Talk Copy to Me | Content + Copywriting Podcast – Details, episodes & analysis

Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. 

Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.

Belinda and I will explore some practical strategies for leveraging your existing qualities to become more appealing to your target audience. We'll discuss the myth of needing a perfect USP, share tips for introverts to stand out authentically, and offer insights on balancing professionalism with personality in your marketing.

Whether you're a small business owner, freelancer, or marketing professional yourself, this episode provides valuable advice on how to become the obvious choice for your ideal clients without the pressure of defining a unique selling proposition.

Key topics include:

• The concept of "choosability" and its importance in marketing
• Practical ways to showcase passion, process, and personality in your business
• How to create connection points with potential clients
• Strategies for quiet personalities to shine in their marketing
• Balancing professionalism with authentic personality

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EPISODE 135.

Read the show notes and view the full transcript here:
https://erinollila.com/being-choosable-unique-selling-proposition-usp/
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Learn more about our guest expert, Belinda Weaver
Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that’s better than the one you left.

With 13 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.

An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.

Find out your copy biz shortcut so you can focus on the actions that will accelerate your business growth. Then, reach out to Belinda on Instagram and LinkedIn.

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram,

Want to keep talking copy? Send me a text message!

How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.

In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:

• Identifying your unique area of expertise
• Creating content that addresses your audience's pain points and desires
• Incorporating data and real-world examples to boost credibility
• Maximizing your content's reach through repurposing and collaboration
• Measuring the impact of your brand authority efforts

Whether you're a solopreneur or running a small business, you'll gain valuable insights on using content to set yourself apart in a crowded market. Discover how to transform your content strategy to build lasting brand authority and drive business growth.

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EPISODE 134.

Read the show notes and view the full transcript here:
https://erinollila.com/building-brand-authority-with-content
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Want to join me and other small business owners to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.

Want to keep talking copy? Send me a text message!

Want to keep talking copy? Send me a text message!

Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks.

Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and connect.

In this season finale of our thought leadership series, Regina Anaejionu joins me to talk about crafting powerful frameworks. We'll dive into practical tips and real-life examples to make you feel confident in building frameworks that showcase your expertise and leave a lasting impression.

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EPISODE 125.

Read the show notes and view the full transcript here: https://erinollila.com/developing-frameworks-for-your-thought-leadership-with-regina-anaejionu/

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Learn more about our guest expert, Regina Anaejionu
Regina Anaejionu is a full-time author and strategist who helps thought leaders plan, publish, and share their life’s work. She loves to partner with those who have been “othered” or underrecognized in society, as she believes their ideas should be the gold standard in their industries. 

Regina has been interviewed about "infopreneurship" and intellectual property creation for publications such as Fast Company, after building online schools with over 20,000 students and generating more than $100,000 in profit coming from a single book. 

Regina offers programs and resources on her site byRegina.com for thought leaders who want to publish fewer things that depreciate (like social media) and more assets that grow in value over time (like books, essays, etc.).

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

Want to keep talking copy? Send me a text message!

Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy.

You get all the way through a huge part of the launch process only to realize

THERE.
IS.
STILL.
SO.
MUCH.
TO.
WRITE.

You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an epic sales page that speaks directly to your clients' needs.

And now you have to write HOW MANY emails?

If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss.

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Mentioned in the article:
Anne Lamott's book Bird by Bird

Learn more about our guest expert, Kyla Roma:
Kyla Roma is a Canadian business coach and marketing strategist. Over the last 13 years she’s worked with more than 600 one-on-one clients of all sizes, from individual service providers and course creators to the National Film Board of Canada, and $3-million online course launches.

She loves to make marketing uncomplicated for high-achieving over-thinkers.

Kyla’s a trained conversion copywriter and ADHD coach. She’s also a mom whose business  supports her family, and is an Autistic ADHDer who’s passionate about the intersection of mental health and entrepreneurship.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Want to keep talking copy? Send me a text message!

Do you know how to be consistent when it comes to emailing your list?

If the answer is no, you are sooooo not alone.

So many small business owners struggle with staying consistent with their marketing efforts. They know the importance of consistency, but finding the time, energy, and creativity to sit down and write an email to your list every week can be overwhelming without the right systems and strategies in place.

In this episode of the Talk Copy to Me podcast, I’ll dive deep into how to be consistent with your email marketing so you can build trust with the people on your list, make more money in your business, and feel the satisfaction knowing you’re showing up with regularity in your business.

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Mentioned in the article:
Liz Wilcox's Email Marketing Membership
Anne Lamott's book Bird by Bird

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

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Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Want to keep talking copy? Send me a text message!

Yes! You're growing your email list. I hope you feel so proud of your efforts! 🎉

But now what?

Well, simple. You need a series of emails to introduce yourself to your new subscribers and set the groundwork about what they can expect from you. But, knowing what goes into a welcome email sequence and actually creating one are two completely different things.

I called in Liz Wilcox, the "Fresh Princess of Email" to chat about all things related to welcome email sequences. In this episode, she provides some concrete and clear suggestions on how to write (or edit) your welcome email sequence in a way that feels genuine, creates the opportunity to build relationships with your readers, and also convert them into potential customers.

This ended up being one of my most favorite interviews so far on the show, and I certainly think you're going to love it too.

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EPISODE 035.

Read the show notes and view the full transcript here: https://erinollila.com/what-goes-into-a-welcome-email-sequence/

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 Meet our guest expert, Liz Wilcox

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.

Check out her website, learn about the email staircase, and join me in her Email Marketing Membership.


Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about online qu

Want to keep talking copy? Send me a text message!

Wish you knew how to grow an email list for your business? If so, you're not alone. In preparation for this episode, I Googled "How do I grow an email list?" And do you know how many results there were for that search?
 
1,170,000,000. Yes, friends. That's over one billion results.
 
People know the value of email marketing. That's for sure. They just don't know exactly HOW to grow an email list.
 
Good news — you don't have to search any longer. I invited Kate Doster, host of the Inbox Besties podcast, onto the show to talk all about list building with me.
 
We'll cover how to grow an email list if you don't have one, how to kickstart a stagnant list or address your list if your business is completely changing, and what type of lead magnets will help you actually grow your list.
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 Meet our guest expert, Kate Doster

Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.

She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s their thing.

Looking to connect? You can visit Kate's website or find her on Instagram.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________

Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Want to keep talking copy? Send me a text message!

So we've talked about how great of a marketing asset quizzes can be, but what happens after you've completed one and launch it to the world? Do you just keep your fingers crossed and hope for the best?

Or, can you create a post-quiz email strategy that helps you to nurture your new leads.

But where do you even get started with that post-quiz email strategy? And do you need a new email welcome sequence for each quiz you create?

In this episode of the Talk Copy to Me podcast, quiz copywriter Dawn Petrin and I dive right into to quiz email marketing and talk about how to craft the strongest post-quiz email sequence so your new leads feel comfortable and begin to trust you after they've finished taking your quiz.
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A few great opportunities for listeners to Talk Copy to Me who are interested in quiz creation

Schedule a free 15-minute strategy call with someone from Interact’s team

Here’s an incredible quiz course if you’re planning on DIY-ing your quiz creation

Take this quiz to learn what the best quiz could be for your business.

And this one to help you determine which template you should use!
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Meet our guest expert, Dawn Petrin

Dawn is a growth consultant, copy chief and funnel strategist. And although she’s trusted by and has written for Chanti Zak, Copyhackers, Interact Quiz Builder and lots of other incredible brands and humans, she’s most passionate about helping up and coming copywriters and entrepreneurs master their skills and scale their businesses. She spends most of her free time practicing yoga, climbing rocks, reading fantasy novels and dreaming about regenerative farming. Her 5 year plan includes buying a sprinter van, outfitting it into a tiny home, and driving to Guadalajara.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write quizzes or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can her her to get started on your quiz creation
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Want to keep talking copy? Send me a text message!

Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!

Let me ask you a question for a moment. Have you ever taken a personality quiz? Do you remember the days of grabbing your monthly Cosmo subscription from the mailbox and scanning through to find out what type of "insert personality type" you were.

Or, maybe your last quiz wasn't that long ago. Maybe you find yourself scrolling through the popular Buzzfeed quizzes or taking the Myers Briggs or Enneagram to find out more about who you are and how you operate so you can step into your strengths and become aware of what might be considered weaknesses.

Enter quizzes for business: the marketing tool you (maybe) didn't know you needed.

Quiz creation is a great idea for almost any business. I've written quizzes for service providers and B2B SaaS companies. The quizzes can be silly and fun or serious and educational.

And, if interested in list building quizzes can be a lot easier way to get new leads on. your list than offering other lead magnets that may collect dust immediately in their inboxes.

Today, I'm excited to talk with Jackie Aguglia from TryInteract, one of the leading quiz creation companies...and the one I actually use in my business and recommend to my clients, all about quiz creation and how quizzes can fit into your marketing funnel.

Meet our guest expert:
I'm Jackie 👋 Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level. 

In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.

An Interact quiz helps you do the same thing. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.

Schedule a free 15-minute strategy call with someone from Interact's team

Here's an incredible quiz course if you're planning on DIY-ing your quiz creation

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy 
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show

Want to keep talking copy? Send me a text message!

Your business relies on words. Yes, words. There are words in every facet of your business, though it's understandable that when you think of business words, you likely only consider the copy you have to create for your marketing and sales materials.

But what about the rest of the stuff? How do you know what to say on your forms, questionnaires, onboarding and offboarding materials, and in non-client facing documents, such as team SOPs? In this episode of the Talk Copy to Me podcast, I'll chat about the important of copy in your processes and how to be as strategic as possible so that you can run your business as smooth as possible.

Meet our guest, Melissa Morris
Melissa Morris is a Business Operations Consultant who helps business owners save 5 hours per week by streamlining and automating their business using tools like Dubsado. She uses her DISCO framework to free business owners from overwhelm so they can actually work ON their business and not just IN their business.

Melissa’s been seen in publications such as INC Magazine, Keap Business Success Blog and CEO Blog Nation. She can also be heard on podcasts such as She's Making an Impact, Productivity Straight Talk and BizChix.

Stay in touch with her:
https://www.melissavmorris.com
https://www.facebook.com/followmelissavmorris
https://www.linkedin.com/in/melissavmorris/
https://www.instagram.com/melissavmorris/

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Want to keep talking copy? Send me a text message!