Perpetual Traffic – Details, episodes & analysis

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Perpetual Traffic

Perpetual Traffic

Tier 11

Business
Business
Business

Frequency: 1 episode/5d. Total Eps: 500

Captivate
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Apple

Recent rankings

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Apple Podcasts

  • 🇨🇦 Canada - marketing

    28/07/2025
    #94

  • 🇨🇦 Canada - marketing

    27/07/2025
    #59

  • 🇺🇸 USA - marketing

    25/07/2025
    #94

  • 🇬🇧 Great Britain - marketing

    24/07/2025
    #52

  • 🇬🇧 Great Britain - marketing

    23/07/2025
    #62

  • 🇺🇸 USA - marketing

    21/07/2025
    #90

  • 🇺🇸 USA - marketing

    20/07/2025
    #57

  • 🇬🇧 Great Britain - marketing

    19/07/2025
    #72

  • 🇺🇸 USA - marketing

    19/07/2025
    #65

  • 🇺🇸 USA - marketing

    18/07/2025
    #82
Spotify

    No recent rankings available

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Score global : 59%

Publication history

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The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini

Episode 623

vendredi 30 août 2024 • Duration 46:21

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power of reciprocity to leveraging social proof and authority, this conversation is packed with actionable insights that can transform your business strategies and elevate your impact.

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic Podcast!
  • 00:00:32 - Meet Dr. Robert Cialdini: The Godfather of Influence
  • 00:02:01 - How a Broken Pen Shaped Dr. Cialdini’s Career Path
  • 00:05:47 - Unveiling the Seven Principles of Persuasion
  • 00:07:26 - Why Reciprocation and Liking Drive Influence
  • 00:09:36 - Harnessing Authority and Social Proof for Better Marketing
  • 00:12:51 - The Role of Scarcity and Commitment in Decision Making
  • 00:17:26 - The Power of Unity in Ethical Influence
  • 00:24:15 - Learning from Past Mistakes: A Key to Credibility
  • 00:25:38 - Admitting Weakness: A Surprising Strength in Persuasion
  • 00:26:53 - The Subtle Power of Language in Influence
  • 00:30:49 - Why Reviews Matter: The Psychology Behind Feedback
  • 00:34:05 - The Towel Study: A Real-World Example of Social Proof
  • 00:36:22 - Why Timeless Principles of Influence Still Work Today
  • 00:42:50 - How to Connect with Dr. Cialdini and Learn More
  • 00:44:24 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)

Episode 622

mardi 27 août 2024 • Duration 35:44

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you’re wanting to refine your marketing tactics and maximize the effectiveness of your campaigns, then tune in to this episode. Rethink your lead generation and align your efforts with quality over quantity!

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic: The Ultimate Guide for Smart Marketers
  • 00:01:00 - Unveiling the Wicked Smart Award: What's Behind the Win?
  • 00:03:00 - The Real Value of Leads: Why Quantity Isn't Everything
  • 00:04:31 - Mastermind Insights: Tactics That Drive Real Results
  • 00:05:42 - Lead Generation Revolution: Implementing Conditional Logic
  • 00:12:52 - Real-World Applications: How the Pros Do It
  • 00:15:16 - Maximizing Your Meta Campaigns: From Ads to Leads
  • 00:18:31 - Stop Wasting Time: Eliminate Delays in Your Sales Funnel
  • 00:19:21 - Case Study Spotlight: Beauty Brand & Acting Program Success
  • 00:20:24 - Delivering the Right Content: Tailoring to Your Audience
  • 00:22:40 - Counterintuitive Marketing: Strategies That Defy the Norm
  • 00:29:27 - Harnessing the Power of Algorithms: What You Need to Know
  • 00:32:46 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

What Are Marketing Performance Metrics™ & Why Are They Important?

Episode 613

vendredi 26 juillet 2024 • Duration 46:05

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about optimizing your business’ marketing strategy by focusing on metrics that matter.

Chapters:

  • 00:00:00 Welcome to the Perpetual Traffic Podcast
  • 00:00:43 Surviving a Category 5 Hurricane in Jamaica: Lauren's Wild Story
  • 00:03:59 Introducing Our New Multi-Episode Series
  • 00:05:53 Why Marketing Performance Indicators (MPIs) Matter More Than Ever
  • 00:08:11 The Real Deal on Marketing Metrics: What You Need to Know
  • 00:12:18 Bridging the Gap: How Marketing Connects to Business Health
  • 00:22:45 Case Studies and Real-World Wins: What You Can Learn
  • 00:25:08 Demystifying Marketing Efficiency Ratio (MER)
  • 00:26:15 Breaking Down Silos: The Challenge of Isolated Marketing Channels
  • 00:28:04 Apparel Brand Case Study: Beyond ROAS
  • 00:30:01 MPIs in Action: Driving Real Business Outcomes
  • 00:36:35 Integrating Finance and Marketing: A Strategic Approach
  • 00:42:51 Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

2024 Digital Marketing Predictions with Ryan Deiss

Episode 523

vendredi 8 septembre 2023 • Duration 40:19

Ralph and Kasim welcome Ryan Deiss back, to discuss the art of messaging and connecting with your ideal customer. Ryan emphasizes the importance of understanding your target audience's desires and pain points, and how to craft compelling messaging that resonates with them. He also shares insights on building a strong digital marketing foundation, the future of AI in marketing, and highlights the upcoming Traffic and Conversion Summit.

Chapters:

  • 00:00:00 Effective Ad Scaling: Strategies that Deliver Results
  • 00:03:34 Digital Marketing's Vital Element: A Glimpse into Traffic and Conversion Summit's Key Takeaways
  • 00:05:17 AI's Marketing Revolution: From Basic Edits to Advanced Personalization
  • 00:11:34 Crafting a Robust Marketing Strategy: Seamless Integration of Channels, Messages, and Funnels
  • 00:14:29 Foundational Principles: Perfecting Messaging for Optimal Digital Marketing Impact
  • 00:15:40 AI-Driven Engagement: Tapping into Consumer Behavior for Higher Conversions
  • 00:21:54 Digital Marketer's Edge: Certified Partner Program for Scalable Marketing Solutions
  • 00:25:10 Marketing Through the Ages: Timeless Principles Amid Rapid Evolution
  • 00:28:44 Holistic Approach: Owning the Entire Customer Journey for Agency Triumph
  • 00:30:30 Agency Success Mantras: Specialization and the Role of Strategic Alliances
  • 00:34:00 Spotlight: Ryan Deiss' Expert Insights at the Traffic and Conversion Summit

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss

Episode 522

mardi 5 septembre 2023 • Duration 45:08

Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importance of finding the right home for your brand. With a focus on acquiring leads and sales, they explore innovative approaches to market domination and the power of networking.

Chapters:

  • 00:00:00 Challenges in Valuing Digital Assets
  • 00:04:31 Unraveling Podcast Pricing: The Complexity Behind the Value
  • 00:08:12 Key Factors in Podcast Valuation: Hosts, Promotion, and Audience
  • 00:10:58 Ryan Deiss on Effective Negotiation Strategies in Digital Marketing
  • 00:14:05 Finding the Right Home: Brand Positioning in the Digital Landscape
  • 00:15:29 A Deep Dive: The Importance of a Clear Growth Engine
  • 00:21:02 Realities of Acquiring Leads and Sales: Strategies for Market Domination
  • 00:23:12 The Power of Networking: How Connections Foster Growth in Digital Marketing
  • 00:23:46 Innovative Approaches to Growth: Beyond Traditional Methods
  • 00:26:43 The Art of Negotiation: Securing the Best Deal for Your Brand
  • 00:30:59 Establishing Value in a Dynamic Digital Market
  • 00:35:15 Beyond the Price Tag: Engaging and Retaining a Digital Audience
  • 00:37:33 Ryan’s Insights: How to Stay Ahead in the Ever-Changing World of Digital Marketing

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now

Episode 521

vendredi 1 septembre 2023 • Duration 41:25

Ralph and Kasim join forces with the "Serbian Firecracker," Ivan, to delve deep into the world of online marketing. Together, they unravel the complexities of new customer acquisition, shed light on the pitfalls of working with ill-equipped agencies, and emphasize the importance of tracking every step of the conversion journey. With candid discussions and expert insights, this episode offers a comprehensive look at the challenges and opportunities in the ever-evolving digital landscape.

Chapters:

  • 00:00:00 Strategies for Effective Multi-Inbox Management in Digital Marketing
  • 00:05:23 Selecting the Right Partner: Navigating the Sea of Online Marketing Agencies
  • 00:08:18 Warning Signs: Identifying Ill-Equipped Agencies that Can Stall Your Digital Growth
  • 00:11:23 Crucial Gaps in Conversion Tracking: Where Many Agencies Fall Short
  • 00:16:29 Evolution of Digital Traffic: The Rise and Impact of Influential Marketing Agencies
  • 00:22:03 Balancing Growth and Insight: Scaling Up with Full Visibility in Digital Marketing
  • 00:24:51 The Digital Conversion Toolbox: Agencies Missing Out on Conversions API and UTM Parameters
  • 00:29:56 Integrated Communication in E-commerce: Harnessing Email and SMS Effectively
  • 00:33:31 Maximizing ROI from Email and SMS: The Financial Impact of Every Converted Lead

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

Why Google Performance Max Now Kinda Sucks & When You Should Use It

Episode 520

mardi 29 août 2023 • Duration 54:22

Ralph and Kasim delve deep into the contrasts of traveling in Europe versus the US, the evolving landscape of Google's AI ambitions, and the intricacies of modern education. As they touch upon data privacy concerns and the future of personalized ads, listeners are offered a unique blend of personal anecdotes and expert insights. From discussing the allure of the European countryside to the challenges of e-commerce platforms, this episode promises a comprehensive exploration of contemporary topics that resonate in today's digital age.

Chapters:

  • 00:00:00 European Travels: Contrasts Between Serbia, Bulgaria, & Austria
  • 00:05:12 The Montessori Impact on Entrepreneurial Success
  • 00:11:50 SMS & Retargeting: Elevating the E-commerce User Journey
  • 00:17:33 Google's Performance Max: Implications on Ad Spend & Customer Acquisition
  • 00:20:22 Dissecting Customer Acquisition: Unpacking Performance Max's Role
  • 00:23:58 Keeping Pace with Google Ads' Ever-changing Landscape
  • 00:27:51 Tech Giants Face-Off: Google vs. Meta on Innovation Fronts
  • 00:29:27 E-commerce Evolution: Bridging Brands with Modern Tech
  • 00:35:11 Data-Driven Marketing: Gauging Performance Max's Reach & Restrictions
  • 00:41:58 Broadening Horizons: Strategies for Diverse Customer Acquisition
  • 00:43:46 Perfecting Conversions: Fine-tuning Creatives & Tracking Mechanisms

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 CaAMP Schedule a Call

New Ecommerce Strategies Webinar

“The ACC Model” Case Study: How to Scale Your Meta Ads Using Google Performance Max

Episode 519

vendredi 25 août 2023 • Duration 47:40

We explore the power of purpose-driven businesses and the impact they can have on achieving a vision. From nostalgia for roll-up car windows to case studies on making impactful statements with Google, we dive into the importance of content-rich websites in slipper marketing and expanding audience reach beyond conversion campaigns. We also discuss integrating signals for advanced marketing strategies and the lengthy path to purchase, offering insights from real case studies. Plus, we explore successful models for digital product companies, building a community, and offering additional services.

Chapters:

  • 00:00:00 Kicking Off: Appreciating Our Audience
  • 00:05:44 Unlocking Business Impact: The "Why" Behind Your Company's Vision
  • 00:07:33 Generational Identity & Purpose in Today's Digital Workspace
  • 00:15:13 URL Optimization: Boosting Conversions in the Credit Sector
  • 00:19:29 Cross-platform Campaigns: Drawing from Performance Data
  • 00:22:06 Harnessing User Analytics for Streamlined Content Creation
  • 00:27:14 December Marketing Surges: New Tactics & Promo Insights
  • 00:29:58 Crafting Cohesive Marketing: Signal Integration Strategies
  • 00:36:06 Timing Matters: Online Challenges & Lead Generation Dynamics
  • 00:41:44 The Consultation Payoff: Coaching for Concrete Outcomes

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New...

Webinar Wonders: How Jason Fladlien Turned 'No' into a $10 Million 'Yes'

Episode 518

mardi 22 août 2023 • Duration 57:51

Kasim engages in a great conversation with Jason Fladlien. Together, they dive into the intricacies of webinar marketing, emphasizing the importance of understanding one's audience and crafting compelling offers. Jason shares his wisdom on the significance of reputation in business, asserting that it can do 90% of the heavy lifting in certain circles. He also introduces the "Statue of Liberty Close" strategy and underscores the value of "fitting advice" tailored to individual situations. Jason's ends with his powerful mantra: "Just ship. Get it out the door and then make it better."

Chapters:

  • 00:00:00 Dive into Webinar Marketing with Jason Fladlien
  • 00:03:12 Crafting User-friendly Webinars: Case Study on Shopify's Storefront
  • 00:07:45 Mastery in Digital Marketing: The Continuous Journey
  • 00:12:09 Pinpointing Your Perfect Webinar Audience
  • 00:14:14 The Art of Crafting Compelling Offers & Bonus Packages
  • 00:17:00 Delving into Audience Psychology for Boosted Conversions
  • 00:18:46 Webinar Timing: Finding the Sweet Spot
  • 00:20:30 Navigating the Landscape of Selling Webinar Programs
  • 00:21:52 The Evolution of Selling: From Sales Teams to Automated Webinars
  • 00:25:30 Engaging Skeptical Audiences: Sourcing the Right Traffic
  • 00:28:37 Gaining the Competitive Edge in Webinar Marketing
  • 00:30:56 Harnessing Influence & Quality for Business Triumphs
  • 00:32:02 Engaging Past Prospects: A Strategy for Reviving Interest
  • 00:34:32 Building a Legacy: The Power of Business Reputation
  • 00:39:57 Deal-making 101: Balancing Persistence and Patience
  • 00:43:57 Experimenting in Marketing: Calling All Risk-Takers!
  • 00:45:10 Key Strategies for Multi-faceted Webinar Success
  • 00:50:15 Financial Planning: Securing a Prosperous Future through Webinars

LINKS AND RESOURCES:

Nuggets on Funnel Building Tools and Techniques

Episode 517

vendredi 18 août 2023 • Duration 27:21

Discover the essential tools and strategies for mastering conversion rate optimization in this episode. From the power of Kajabi as the ultimate learning management system to the benefits of WordPress page builders, Ralph and Kasim delve into the world of landing pages, AB testing, and customer acquisition. Learn about the law of inverse profitability, the importance of understanding lifetime value, and how to navigate highly competitive markets. Gain insights into scaling strategies and the power of niching down for small businesses.

Chapters:

00:00:00 Perpetual Traffic Nugget Introduction

00:01:47 Episode 481: 14 Irresistible CRO Tools You Must Use To Increase Conversions

00:11:07 Episode 474: What Is The Law Of Inverse Profitability™?

00:18:03 Episode 490: How Much Should You Spend On Digital Advertising?

00:23:59 Leave a rating and review!

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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