Gift Biz Unwrapped – Details, episodes & analysis

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Gift Biz Unwrapped

Sue Monhait

Leisure

Education

Arts

Frequency: 1 episode/5d. Total Eps: 546

Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.

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Apple Podcasts

🇨🇦 Canada - crafts
27/07/2025
#16
🇺🇸 USA - crafts
27/07/2025
#59
🇨🇦 Canada - crafts
26/07/2025
#11
🇨🇦 Canada - crafts
25/07/2025
#8
🇨🇦 Canada - crafts
24/07/2025
#5
🇬🇧 Great Britain - crafts
23/07/2025
#94
🇨🇦 Canada - crafts
22/07/2025
#96
🇬🇧 Great Britain - crafts
22/07/2025
#81
🇨🇦 Canada - crafts
21/07/2025
#92
🇬🇧 Great Britain - crafts
21/07/2025
#69

Spotify

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https://www.instagram.com/theproductboss
568 shares
https://instagram.com/
441 shares
https://www.instagram.com/teresa.mccloy
344 shares

http://www.facebook.com
254 shares
https://www.facebook.com/yoursalesmaven/
234 shares
https://www.facebook.com/groups/GiftBizBreeze
218 shares

RSS feed quality and score

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RSS feed quality

To improve

Score global : 69%

Publication history

Monthly episode publishing history over the past years.

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418 – Managing Through Life Changes and Updates to Continually Serve You!

Episode 418

samedi 15 avril 2023 • Duration 14:29

There are times for change. It happens in business and life overall and opens the path for new experiences and advancement. Today I want to share with you such a change. This is the last episode of the Gift Biz Unwrapped podcast. Over these last 8 years and 545 episodes, we’ve covered every topic currently out there that applies to starting and growing a handmade product business. We’ve heard from amazing expert guests who didn’t hold back with their knowledge and expertise. We’ve also heard the experiences of small business owners just like you in all phases of development. Startups and established businesses alike have valuable stories to share. Lessons to learn from or points that bring us back to the basics that often get lost over years in business. All this guidance is still accessible to you anytime … which is one of the beauties of podcasts. I’m proud of the library of content that’s been created here. Most of it is evergreen, meaning it stays relevant over time. That was my goal from the start - to build up this resource bank of knowledge for you. In this episode, I review everything available to you and how to access it all as you move forward. I want to thank you for being a listener. Maybe you’ve just recently found this show, or you’ve been listening for years – I want you to know how much I appreciate and feel honored that you chose to spend time with me. You may be a coaching client, have purchased products from me, are part of The Breeze, or are a casual listener I’ve never met. No matter our level of connection, I am thankful for you. And now, be safe and well, and I hope to interact with you again outside of the Gift Biz Unwrapped Podcast. Bye for now. Resources for Growth of Your Handmade Biz

Connect With Sue GBU Instagram | Sue's Instagram | Biscotti's Instagram Check out the Merch Shop Gifts for you or your biz friends that will make the days brighter and add a touch of inspiration and happiness. Enter the shop here. Join our community of handmade product makers Gift Biz Breeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, and learn new things - it's all there and we're waiting for you to join us!...

Tips & Talk 110 – 32 Questions

mercredi 12 avril 2023 • Duration 09:48

I’ve heard it said that the answers you seek in life are only as good as the questions you ask. Because so much goes on in our heads, sometimes our thoughts are trying to answer the wrong questions. Or you get in a brain spin and ideas go round and round randomly without even attempting to answer a specific question. To make some sense of this random thought behavior, I decided to put together sets of questions to ask that will help reflect on your handmade product business journey. Some won’t apply to you at all, some you’ve got covered and some may poke at you and perhaps make you uneasy. The best way to work through this is to listen to the entire podcast first. Then go back and write down the questions that resonate with you the most or the ones that you know deserve some time to ponder. Resources Mentioned in this Episode Gift Biz Unwrapped Podcast Resource List Inspired! Daily Planner CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here. Thanks for listening! Resources for Growth of Your Handmade Biz 5 Rookie Mistakes Webinar (FREE) Start with Confidence Networking Ninja Content for Makers Inspired! Daily Planner Makers MBA Check out the Merch Shop Gifts for you or your biz friends that will make the days brighter and add a touch of inspiration and happiness. Enter the shop here. Join our community of handmade product makers Gift Biz Breeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, and learn new things - it's all there and we're waiting for you to join us! Finally, would you please leave a review? Thanks! It helps other makers like...

413 – Email Marketing Strategies to Increase Sales with Laura and Adam of Pink Leopard

Episode 413

samedi 11 mars 2023 • Duration 54:48

By now, you've probably noticed the uptick in people talking about the importance of email marketing. That's because (dare I say it?) email is even more important than social media! In fact, email is your key to predictable and growing monthly sales. It’s one thing to understand the importance of email in theory but another to know how to use it to your advantage in your business. Thankfully, today’s guests are going to shed light on this with concrete direction on the “what” and “how." Plus - my huge pet peeve - Laura and Adam answer the question about whether you should sell in each and every email you send. I’ll tell you the answer right now … No … and Yes! Laura and Adam founded and have co-directed Pink Leopard, an eCommerce growth acceleration agency, for the last 8 years. They're driven and passionate about getting under the skin of eCommerce businesses, helping them grow to 7 & 8 figures. Laura also has her own eCommerce store. She understands every aspect of running a successful online store since she’s been in the trenches with her clients. Laura and Adam focus on sharing their knowledge on how to grow via paid ads and email marketing. As a thought leader in creating advertising strategies for eCommerce brands, Adam takes time to understand the individual requirements and direction of each business to be able to make custom recommendations for their clients. Together they are passionate about building a people-focused agency that attracts, retains, and cultivates the best talent to ensure client satisfaction. Email Marketing Strategies To Increase Sales In this episode, you'll learn ...

How to grow your email list.
4 communication flows you should have in place.
Where to find ideas for email content.
What to do after your email is sent.
How to map out a 6 or 12-month email calendar.
The key to client retention.
How to get people to sign up for your list.
What to do before every campaign.
And yes - even more.

Listen to this full conversation to get email marketing strategies that increase sales so you can get started right away! Resources Mentioned

Laura & Adam's Contact Links Website | Facebook | Instagram | Linkedin (Laura) |Linkedin (Adam) Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform...

368 – BASH – The 5 Gift Biz Growth Stages

Episode 368

samedi 30 avril 2022 • Duration 44:45

Understanding the 5 Gift Biz Growth Stages will be a huge source of insight into where you are in your business journey and why you might be struggling right now as you try and grow.

You'll easily identify which stage you're in as I describe each one. The magic here is that you'll also learn exactly what steps to take to move from one stage to another.

No more chasing shiny objects or trying to do "all the things" at one time! Easy does it, step by step, from one stage to another. You get to take a deep breath and enjoy the process versus feeling like you're always behind.

What's In This Bash Party?

Free training on the 5 Gift Biz Growth Stages plus action steps you can take for each to help you grow
Q&A with Bash attendees
Showcases - attendees share their upcoming events, unique collaborations, and discount promo codes! << Tune in to grab these deals!

Listen to this Bash episode now to learn the 5 Gift Biz Growth Stages and hear all the Showcases!

Resources Mentioned:

Interested in being part of the next Bash Party?

See upcoming Gift Biz Bash parties and grab your spot today! Don't delay - spaces are limited.

Join Our FREE Gift Biz Breeze Facebook Community

Become a Member of Gift Biz Breeze

If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started.

Apple Podcasts | Google Podcasts | Spotify

Thank you so much! Sue

Tips & Talk 60 – 4 Steps to Turn “No” into “Yes”

mercredi 27 avril 2022 • Duration 09:22

“No” feels terrible. It’s a rejection. And who likes to be rejected? Most likely your reaction to the word “no” is to shut down. You feel defeat with whatever possibilities the “no” shut out. And to protect yourself, you give up on the person who made you feel bad and you move on to other people or activities. What if I told you there’s a way to use this “no” to your advantage? There is! Here’s how to settle down your emotions so responses to selling your products doesn’t feel like such a rollercoaster. And then – what to do in these situations that could turn a permanent “no” to a future “yes” as a strategy to grow your sales. Be part of the newest Gift Biz Opportunity! The Gift Biz Bash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here. Thanks for listening! Resources for Growth of Your Handmade Biz 5 Rookie Mistakes Webinar (FREE) Start with Confidence Networking Ninja Content for Makers Inspired! Daily Planner Makers MBA Check out the Merch Shop Gifts for you or your biz friends that will make the days brighter and add a touch of inspiration and happiness. Enter the shop here. Join our community of handmade product makers Gift Biz Breeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, and learn new things - it's all there and we're waiting for you to join us! Finally, would you please leave a review? Thanks! It helps other makers like you find the show and build their businesses too. You can do so right here: Rate This...

367 – Reigniting Your Handmade Business Passion with Amy Feierman of Weed Patch Studio

Episode 367

samedi 23 avril 2022 • Duration 52:48

Amy had a solid Amazon business. It was growing and expanding, as is the dream for all our businesses. But guess what? She didn’t enjoy it anymore. Nothing was wrong, it just didn’t light her up like it once did. So – time for a change. That’s what this episode is all about - reigniting your handmade business passion. And what we can learn from the journey Amy took to discover what was next for her. Spoiler alert! It wasn’t a smooth jump from one thing to another. But it was definitely worth it. Her passion and energy is back! We get into:

How Amy started and scaled two successful businesses in e-commerce over 10 years
The transition out of both businesses in search of something new.
Pivoting to something that brings you joy and allows you to bring out your talent
How to know if this kind of change and transformation is right for you.

Listen in to hear what gets her out of bed in the morning now and Amy's new life as a furniture artist, thrift-a-holic & mom of two. Resources Mentioned

Amy's Contact Links Website | Instagram Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast Apple Podcasts | Google Podcasts | Spotify Thank you so much! Sue Know someone who needs to hear this episode? Click a button below to share it!

Tips & Talk 59 – When is it Okay to Procrastinate?

mercredi 20 avril 2022 • Duration 10:04

Would you categorize yourself as a procrastinator? When I think about people I know, I can see how they do lean one way or another. On the extremes, there’s the excessive planner. Someone who has everything buttoned up way before a due date. And then there’s the “get it done at the last minute” style. I fall fully on the plan-ahead side. I like to eliminate as many surprises and rush jobs as possible. But of course, we come in all shapes and sizes as they say. I’m not saying one is better than another. However, there are definite times when, not only is it okay, but you should ignore your natural tendencies and do things differently. We talk about how to know which way to go in today's show. Be part of the newest Gift Biz Opportunity! The Gift Biz Bash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here. Thanks for listening! Resources for Growth of Your Handmade Biz 5 Rookie Mistakes Webinar (FREE) Start with Confidence Networking Ninja Content for Makers Inspired! Daily Planner Makers MBA Check out the Merch Shop Gifts for you or your biz friends that will make the days brighter and add a touch of inspiration and happiness. Enter the shop here. Join our community of handmade product makers Gift Biz Breeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, and learn new things - it's all there and we're waiting for you to join us! Finally, would you please leave a review? Thanks! It helps other makers like you find the show and build their businesses too. You can do so right here:

366 – Be Better Prepared For Tax Season Next Year with Danielle Hayden

Episode 366

samedi 16 avril 2022 • Duration 43:11

What if you didn't have to dread tax season? Unfortunately, putting on a blindfold doesn't help. But the small business tax prep tips in this episode absolutely will. I get it. Right after that deadline passes, you want to forget about taxes until it comes around again next year. But the reality is - it’s going to show up again whether you like it or not. So why not be prepared and make the process as easy and smooth as you can? Small Business Tax Prep Tips For Handmade Products Our expert today walks us through the steps you can implement now so that your tax filing experience is less painful next time. We cover ...

Who should be part of your financial team (+ why they're so important!)
Specific actions to take every month
Common mistakes to avoid
The best tools to use for
Tips to reduce taxes as you become more profitable
How to take the dread out of tax prep

Whether you’re a newbie in business or a seasoned pro, I think you’ll pick up a tip or two to ensure tax filing sanity next time around. Tune in now for small business tax prep tips that will make tax time so much easier! Danielle Hayden is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending more than 10 years in the boardroom, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, education, and as the author of the Profit Planner book series. When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives and doing almost every fitness-related activity ranging from Spartan races to pilates. There are so many tips to help make small business tax prep for your handmade product business easier. Listen now to get them all. Resources Mentioned

Join the next Gift Biz Bash - Free!
Ep 361 - How your business income should impact your personal life
QuickBooks software
Genius Scan app (for scanning receipts)

Danielle's Contact Links Website | Facebook | Instagram | Twitter |Linkedin Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like

Tips & Talk 58 – Workshops: A Way to Scale Your Handmade Business

mercredi 13 avril 2022 • Duration 08:54

Makers of all sorts are leaning into this up and coming sales strategy because it provides a solution to one of the biggest challenges you have as a handmade creator – limited production time. Even if you hire people to help you in certain facets of your business, there is a ceiling to how much you can make without taking the leap to factory production – which I know is a major turnoff to most of you. Enter in this perfect solution. One that allows you to scale your business while retaining and actually enhancing, your position as an expert in your field. I’m talking about offering workshops. Guided trainings where the result is the attendee learns the techniques and completes a project using their newfound skill. We’re going to go deeper into ways you can do this here. But first let’s address the obvious advantage. You teach a class one-to-many in a live face-to-face setting or even more online where your attendee count is unlimited. There is no cap on your earning potential as there is when selling your physical handmade products. Be part of the newest Gift Biz Opportunity! The Gift Biz Bash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here. Thanks for listening! Resources for Growth of Your Handmade Biz 5 Rookie Mistakes Webinar (FREE) Start with Confidence Networking Ninja Content for Makers Inspired! Daily Planner Makers MBA Check out the Merch Shop Gifts for you or your biz friends that will make the days brighter and add a touch of inspiration and happiness. Enter the shop here. Join our community of handmade product makers Gift Biz Breeze is an active and inspiring group of creators at all levels of...

365 – Pinterest Interest Targeting, Idea Pins and Promoted Pins with Cali Waege

Episode 365

samedi 9 avril 2022 • Duration 57:07

Today we're covering 3 specific Pinterest strategies you can use right now to market your handmade products. We dive into Interest Targeting, Idea Pins, and Promoted Pins. And true to form, Cali has some amazing Ninja tips coming your away with regard to these features - and Pinterest overall. Cali is a Pinterest Marketing Strategist and owner of The Halcyon Hive - a marketing agency that helps female-led creative businesses leverage Pinterest as a powerful marketing platform. She'll help you grow your business by getting new subscribers, sales, and leads through an optimized Pinterest funnel. Consider this Part 2 – an extension of sorts from Episode #354 that aired in January of this year. In this prior podcast, Cali gave us a current look at the Pinterest platform and the role it can play for your business – very different from social media platforms. I encourage you to go back and listen to that. But as we were talking, it became clear there were other enhanced opportunities offered on Pinterest that needed more time to do them justice. So that’s what we’re going to get into here. A Pinterest 2.0 if you will. How Pinterest Is Different From Other Platforms

What sets Pinterest apart from other social media platforms is that it's a search and discovery tool.
The platform has evolved to be able to provide a full-funnel solution. There are more shopping opportunities on Pinterest. More businesses are uploading their catalog so people can go from this search and discovery and inspiration phase all the way to the final checkout.
Pinterest looks at the content that you're saving and interacting with and will adapt to that. And this is where the algorithm comes in. You're constantly seeing what you're interested in. Pinterest is tagging our account, boards, and pins with interests.

Pinterest Strategies For Handmade Business Pinterest Interest Targeting:

Use keywords that people would be searching,
Start by creating boards using the interest words <-- listen for all the details on this
If you right-click on a board or pin and open it in an incognito tab (a private browser), it will actually show you the interests that it's being tagged to. <-- PRO TRICK!

Listen to this full conversation for tons more tips & tricks on using Pinterest! Pinterest Idea Pins:

Ideal pins are the newest pin format and they are taking over Pinterest.
Create Idea pins that inspire people to take action. Some of the things you can create
- step-by-step guides
- DIY projects
- recipes
- recorded videos
Features unique to Idea pins:
- Customize fonts, colors, music - similar to Instagram stories
- If your products are on Pinterest, you can tag them
- Tag other accounts
- You can tag up to 10 Topics (aka Interests) - use all 10
- A bit longer than regular pins (Canva has the templates)
- Cannot be scheduled via Tailwind
- No links - Ideal pins are not clickable (but when people engage with them, they will see more of your other content so definitely worth your time)
Because they're new, Pinterest wants to feature Idea pins. That means they will get more engagement and impressions in a shorter period of time right now.