The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches – Details, episodes & analysis
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The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Michelle Lake
Frequency: 1 episode/7d. Total Eps: 134

The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:
- time management
- marketing
- mindset
- growing your community of engaged athletes
Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.
Endurance coaching is already your dream job - let’s make it a full time reality!
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See allScore global : 72%
Publication history
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Episode 100 - The Biggest Hangups that Coaches Hold
Season 2 · Episode 100
mercredi 19 novembre 2025 • Duration 22:57
In this episode, we go back to the basics: the things that I see that hold coaches back SO much from growing and serving and helping even more athletes:
1. Caring what other people think
2. Perfection
3. That it's all been said before
4. Fear of getting started
This episode will help you to feel more comfortable taking action because your future athletes deserve to hear from you so that you can help them!
Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist
And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/
Questions on either of our programs? Send me a DM at @coachmichellelake on IG.
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Episode 99 - 3 Things That Would Have Gotten My Business to the Million Dollar Milestone Faster
Season 2 · Episode 99
mercredi 12 novembre 2025 • Duration 25:33
In this episode, in companion to Episode 98, I talk all about the 3 big things I WISH I had implemented earlier in my business to get to the Million Dollar Milestone much faster.
Some are mindset, some are also tactical, but this episode will be the cheat code to build out your dream business so much faster.
Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist
And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/
Questions on either of our programs? Send me a DM at @coachmichellelake on IG.
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Episode 91 - Slow Down to Speed Up
Season 2 · Episode 91
mercredi 17 septembre 2025 • Duration 22:53
In this episode, I talk about how to use a sometimes slower time in your business to slow down and create all the things in the back end that your business needs to scale.
Sometimes September/October can feel a little slow because you may have less athletes as some are starting to take a seasonal break. THIS IS THE TIME to create those systems and take those actions that will pay off 3, 6, 9 or even 12 months from now.
In this episode, I review the 6 areas you can focus on NOW to be prepared to scale that business in the mid to long term from now!
Dream Launcher, our program for beginner coaches, is opening again in early October. Get on the waitlist here: https://coachmichellelake.kit.com/dlwaitlist
And Dream to 6, our program for intermediate to advanced coaches looking to scale to 6 figures, will be reopening in November, with the priority going to our waitlist members. Join here now to get the lowest investment but also first word when we are re-opening: https://coachmichellelake.lpages.co/dt6waitlist/
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Bonus Episode - Why a Coach Community is Essential to Your Success
Season 1
vendredi 26 janvier 2024 • Duration 15:18
It's lonely at the top. When you are in charge, taking care of your athletes all the time, it's so important to have YOUR place with YOUR people that understand your wins, losses, challenges and struggles. Other coaches that have been there and can help you succeed faster.
Listen to this episode where I hopefully motivate you to find your coaching people!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Episode 4 - 7 Lessons from 7 Years as a Business Owner
Season 1 · Episode 4
mercredi 24 janvier 2024 • Duration 28:09
I have been a Triathlon/Endurance Coach since 2010. But I have been the CEO and owner of my own business (Fiv3 Racing) since 2016. We just had our 7th anniversary and I wanted to give you in this episode my 7 lessons learned from business ownership. My hope is that these help you accelerate your growth by not making the same mistakes as me!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Episode 3 - What's the Biggest Thing Holding You Back from Growing Your Coaching?
Season 1 · Episode 3
mercredi 17 janvier 2024 • Duration 33:38
In this episode, I dive into the biggest thing holding back from growing your coaching - which is YOUR MINDSET.
I review the 3 areas (and mindset blocks) that I hear so many coaches talk about. And many of which I have had myself! Awareness is the first way to tackle them. In this episode, I also help you not only audit which ones you need to work on, but also how to get past them.
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join, just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Episode 2 - Are you a Coachpreneur?
Season 1 · Episode 2
mercredi 10 janvier 2024 • Duration 20:48
In this episode, I dive deep into the 5 key distinctions between an Endurance Coachpreneur and a Hobbyist Coach. Obviously, not all coaches will fit 100% in either of the options: hobbyist or Endurance Coachpreneur. But, it’s a great exercise to think and even journal about.
Are you looking to do this to be a hobby - something fun to enhance your life, but with no interest (or even belief) that it could ever be more?
Or do you believe strongly that not only are you a coach business owner but that you are also an entrepreneur? Capable of making your baby (you think of your business fondly like this) into some growing, hugely impactful thing? It’s a key distinction.
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Episode 1 - The 4 Keys to Growing your Dream Coaching Business
Season 1 · Episode 1
mardi 2 janvier 2024 • Duration 33:15
This episode details the 4 Keys or important factors you need to consider when growing your coaching business.
These are the things that bring your business from a hobby business to your dream!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join, just follow this link.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Trailer - Welcome to The Endurance Coachpreneur Podcast!
Season 1
mardi 2 janvier 2024 • Duration 12:24
Welcome to The Endurance Coachpreneur Podcast!
In this episode, I give you my WHY:
- Who it’s for
- How I started
- Where we will be going on this podcast
In upcoming episodes, we will be digging deep into:
- How to grow your business in both part time and full time hours
- Strategy to take your coaching to the next level
- Practical and actionable steps to get going
- Mindset work to feel more comfortable and aligned in your growth
- Interviews with coaches both new and experienced, all about their journey and lessons learned
- Specific experts in the different skills you have to develop as a Coachpreneur.
You love triathlon, running, swimming and cycling coaching. This is the podcast to help you move from part time to full time but also from Dream to 6+ figures! Getting to do more of what you love!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Episode 90 - How to Keep Going: The 3 Pillars of Toughness for Racing + Business
Season 2 · Episode 90
mercredi 10 septembre 2025 • Duration 27:56
What separates those who quit from those who cross the finish line whether in racing or business? Mental toughness. In this episode, we’re breaking down the 3 pillars of mental toughness: resilience, emotional regulation, and grit. You’ll learn how to bounce back from setbacks, stay calm under pressure, and keep showing up, even when it feels impossible.
If this episode resonated, share it on Instagram and tag me @coachmichellelake. Let’s inspire more coaches to build businesses that thrive on resilience and grit!
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!









