The Luxury Presence Podcast – Details, episodes & analysis

Join us for an episode of the Luxury Presence Podcast featuring Andrew Bayon, one of the leading strategists in real estate marketing today. As the founder and CEO of Knwn Local, Andrew has helped dozens of top-producing agents build hyperlocal brands, scale YouTube channels, and generate millions in GCI through content. 

In this episode, Andrew shares:

• How to build a hyperlocal brand that makes you the obvious choice in your top neighborhoods
• The YouTube strategy that compounds into consistent inbound clients
• The content pillars that reliably drive views, trust, and real demand
• How to package videos with titles and thumbnails that actually get clicked
• Why newsletters remain one of the highest ROI channels for real estate marketing

A must-listen for agents who want to stand out, scale their influence, and treat their business like a modern media company.

Join us for a standout episode of the Luxury Presence Podcast featuring Craig Lotzof, a true force in luxury real estate for over 30 years. Known for bringing exceptional attention to detail to every deal, Craig has built a career grounded in integrity, sophistication, and results.

A master negotiator with a global perspective, Craig's showmanship, honesty, and client-first mindset have earned him deep loyalty and consistent multi-million dollar success. 

In this episode, Craig shares:

• The Difference Maker mindset and what it takes to become truly unforgettable

• His philosophy on elegant negotiation and uplifting the other side to win better deals

• The difference between confidence and ego, and why clients expect leadership, not flattery

• His candid take on AI, trends, and social media, and what actually works in today's market

• Why mastering open houses and market knowledge is still the most underrated path into luxury

This episode is a must-listen for agents who want to elevate their craft, lead with integrity, and deliver true luxury at every level.

In this episode of The Luxury Presence Podcast, we sit down with Ben Belack—top luxury agent, Netflix star, and master of building a brand that actually gets clients.

Ben shares how he went from acting in Hollywood to closing multi-million dollar deals in Beverly Hills, all by using content to create credibility, connection, and conversations that convert.

We dive into:

- The content strategy Ben uses to turn followers into clients

- Why your goal shouldn't be likes—but leads

- How to leverage video to transmit emotion (and even get 7-figure price improvements)

- The key to managing your CRM (and why it's your biggest moneymaker)

- Ben's perspective on brand vs. business—and how the show on Netflix impacted both

Whether you're a new agent trying to build your name, or an established producer looking to grow your brand in a crowded market, Ben's insights on marketing, technology, and hyper-local expertise will give you a roadmap to stand out.

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Ben Belack: https://benbelack.com/

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Luxury Presence: https://www.luxurypresence.com/

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In this episode, we sit down with Owning Manhattan star and top New York real estate agent Tricia Lee—a self-made entrepreneur whose journey from beauty mogul to luxury broker is as bold as it is inspiring. With a magnetic brand, a breakout TV debut, and a business that's doubled since her Netflix premiere, Tricia shares the truth behind her rise and the mindset that fuels her momentum.

In this episode, we cover:

• How she built (and exited) a successful chain of beauty bars before pivoting into real estate

• What it was really like joining Ryan Serhant's brokerage and being recruited in a WeWork kitchen

• The behind-the-scenes impact of reality TV—on her brand, her business, and her reputation

• Why social media works when you stop treating it like a second job

• Building a business with her partner while protecting her personal time

• Lessons in scaling, saying no, and staying grounded while doubling her deal volume

And more.

Whether you're an agent building your personal brand, a fan of Owning Manhattan, or a woman on your own path to reinvention, this conversation delivers honest insights, sharp strategies, and the kind of entrepreneurial energy you can't fake.

In this episode, we sit down with Mauricio Umansky, CEO of The Agency, star of Buying Beverly Hills, and one of the most influential figures in luxury real estate. From immigrating to the U.S. as a child to building a global brokerage and reshaping the industry, Mauricio's story is one of resilience, reinvention, and relentless ambition. In this episode, we cover:

• The early failures, lessons, and mindset shifts that shaped his path to success
• How he scaled The Agency to 100+ offices without compromising culture
• The power of brand, storytelling, and the "no assholes" rule
• What it really takes to serve elite clients in luxury real estate
• How digital presence, PropTech, and agent-first platforms are transforming the industry
• The impact of private listings and Clear Cooperation on today's real estate landscape

And more. Whether you're an agent building your brand, a team leader scaling your business, or simply curious about what it takes to develop one of the world's most successful brokerages, this episode delivers unfiltered insights, proven strategies, and inspiration from one of the most respected names in the game.

In this episode, we sit down with Roh Habibi—luxury real estate agent, global speaker, and breakout star of Million Dollar Listing San Francisco. From escaping war-torn Afghanistan to building a powerhouse brand in the high-stakes Bay Area market, Roh's story is as inspiring as it is instructive. In this episode, we cover:

• His remarkable journey as a refugee and how he established himself in the United States
• How his finance background shaped his high-touch real estate approach
• Building powerful referral pipelines through trust attorneys, CPAs, and wealth managers
• Leveraging TV, media, and speaking engagements to grow a global personal brand
• Creating digital trust at scale through social media and an elite website
• Tactical advice for agents looking to break into luxury—and stay there

 And more! Whether you're an agent dreaming of working with high-net-worth clients or simply looking for inspiration and strategy, this episode is packed with insight, mindset, and practical takeaways from one of the most dynamic voices in luxury real estate.

Roh Habibi: https://rohhabibi.com/

This special episode of the Luxury Presence Podcast was recorded live at Social Summit 2.0, right from the stage at the Saban Theatre in Los Angeles. We sat down once again with Holly Meyer Lucas, a long-time LP client, top-producing agent, and the ultimate entrepreneur. We cover a wide range of topics, including:

• Why agents must think like entrepreneurs to scale beyond transactions
• The habits and systems that turn agents into business owners
• Building a personal brand that resonates
• The ROI of social media and digital presence
• PR power: How storytelling and strategic visibility can transform your brand
• Tips for growing and leading a 40-person real estate team
• And a rapid-fire game of Overrated or Underrated with help from our live audience!

You won't want to miss this value-packed and engaging episode!

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Holly Meyer Lucas: https://meyerlucas.com/

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Luxury Presence: https://www.luxurypresence.com/

Facebook: https://bit.ly/3PzaqMzP

Instagram: https://bit.ly/3PDt94t

LinkedIn: https://bit.ly/44kZxNo 

In this episode, we sit down with Chirag Shah, one of the most sought-after real estate coaches in the country. With a career spanning from agent to independent broker, Director of Coaching and Training at Compass, and now founder of Chirag Shah Coaching, he's helped over 30,000 agents across 38 states level up their business—and their lives. In this episode, we cover:

• The habits, systems, and mindset that separate the top 1% from the rest
• The impact of AI on agent workflows and the real estate industry as a whole
• Balancing brand building with money-making activities
• Navigating changes in the industry (NAR settlement, Clear Cooperation, and more)
• Real strategies to avoid burnout and build a sustainable business

And more! This conversation is packed with actionable advice and strategic insight for agents navigating today's ever-evolving market!

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Chirag Shah: https://www.chiragshahcoaching.com/

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Luxury Presence: https://www.luxurypresence.com/

Facebook: https://bit.ly/3PzaqMzP

Instagram: https://bit.ly/3PDt94t

LinkedIn: https://bit.ly/44kZxNo

In this episode of the Luxury Presence Podcast, we sit down with Nile Lundgren—top-producing agent with SERHANT., TV personality, content creator, and sought-after speaker. Nile's journey is anything but ordinary. From launching his real estate career during the 2008 financial crisis to closing over $400 million in sales across major markets, his story is packed with lessons, insights, and inspiration. In this episode, we cover:

• Starting in Real Estate: How Nile pivoted into real estate and navigated the challenges of the 2008 market

• Mentorship & Serhant Influence: The impact of working with Ryan Serhant and how mentorship has shaped his career

• Mastering Mindset in Real Estate: How Nile stays mentally sharp, handles rejection, and balances ambition with enjoyment

• "Owning Manhattan" & TV Stardom: Behind-the-scenes insights on the hit show and what to expect in Season 2

• Personal Branding & Digital Mastery: The secrets behind Nile's attention-grabbing content, and where agents should focus their efforts online

• Creative Marketing Campaigns: The story behind his award-winning Mercedes Benz Places Miami campaign and other innovative marketing tactics

Whether you're a seasoned agent or just starting to build your brand, Nile's strategies will leave you feeling empowered and ready to elevate your business. Listen now and get an exclusive look into Nile Lundgren's world of high-stakes real estate and next-level brand building.

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Nile Lundgren: https://nilelundgren.com/

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Luxury Presence: https://www.luxurypresence.com/

Facebook: https://bit.ly/3PzaqMzP

Instagram: https://bit.ly/3PDt94t

LinkedIn: https://bit.ly/44kZxNo

Andrew Jevin is a seasoned Los Angeles-based Realtor with Compass, bringing over 10 years of experience in sales, personal branding, and business growth. As a sought-after speaker and social media coach, he helps agents all over the country leverage social networks, build confidence, and show up authentically online. He's also the founder of Social Summit, a high-impact, value-driven in-person event for real estate professionals. In this episode of The Luxury Presence Podcast, we dive into:

• The role of social media in real estate success
• Today's most effective (and ineffective) social media strategies
• How to embrace authenticity in your online presence
• Building a community and becoming the digital mayor of your hometown
• Social Summit 2.0, coming to Los Angeles on March 19, 2025

Andrew Jevin https://www.compass.com/agents/andrew...  

Learn more or register for Social Summit 2.0: https://www.socialsummit2025.com/ 

Luxury Presence https://www.luxurypresence.com/

Facebook: https://bit.ly/3PzaqMzP

Instagram: https://bit.ly/3PDt94t

LinkedIn: https://bit.ly/44kZxNo