Mortgage Marketing Radio – Details, episodes & analysis
Podcast details
Technical and general information from the podcast's RSS feed.
Mortgage Marketing Radio
Mortgage Marketing Radio
Frequency: 1 episode/9d. Total Eps: 300
Recent rankings
Latest chart positions across Apple Podcasts and Spotify rankings.
Apple Podcasts
🇺🇸 USA - marketing
01/08/2025#71🇺🇸 USA - marketing
23/07/2025#86🇺🇸 USA - marketing
22/07/2025#65🇺🇸 USA - marketing
21/07/2025#59🇺🇸 USA - marketing
20/07/2025#49🇺🇸 USA - marketing
19/07/2025#44🇺🇸 USA - marketing
18/07/2025#27🇨🇦 Canada - marketing
16/07/2025#94🇨🇦 Canada - marketing
15/07/2025#50🇺🇸 USA - marketing
14/07/2025#93
Spotify
No recent rankings available
Shared links between episodes and podcasts
Links found in episode descriptions and other podcasts that share them.
See all- https://www.acquisition.com/
1295 shares
- https://MortgageMarketing.pro
196 shares
- https://notebooklm.google/
156 shares
RSS feed quality and score
Technical evaluation of the podcast's RSS feed quality and structure.
See allScore global : 53%
Publication history
Monthly episode publishing history over the past years.
From TikTok to $20M: How Theoni Rapo Built a Consumer-Direct Mortgage Brand
Episode 379
vendredi 13 juin 2025 • Duration 46:34
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?
If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.
See if myAgent Classes is the right fit for you.
ASK GEOFF A QUESTION
Episode Summary:
Most loan officers are chasing agents. Theoni Rapo is attracting clients—directly from TikTok.
In this episode of Mortgage Marketing Radio, host Geoff Zimpfer sits down with Theoni Rapo, the powerhouse behind the viral brand Not Your Daddy’s Lender. With over 238,000 TikTok followers and nearly $20 million in 2024 loan volume, Theoni shares how she used short-form content to build a nationwide, consumer-direct mortgage business. No cold calls. No coffee dates.
Whether you’re trying to grow your brand, attract better leads, or ditch outdated sales tactics, this episode breaks down exactly how to start showing up online—and getting clients to come to you.
Key Takeaways- Why Social Content Beats Cold Calling - Theoni shares how she replaced traditional prospecting with daily, authentic videos—and why that shifted everything.
- The Anatomy of High-Converting Content - Discover the hooks, themes, and call-to-actions that turn views into loan apps.
- Build a Brand That Filters, Not Just Attracts - Learn how Theoni’s bold messaging pulls in aligned clients—and repels the wrong ones.
- Scaling Nationwide Without a Local Focus - How her digital-first approach enabled business across all 50 states.
- Systemizing Lead Intake and Follow-Up - From custom landing pages to credit-based filters, Theoni explains how to work smarter, not harder.
Follow Theoni
Why You’re Losing Repeat Business—and How to Fix It Fast
Episode 378
mercredi 4 juin 2025 • Duration 38:00
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?
If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.
See if myAgent Classes is the right fit for you.
ASK GEOFF A QUESTION
Episode Summary:
CEO and Founder of Total Expert, Joe Welu reflects on the evolution of customer expectations in the financial services industry over the past seven years. He emphasizes the importance of customer retention and loyalty, highlighting how data and technology can enhance customer engagement.
Three Key Takeaways:
1. Client Retention Is the New Battleground
Most lenders retain less than 20% of past clients, while leaders like Rocket approach 85%. The difference isn’t just in technology—it’s in having a consistent, disciplined customer journey that starts before the next transaction is even on the radar.
2. Consistency Beats Complexity
Top-performing LOs and lenders win not by doing more, but by doing the right things consistently—like building automated, intelligent customer journeys that trigger the right message at the right time, without relying on manual follow-up.
3. You Don’t Need a Call Center to Compete
With today’s tech, even individual originators can run plays that mimic large, high-retention teams—thanks to tools that automate outreach, monitor customer intent, and surface high-value opportunities already in your database.
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From Zero to $50M in 12 Months With No Network, No Referrals, No Excuses
Episode 369
mercredi 26 mars 2025 • Duration 47:41
In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year.
Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately.
Episode Timestamps:
00:50 – PJ’s bold move to Orlando and landing a dream house
05:06 – PJ’s tactical system: 2 events + 3 one-on-ones weekly
08:57 – The million-dollar networking question
10:14 – How random coffee meetings lead to realtor referrals
16:34 – Buy back your time: Email system with LOA
17:29 – Building momentum from 1 to 27 loans/month
25:22 – VIP vs. A vs. B vs. C referral partners
27:24 – Scaling via one-to-many events and CE classes
29:58 – PJ’s four strategic pillars of business growth
31:07 – The 4Ps of Lunch & Learns: People, Process, Product, Profit
37:21 – PJ’s 10-step mortgage workflow and team huddles
40:44 – Instagram strategy and real deals from DMs
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?
If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.
Done-for-You Realtor Classes – No more guessing what to teach!
Coaching & Community – Learn directly from Geoff Zimpfer & industry pros
Marketing & Growth Strategies – Get more butts in seats & convert more deals
Stop struggling to figure it out alone—let’s make your classes work for YOU!
Schedule a Call with Geoff to see if myAgent Classes is the right fit for you.
ASK GEOFF A QUESTION
***
WHEN YOU’RE READY
✅ Get Your Realtor Referral Score
CONNECT
SAY THANKS
Making Sense of the Market
Episode 279
mardi 28 mars 2023 • Duration 01:05:22
In this episode, we go deeper on the topic of becoming more financially literate to become a trusted advisor for our clients and convert more prospects. We also talk about the impact of ChatGPT and how to leverage this tool for your business.
Episode Resources:
- Join Borrow Smart University
- The National Institute of Financial Education Facebook Group
- Learn More About Mortgage Marketing PRO
- Join the Podcast Facebook Group Here
"Members-Only" Mortgage Marketing Pro Coaching Call
Episode 278
mercredi 22 mars 2023 • Duration 22:08
How This LO Got 17 Contracts In One Month from Social Media
Episode 277
mercredi 8 mars 2023 • Duration 52:52
Today, we're learning how social media can grow YOUR bottom line. Josh Dobson is here to show us how.
Listen in to continue to pivot, innovate, adapt, and overcome!
Episode Resources:
- Follow Josh Dobson on Instagram Here
- Follow Josh on TikTok Here
- Get More Agent Referrals Here
- Join the Podcast Facebook Group Here
Mentioned in this episode:
MortgageMarketing.pro
Get more agent referrals, with https://MortgageMarketing.pro
How to Attract, Connect and Convert Real Estate Agents
Episode 276
mardi 28 février 2023 • Duration 55:53
In this episode, Megan Galbraith, the Chief Marketing Officer of Foundation Mortgage, reveals how she attracts, engages, and converts real estate agents by providing educational content.
Episode Resources:
Follow Megan on Instagram Here
Get More Agent Referrals Here
Join the Podcast Facebook Group Here
Mentioned in this episode:
MortgageMarketing.pro
Get more agent referrals, with https://MortgageMarketing.pro
The New Must Have Technology for Mortgage Originators
Episode 275
jeudi 16 février 2023 • Duration 48:01
Today, we're getting the details on the new MUST HAVE tech for Mortgage Originators. The team from Trust Engine is here to show us.
Listen in to continue to pivot, innovate, adapt, and overcome!
Episode Resources:
- Learn More About Trust Engine Here
- Check Out Mortgage Marketing PRO Here
- Join the Podcast Facebook Group Here
Mentioned in this episode:
MortgageMarketing.pro
Get more agent referrals, with https://MortgageMarketing.pro
Real Talk with Brad Lea
Episode 274
jeudi 26 janvier 2023 • Duration 50:05
Today, we're getting REAL, and special guest Brad Lea is here to lead the way.
Listen in to continue to pivot, innovate, adapt, and overcome!
Episode Resources:
Mentioned in this episode:
MortgageMarketing.pro
Get more agent referrals, with https://MortgageMarketing.pro
Why Referral Partners Are More Profitable than Paid Leads
Episode 273
jeudi 19 janvier 2023 • Duration 50:15
Today, we're parsing the value of referral partners vs paid leads, and special guest Chris Johnstone is going to show us how.
Listen in to continue to pivot, innovate, adapt, and overcome!
Episode Resources:
- Free Training from Chris Click Here
- Get More Agent Referrals Here
- Join the Podcast Facebook Group Here
Mentioned in this episode:
MortgageMarketing.pro
Get more agent referrals, with https://MortgageMarketing.pro
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