The Art of Selling Online Courses – Details, episodes & analysis

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Ever thought about what it really takes to build a successful online community that stays active and engaged?

In this episode, we’re diving into the strategies that powered SPI Media’s evolution from selling courses to creating a vibrant community of over 1,200 entrepreneurs.

Join us as Matt Gartland, CEO of SPI Media, shares the inside scoop on how they shifted from traditional course sales to a community-driven approach that keeps members involved and coming back. You’ll discover actionable strategies that you can apply to your own online business, including the essential tools and platforms for building a successful community in 2024.

We’ll also break down the importance of personalized marketing, cohort-based courses, and how to ensure your members stick around for the long haul.

This episode is packed with practical tips for anyone looking to boost their online course sales through the power of community-driven learning.

Whether you’re just getting started or looking to step up your game, this video will give you the insights you need to elevate your online business.

Don’t miss out watch now and transform your online course business!

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Get access to a treasure trove of advice, events, learning, and more: https://www.smartpassiveincome.com/

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Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide

Ever wondered how to successfully launch an online course? 

Curious about how top creators grow their email lists and market their courses effectively? 

In this interview with Brennan Dunn, an experienced online course creator and the founder of Right Message, we talk about the secrets to his successful launches. 

Brennan talks about his journey from making his first course to building a powerful tool that helps personalize marketing. We also dive into practical strategies for growing your email list, including a simple guide that helped one client go from 60 to 2,700 leads per month! 

Brennan shares his tips on how to market your courses effectively, the power of personalization, and why live workshops can make a big difference. 

Whether you're new to online courses or looking to improve your strategy, this video is full of easy-to-follow advice that can help you grow your online course business. 

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Welcome to "The Art of Selling Online Courses" podcast! Today, we have a special guest, Jason Knight, who is the director, co-founder, and an instructor at Alderleaf Wilderness College.

With over 25 years of experience in teaching nature skills, Jason is an expert in wildlife tracking and wilderness survival. As a seasoned wildlife biologist and wilderness educator, he has collaborated with conservation organizations, government agencies, and the private sector. He is also the author of "The Essential Skills of Wilderness Survival."

Jason holds certifications as a Senior Tracker through CyberTracker Conservation International and has a Bachelor of Science in Wildlife Ecology & Environmental Education from The Evergreen State College, along with a Permaculture Design Certificate. His impressive career includes managing cougar studies for the Washington State Department of Fish & Wildlife, assisting with gray wolf research in Idaho, and working on numerous wildlife projects with Wetland Resources, Inc. He also served as a wilderness expert on the Discovery Channel's "Dual Survival."

Visit Jason's Website - https://www.wildernesscollege.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

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In this episode of ‘The Art of Selling Online Courses’, Kyle and I are talking about YouTube ads. We will cover the most important step first who should and who shouldn’t use YouTube ads.

If you are in the ‘Should’ group Kyle will share what you need to have in place first before setting up YouTube ads.

And for the ‘Should not’ group, we will cover Google and Facebook ads as well, where they fit in and which are the best to use for you.

Check out Kyle’s free Ad Formula cheat sheet: https://www.adleg.com/art
Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group

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In this episode of ‘The Art of Selling Online Courses’, Quinn and I are talking about a simple process for optimising your sales funnel, how to understand what is wrong, and the common things that need fixing.

Quinn will explain to us where do people screw up on their site and why trust, communication and matched expectations are extremely important.

She will share the importance of user testing, how to choose a focus group for your funnels and all about customer interviews.

We will also discuss some common things that need fixing.

Learn more from Quinn here: https://www.conversioncrimes.com
Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group

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In this episode of ‘The Art of Selling Online Courses’, Andrew and I are talking about content creation. We will discuss what misconceptions most people have about it.

Andrew will share the overall philosophy you can use, the tactics of what to do, and answers to some doubts you might have.

We will also discuss the interesting notion that Issue = idea generation.

Learn more from Andrew here: https://www.andrewbryder.com
Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group

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In this episode of ‘The Art of Selling Online Courses’, Anke and I are talking about tech for course creators. We will discuss what people's fears are when it comes to tech and how does that hold them back.

But don’t worry, Anke will share with us what the first steps are and how to get started with tech more easily. She will also point out where people usually get overwhelmed and what to do then.

Lastly we will discuss whether you should do it yourself or hire someone to implement the tech for you.

Get free copy of Anke’s ‘’Taming the tech monster’’ book here  https://www.tamingthetechmonster.com
Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group

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In this episode of ‘The Art of Selling Online Courses’, Liam and I are talking about summits. Liam will explain to us why to use summits and what are the biggest 5 benefits of them. We will also find out how to use them to build authority and credibility in the niche. 

If you are wondering what summits have to do with online courses, don’t worry as we will cover how to use them for selling your course as well as how you can repurpose it and make it evergreen.

If you want to hear more about these topics, check out the new episode here.

• Visit https://virtualsummitclass.com/ if you want to learn more about summits from Liam 
• Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
• Join The Advance Online Course Creators Facebook Group

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In this episode of ‘The Art of Selling Online Courses’, Stephen and I are talking about storytelling and why it is important for course creators.

Stephen will reveal more about his ‘’Superpower Storytelling’’ Framework. We will learn about 3 different kinds of audiences: Team, Marketing and prospects and what are 3 questions that you need to think through before you start writing your stories. 

While we’re on the topic of ‘3’ there are also three kinds of stories people should tell: Mission, Vision, Milestones.

And to top it all Stephen will share his secret AREA tool for writing better stories, faster.  

If you want to hear more about these topics, check out the new episode here.

• Visit https://www.linkedin.com/in/stephen-steers/ you want to learn more from Stephen
• Check out https://emailsmart.com/score/ to find out is your email list and asset or liability
• Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
• Join The Advance Online Course Creators Facebook Group

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In this episode of ‘The Art of Selling Online Courses’, your host is our copywriter, Monica Badiu.
She and Adrian will talk about all things email marketing, most importantly, how to avoid spam folder. Adrian will also reveal his email SMART acronym and what it stands for.

If you want to find out how to improve open rates of your emails and what is the best frequency to send them at then this episode is a must. And if you are in search of tools to help you with your email strategy Adrian will explain Google’s postmaster tool and how to best utilise it.

And lastly they’ll cover maybe the most controversial topic in email marketing, getting rid of inactive subscribers and why getting ‘unsubscribed’ is not as bad as you might think.

If you want to hear more about these topics, check out the new episode here.

Visit https://www.emailsmart.com
Check out https://www.emailsmart.com/score/ to find out is your email list and asset or liability
Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group