021 • Duration 01:24:35
Episode 61 of the Page 2 Podcast features Kameron Jenkins, SEO and Content Lead at Shopify, discussing her journey from agency life to leading content strategy at major tech brands. Kameron shares valuable lessons learned in team management, overcoming imposter syndrome, and effectively integrating SEO with content marketing.
She emphasizes the importance of writing for users, not just search engines, and highlights practical strategies for improving content visibility through featured snippets and structured data. Kameron’s approachable style and real-world experience make this a must-listen episode for content marketers, SEO professionals, and anyone interested in elevating their digital presence.
✨ In this episode:
• Kameron’s career path from agency SEO to Shopify
• Overcoming imposter syndrome in high-visibility roles
• How to effectively manage and grow SEO teams
• Strategies for aligning content marketing and SEO efforts
• Using keyword data as user research to inform content
• Best practices for optimizing content for Google’s featured snippets
• The future of Google search, including passage-based indexing
• Insights into content strategy at Shopify and Moz
• Handling challenges in managing internal stakeholder expectations
• Advice for new SEOs entering the industry
This episode offers practical insights and actionable advice to enhance your approach to SEO-driven content strategy.
👉 Subscribe for more SEO and content marketing wisdom.
Sponsored by Moving Traffic Media
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🚀 SEO Strategies for Nonprofits, Agency Insights & Career Wisdom with Mark Alves | Episode #60
Season 3 · Episode 10
lundi 11 janvier 2021 • Duration 01:35:53
In episode 60 of the Page 2 Podcast, Mark Alves, SEO Manager at GMMB, shares his fascinating journey from volunteer webmaster to leading impactful SEO strategies for nonprofits and associations.
Mark opens up about website migrations, analytics best practices, and the unique challenges of SEO in the nonprofit sector. He discusses how to build effective SEO processes, the importance of empathy in client relationships, and candidly addresses ageism in the SEO industry.
🔍 In this episode:
• Mark’s path into SEO through usability and analytics
• Practical advice for successful nonprofit SEO
• Key differences in SEO strategies for nonprofits vs. commercial sites
• Best practices for handling complex website migrations
• The realities of working within nonprofits and associations
• Ageism in the SEO industry and overcoming biases
• Valuable career advice for both junior and experienced SEOs
• Importance of empathy and effective communication in SEO
• Leveraging Google Data Studio and analytics to prove SEO value
• How passion and willingness often outweigh skills in building teams
Mark’s insights provide a deep understanding of how to effectively navigate SEO within nonprofits, associations, and across diverse teams and client relationships.
👉 Subscribe to the Page 2 Podcast for more SEO insights and inspiring stories.
Sponsored by Moving Traffic Media
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🎄 Ecommerce SEO Masterclass and Holiday Strategy Tips with Luke Carthy | Episode #59
Season 3 · Episode 9
samedi 26 décembre 2020 • Duration 01:33:32
Episode 59 of the Page 2 Podcast features Luke Carthy, ecommerce consultant and founder of Afrodrops, sharing his remarkable journey from selling HDMI cables on eBay to becoming an ecommerce SEO expert.
Luke dives deep into effective strategies for optimizing ecommerce sites, common pitfalls around holiday season optimization, and crucial post-holiday tactics, such as handling gift card strategies and returns.
Luke also touches on entrepreneurship, his passion for improving customer experiences, and practical tips to boost online store performance.
🎁 In this episode:
• Luke’s inspiring ecommerce journey from eBay seller to SEO expert
• Key ecommerce SEO strategies for holiday season success
• Essential post-holiday SEO and marketing tactics
• How to optimize ecommerce sites for better conversions
• Gift card optimization and managing returns effectively
• Common ecommerce pitfalls and how to avoid them
• Tips on using analytics for strategic decision-making
• The importance of customer experience in ecommerce
• Navigating challenges in entrepreneurship and ecommerce growth
• Fun holiday anecdotes and SEO stories from the trenches
Luke provides invaluable insights into ecommerce optimization, making this episode essential listening for marketers, entrepreneurs, and anyone looking to boost online sales and traffic.
👉 Subscribe to the Page 2 Podcast for more actionable SEO tips and inspiring conversations.
Sponsored by Moving Traffic Media
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🎙️Mastering Local SEO & Agency Growth with Claire Carlile | Episode #58
Season 3 · Episode 8
lundi 14 décembre 2020 • Duration 01:26:25
In episode 58 of the Page 2 Podcast, we chat with Claire Carlile, founder of Claire Carlile Marketing, about her inspiring journey from teacher to agency owner. Claire opens up about her path to becoming a local SEO expert, tackling imposter syndrome, speaking at major conferences, and navigating the ups and downs of running a small boutique agency.
From practical SEO tips for small businesses to insights on balancing work-life during challenging times, Claire provides a refreshingly honest perspective on what it truly means to succeed in the digital marketing world.
🌊 In this episode:
• Claire’s transition from teaching to digital marketing
• Valuable strategies for small business local SEO
• How Claire overcame imposter syndrome through public speaking
• Tips for getting started with conference speaking in SEO
• Lessons learned from running a boutique SEO agency for over 10 years
• Practical advice for handling client relationships and choosing ideal clients
• Navigating challenges like COVID-19’s impact on small businesses
• Why building community support is essential in the SEO industry
• Claire’s insights into effective professional development practices
• Personal anecdotes about cold-water swimming and maintaining mental health
Claire’s journey highlights the importance of passion, resilience, and community support in building a thriving SEO career.
👉 Subscribe to the Page 2 Podcast for more SEO insights and inspiring career stories!
Sponsored by Moving Traffic Media
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