UI Breakfast: UI/UX Design and Product Strategy – Details, episodes & analysis

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Data Discrepancies in Marketing Sources
• Snowplow, Segment – data platforms
• Decoding Marketing Mix Modeling: A Complete Guide
• GeoLift, Holdout – types of tests
• Measuring the ROI of Email with Claudiu Murariu
• The consequences of privacy features and regulations for consumers
• 021 Newsletter
• Follow Barbara on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• The Experience Book – a book by Adam Scott and Dave Waddell
• Four Seasons: The Story of a Business Philosophy – a book by Isadore Sharp
• Start With Why – a book by Simon Sinek
• Visit FreeState's website

This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

• Work in sync with your team on one canvas
• Reuse templates, widgets and sections across sites
• Create a client kit for seamless handovers
• And leverage best-in-class SEO defaults across all your Wix sites

Step into Wix Studio to see more at wix.com/studio

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Product Tranquility
• Follow Dan on LinkedIn
• SaaS Scaling Secrets — Dan’s podcast

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• CreativeMornings LA — the CreativeMornings chapter Jon led
• Tina Roth Eisenberg — founder of CreativeMornings
• Kandji — Jon’s current place of employment
• Swissmiss — a design blog run by Tina Roth Eisenberg
• Drew Kelly’s Instagram — teaching in North Korea
• Episode 165: Designing Event Experiences with Paul Campbell
• Apply to start a chapter
• Tim Hunter, Wet Design — a CreativeMornings LA talk on water features
• Smallhours.co — Jon’s personal website

This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Chatty.so — Kieran’s editorial service
• Grammarly, Writer.com — proofreading tools
• Google Docs, Quip — collaborative word processing tools
• Follow Kieran on Twitter

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can design systems help us build products more efficiently? Our guest today is Pek Pongpaet, founder of Impekable, an award-winning agency. You'll learn the importance of design systems, why documentation for these systems is important, how to organize design components, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Impekable — Pek’s agency
• Apple HIC, Google Material Design, Tailwind — popular design systems
• Episode 103: UX Personalization with Samuel Hulick
• Workday Canvas Design System — example of another design system
• Episode 228: Design Advisory with Brian Lovin
• Free UI Kits for Adobe XD — including kits made by Impekable
• What is UX? — Pek’s podcast
• S2E3 Designing for Millions of Arduino Developers
• Follow Pek on LinkedIn
• Follow Pek on Twitter

This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Powered by Search — Marc’s place of work
• Obviously Awesome — a book by April Dunford
• How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
• The Saas Positioning Canvas
• Blink — book by Malcolm Gladwell
• Powered by Search blog
• Follow Marc on Twitter

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• OOUX.com — Sophia’s website
• The Object-Oriented User — Sophia’s article
• Userlist, ActiveCampaign — popular email marketing tools
• The ORCA process — the 15-step design process
• The UI Audit — Jane’s book
• OO User Interfaces — a book by Dave Collins
• Atomic Design — a book by Brad Frost
• The Object Map — the quick start guide
• Mural, Miro — popular visualization tools
• CTA Matrix
• Sketch, Figma, Adobe XD — popular design tools
• HubSpot, Athena Healthcare, Webflow — examples of great OOUX design
• OOUX.com/hi/uibreakfast — resources and coupon code for listeners
• Follow Sophia on Twitter

This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Draft.dev — Karl’s agency
• BuzzSumo — tool for evaluating content reach
• Ahrefs — popular suite of SEO tools
• Building a Scalable E-Commerce Data Model
• Understanding Docker Networking
• The Bulk of Software Engineering is Just Plumbing
• The Best Golang Blogs
• 50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021
• Sarah Doody’s Newsletter
• The Big Blog Promotion Checklist
• Draft.dev Blog
• Follow Karl on Twitter

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• GitHub — Brian’s current company
• Spectrum, Facebook, Buffer — Brian’s previous places of work
• Staff Design — Brian’s most recent side project
• Design Details — Brian’s design news podcast
• Userlist — Jane’s SaaS product
• What I've learned so far about design advising and angel investing
• Form Capital — early-stage fund with a focus on design
• Bootstrap, Tailwind CSS, Chakra.ui — popular design frameworks
• Clerky, DocuSign, SignWell — document signing systems
• Huddle.works — finding designers that work for equity
• Less Annoying CRM — not a flashy design, but it works well
• Linear.app, Height.app — examples of modern, stylish designs
• Brian’s website
• Follow Brian on Twitter

This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.