Designed by Wingnut Social | Interior Design Business – Details, episodes &amp; analysis

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

YouTube: https://bit.ly/designedonyoutube

Stay True to Who You Are by Niching Down Your Design Services

Episode 429

mercredi 21 août 2024 • Duration 35:01

Is there a particular design style that you love creating, but you’re hesitant to cut down your other offerings for fear of leaving money on the table? Well, that may not have to be the case. Today’s guest, Diane Rath, has carved herself a successful niche with “The Rath Project,” designing bold and bespoke spaces in an area where that’s hard to come by. Stay tuned for tips on her transition to her specialty design, how niching impacts business growth, and thrifting vintage pieces to add character to a space.

The Rath Project is a Fairfield, Connecticut–based interior design firm specializing in bold, livable spaces. Diane Rath, Founder and Principal Designer, opened TRP in 2016 with a focus on expertly curating each client’s unique personality and sensibility into their home’s aesthetic. Together, she and her team create bespoke spaces by listening, exacting, perfecting, and executing on the needs and wants of each individual family member.

***

📲CONNECT with Diane:

Website: https://therathproject.com/

Instagram: https://www.instagram.com/therathproject

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"The Jungle" by Upton Sinclair

"The Picture of Dorian Gray" by Oscar Wilde

🏠FOLLOW Wingnut Social:

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

YouTube: https://bit.ly/designedonyoutube

Everything You Need to Know About Buying a Couch in 2024 (with Guest Host Liz Potarazu)

Episode 420

mercredi 12 juin 2024 • Duration 37:02

Guest host Liz Potarazu (LP & Co) interviews Couch.com founder and CEO, Alex Back. They discuss how people are buying couches these days, how AI plays a role in interior design and the retail experience, and how Couch.com can be a resource for interior designers. Stay tuned!

Alex Back is the founder and CEO of Couch.com, a new platform dedicated to solving the single biggest problem facing the furniture industry: no one knows where the heck to buy a couch! He previously founded and ran the popular furniture brand, Apt2B, for 13 years prior to his exit in 2023.

***

📲CONNECT with Alex:

Website: https://couch.com/

Instagram: https://www.instagram.com/couchdotcom/

X: https://x.com/couchdotcom

YouTube: https://www.youtube.com/channel/UC3snTFDVUdnDTCXxy7_Cejg

📲CONNECT with Liz:

Website: https://www.lpandcodesign.com/

Instagram: https://www.instagram.com/lpandcodesign/

YouTube: https://www.youtube.com/@UC4oEBg5pzm0bN_oOwassV2w

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

Liz's Episode: https://youtu.be/LvajsamXejc

Fulhaus: https://www.fulhaus.com

Medley: https://medleyhome.com

"Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys" by Joe Coulombe

🏠FOLLOW Wingnut Social:

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

YouTube: https://bit.ly/designedonyoutube

How to Get Discovered by More Interior Design Clients on Instagram | Mini News

Episode 328

lundi 27 février 2023 • Duration 06:09

Want to know how to get discovered by more clients on Instagram for your interior design business? Darla is here to help with a quick tip on optimizing your Instagram bio! Did you know that your handle and username are the only two searchable fields on Instagram? Check out these tips for improving your bio and start getting discovered by more clients on Instagram!

***

📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/thedarlapowell

🏠FOLLOW Wingnut Social:

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

YouTube: https://bit.ly/designedonyoutube

How to Have a Million-Dollar Design Business in Less Than 2 Years

Episode 327

mercredi 22 février 2023 • Duration 37:52

If you're a business owner, how important is utilizing social media for your business? Do you really need to get on camera? Allison Handler of Allison Handler Design joins us to discuss how she made a million-dollar business in less than 2 years, largely to the credit of her social media accounts. Allison shares how she utilizes her socials, how they helped her grow her business, and how her social media converts to lots of paying clients.

It all begins and ends with relationships. Allison Handler Design prides itself on building and maintaining incredible relationships with both clients and vendors, working hard every day to make sure that a client’s wants and needs are satisfied by keeping a close-knit but wide-reaching team of vendor partners on hand to seamlessly execute the vision. As lead designer and visionary, Allison oversees all projects, ensuring the AHD aesthetic is incorporated while keeping the client’s personal preferences.

***

📲CONNECT with Allison:

Website: https://www.allisonhandlerdesign.com

Instagram: @allisonhandlerdesign

📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/darlapowellhome/

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

A Well-Designed Business® | Interior Design Business Podcast: https://podcasts.apple.com/us/podcast/a-well-designed-business-interior-design-business-podcast/id1084245525

"Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too" by Gary Vaynerchuk

🏠FOLLOW Wingnut Social:

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

YouTube: https://bit.ly/designedonyoutube

How to Stop Spam Comments on Instagram | Mini News

Episode 326

lundi 20 février 2023 • Duration 06:22

Have you ever received a comment on Instagram that seems suspicious? Do you get a lot of comments that say “promote it on,” “DM us,” and more? On today’s Mini News sesh, Darla is walking us through how to stop spam comments on Instagram by using the hidden words tool in your profile settings. Stay tuned to learn how to stop bots from commenting on your posts!

***

📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/darlapowellhome/

🏠FOLLOW Wingnut Social:

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

YouTube: https://bit.ly/designedonyoutube

How to Do Less Work by Automating Your Business (with Shanice Miller)

Episode 325

mercredi 15 février 2023 • Duration 34:56

Feeling tapped out in your business but not sure how to delegate, or even where to start? Today’s guest Shanice Miller specializes in business productivity and project management, and she has lots of tips and tricks that will leave you feeling equipped to begin streamlining tedious processes and allow space for creativity. Shanice discusses which admin items service-based business owners tend to lose the most time doing, how automating your business frees up time and space for creativity, and defines the difference between an SOP, a template, and an automation. If you’re ready to start taking some work off your plate as a business owner, don’t miss this episode!

Shanice Miller is a business productivity consultant, specializing in project management, who helps businesses save hundreds of hours—and thousands of dollars—by identifying and creating solutions for operational inefficiencies.

***

📲CONNECT with Shanice:

LinkedIn: https://www.linkedin.com/in/shanicemiller/

Instagram: https://www.instagram.com/tasklygroup_/

📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/darlapowellhome/

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

Asana: https://asana.com/

ClickUp: https://clickup.com/

"The Defining Decade: Why Your Twenties Matter--And How to Make the Most of Them Now" by Meg Jay

Check out tasklygroup.com/darla for a free training on HOW TO GET TO 6 & 7 FIGURES WHILE DOING LESS.

🏠FOLLOW Wingnut Social:

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

YouTube: https://bit.ly/designedonyoutube

The Psychology of Brand Love and Happiness (with Aaron Ahuvia)

Episode 324

mercredi 8 février 2023 • Duration 34:59

Dr. Aaron Ahuvia is an expert in the psychology of brand love and happiness. But what really is brand love? And how can you use psychology to attract more clients to your brand? Dr. Ahuvia says if you want consumers to truly love your products, they need to either resemble people or connect to people in the consumer's mind. Check out this episode for more fascinating tips!

Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn, teaches in the Human Centered Design program, and is also faculty at the Penny W. Stamps School of Art and Design. He is widely regarded as the world's leading expert on brand love. He is the author of a popular book explaining the psychology of brand love titled The Things We Love: How Our Passions Connect Us and Make Us Who We Are, which Amazon has named one of the best 20 business books of 2022.

***

📲CONNECT with Aaron:

Website: thethingswelove.com

LinkedIn: https://www.linkedin.com/in/aaronahuvia/

📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/darlapowellhome/

📚Resources & People Mentioned:

"Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen" by Zoe Chance

"The Things We Love: How Our Passions Connect Us and Make Us Who We Are" by Aaron Ahuvia

🏠FOLLOW Wingnut Social:

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

YouTube: https://bit.ly/designedonyoutube

Design Strategy, Interior Product Sales, and Social Selling (with Nicole Lashae Ben)

Episode 323

mercredi 1 février 2023 • Duration 33:21

Nicole Lashae Ben joins us today to discuss the changes in interior design and sales processes in a virtual world, the latest trends in the interior design industry, and how interior product companies can get ahead of the trends. Nicole also shares some wisdom on how to understand your clients' needs, the difference between social selling and social media marketing, and much more.

Nicole Lashae Ben has always had a passion for interior design and design strategy. After earning her BFA in Interior Design from Syracuse University and MA in Design Management from Savannah College of Art and Design, Nicole went on to work in sales for a handful of international interior product companies including Lamin-Art, USAI Lighting, and Koroseal. She started Thrive In Design to help interior product companies take deep dive into their customer's journey and reimagine an experience that doesn't solely depend on in-person interactions.

***

📲CONNECT with Nicole:

LinkedIn: https://www.linkedin.com/company/thriveindesign

Instagram: @thriveindesign

📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/darlapowellhome/

📚Resources & People Mentioned: "The 4-Hour Workweek" by Tim Ferriss

🏠FOLLOW Wingnut Social:

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

YouTube: https://bit.ly/designedonyoutube

Instagram Photos are Making a Comeback in 2023 | Mini News

Episode 322

lundi 30 janvier 2023 • Duration 07:10

Huge news this week - Instagram photos are making a comeback in 2023! Instagram is switching focus back to photos and less videos this year. Social Media Manager Hayden is here to weigh the pros and cons of this update and share information straight from head of Instagram Adam Mosseri.

***

⭐️Instagram gained its original popularity by featuring still images, giving users a place to share all their new memories they captured on their phones - remember that phone cameras were newer technology back then. After the feed post gained its hype, they released the story feature to combat against Snapchat’s rising popularity. User focus shifted to stories because at the time, that was a great way to grow your account as Instagram rewards users that use its newest features. Given the various algorithmic shifts, the original focus of the app has largely been overshadowed by Meta’s broader business push. While Instagram popularity has grown, it’s also become more cluttered and less focused on how they originally gained popularity.

⭐️Mosseri said in his recent IG story, “ I think we were overfocused on video in 2022 and pushed ranking too far, and basically showed too many videos and not enough photos. We’ve since balanced, so things like how often someone likes photos versus videos, and how often someone comments on photos versus videos, are roughly equal, which is a good sign that things are balanced.” Mosseri further notes that photos will remain a key focus for the app, and that maintaining the right balance in this respect will be key. Although, as we have seen in the past, whatever performs the best and keeps user on the app the longest is what will stick. For interior designers, this can be a very exciting change! No more endless filming of projects and more focus on using the still images that are quick and easy. Making your videos into reels can be very time consuming and something that many of people don’t want to do, or just don’t really know how. Having the ability to upload pictures and them still get extensive reach will be a positive change for interior designers.

***

📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/darlapowellhome/

🏠FOLLOW Wingnut Social: