Networking and Marketing Made Simple – Details, episodes & analysis

Are you pouring your heart and soul into creating content on LinkedIn, only to feel like it's not getting the attention it deserves? 😩

If so, it might be time to shift your focus to a crucial, yet often overlooked, metric: Impressions. But why do LinkedIn impressions matter more than likes, comments, or shares? 🤔 In our latest podcast episode, we pull back the curtain on LinkedIn's algorithm and explain why impressions are the lifeblood of your content strategy. Here’s a sneak peek at what you’ll learn: 🎯 What Are LinkedIn Impressions? Think of impressions as the first step in your content’s journey. They represent the number of times your post appears on someone's feed. The more impressions, the greater your chances of reaching the right audience. 💡 Why Impressions Matter More Than You Think While engagement metrics like likes and comments are great, they can be misleading. Impressions tell the real story of how many people are actually seeing your content. Without a solid impression count, even the best posts can fall flat. 🔑 Strategies to Boost Your Impressions Learn actionable tips to increase your visibility on LinkedIn. From optimizing your posting times to crafting attention-grabbing headlines, we cover it all. Plus, discover how to turn those impressions into genuine engagements and valuable connections. Whether you’re a LinkedIn veteran or just starting out, this episode is packed with insights that will change the way you approach your content strategy. 🎙️ 👉 Ready to make every post count? Don’t miss out on this essential episode. Tune in now and start mastering LinkedIn like a pro!

Don't forget to register for our FREE "Scale Your Business" Workshop from Sept 23rd - 27th here:

https://www.thetimetogrow.com/scaleyourbusinessworkshop

Rachel B. Lee is a Branding Ladyboss and LinkedIn Top Voice. She started her career at the marketing agency, Walton Isaacson, and managed some of Unilever’s first social media-driven consumer activations including AXE One Night Only.

After landing a summer internship with Microsoft and graduating with an MBA from the University of Texas, Austin, McCombs School of Business in 2016, she entered the partner world at Microsoft. 

She’s now Co-Owner and CMO of Standout Authority with her husband Joshua B. Lee, supporting the top 1% of business executives and owners in defining their personal brand, becoming a thought leader through content, and creating human connections online through the power of LinkedIn.

She’s been featured in the Washington Post and is a coveted speaker at conferences like Social Media Week. She’s also a University of Texas at Austin Marketing and Industry Consultant and Guest Lecturer, and mamma to Ava, stepmamma to Jayden and Skylar, and dog mamma to Frankie B. Lee.  

Connect with Rachel here:

linkedin.com/in/therachelblee

https://www.instagram.com/therachelblee/

https://standoutauthority.com

Don't forget to take our FREE Business Assessment here:

https://www.thetimetogrow.com/business-assessment-2024

Greg Mohr is the Wall Street Journal Best Selling author of “Real Freedom, Why Franchises Are Worth Considering and How They Can Be Used For Building Wealth”, and has managed restaurants, been a micro-electric circuit engineer, owned and operated dry cleaners, storage units, rental properties, and franchises.

Greg has helped hundreds of people and business owners invest in a few hundred franchise units and turn their businesses into franchises.

Contact Greg at 361-772-6401 or [email protected]

Schedule a Call:

https://gregmohr7-franchisemaven.zohobookings.com/#/customer/franchisemaven

Don't forget to take our FREE Business Assessment here:

https://www.thetimetogrow.com/business-assessment-2024

In this episode, Nancy and I talk about the 3 reasons why people aren't engaging in your content on social media:

• Your Content Stinks
• You Built The Wrong Network
• You Are Not Providing Value

Don't forget to register for our final FREE workshop of the year, "Get Your Business Organized in 5 Days" here:

https://www.thetimetogrow.com/getyourbusinessorganized

Tim Hughes is universally recognized as the world's leading pioneer and innovator of Social Selling.  He is currently ranked Number 1 by Onalytica as the world's most influential social selling person. In 2021, LinkedIn said he was one of the top 8 sales experts globally to follow. Brand 24 recently announced he was the 16th most influential person in marketing globally, based on measured social media influence.

He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers - 2nd Edition” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”.  He has recently launched a second edition of “social selling - techniques to Influence Buyers and Change Makers” which has been fully updated—all three books published by Kogan Page.

Company Website: DLAIgnite.com

Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/

Twitter: https://twitter.com/Timothy_Hughes

YouTube: http://www.youtube.com/c/TimothyHughes1 

Facebook: https://www.facebook.com/TimHughesSocialSelling/

Instagram: https://www.instagram.com/tim_hughes1/

Clubhouse: @timothy_hughes 

Tik Tok https://www.tiktok.com/@timothy_hughes

Don't forget to register for my final FREE LinkedIn Workshop of the year here:

https://networkacademy.kartra.com/page/linkedincontentthatsells

Today, Nancy interviewed me and asked some of the top burning questions about using LinkedIn to grow your business:

Should you put a link in a post?

Is there a work around?

Does someone (like a coach/consult/advisor) need a newsletter?

Creator Mode vs. Regular

Is it okay to share other people’s stuff?

What is the best content to post on LI?

Don't forget to sign up for my FREE LinkedIn workshop, "Create LinkedIn Content That Creates Sales" here:

https://networkacademy.kartra.com/page/linkedincontentthatsells

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses.

Andy has written 500+ articles on content strategy, search engine optimization, visitor psychology, Analytics, and most recently, AI. These articles reach more than three million readers each year. He also authored Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy gives up to 100 webinars and presentations annually and is a frequent repeat speaker at many of the top national marketing conferences.

• Top 100 Influencers in Content Marketing (#3), SEMrush

• Top 50 B2B Content Marketing Influencers (#3), TopRank

• Top 100 Digital Marketing Influencers, Brand24

• Top 10 Online Marketing Experts to Watch, Forbes 

• Top 50 Marketing Influencer, Entrepreneur Magazine

• Top 20 Content Marketing Thought Leaders, Alexa

• Top 25 Content Marketers, Buzzsumo

• Top 10 Social Media Influencers to Watch, Social Media Explorer

• 3x Inc 5000 Winner

Andy gives up to 100 presentations per year and is a frequent repeat speaker at many of the top conferences: 

Content Marketing World (8x), Social Media Marketing World (6x), Call to Action Conference (5x), Marketing Profs B2B Forum (5x), Content Jam (8x), MozCon (3x), WordCamp, Social Media Success Summit (5x) and SXSW

Andy’s articles are read by more than three million people each year. His videos have half a million views. His book, Content Chemistry, isn’t quite as popular. It has sold around 4,000 copies. But it’s good. 

Don't forget to register for my final FREE LinkedIn Workshop of the year here:

https://networkacademy.kartra.com/page/linkedincontentthatsells

Today, Nancy and I discuss why you should focus on leading with one specific social media platform.

Unpopular Opinion- you need to be doing “all” the things on all the platforms.

Don't forget to sign up for our FREE LinkedIn workshop on "Creating LinkedIn Content That Creates Sales" here:

https://networkacademy.kartra.com/page/linkedincontentthatsells

Wall Street Journal and USA Today bestselling author Craig Siegel is a Global Keynote Speaker, Entrepreneur, Mindset Coach and Founder of Cultivate Lasting Symphony, Inc (CLS), a fast-growing community of global changemakers optimizing human performance to uplevel all facets of life. Featured in top publications such as Entrepreneur Magazine, Craig has exploded on the international scene with his bestselling book The Reinvention Formula: How to Unlock a Bulletproof Mindset to Upgrade Your Life; as well as his highly acclaimed, record-breaking podcast which has brought together some of the most well-known celebrities, entrepreneurs and athletes, including Ed Mylett, Marie Forleo, Dr. Shefali, Bethany Hamilton, Alicia Silverstone, Eric Thomas and NFL Hall of Famers Brian Dawkins and Edgerrin James, among others. As a born and raised New Yorker, Craig's life pivoted during the pandemic when he decided to leave behind a lucrative Wall Street career to go all in on his true calling: empowering individuals to shatter limiting beliefs, shift mindsets, and unlock their boundless success. Known as the Reinvention Expert, Craig Siegel's main goal is to empower people to live their highest potential both in business and personal lives. He lives by the mantra: when you dive into all things possible the possibilities of what you can achieve are limitless. Craig has become a powerful, unforgettable voice in today’s world of reinvention, transforming the lives of millions of people. Social Media handles:Instagram @CraigSiegel_CLSYouTube @CraigSiegelFacebook Group Cultivate Lasting Symphony Grab his new book here: https://www.thereinventionformula.com/preorder Don't forget to take your business assessment at www.thetimetogrow.com

In the world of entrepreneurship, it’s common to feel “seasons”. Seasons of abundance and seasons of drought.

One thing we know for sure is that we need sales.

A two-pronged approach is crucial: You need TRAFFIC and you need that TRAFFIC to CONVERT.

Let's dive deeper into these:

• Content Marketing for Organic Traffic

It's essential to produce content that not only informs, and educates…. but also captivates

• Partnership and Collaboration

These partnerships can lead to significant boosts in your platform's visitor numbers.

• Improving Conversion:
• Prioritize User Experience
• Design Persuasive Calls-to-Action (CTAs)
• Build Trust Through Authentic Reviews

Sign up for our FREE LinkedIn workshop here: