In this episode, we go back to the basics: the things that I see that hold coaches back SO much from growing and serving and helping even more athletes:

1. Caring what other people think

2. Perfection

3. That it's all been said before 

4. Fear of getting started

This episode will help you to feel more comfortable taking action because your future athletes deserve to hear from you so that you can help them!

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Questions on either of our programs? Send me a DM at @coachmichellelake on IG.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, in companion to Episode 98, I talk all about the 3 big things I WISH I had implemented earlier in my business to get to the Million Dollar Milestone much faster. 

Some are mindset, some are also tactical, but this episode will be the cheat code to build out your dream business so much faster. 

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Questions on either of our programs? Send me a DM at @coachmichellelake on IG. 

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, I talk about how to use a sometimes slower time in your business to slow down and create all the things in the back end that your business needs to scale. 

Sometimes September/October can feel a little slow because you may have less athletes as some are starting to take a seasonal break. THIS IS THE TIME to create those systems and take those actions that will pay off 3, 6, 9 or even 12 months from now. 

In this episode, I review the 6 areas you can focus on NOW to be prepared to scale that business in the mid to long term from now!

Dream Launcher, our program for beginner coaches, is opening again in early October. Get on the waitlist here: https://coachmichellelake.kit.com/dlwaitlist

And Dream to 6, our program for intermediate to advanced coaches looking to scale to 6 figures, will be reopening in November, with the priority going to our waitlist members. Join here now to get the lowest investment but also first word when we are re-opening: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

It's lonely at the top. When you are in charge, taking care of your athletes all the time, it's so important to have YOUR place with YOUR people that understand your wins, losses, challenges and struggles. Other coaches that have been there and can help you succeed faster.

Listen to this episode where I hopefully motivate you to find your coaching people!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

I have been a Triathlon/Endurance Coach since 2010. But I have been the CEO and owner of my own business (Fiv3 Racing) since 2016. We just had our 7th anniversary and I wanted to give you in this episode my 7 lessons learned from business ownership. My hope is that these help you accelerate your growth by not making the same mistakes as me!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, I dive into the biggest thing holding back from growing your coaching - which is YOUR MINDSET.

I review the 3 areas (and mindset blocks) that I hear so many coaches talk about. And many of which I have had myself! Awareness is the first way to tackle them. In this episode, I also help you not only audit which ones you need to work on, but also how to get past them.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join, just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, I dive deep into the 5 key distinctions between an Endurance Coachpreneur and a Hobbyist Coach. Obviously, not all coaches will fit 100% in either of the options: hobbyist or Endurance Coachpreneur. But, it’s a great exercise to think and even journal about.

Are you looking to do this to be a hobby - something fun to enhance your life, but with no interest (or even belief) that it could ever be more?

Or do you believe strongly that not only are you a coach business owner but that you are also an entrepreneur? Capable of making your baby (you think of your business fondly like this) into some growing, hugely impactful thing? It’s a key distinction.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

This episode details the 4 Keys or important factors you need to consider when growing your coaching business.

These are the things that bring your business from a hobby business to your dream!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join, just follow this link.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Welcome to The Endurance Coachpreneur Podcast!

In this episode, I give you my WHY:

• Who it’s for
• How I started
• Where we will be going on this podcast

In upcoming episodes, we will be digging deep into:

• How to grow your business in both part time and full time hours
• Strategy to take your coaching to the next level
• Practical and actionable steps to get going
• Mindset work to feel more comfortable and aligned in your growth
• Interviews with coaches both new and experienced, all about their journey and lessons learned
• Specific experts in the different skills you have to develop as a Coachpreneur.

You love triathlon, running, swimming and cycling coaching. This is the podcast to help you move from part time to full time but also from Dream to 6+ figures! Getting to do more of what you love!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

What separates those who quit from those who cross the finish line whether in racing or business? Mental toughness. In this episode, we’re breaking down the 3 pillars of mental toughness: resilience, emotional regulation, and grit. You’ll learn how to bounce back from setbacks, stay calm under pressure, and keep showing up, even when it feels impossible.

If this episode resonated, share it on Instagram and tag me @coachmichellelake. Let’s inspire more coaches to build businesses that thrive on resilience and grit!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

If you’re still stuck at 5 figures, chances are you’re making at least one of these three mistakes—and they’re holding you back from the freedom, income, and impact you’ve been working so hard for.

In this episode, I’m breaking down the biggest traps coaches fall into and how to avoid them, so you can finally step into the next level of your business.

You’ll learn:

• Why trying to do it all yourself is keeping you stuck.
• The mindset shift you need to confidently sell without feeling pushy.
• How skipping foundational work is costing you dream clients.

This is exactly what we teach in the Dream to 6. 

This is your LAST CALL to join the Dream to 6 waitlist! If you’re ready to stop spinning your wheels and build a business that attracts the right clients and grows with ease, get on the Dream to 6 waitlist now: https://coachmichellelake.lpages.co/dt6waitlist/

Dream to 6 opens again the week of September 8th 2025. 

Any questions? DM me at @coachmichellelake!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Think you can just hand over your marketing to an agency and watch the clients roll in? Think again. In this episode, we’re diving into why YOU are the best marketer for your coaching business and how skipping this foundational work is costing you dream clients.
You’ll learn:

• Why outsourcing marketing too soon never works.
• A quick exercise to craft messaging that connects.
• The process of how we nail your marketing and messaging in the Dream to 6

If you’re ready to stop spinning your wheels and start attracting the right clients, this episode is for you.

Get on the Dream to 6 waitlist now: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, I go over my creative process for podcasting, but also the 4 things that have been coming up in my life and coaching that are the success codes to growing your business. 

My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business-changing program here: https://buy.stripe.com/28o6qa73i1pbfcccN5

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-winter/January-ish.

In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:

1. Get more than your share of inquiries

2. Retain your current athletes as much as possible

3. Refresh your front end systems and be prepared for new inquiries efficiently with your back end systems

And more!

My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/28o6qa73i1pbfcccN5

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, we talk all things time management, but most specifically how to schedule your week to not only save time but also honor your boundaries and be more creative. 

The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In the Northern Hemisphere, we are in the middle of "vacation season" - summer! How does a coach vacation during one of the biggest athlete parts of the year? How do we support our athletes while supporting our own mental health? 

The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

When coaching athletes, we often fix and adjust something different from why the athlete hired us in the first place…

🏊🏻‍♀️ They come for accountability to do more but they actually need to do less

🚴‍♀️ They come to you to fix their run in long course or a marathon through workout choice but we actually first work on nutrition & mindset

🏃🏿‍♂️ They come to us to get faster in a 10k and we fix their sleep and slow down their easy runs

Typically, it’s the LAST thing they would personally do. Or the thing that seems the most counterintuitive.

And the same goes for your business. (You knew I was going to go there, right? 😆). In this episode, we go deep on BLIND SPOTS that athletes have as well as in your business.

I mentioned two links you should know about today:

On July 25th I will be presenting a brand new masterclass - The Inquiries-to-Income Blueprint: Discover the proven rinse + repeat system to double your coaching revenue this Fall & beyond. Register for the masterclass here! https://coachmichellelake.lpages.co/july2025/

And Dream to 6 is reopening in early September: Join the no-obligation waitlist now!

https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Coaching is the best job in the world, but honestly, sometimes it isn't. You may be approaching burnout, stressed out in life, or just feeling tired of writing training plans. 

When we get here, we wish we were in the "flow state", where creativity, ideas, love of the sport and how much you can help athletes is on FIRE. This episode provides my 4 key ways to get into that flow state again with coaching and how to stay there. 

On July 25th I will be presenting a brand new masterclass - The Inquiries-to-Income Blueprint: Discover the proven rinse + repeat system to double your coaching revenue this Fall & beyond. Register for the masterclass here! https://coachmichellelake.lpages.co/july2025/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, I talk about how Fiv3 Racing's Stripe account hit 1 million dollars last month - a big milestone for our company that until 2024 was mostly just my revenue and a small portion from a business partner. 

How did we get there? I review the 4 areas that helped me/us get here and what you can learn to get to your 1 million dollar milestone. 

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, I go over the 5 biggest hangups new (and advanced) coaches have with marketing, putting yourself out there and social media. It's not just you that feels this way! After coaching 100s of endurance coaches in these areas, I can safely say that most coaches have felt this way! It's your choice if you let your thoughts "win" or if you do something about them so you can increase your impact by helping more athletes. 

I referenced the 8 Content Types for Endurance Coaches Reboot. You can download that free guide here: https://coachmichellelake.lpages.co/8-content-types/

I also mentioned that Dream Launcher is opening again at the end of the month. The waitlist will have a special lowest investment! Sign up here to get early access: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early September. Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, I go deep on the inquiry communication process. What to do when you get an inquiry to help best position yourself to turn that inquiry into a sale and then what exactly to do when you are dealing with ghosts - those athletes that don't respond to messages and go DARK. It's not even how you handle them, but to have a mindset that understands they are normal and almost have nothing to do with you!

If you liked this episode, I would love to hear about it. Send me a message on IG @CoachMichelleLake and tell me what you think! Better yet, take the time to leave a review, which is much appreciated!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

What matters in marketing? If you have gotten STUCK focused on enhancing referrals but are watching your athlete numbers slip down - this episode is for you!

Marketing is the way to grow your endurance coaching or endurance expert business in 2025 and beyond!

Let me know what you think, send me a DM at CoachMichelleLake on IG! 

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Admittedly, today we are going to talk more about triathlon but also mention running, but all endurance sports will get something from this episode!

What's changed in our sports in the last few years? 

Why are people leaving?

How has the formation of community changed in the last 5-10 years? 

All things I ponder on this episode.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

As much as we really want to control it - there will be haters when you grow your business. Trolls online and people in your life that feel triggered by success. Now it won't happen to everyone, but it happens to many. So on today's episode, I help you navigate these difficult situations and thoughts. 

Have you left a review? They are HUGE in helping our a small business like mine reach more coaches and athletes like yourself. Thank you!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

This episode is all about BURNOUT and the things you can do to give back to yourself so you have the energy you need to coach. Too many coaches for too long have been giving, giving, giving without any return - how do you actually refill your own cup? 

The Dream to 6 is open for just a few more weeks before we close for the summer.

If you are interested in learning more about how you can increase your impact, income and business skills so you can coach more athletes in less time for more money, DM me the word DREAM on IG.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Ok coaches - this one is for the advanced coaches listening!! We are going to be talking all things TRUST building and how to use your email lists, social following to create some amazing opportunities to build trust with lots of athletes at once - using Conversion Events!

Even if you are newer - this is the kind of episode you want to listen to so that you can be ready when it's time for this strategy!

If you listened to this episode and your mind was blown about all the cool things you can do in your business to create repeatable sales systems using the tech and advanced selling techniques, come join us in the Dream to 6 where we teach this to our coaches so that they can create their own amazing Conversion Events. We close to new coaches to the program on June 11th so if interested at all, send me a DM @coachmichellelake on IG.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

So many coaches complain about how long it takes to get plan-writing done and it's really a problem in how you manage your communications with your athletes. In this episode, we talk all things communication and how to use specific pathways to coach more people in less time!!

The Dream to 6 is open for just a few more weeks before we close for the summer. 

If you are interested in learning more about how you can increase your impact, income and business skills so you can coach more athletes in less time for more money, DM me the word DREAM on IG!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Last week, I attended my Mastermind Retreat. A few times a year, I set aside 2-3 days to meet with my mentor and the other 15 or so business owners in my group. This is literally the most important days of my coaching business year and I highly recommend you find a similar group/plan to continue to grow your businesses. 

Inside this episode, I describe my 5 biggest takeaways, including new news about the Dream Programs and our offerings! Let me know what you think!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, we go deep on your goals, your time management and answering the question: what is really holding you back? 

If you are interested in growing your business now and classify yourself as an intermediate to advanced coach - you can join the Dream to 6!! To learn more, DM me on IG at @CoachMichelleLake.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Last week, I hit my 100th episode! Not only did I "never miss a Wednesday", I am so excited for the growth we have seen in The Endurance Coachpreneur in the last 22 months or so. 

In this episode, I reflect on what it takes to start, and sustain, a podcast and how even if you aren't going to start a podcast, what you can learn from this. 

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Today, we talk all about how we say yes, maybe and no to opportunities and collaborations as your business grows as well as athlete boundaries associated with them.

Here are the seasons of your business as relates to our programs at Coach Michelle Lake:

• Season 1: Beginner, your first 5-10 athletes, as covered in the Dream Launcher Program. DM me on IG "Dream Launcher" to learn more but we will also be doing a big fun event in late May. Stay tuned. 
• Season 2: Gaining experience, building to "full", as covered in the Dream to 6 Program. DM me on IG "Dream to 6" to learn more about that program closing to new members in the middle of June.
• Season 3: Scaling, diversifying, building out profitability and clients through scaling and hiring, as covered in the subset program to the Dream to 6, Dream Bigger

I also mentioned our Coach Getting Starter Guide, download the free guide here: https://coachmichellelake.lpages.co/coachingstarterguide/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In our final instalment of interviews of the trailblazer coaches, we have Coach Liz Waterstraat from Multisport Mastery!

Liz is an accomplished coach - she founded Multisport Mastery in 2007. She is USAT Level 2 certified (in 2009!), RRCA and USMS Level 3. She coaches all types of athletes from beginner to pro and has coached over 30 national champions! One of her biggest coaching accomplishments is coaching the 2016 Paralympic Triathlon Bronze Medalist! She's had over 40 KQs and an athlete who finished top 3 AG at the Ironman World Championships in Kona.

A deeply insightful episode, there is so much to learn from Liz and her longevity, experience and the great coaching she gives her athletes! 

Take a listen and let us know what you think!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In our third instalment of interviews of the trailblazer coaches, we have Coach Amy Javens from Flyt Performance!

Coach Amy has 35 years of endurance experience from HS state champion in track and field to collegiate hurdler to Ironman Champion! She has 12 years of coaching experience including running the training for one of the largest charity based teams in the world! She started Flyt Performance last October after working in another big coaching group and she has so much wisdom to share about building your coaching business on your terms. 

A must listen episode!

You can learn more about Coach Amy on IG at @amyjavens_tri and @flyt_performance or online at https://www.flytperformance.com/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In our second instalment of interviews of trailblazer endurance coaches, we have Natasha Van der Merwe from NVDM Coaching!

Natasha was a Pro Triathlete from 2010 to 2023 and began coaching in 2009. She and NVDM Coaching have helped to create over 15 pro triathletes, and more than 300 WC qualifiers! Currently, there are 22 assistant coaches in this hugely successful program. Natasha is a shining example of the amazing potential that is owning your own coaching brand both in big athlete impacts as well as creating profitable opportunities for you and your staff/team.

There is so much to learn from Natasha in this episode. How she started, the secrets to her success, where a promising new coach should focus their energy and even more.

Natasha and her fueling partner Raw Endurance are looking for coaches/club leaders interested in partnering with the up and coming endurance supplement arm of Get Raw Nutrition. If interested, send Natasha an email at natasha@nvdmcoaching.com

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Robin has been passionate about triathlons since 2014 when she competed in her first. She soon found herself helping friends get to their first start lines and coaching them to their next finish lines. In 2022, the Dream to 6 program helped her overcome imposter syndrome - and her coaching business took off.

Since then she has coached over 150 athletes. She is a full-time coach and a stay-at-home mom to her four children. She started a local club in 2022 called Rise Up Racing with 25 members. In 2025 she reached 120+ members. She expanded her business and brought on five assistant coaches, started a youth division, and continues to run successful camps and clinics. She is now a race director and is working towards bringing new athletes to the sport in her local area.

Robin specializes in strategic planning for growth in the Dream Programs. She helps coaches to expand and develop sustaining programming and successful camps & clinics. She also is very passionate about growing a sustainable community.

Listen today about what she recommends you do if you are looking to grow!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Hey Coaches, I get asked all the time about FB ads and after 3 years of fussing about with them, I have finally gotten them to work and here are my lessons that I have learned that you can use to not make these same mistakes!

Even if you aren't thinking of using Facebook Ads anytime soon, you will learn a lot about how I teach coaches to market their businesses in 2025. 

Interested in Convertkit Email System for sending athlete and marketing emails? Here is my link to join: https://partners.kit.com/mnebnfgsqjcq

Any questions? Send me a DM on IG at CoachMichelleLake

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, we are going to work on unleashing the most POWERFUL part of your marketing and coaching - YOU. Not your logo, your website, your email list BUT YOU.

I discuss the top 4 areas you can get "more out of you" to help you better connect with your ideal athlete and some of the mindset struggles that come up when bringing more you in.

On March 24th, we are doing a 1 week "Video Challenge" inside the Dream Programs. If you would like to get more comfortable on video while getting my exact prompts for great video PLUS a community of amazing coaches cheering each other on, DM me on IG @Coachmichellelake the word DREAM and I will send you the details.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, I am going over the concept of "Coach Concierge" - that as a coach you will be the first line of defence in a number of areas, but if any kind of expertise is needed, don't just assume you have the best knowledge and can help the best but feel COMFORTABLE in your role as concierge - referring your athletes to someone else to help solve that problem. In many cases, it will help their performance, but in many other cases, it is the most responsible and important thing you can do in coaching them. 

Let me know what you think - send me a DM @Coachmichellelake on Instagram!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Hey coaches - a short and strategy-heavy episode for you today - how can you tell you are about to get an inquiry? What you can control and can't control? How to speed along the process? What works best here?

The Dream to 6 is open this week - if you are a 10/10 "Heck Yes", finally ready to do something different in your business, speed up your coaching process, learn the marketing and strategy that works, increase your profitability and income - Dream to 6 is the program for you! Just send me a DM @CoachMichelleLake on IG that says DREAM and let's chat to see if you are a good fit or not!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Hey! I know that many of you listening to this are coaching in part time hours. It's how almost all of us started! And I know there is a huge struggle to work effectively in the little time you do have and it tends to lead towards burnout and stress because there is NEVER enough time! In this episode, I review my TOP 5 tips for what to do when you are just short in time to coach those athletes you do have more efficiently, while also aiming to maybe create more impact by getting even more athletes!

Stay sane and become massively more efficient with my list!

In this episode, I mentioned the Build your Coaching Sales Machine Experience that started on Monday the 24th, but that you can easily join right now. Join here and we will get you caught up: https://coachmichellelake.lpages.co/salesmachine/

Also if you would like to download my tutorial on the 8 content types for endurance coaches you can get that free download here: https://coachmichellelake.kit.com/8contenttypes

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, I do a review of all the big things at races/events and what I wish I did different at Ironman WC last week. 

1. Marketing: Photos/B Roll to take

2. Conversation goals

3. How to social media the race

And then when a big result happens, my experience as one of my athlete's "publicists" and some of the wild things that have happened since Natalie's historic race. 

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, I go over the 4 essential investments I am making in my business in 2025 that you can learn from! I mentioned starting your email list on kit.com - here is a link to setup an account! https://partners.kit.com/mnebnfgsqjcq

Starting on February 24th, introducing the free 5 day experience: Build your Coaching Sales Machine! 

The FREE BUILD YOUR COACHING MACHINE EXPERIENCE:

• A deep dive on the types of content that work for coaches looking to grow their businesses
• A review of the 6 C's - my framework for building your very own sales machine system so you never wonder what marketing steps to take again
• Daily voice drops and Q&As to go deeper from the convenience of your phone!
• Plug and play content ideas so you can get a new inquiry in your DMs this week!
• A community of coaches just like you!

Again join us here to get new inquiries in your DMs that week! https://coachmichellelake.lpages.co/salesmachine/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, I go over the 3 top things I see in coaches that build successful coaching businesses! They may surprise you! When listening, do a personal audit of how you run your business. Where can you grow?? Where can you do a bit better?

I am excited to announce that in the last week of February I am going to be hosting a new FREE experience for coaches looking to improve their marketing so they can get 5 new inquiries this month. 

Join me for the Build your Coaching Sales Machine Experience - follow this link for more details! https://coachmichellelake.lpages.co/salesmachine/

Can't wait to see you inside!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

It's Super Bowl week and I diverge a little bit with quotes of one of my favorite pro athletes playing in the SB. But, what you want to listen for is why this is so applicable to business. How do you focus on what actually matters - the things and actions that will actually help you to get more 1:1 athletes??

If you are interested in learning more about either of our Dream Programs, Dream Launcher for newer coaches or Dream to 6 for intermediate to advanced coaches, send me a DM @coachmichellelake!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, you get a very exclusive, and a very short interview with my son Bode who wished to be on the podcast. After that, I go deep on the 4 takeaways, or things I have noticed/learned, about parenting while coaching. 

Hopefully, these will help you whether you are a parent and thinking about coaching, or a coach that's a parent or thinking about becoming a parent.

I would love a review if you haven't left one yet - the reviews help us get the podcasts out to more people! Thanks for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

In this episode, I pull back the curtain on the things that just didn't work in my coaching businesses last year. Now, upon further reflection, it's clear that the lessons were worth the struggle, but I bet you will learn a lot from what didn't work (or didn't seem to work) for me in 2024. 

Check out the companion episode to this (Episode 55: The 5 things that DID work).

Let me know what you think, would love a review on Apple Podcasts or Spotify!

As always, if you have any questions, DM me on IG @CoachMichelleLake !

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

I raced at the Disney 5k, 10k and Half Marathon this past week and I learned so much that I want to share with you. 

In this episode, I go over some of the logistics I learned, but also 3 main takeaways that will help you and your business.

I mentioned that if you are looking to race any Disney Running races that you should reach out to Coach Jeff Taylor (@EarsUpRacing on IG).

As always, I would love a review! This helps me to continue to put these podcasts out. 

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

I learned a lot in running my two businesses this year, Fiv3 Racing and the Dream Programs. In this episode, I give you the behind-the-scenes of what we learned and what you can take from those lessons to improve your coaching business! 

I spoke about a few of my programs/freebies in this episode.

1. If you are a head coach working with assistant coaches and want help training them to add their own inquiries, in time management so they can bring on more athletes, business basics so they can stay in business and growing their network so they can grow the reach of your business - send me a DM on IG @coachmichellelake because I can help you train them!

2. If you are a newer coach or an athlete thinking of starting a coaching business, I have a free new coaches guide where I give you: 

🚀 The exact 9 step checklist to get your business started and your first paying athlete!

🚀 My 5 essential categories of apps you will need to get your business off the ground

🚀 3 ways to get new athletes - DM me @coachmichellelake to get your free copy!

3. If you need help with messaging, the Dream to 6 is open now for you if you are an intermediate to advanced coach looking to grow your business (through messaging!) in 2025 - again just send me a DM!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Today, we are going to talk about all things pricing. From when you first get started all the way through years of coaching.

The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact.

Btw, when we collectively as an industry can help STOP coaches from massively undercharging or having free services, it will raise up our value as a whole and our professionalism. 

Impact is important, of course, but so is keeping you in business and from feeling burned out!

In this episode, I discussed a free guide for beginner coaches.

Are you a new coach, a newer coach or an athlete thinking about becoming a coach?

I created a free guide to help you get your coaching business started, including:

🚀 The exact 9 step checklist to get your business started and your first paying athlete!

🚀 My 5 essential categories of apps you will need to get your business off the ground

🚀 3 ways to get new athletes

Download it here: https://coachmichellelake.lpages.co/coachingstarterguide/

PS: This guide is great for more advanced coaches and their assistants!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

It's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business.

As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen. If you haven't reviewed the podcast yet, I would love if you would drop us a 5 star review as well as a written review in Apple Podcasts. 

Happy New Year and I am excited to serve you in 2025!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG