Explore every episode of the podcast The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita
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| Azeem Ahmad on SEO Salary Gaps, DEI in Marketing & Building a Digital Voice 🎧 | Episode #75 | 28 Apr 2021 | 01:50:04 | |
In the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmad—award-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk about self-worth, salary negotiations, and the deep-rooted inequities in the marketing industry. With unfiltered insights and personal stories, Azeem challenges us all to rethink equity, visibility, and opportunity in digital marketing. 🌐 In this episode: A must-listen episode for any marketer who believes in equity, authenticity, and growth—on every level. 👉 Subscribe for more fearless conversations and real industry stories. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Dawn Anderson on NLP, Google's BERT & Learning SEO from Scratch 🧠 | Episode #74 | 22 Apr 2021 | 01:37:03 | |
In Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industry’s most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey. We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If you’ve ever wondered what makes Google's BERT tick—or what it’s like to learn SEO from the ground up—this episode delivers in every way. 🧬 In this episode: Dawn’s journey proves that SEO isn’t just a skill—it’s a discipline where grit, learning, and curiosity win every time. 👉 Subscribe to the Page 2 Podcast for more interviews with the brightest minds in SEO. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🌎 Multilingual SEO & Cultural Content Strategy with Veruska Anconitano | Episode #65 | 16 Feb 2021 | 01:32:00 | |
Episode 65 of the Page 2 Podcast welcomes Veruska Anconitano, a multilingual SEO expert and seasoned digital marketer. Veruska shares her incredible journey, beginning in Italy, transitioning to Google quality rating, and now running global SEO strategies for top international brands. She emphasizes the importance of cultural understanding in multilingual SEO and highlights common pitfalls companies face when localizing their content. Veruska also discusses the critical role of UX in multilingual marketing and offers actionable insights into creating culturally relevant and technically sound SEO strategies. 🌐 In this episode: This episode provides essential knowledge for marketers, SEOs, and global brands looking to expand internationally and effectively manage multilingual strategies. 👉 Subscribe for more insights into multilingual SEO and global digital marketing strategies! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🐍 Technical SEO Mastery, Python Tips & Building Tech SEO Boost with Paul Shapiro | Episode #64 | 10 Feb 2021 | 01:34:03 | |
Episode 64 of the Page 2 Podcast welcomes Paul Shapiro, Global Director of Technical SEO at Condé Nast and founder of Tech SEO Boost. Paul shares his incredible journey into technical SEO, from creating websites as a teenager to leading global SEO strategies for iconic brands like Wired, Vogue, and GQ. He opens up about building the renowned Tech SEO Boost conference, shares actionable insights on using Python for SEO, and explains how technical SEO is evolving as websites become more complex and data-driven. 🔧 In this episode: Paul’s deep expertise and engaging stories make this episode essential listening for anyone interested in technical SEO, Python automation, or growing their SEO career. 👉 Subscribe for more SEO insights and inspiring career stories. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Optimizing Brand SERPs & Knowledge Panels with Jason Barnard (The Brand SERP Guy) | Episode #63 | 01 Feb 2021 | 01:28:46 | |
Episode 63 of the Page 2 Podcast features Jason Barnard, known globally as "The Brand SERP Guy" and founder of Kalicube. In this captivating discussion, Jason shares his extraordinary journey—from punk-rock bassist and blue cartoon dog to pioneering expert in Brand SERP optimization and knowledge panel management. He explains the importance of controlling what Google shows about your brand, how to establish trust through optimized brand SERPs, and practical strategies for mastering Google's knowledge graph. This insightful conversation also touches on personal branding, entrepreneurship, and Jason’s colorful experiences in digital marketing. 🧩 In this episode: Jason’s stories and expertise provide invaluable lessons for marketers, business owners, and SEOs looking to optimize their brand visibility online. 👉 Subscribe to the Page 2 Podcast for more digital marketing insights! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🚀 Mastering Enterprise SEO & App Store Optimization with Jackie Chu (Uber) | Episode #62 | 26 Jan 2021 | 01:35:04 | |
In Episode 62 of the Page 2 Podcast, Jackie Chu, Global Lead of SEO Intelligence at Uber, shares her incredible journey through the tech SEO world—from her start at small agencies to her current role managing global enterprise SEO strategies. Jackie reveals critical insights into app store optimization (ASO), shares advice on effectively managing SEO teams, and opens up about diversity, mentorship, and tackling imposter syndrome. 🌟 In this episode: This episode offers powerful insights and actionable tips, perfect for SEO professionals aiming for growth in their career and strategic thinking in digital marketing. 👉 Subscribe for more insightful conversations and SEO expertise! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎙️ Shopify SEO Content Strategy & Career Growth Insights with Kameron Jenkins | Episode #61 | 19 Jan 2021 | 01:24:35 | |
Episode 61 of the Page 2 Podcast features Kameron Jenkins, SEO and Content Lead at Shopify, discussing her journey from agency life to leading content strategy at major tech brands. Kameron shares valuable lessons learned in team management, overcoming imposter syndrome, and effectively integrating SEO with content marketing. She emphasizes the importance of writing for users, not just search engines, and highlights practical strategies for improving content visibility through featured snippets and structured data. Kameron’s approachable style and real-world experience make this a must-listen episode for content marketers, SEO professionals, and anyone interested in elevating their digital presence. ✨ In this episode: This episode offers practical insights and actionable advice to enhance your approach to SEO-driven content strategy. 👉 Subscribe for more SEO and content marketing wisdom. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🚀 SEO Strategies for Nonprofits, Agency Insights & Career Wisdom with Mark Alves | Episode #60 | 11 Jan 2021 | 01:35:53 | |
In episode 60 of the Page 2 Podcast, Mark Alves, SEO Manager at GMMB, shares his fascinating journey from volunteer webmaster to leading impactful SEO strategies for nonprofits and associations. Mark opens up about website migrations, analytics best practices, and the unique challenges of SEO in the nonprofit sector. He discusses how to build effective SEO processes, the importance of empathy in client relationships, and candidly addresses ageism in the SEO industry. 🔍 In this episode: Mark’s insights provide a deep understanding of how to effectively navigate SEO within nonprofits, associations, and across diverse teams and client relationships. 👉 Subscribe to the Page 2 Podcast for more SEO insights and inspiring stories. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎄 Ecommerce SEO Masterclass and Holiday Strategy Tips with Luke Carthy | Episode #59 | 26 Dec 2020 | 01:33:32 | |
Episode 59 of the Page 2 Podcast features Luke Carthy, ecommerce consultant and founder of Afrodrops, sharing his remarkable journey from selling HDMI cables on eBay to becoming an ecommerce SEO expert. Luke dives deep into effective strategies for optimizing ecommerce sites, common pitfalls around holiday season optimization, and crucial post-holiday tactics, such as handling gift card strategies and returns. Luke also touches on entrepreneurship, his passion for improving customer experiences, and practical tips to boost online store performance. 🎁 In this episode: Luke provides invaluable insights into ecommerce optimization, making this episode essential listening for marketers, entrepreneurs, and anyone looking to boost online sales and traffic. 👉 Subscribe to the Page 2 Podcast for more actionable SEO tips and inspiring conversations. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎙️Mastering Local SEO & Agency Growth with Claire Carlile | Episode #58 | 14 Dec 2020 | 01:26:25 | |
In episode 58 of the Page 2 Podcast, we chat with Claire Carlile, founder of Claire Carlile Marketing, about her inspiring journey from teacher to agency owner. Claire opens up about her path to becoming a local SEO expert, tackling imposter syndrome, speaking at major conferences, and navigating the ups and downs of running a small boutique agency. From practical SEO tips for small businesses to insights on balancing work-life during challenging times, Claire provides a refreshingly honest perspective on what it truly means to succeed in the digital marketing world. 🌊 In this episode: Claire’s journey highlights the importance of passion, resilience, and community support in building a thriving SEO career. 👉 Subscribe to the Page 2 Podcast for more SEO insights and inspiring career stories! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎮 Local SEO Mastery, Gaming, and Diversity in SEO with Amanda Jordan | Episode #57 | 07 Dec 2020 | 01:14:09 | |
In episode 57 of the Page 2 Podcast, we're joined by Amanda Jordan, Director of Local Search at Locomotive. Amanda shares her fascinating journey into local SEO, starting from auditing Yellow Pages ads to becoming a respected voice in the industry. She dives deep into local SEO strategies, discusses common challenges like spam reporting, and highlights the critical importance of content quality in local rankings. Additionally, Amanda opens up about diversity in the SEO community and her impactful work with United Search to promote underrepresented speakers. Plus, we discuss gaming, parenthood, and managing work-life balance during the pandemic! 🎲 In this episode: This episode is filled with actionable insights and honest conversations that will empower your approach to local SEO and inspire your growth in the SEO industry. 👉 Subscribe to the Page 2 Podcast for more insightful SEO conversations. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🚀 Mastering Website Migrations & Agency SEO Tips with Helen Pollitt | Episode #56 | 24 Nov 2020 | 01:23:05 | |
In episode 56 of the Page 2 Podcast, we chat with Helen Pollitt, Founder of Arrows Up, about her journey through SEO, digital marketing, and becoming an agency owner. Helen shares honest insights from her career path, including early SEO mistakes, the realities of launching her own agency, and crucial lessons learned from managing over 50 website migrations. We discuss critical SEO migration strategies, common pitfalls, the importance of redirects, and how to effectively navigate internal agency challenges. 🧩 In this episode: This conversation offers real-world advice and candid insights essential for anyone involved in website migrations, agency SEO, or considering launching their own consultancy. 👉 Subscribe for more insights into the world of SEO and digital marketing! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Chima Mmeje on SEO Content Strategy, Topic Clusters & Building a Personal Brand from Nigeria 🌍 | Episode #73 | 14 Apr 2021 | 01:21:20 | |
In Episode 73 of the Page 2 Podcast, we talk with Chima Mmeje—SEO content strategist, founder of Zenith Copy, and one of the most inspiring voices in the digital marketing space. From writing 100,000+ words a month for a content mill while holding a government job in Nigeria, to becoming a sought-after expert for SaaS brands, Chima shares her incredible journey. She breaks down how to use topic clusters for scalable SEO growth, how to charge what you're worth, and how to build a powerful personal brand even when starting with nothing. 💡 In this episode: Chima’s story is raw, real, and rich with insights for content marketers, SEOs, and freelancers alike. 👉 Subscribe for more inspiring stories and tactical SEO guidance. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🐍 SEO Automation, Python & Entrepreneurship: Hamlet Batista's Inspiring Journey | Page 2 Podcast 🎙️ | 16 Nov 2020 | 01:23:19 | |
In this special episode of the Page 2 Podcast, we talk to Hamlet Batista, founder and CEO of RankSense, about his remarkable journey from the Dominican Republic to becoming a leading voice in SEO automation and Python. Hamlet shares his experiences of building successful businesses, overcoming setbacks, and why automation is critical for scaling SEO strategies. He dives deep into the benefits and limitations of Python in SEO, shares actionable insights on how to start automating your workflows, and emphasizes the power of empathy in client relationships. 🚀 In this episode: Hamlet's journey is packed with invaluable lessons on SEO automation, resilience, and leadership—perfect for anyone looking to level up their SEO career. 👉 Subscribe for more insightful SEO discussions Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🥞 Ecommerce SEO & Personal Branding Secrets with Kristina Azarenko | Page 2 Podcast 🎙️ | 09 Nov 2020 | 01:26:59 | |
On this episode of the Page 2 Podcast, we're joined by ecommerce SEO specialist and founder of Marketing Syrup, Kristina Azarenko. Kristina shares her fascinating journey from Belarus to Canada, transitioning from debt collection to SEO, and ultimately launching her own successful business. We dive into her love for ecommerce SEO, managing technical challenges, and why she believes planning and clear documentation are key to SEO success. Kristina also talks about her popular "45-Day SEO Challenge" course, the power of personal branding, and shares insightful tips for holiday SEO strategy. 🥞 In this episode: This episode is packed with actionable advice to level up your ecommerce SEO game—whether you're an industry veteran or just starting out. 👉 Subscribe for more ecommerce SEO strategies! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎃 B2B SEO, Halloween, and Red Hat Real Talk with Jairus Mitchell & Jennifer Calogero - Episode #53 | 02 Nov 2020 | 01:22:26 | |
In this Halloween special of the Page 2 Podcast, we welcome two powerhouse guests from Red Hat: Jairus Mitchell and Jennifer Calogero. It’s a fun, candid, and deep dive into B2B SEO, internal advocacy, technical challenges, and the hilarious chaos that is Halloween parenting. We cover the evolution of websites, whether SEOs really need to know Python, and why building relationships is more important than knowing every ranking factor. With a strong tag-team dynamic, this episode delivers insight and laughs in equal measure. 🍬 In this episode: This episode is a mix of professional wisdom, offbeat humor, and insight into how real SEO work happens behind the curtain. 🔔 Subscribe for future SEO deep dives from industry leaders! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎯 Joe Hall on Technical SEO, Personal Branding and Surviving Impostor Syndrome in SEO | 26 Oct 2020 | 01:27:53 | |
In Episode 52 of the Page 2 Podcast, technical SEO veteran Joe Hall of Hall Analysis joins Jacob Stoops and Jeff Louella for a refreshingly candid deep dive into the SEO industry. From his early days in web development to running his own consulting business, Joe shares the behind-the-scenes realities of agency vs. freelance life, SEO implementation struggles, and his evolution as both a strategist and a brand. We also explore his take on personal branding, client psychology, imposter syndrome, and how success in SEO is rarely about having all the answers—and often about how you present them. 🔍 In this episode: Whether you're new to SEO or a seasoned strategist, this episode delivers a blend of tough truths, humor, and actionable insights to keep your mindset sharp and your strategies real. 🔔 Subscribe for more interviews with the people shaping the search marketing world. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🦠 SEO in a Pandemic: Behind the Scenes of the Page 2 Podcast Season 3 Premiere - Episode #51 | 20 Oct 2020 | 00:34:03 | |
Season 3 of the Page 2 Podcast kicks off with an introspective look into life, SEO, and resilience. Hosts Jacob Stoops and Jeff Louella open up about navigating COVID-era layoffs, landing at Wirecutter and The New York Times, surviving agency cuts, and the decision to keep the podcast alive. They share what’s new this season—including YouTube expansion, going back to their interview roots, and a preview of amazing SEO guests to come. This isn’t just another SEO podcast episode—it’s real, raw, and honest about what it's like to be an SEO through chaos. 🧠 In this episode: This season starts with honesty, grit, and a glimpse into what it means to stay passionate in tough times. 🔔 Subscribe for upcoming interviews with top SEOs Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🌱 Scaling Local SEO & Gardening Ambitions: Dan Leibson’s SEO Vision for the Future 🌍 | 28 Apr 2020 | 01:33:59 | |
In this milestone 50th episode of the Page 2 Podcast and the Season 2 finale, we’re joined by Dan Leibson, VP of Search at Local SEO Guide. Dan opens up about his path from early internet bulletin boards and a political science background to leading SEO strategy for major brands. Beyond SEO, Dan shares his love for gardening, his goal to retire by 45, and the challenges of growing an agency from two to fifteen people. We also dive deep into scaling local SEO, building team infrastructure, avoiding automation pitfalls, and what really moves the needle in local rankings. 🌿 In this episode: Whether you're in-house, agency-side, or thinking about your own SEO shop—this episode wraps the season with equal parts insight, strategy, and real talk. 🔔 Subscribe for more deep-dive SEO interviews from industry thought-leaders Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🧵 From Algorithms to Empathy: Jessica Levenson’s Guide to SEO Leadership & Content Strategy - Episode #49 | 20 Apr 2020 | 01:45:09 | |
On this episode of the Page 2 Podcast, we speak with Jessica Levenson, Head of Digital Strategy and SEO at NetSuite. Jessica shares how she blended a background in computer science and math with a passion for writing and strategy. We discuss her progression from front-end developer to SEO leader, building SEO teams, and developing enterprise content strategies that convert. We also explore the importance of empathy in SEO, particularly when leading teams and navigating cross-functional relationships. Plus, she opens up about managing life, work, and parenting during the COVID-19 pandemic. 🧵 In this episode: This episode is a crash course in SEO leadership—packed with strategy, insights, and real-world lessons. 🔔 Subscribe for more insights from SEO leaders shaping the industry Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🌍 From Cairo to Code: Areej AbuAli on Diversity, Tech SEO & Leadership ✨ - Episode #48 | 06 Apr 2020 | 01:14:01 | |
In this episode of the Page 2 Podcast, we sit down with Areej AbuAli—SEO Manager at Zoopla and founder of Women in Tech SEO. From growing up in Egypt to launching one of the industry's most impactful communities, Areej shares her personal journey, her transition from agency to in-house, and her passion for technical SEO. We discuss her experience leading a sold-out all-women conference just days before the COVID-19 lockdown, her take on representation in the industry, and why implementation is the hill she’ll die on. Her insights are candid, powerful, and exactly what this industry needs. ✨ In this episode: Areej reminds us that the SEO community is stronger when it’s more inclusive—and better results come from deeper collaboration. 🔔 Subscribe if you’re passionate about women's representation in tech and SEO. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎙️ From eBay to Agency Founder: Bill Sebald’s SEO Journey 🚀 | 31 Mar 2020 | 01:40:14 | |
In this episode of the Page 2 Podcast, we dive into the origin story of Bill Sebald, founder and partner at Greenlane. From selling CDs on eBay in the ‘90s to becoming an agency leader and adjunct professor, Bill shares how he built a career in SEO long before it was mainstream. We explore the early days of digital marketing, scaling a boutique agency, building the right team, and the philosophy behind effective SEO reporting. Plus, we touch on leadership during the COVID-19 crisis and how SEOs can sharpen their communication and insight-delivery skills. 🧠 In this episode: 🔔 Subscribe if you love hearing from the people behind SEO success stories Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎵 From Turntables to Technical SEO: Lily Ray on Building SEO Trust, E-E-A-T, and Empathy at Scale | 23 Mar 2020 | 01:09:24 | |
In Episode 46, Jacob Stoops and Jeff Louella sit down with Lily Ray, Director of SEO at Path Interactive, to discuss her journey from a tech-driven childhood to becoming one of SEO’s most recognized and respected voices. Lily shares how her early exposure to HTML, a pivot from law school, and her creative background as a DJ led her into digital marketing. The conversation covers building client trust, agency life, COVID-era SEO challenges, and how empathy plays a central role in her strategy. 🎧 In this episode: • How Lily's tech family and music background shaped her SEO path 🔔 Subscribe for deep conversations with the voices shaping the future of search. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🚀 Kevin Indig on SEO Testing, Zero-Based Strategy & Scaling SEO at Shopify | Episode #72 | 09 Apr 2021 | 01:31:23 | |
In Episode 72 of the Page 2 Podcast, we sit down with Kevin Indig, Director of SEO at Shopify and host of the TechBound podcast. From building gaming websites as a teen to leading SEO at companies like Atlassian, G2, and now Shopify, Kevin's career is a blueprint for modern SEO leadership. In this episode, he introduces his concept of "Zero-Based SEO," a mindset shift that encourages testing everything from scratch—title tags to templates—to drive scalable, data-backed growth. We also explore the evolution of SEO careers, agency vs. in-house life, and building SEO experimentation frameworks that actually get things done. 🧪 In this episode: This episode is packed with career insights, innovative thinking, and tactical SEO approaches for growth-stage and enterprise teams alike. 👉 Subscribe for more expert SEO strategies and industry leader interviews! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| How Luke Davis Turned Blogging, Music, and HTML into a Career in SEO - While Navigating Diversity in the Industry - Episode #45 | 17 Mar 2020 | 01:25:25 | |
In Episode 45, The Page 2 Podcast welcomes Luke Davis, SEO Executive at Adzooma, to unpack how his early passion for music and blogging led to a self-taught career in SEO. Luke shares how coding in front-page HTML and launching a hip-hop blog laid the foundation for his digital marketing journey. He also gets candid about his struggles breaking into the field, including the culture shock of moving from the UK to the US and the realities of being a Black professional in a predominantly white industry. 🎯 In this episode: 🔔 Subscribe for honest SEO journeys, real talk about industry culture, and lessons from the people shaping digital marketing. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🔧 JavaScript SEO, Site Migrations & Rendering Fixes with Bartosz Góralewicz (Onely) - Episode #44 | 09 Mar 2020 | 01:16:45 | |
In Episode 44 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Bartosz Góralewicz, founder of Onely and co-founder of Elephate, to explore his bold and boundary-breaking path in SEO. From his roots in black hat affiliate marketing to building Poland’s first white hat SEO agency and pioneering JavaScript SEO research, Bartosz has earned his rep as one of the most technical minds in the business. 💥 Inside this episode: • How helping his wife’s photography site sparked a wild career in SEO This episode is a masterclass in technical SEO, business risk, and how persistence and precision can shape the global conversation in search. 🔔 Subscribe for deep-dive conversations with the thinkers and builders leading the SEO industry. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🌐 From Nicaragua to the Global Stage—Aleyda Solis Shares Her Remarkable Journey From Systems Engineer to One of SEO’s Most Recognizable Voices - Episode #43 | 02 Mar 2020 | 01:39:53 | |
In Episode 43, Jacob Stoops and Jeff Louella sit down with international SEO consultant, speaker, author, entrepreneur, and YouTuber Aleyda Solis. Known for her YouTube series Crawling Mondays and her work as the founder of Orainti and Remoters.net, Aleyda discusses how her studies led her to become a web designer which eventually led her to SEO, going from agency to in-house to becoming an independent consultant, founding and managing her businesses, building her personal brand, public speaking, keeping up with her hectic schedule, why she loves travel (and food), and so much more. 🔥 What you’ll hear: • How Aleyda built her brand and consultancy while staying intentionally small 🔔 Subscribe for honest conversations with the SEO professionals shaping our industry. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🌍 From Teaching to Technical SEO: Natalie Arney on Career Pivots, Mental Health, and Punching Above Your Weight - Episode #42 | 24 Feb 2020 | 01:37:33 | |
In Episode 42 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella welcome Natalie Arney, a Brighton-based digital marketing and SEO consultant—and speaker at the upcoming BrightonSEO. Natalie shares her inspiring journey from the classroom to client meetings, detailing how burnout led her to pivot careers and discover a natural fit in SEO. ✨ Inside the episode: • From business teacher to digital strategist: how teaching skills translate to SEO Natalie opens up with honesty, vulnerability, and real advice for SEOs at all levels navigating pressure, transitions, and the demands of the industry. 🔔 Subscribe for more raw, real interviews with the people shaping the search marketing world. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🚴 From Bike Shop to SEO Director—Jason White Talks Local Search, Enterprise Challenges, and Data-Driven Growth - Episode #41 | 18 Feb 2020 | 01:31:46 | |
In Episode 41 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella chat with Jason White, Director of SEO at PMG, a leading digital agency headquartered in Fort Worth. Jason shares his unique path from working in a bike shop to becoming a respected SEO leader at a global scale. We dive into the nuance of local SEO, navigating massive enterprise organizations, the quirks of SEO data, and the importance of soft skills when collaborating with devs and stakeholders. 🔍 Inside the episode: • How eBay sales sparked Jason's SEO journey 🔔 Subscribe for honest interviews with the people who make SEO happen behind the scenes. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🚀 Garrett Mehrguth on Discoverability, Scaling Directive, and Why the Best SEOs Know Business First - Episode #40 | 10 Feb 2020 | 01:15:27 | |
In Episode 40 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Garrett Mehrguth, the fiery and fearless founder of Directive, a global search marketing agency. From slinging $5 services on Fiverr to landing clients like Allstate, Garrett shares his no-BS take on what it really takes to succeed in SEO—and why the best practitioners don’t just master keywords, but also speak fluent business. 🔥 Inside this episode: • Garrett’s unusual journey from college soccer captain to Fiverr all-star to SEO CEO Garrett delivers one of the most insightful, candid, and passionate conversations of the season—this one’s for the builders, the truth-tellers, and the SEOs who care about more than just the SERP. 🔔 Subscribe for more raw, real conversations with the people shaping the SEO and digital marketing world. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🧭 From Copywriter to SEO Leader—Carolyn Lyden on Solopreneurship, Local SEO, and Speaking Up for Change - Episode #39 | 03 Feb 2020 | 01:32:08 | |
In Episode 39 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella talk with Carolyn Lyden, President and Lead SEO at Search Hermit, about her unconventional path from English major to data-driven marketer. Carolyn shares how copywriting led her into SEO, why it’s easier to train a writer in SEO than the reverse, and how her passion for helping small and women-owned businesses sparked the launch of her consultancy. 🧩 Inside this episode: • How Carolyn evolved from AIM-obsessed kid to professional copywriter to SEO strategist Whether you’re growing a freelance business, working with local clients, or striving to make SEO more inclusive, this episode brings a refreshingly honest, grounded perspective on what real success looks like. 🔔 Subscribe for weekly interviews with the voices shaping SEO from the inside out. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🏏 From BBC Journalist to SEO Thought Leader—Andrew Cock-Starkey on Community Building, Client Wins, and Staying Curious - Episode #38 | 27 Jan 2020 | 01:18:10 | |
In Episode 38 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Andrew Cock-Starkey, better known online as Optimisey—a freelance SEO consultant, educator, and the creator of one of the most active local SEO events in the UK. Andrew’s SEO journey is anything but traditional. He started as a broadcast journalist at the BBC, focusing on cricket and football (the British kind), and slowly fell in love with content optimization and user behavior through real-time headline testing. That spark led him through web editing, running the Marylebone Cricket Club’s digital presence, and eventually launching his own consultancy. 🎙️ In this episode: • The intersection of journalism and SEO—and what journalists get right about traffic Whether you're a veteran looking to give back or a new SEO trying to find your voice, Andrew’s story proves that generosity, curiosity, and community can open more doors than any single tactic. 🔔 Subscribe for more episodes with SEO professionals who blend strategy, storytelling, and impact. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🧠 Martha van Berkel on Innovating with Schema, Scaling Structured Data, and Future-Proofing SEO for Voice, Chat, and AI - Episode #37 | 20 Jan 2020 | 01:12:01 | |
In Episode 37 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Martha van Berkel, CEO and co-founder of Schema App, to unpack the strategic power of structured data—and what it really takes to get it implemented at scale. We talk about her background in mathematics and engineering (she also attended the MIT Sloan school of management) to her early days building global programs at Cisco to launching Schema App alongside her husband, Martha shares a riveting origin story of ambition, frustration, and bold innovation. Her mission? Make SEOs the hero by giving them tools to finally get stuff done—without waiting on dev teams. 🎯 In this episode: • Martha’s transition from math & engineering to voice-over-IP to semantic SEO This episode is a must-listen for SEOs working with enterprise teams, brands struggling with implementation, or anyone curious about the evolving role of structured data in AI-driven environments. 🔔 Subscribe for behind-the-scenes SEO stories from the industry’s most influential voices—and discover what it takes to future-proof your search strategy.
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| 🔍 Ian Howells on Building Affiliate Empires, Private SEO Communities, and Why the Basics Still Matter - Episode #36 | 13 Jan 2020 | 01:25:06 | |
In Episode 36 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella are joined by the ever-resourceful Ian Howells, co-founder of Traffic Think Tank and veteran of both the affiliate grind and enterprise SEO world. From his humble beginnings building websites in high school to monetizing adult content and online poker (yep, really), Ian shares how those early experiences evolved into a career spanning in-house leadership roles, agency pivots, and the creation of one of the SEO industry’s most respected private communities. 📈 Inside this episode: • How Ian learned to monetize the web at 17—and what crashed his hosting This one’s packed with strategy, war stories, and unfiltered insights from someone who’s done it all—from bootstrapped affiliate sites to billion-dollar acquisitions. 🔔 Subscribe for weekly episodes with the real stories behind SEO’s most respected voices. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| From Aspiring Astrophysicist to SEO Leader: Alina Benny on Content Strategy & Global Career Growth 🚀 | Episode #71 | 07 Apr 2021 | 01:32:25 | |
Episode 71 of the Page 2 Podcast features Alina Benny, SEO and Content Lead at Nextiva. Alina shares her remarkable journey from engineering student and aspiring astrophysicist in India to leading global SEO strategy for a major SaaS brand. She opens up about breaking into the U.S. market, overcoming bias, and establishing herself as a content-driven growth marketer. This episode covers everything from content optimization and product-focused SEO to international career building and diversity in marketing. 🌟 In this episode: Alina's transparency, technical expertise, and leadership in SEO make this an episode packed with both inspiration and practical strategies for marketers of all levels. 👉 Subscribe to the Page 2 Podcast for more behind-the-scenes stories and tactical SEO advice. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎙️ Sarah McDowell on SEO Career Curveballs, Podcasting Hustles, Implementation Psychology, and Owning Your Voice in the Industry - Episode #35 | 02 Jan 2020 | 01:08:57 | |
In Episode 35 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella chat with Sarah McDowell, SEO Specialist at Likemind Media and co-host of the SEO SAS Podcast. From the dance studio to agency link building, from founding a solo business to launching one of the few female-led SEO podcasts, Sarah’s journey is anything but conventional—and it’s full of wisdom. This episode covers: • How Sarah broke into SEO from a background in dance Sarah brings humor, insight, and a ton of transparency around what it takes to thrive in SEO, manage client expectations, and show up authentically—whether on calls or behind the mic. 🔔 Subscribe for more unfiltered conversations with the people redefining SEO with every link, line of code, and line of dialogue. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🔄 Casie Gillette on Bartending to MozCon, Building SEO Teams, Client Curveballs, and Owning Your Story - Episode #34 | 23 Dec 2019 | 00:57:05 | |
In Episode 34 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Casie Gillette, Senior Director of Digital at KoMarketing, to unpack an inspiring, hilarious, and unfiltered journey through SEO. Casie shares how handing out flyers for an online dating site led her to SEO, how she boomeranged back to KoMarketing after going in-house, and why building strong teams, processes, and relationships has been the key to everything. You’ll hear: • How Casie got her first SEO job with zero experience (and why she never looked back) Whether you’re an SEO vet or just getting started, this episode is packed with truth bombs, tactical takeaways, and plenty of laughs from one of the most respected voices in the game. 🔔 Subscribe for real, behind-the-scenes stories from the people making SEO work in the real world. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| ⚙️ Patrick Stox on Technical SEO Mastery, Speakable Markup, Ahrefs Product Insights, and Why the Basics Still Win - Episode #33 | 16 Dec 2019 | 01:21:33 | |
In Episode 33 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella talk shop with Patrick Stox—Product Advisor at Ahrefs, co-moderator of the TechSEO subreddit, and a foundational voice in the technical SEO world. Patrick shares his journey from a self-taught developer to leading SEO voices at IBM and now Ahrefs, where he’s shaping tools used by thousands across the industry. You’ll get practical advice on scaling implementation, structured data, machine learning, Edge SEO, and why the best SEOs aren't chasing trends—but refining fundamentals. 🎯 In this episode: • Why Patrick believes great SEOs are just like mechanics—under the hood, ripping things apart 🔔 Subscribe for unfiltered tech SEO wisdom from the people building and fixing the modern web—one canonical tag at a time. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🛠️ Ashley Berman Hale & Jamie Alberico on Tech SEO, Impostor Syndrome, Roller Derby, and Building a Kinder Industry - Episode #32 | 11 Dec 2019 | 01:18:37 | |
In Episode 32 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella are joined by not one but two legendary voices in technical SEO: Ashley Berman Hale, Director of Technical SEO Consulting at Deepcrawl, and Jamie Alberico, JavaScript SEO consultant and founder of Not a Robot. This episode is less of an interview and more of a roundtable therapy session mixed with sharp SEO insights, hilarious origin stories, mental health advocacy, and a call to make the SEO industry more human—without losing its edge. 🎯 What’s inside: • Ashley and Jamie’s unique (and very relatable) paths into SEO—from XML sitemaps to sushi bars This is the episode to share with anyone who thinks SEO is just about code and rankings. This one is for the people behind the pages. 🔔 Subscribe for bold, unfiltered interviews with the brilliant, kind, and occasionally feral humans driving the SEO industry forward. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 💡 Angela Bergmann on Building a Career from WordPress, Mastering Structured Data, and the Secret Sauce of Agency SEO - Episode #31 | 25 Nov 2019 | 01:33:53 | |
We chat with Angela Bergmann, Senior SEO Strategist at Advance Local and fellow Ohioan! Angela shares what it’s like being one of the few SEOs who loves agency life, what she’s learned from speaking at WordCamps across the Midwest, and how structured data became her unexpected superpower. 🎯 In this episode: • Why Angela left WordPress development for SEO—and never looked back 🔔 Subscribe for unfiltered SEO stories from the people building the internet—one schema tag at a time. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🔍 Alicia Anderson on Freelance Freedom, Page Speed Skepticism, Mythological SEO, and Why Teaching Is the Real Secret to Buy-In - Episode #30 | 18 Nov 2019 | 01:30:43 | |
In Episode 30 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella welcome Alicia Anderson, former SEO leader at WebMD and Hipcamp, now thriving as a freelance SEO and PhD candidate in Mythological Studies (yes, you read that right). Alicia brings a refreshingly real look into the mental load of SEO careers, how burnout shaped her journey, and why education—not just execution—is what actually moves the needle in organizations. You’ll hear: • Why Alicia left the corporate grind to freelance and pursue a PhD in myths 🔔 Subscribe for more interviews with the voices who aren’t just doing SEO—but shaping how the industry learns, grows, and evolves. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎄 Kelly Stanze on Holiday SEO Chaos, Q4 Content Strategy, Getting Laid Off, and Building a Career at Hallmark - Episode #29 | 11 Nov 2019 | 01:22:31 | |
In Episode 29 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Kelly Stanze, SEO Specialist at Hallmark, for a timely deep dive into seasonal SEO, career pivots, mental health, and what it’s really like optimizing for the holidays at a brand known for owning the season. Kelly shares how she went from social media to SEO, rebounded from an early layoff, and found her stride working in-house at Hallmark—while juggling agency experience, freelance side gigs, and the joys of raising a toddler (with 26 pets!). 🎯 What you’ll hear: • How getting laid off led Kelly to discover SEO Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🧠 Martin Splitt on Google’s Inner Workings, JavaScript SEO Myths, Search Console Rendering Errors, and Magic Tricks with the Web’s Favorite Developer Advocate - Episode #28 | 04 Nov 2019 | 01:16:48 | |
In Episode 28 of The Page 2 Podcast, hosts Jacob Stoops, Jeff Louella, and guest co-host JR Oakes sit down with Martin Splitt, Developer Advocate at Google, for a wide-ranging and deeply transparent discussion on how search really works, the limits of Google’s communication, and the complexity behind “simple” answers in SEO. This episode delivers: • Martin’s journey from developer burnout to Googler to public-facing web platform advocate This episode doesn’t just teach SEO—it helps demystify the people behind the platforms we rely on daily. It’s technical, personal, hilarious, and packed with advice for SEOs, developers, and digital leaders. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 💻 Simon Cox on Legacy SEO, Replatforming Chaos, Building the HSBC SEO Team, and the Joy of Model Railways - Episode #27 | 28 Oct 2019 | 01:10:15 | |
In Episode 27 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella welcome British technical SEO legend Simon Cox for a wide-ranging conversation that spans nearly three decades of SEO, web development, corporate bureaucracy, and personal reinvention. Simon reflects on his journey from art school and graphic design to hand-coding HSBC’s first global site in Notepad—before “SEO” was even a term. He shares stories about building the bank’s first SEO team, fighting for implementation in a regulated industry, surviving a platform migration gone wrong, and eventually walking away to start a boutique freelance business with his wife. 🚂 In this episode: • What SEO looked like in the AltaVista days Simon also shares hard-earned advice on keeping SEO simple, staying technical, and prioritizing what actually moves the needle. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎉 Season 2 Premiere! Jacob Stoops and New Co-Host Jeff Louella Talk Podcasting Realities, BrightEdge “Autopilot” Claims, and Why SEO Still Needs Humans - Episode #26 | 21 Oct 2019 | 01:06:18 | |
Welcome back! The Page 2 Podcast returns for Season 2 with a fresh format, new voice, and a massive lineup of upcoming guests. In this launch episode, host Jacob Stoops is joined by Jeff Louella—longtime SEO technologist and platform engineer at Search Discovery—to preview what’s coming this season, reflect on what worked (and didn’t) in Season 1, and weigh in on the latest news shaking up the SEO world. 🔥 What you’ll hear: It’s technical, tactical, and totally unfiltered. Season 2 is here—and it’s going to be good. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| SEO Podcasting Secrets, Career Insights & Digital Marketing Lessons with Hannah Bryce | Episode #70 | 29 Mar 2021 | 01:22:47 | |
In this week’s episode, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast. We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more. For our core topic, we discuss podcasting in SEO, what went into her decision to start the SEO SAS podcast with Sarah McDowell, her favorite experiences, biggest learnings, what it was like to make it to 100 episodes, her best podcasting advice, and why she ultimately decided to step away. Finally, we answer more Twitter questions of the week and award some more Page 2 Podcast merchandise. So get your popcorn ready as we tell Hannah’s SEO story and have another great roundtable discussion.
https://page2pod.com - In Episode 70 of the Page 2 Podcast, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast. Hannah shares her journey from general digital marketing to SEO leadership, her experiences across diverse industries including legal, education, fitness, and nutrition, and valuable insights on starting and sustaining a successful podcast. Hannah offers candid advice about podcasting, managing work-life balance, and handling imposter syndrome. 🎧 In this episode: Hannah’s genuine approach and actionable tips make this episode invaluable for aspiring SEOs, digital marketers, and podcast creators. 👉 Subscribe to the Page 2 Podcast for more SEO career stories and digital marketing tips! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎙️ Ross Hudgens on Scaling Siege Media, Building a Video Strategy & Surviving the SEO Rollercoaster - Episode #25 | 09 Sep 2019 | 00:54:31 | |
In this episode, the final episode of Season #1 of The Page 2 Podcast, we talk with Ross Hudgens, Founder and CEO of Siege Media. We cover his beginnings in the SEO world centering around link building around the time of the Penguin update, how he went from beginning his career on the corporate side to founding his own company, the challenges of being a business owner and entrepreneur. We also discuss the Siege Media video content strategy, how their amazing studio and video production quality comes together, if he ever feels any pressure being the face of most of the videos, and much more. 🎯 What you’ll learn:
If you’re running an agency, building your SEO career, or thinking about launching a video strategy—this episode is packed with real talk, tested strategies, and a ton of heart. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🔍 From Army PsyOps to Enterprise SEO: JP Sherman on Search Experience, Site Search & Surviving the Brain Ghosts - Episode #24 | 21 Aug 2019 | 01:21:22 | |
In this episode, we talk with JP Sherman, Enterprise Search & Findability Manager at Red Hat – the world’s open source leader. I’ve always said that this podcast is primarily about telling the winding stories of where SEO’s come from and this episode may be the greatest example of that yet. 🎙️ In this episode:
🔥 Whether you're an enterprise SEO, a content strategist, or navigating your own career transformation, this conversation delivers insight, honesty, and a healthy reminder to optimize for humans—not just engines. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🔥 Jenny Halasz on Mental Health, SEO Leadership, and Building an Ethical Career in Digital Marketing - Episode #23 | 31 Jul 2019 | 01:19:18 | |
In this episode, we talk with Jenny Halasz, Founder and President of JLH Marketing about her powerful and deeply personal journey through the SEO world—covering everything from affiliate marketing in the early 2000s to leading enterprise-level SEO teams, overcoming toxic work environments, and becoming a solo consultant and mentor. 🎙️ In this episode:
💬 Whether you’re building your SEO skills, managing a team, or trying to balance it all—this is an honest, real-world look into the emotional and strategic side of digital marketing. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🌱 From WordPress to Whiteboard: Niki Mosier on Technical SEO, Local Wins, and Building a Better Industry - Episode #22 | 09 Jul 2019 | 00:58:45 | |
In this episode, I talk with Niki Mosier, Technical SEO Manager at Seer Interactive. Niki dives into the human side of SEO—empathy, collaboration, and community—and what it really means to navigate the industry with integrity and curiosity. We discuss:
Whether you're new to SEO, building your technical chops, or trying to avoid burnout, this episode delivers clarity, humor, and real-world perspective. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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