The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches – Details, episodes & analysis

Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free!

If you need more help with time management and writing athlete plans, I have a free resource for you!

Download my top 5 time hacks here: https://coachmichellelake.ck.page/5timehacks

Website | Follow Michelle on IG

In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want! 

Listen in for my 6 (plus a bonus #7) ways to stand out better online. 

Interested in one of our programs to grow your business? Here are the key distinctions:

• Dream Launcher 🚀 ✨ Month-to-month (cancel anytime) program perfect for the newer to intermediate coach looking to build a sustainable and profitable business or the one looking to get their feet wet in business help. 
  • Focus: Business basics, time management, content creation & starting/growing your community, getting your next 5 athletes 
• Dream to 6 🚀 🌟 6 month high intensive program for the coach that is 💯 percent in on growing their business from hobby to full time/6+ figures, full 1:1 support, 5+ athlete requirement to join 
  • Focus: A full load of athletes, growing a huge engaged community, becoming a content creation machine plus scaling to FT/6+ figures, hiring, etc

Website | Follow Michelle on IG

In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect! 

The Dream Launcher program is opening again in late July for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Website | Follow Michelle on IG

In this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022.

Interested in learning more about my programs?

The Dream Launcher program is opening again in late July for those newer coaches who:

• Took all the certification classes but is struggling to actually get athletes
• Has no clue where to start
• Doesn’t know what order to invest in the business basics
• Wants help creating effective content (and may even be wondering WHY content??)
• Is short on time and wants to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Website | Follow Michelle on IG

In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level?

Our goal is consistency over everything else!

Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypes

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Website | Follow Michelle on IG

In this episode, I dive right into the 3 questions I hear the most frequently about pricing:

1. How to change your pricing

2. Should I put my pricing on my website?

3. But what if my coach's pricing is cheaper than me?

I created a free guide to help you feel more confident about your pricing as well as be able to explain it's reasoning better. Need help setting your pricing? Download the guide here: https://coachmichellelake.ck.page/pricingguide or DM me 'Guide' on Instagram.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Website | Follow Michelle on IG

In this episode, I give you the 3 questions to ask (or to determine the answers to) while on your sales calls. These questions are sure to help you ensure that you only get great fits in your athlete roster.

Coaching mostly (or only!) ideal fits is not only going to help you enjoy coaching more but it will also help you stay coaching longer. Both things are so important!

If you would like a copy of my sales call script, DM me the word SCRIPT on Instagram. I will send it over and you will then be able to use it to craft your own aligned sales call script!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Website | Follow Michelle on IG

After 14 years in business, I have nailed down the seasons of my business:

1. Race Season

2. Selling Season

3. Project Season

4. Rest Season

In this episode, I help you determine your cycle in coaching based on your sports, weather and types of athletes you coach. And then, once you know your season, what you should do (and not do) to optimize your business growth and keep from feeling burned out.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Website | Follow Michelle on IG

In this episode, I describe the three stages of business:

• Season 1: Beginner, your first 5/10 athletes, as covered in the Dream Launcher Program
• Season 2: Gaining Experience, building to "full", as covered in the Dream to 6 Program
• Season 3: Scaling, diversifying, building out profitability and clients through scaling & hiring, as covered in the subset program to the Dream to 6, Dream Bigger

I cover the pitfalls, goals and things to institute and think about in each of the areas.

The Dream Launcher program is opening again in July for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches in Season 2 or 3, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Website | Follow Michelle on IG

In this episode, I tackle a thing I see so much with Endurance Coaches and their content. And 3 easy ways to start working on fixing it.

Content is such an important part of a coaches profession. It's the place that we hone our ability to effectively communicate our coaching, methodologies and how we help people. It's how we provide wins to those who are reading/following/subscribed to our content. And it helps us get more inquires and eventually new athletes.

What we write and how we write it is so important - we want to use our content to BUILD TRUST with those that are listening. This thing some (or many) coaches are doing is holding you back from building max trust with your people!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode. Be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Website | Follow Michelle on IG