Storytelling For Business – Details, episodes & analysis

Is it enough to tell your story or should you be embodying your story?

Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling.

The pair discuss the power of emotion in storytelling and the importance of getting the basics right - and by basics Stacia means standing and breathing!

Stacia emphasises the difference between a mission statement and a story, and highlights the three most important stories a business can tell: the story of origin, the purpose story, and the client's story.

Key Takeaways

1. Connect with your body and emotions to make a greater impact with your storytelling.
2. A story needs a character, an event, and a transformation.
3. The three most important stories a business can tell are the story of origin, the purpose story, and the client's story.
4. Use metaphors to tell stories with numbers and data.

Guest Information

STACIA KEOGH - Embodied Speaking & Story Coach

Email story@staciakeogh.co.uk

Website: https://staciakeogh.co.uk  

PODCAST: FINDING MY VOICE GIVE IT A LISTEN!

Resources and people Stacia mentions:

Tony Robbins: https://www.tonyrobbins.com/biography/

Seth Godin: https://www.sethgodin.com

Seth Godin, “Purple Cow: Transform your Business by Being Remarkable” https://amzn.eu/d/90DIxYq 

Phil Knight: https://en.wikipedia.org/wiki/Phil_Knight

Phil Knight, “Shoe Dog: A Memoir by the Creator of NIKE” https://amzn.eu/d/a6tavfK 

Daniel H Pink: https://www.danpink.com/

Daniel H Pink, “Drive: The Surprising Truth about what Motivates us” https://amzn.eu/d/gSechAK 

Coldwell Banker Real Estate: https://www.youtube.com/@coldwellbanker

Dove: Change One Thing Campaign:  https://www.youtube.com/watch?v=c96SNJihPjQ 

Always: #LikeAGirl Campaign: https://www.youtube.com/watch?v=joRjb5WOmbM 

Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services:

Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it?

Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you understand your customers more. He also shares a tip or two about AI and making the most of ChatGPT.

Key Takeaways:

1. Digital advertising can make a difference in marketing, but not every business needs a website.
2. Data analysis can uncover stories hidden in business data, and AI tools can assist in this process.
3. Understanding customer profiles and crafting personalized messages is crucial for effective marketing.
4. Building relationships and maintaining authenticity are key to business success.
5. Calculating ROI in digital advertising is essential for strategic decision-making.

Guest Information

MICHAEL HUMPHREY -Co-Founder, Digibubble

Website: digibubble.co.uk

Email: mike@digibubble.co.uk

Links to tools Michael mentioned:

ROI for digital advertising - https://www.digibubble.co.uk/roi-calculator/

Bonus tool – check how far your website meets Google’s standards:

Website Grader - https://www.digibubble.co.uk/website-grader/

Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

Over the past eight episodes of Storytelling For Business you’ve heard from experts and business owners sharing their stories and their best tips for you to share your stories.

It’s a lot to take in. So in this episode Katie Flamman shares the insights and key takeaways she’s picked up from the series and helps you craft compelling stories that will resonate with your audience.

Guest Information

Here are the contact details of all the guests featured in this episode, in order of appearance.

To find out more about your host, check out these links:

www.katieflamman.co.uk

Podcast

Voiceover services

Presenting services

Get in touch for a FREE demo read of your script:

katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: @Katieflamman

X / Twitter: @Katieflamman

Mark Turnbull (from Episode 7)

Check out Mark Turnbull’s family business, Turnbull’s Northumbrian Food, here: turnbullsfood.co.uk

Follow Mark on LinkedIn: linkedin.com/in/markpturnbull/

Want to go from Shopkeeper to Retail Pro?

Join Mark’s Retail Success Club at Impact Retail Training:

impactretailtraining.com

mark@impactretailtraining.com

Ally Lang (from Episode 6)

Want to find out more or work with Maple Street Creative? Here’s the contact info:

maplestreetcreative.co.uk

production@maplestreetcreative.co.uk

Tel: +44 (0) 207 907 0690

Connect with Ally Lang here:

LinkedIn: linkedin.com/in/ally-lang-a2b967161/

Want to reach out to Ally? Get in touch!

allyl@maplestreetcreative.co.uk

Gareth Dimelow (from Episodes 1 & 2)

Find out more about Inside Stories agency here:

Insidestories.guru

Tel: 07516 823195

Want to work with Gareth? Get in touch with him or his business partner, Terry.

Gareth Dimelow: gareth@insidestories.guru

LinkedIn:

Let’s be honest, most industries have a stereotype, whether that’s the nerdy IT department, the super cool and super young social media team or the grey boring accountants who love a spreadsheet and tax returns. 

So when you are storytelling for business, how do you avoid being cast as that stereotypical person?

Katie Flamman is joined by Dai Rose, a very much not grey financial advisor to explore just that.

Dai shares how he actively markets himself as the opposite to the stereotypical finance person and how that has helped him build trust and connection with potential clients and his local community.

Key Takeaways

• Stereotypes can hinder effective communication. Dai Rose addresses potential biases associated with his role as a financial advisor by using humor and honesty to connect with his audience and break down preconceptions.
• Authenticity is key in building relationships. Dai's genuine and real approach has contributed to the success of his business. The interview serves as a case study for the marketing concept of "know, like, and trust".
• Business storytelling and corporate social responsibility are intertwined. Dai combines his work as a kids' rugby coach with his role as a financial advisor to support disadvantaged children in his community. He aims to provide food, funding, and education to improve their prospects.

Guest Information

Check out Dai’s business, Sterling Welsh, Independent Financial Advisors:

www.sterling-uk.net

Email: drose@sterling-uk.net

Tel: +44 (0)1792 720510

Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

Storytelling for business is all well and good when it's going well and you're getting your message across in the way you expect it to be received.

But what happens when your story makes an impact for all the wrong reasons.? That’s what happened to Mark Turnbull from Turnbull’s Northumbrian Food, in the North East of England.

He tells Katie Flamman how he dealt with the backlash from his most expensive pork pie creation to turn it into a positive; Mark also shares his  journey from a high street shop to an out-of-town food hall and how storytelling played a pivotal role in his marketing strategy.

Key Takeaways

• Adaptation is essential for business success: Mark Turnbull's business experienced a significant boost during the COVID-19 pandemic by adapting to changing circumstances and capitalizing on domestic tourism.
• Storytelling is a powerful marketing tool: Mark highlights the importance of storytelling in marketing. Engaging narratives can capture attention, generate publicity, and create a memorable brand image.
• Responding to controversy with authenticity: When faced with criticism over selling Britain's most expensive pork pie during a cost-of-living crisis, Mark's team quickly responded by pledging to donate the proceeds to the local food bank. This authentic response turned a potential negative into a positive story that garnered widespread media coverage.
• Marketing is essential for business growth: Regardless of how great your product or service may be, effective marketing is crucial for business growth. Mark emphasizes the need to promote your business and ensure that potential customers are aware of what you offer.

Guest Information

Check out Mark Turnbull’s family business, Turnbull’s Northumbrian Food, here: turnbullsfood.co.uk

Follow Mark on LinkedIn: linkedin.com/in/markpturnbull/

Want to go from Shopkeeper to Retail Pro?

Join Mark’s Retail Success Club at Impact Retail Training:

impactretailtraining.com

mark@impactretailtraining.com

 Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X /...

Some of the most memorable stories are told out loud.

In fact the first stories to be shared were spoken. So storytelling for business and audio goes hand in hand. But why is spoken word so powerful and how can you maximise your impact when sharing your business story this way?

Joining Katie Flamman today is audio wizard Ally Lang. He runs the UK’s largest independent advertising agency for radio and has also worked at the BBC at a number of radio stations.

He shares his insights into making compelling audio to tell your business story.

Key Takeaways

• The Intimacy of audio - Radio and podcasts have a unique power to connect with listeners on a personal level. By delivering your message directly into their ears, you can create an intimate and engaging experience.
• Knowing Your Audience: Tailoring your storytelling to appeal to your target audience is crucial. Understanding who you're talking to and what platform you're using allows you to fine-tune your message and make it more impactful.
• Building Ongoing Relationships: Storytelling isn't just about one-time engagement; it's about fostering an ongoing relationship with your audience. Ally emphasises the importance of building narratives that hook listeners in, evoke emotions, and keep them invested in your brand.

Guest Information

Want to find out more or work with Maple Street Creative? Here’s the contact info:

maplestreetcreative.co.uk

production@maplestreetcreative.co.uk

Tel: +44 (0) 207 907 0690

Connect with Ally Lang here:

LinkedIn: linkedin.com/in/ally-lang-a2b967161/

Want to reach out to Ally? Get in touch!

allyl@maplestreetcreative.co.uk

 Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

Storytelling in business should go beyond just highlighting your successes; it's about being real, vulnerable, and authentic.

But can you do that without oversharing and scaring away your audience and potential clients?

Lizzy Parsons from Start Small Plan Big chats with Katie Flamman about how sharing her vulnerabilities helped her connect with the readers of her newsletter and social media posts. And how her vulnerability was actually a strength. 

Key Takeaways

• Choose brand colours that reflect your personality and resonate with your ideal clients. These colors can give clues about what clients can expect from working with you.
• Sharing stories about difficulties or challenging times can build stronger relationships with clients. Showing vulnerability is a demonstration of courage that clients will respect and remember.
• Embrace the power of storytelling in business beyond just highlighting successes. Being real, vulnerable, and authentic in sharing your story can create deeper connections with clients and foster understanding.

Guest Information

Want to find out more about Lizzy, the Business Organisation Queen?

Visit startsmallplanbig.co.uk

Do you need Lizzy’s help? Get in touch!

lizzy@startsmallplanbig.co.uk

Want to check out Lizzy’s content on LinkedIn? Follow her here:

linkedin.com/in/startsmallplanbig-thebusinessorganisationqueen

 Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

Impact.

You know it’s important, but how do you make impact when storytelling for business?

In this episode Katie Flamman chats with Chris Lomas from the Charity Hope4. 

He shares how being real and relatable on LinkedIn has helped them grow their community. He also emphasises his focus on forming relationships rather than constantly begging for support.

Key Takeaways

• The power of storytelling: By sharing authentic and relatable stories, businesses can create a genuine connection with their audience and rally support for their cause.
• Building relationships: Chris emphasises the importance of building relationships rather than constantly begging for support. 
• Connecting people with their own impact: Hope4's approach focuses on connecting individuals with the direct impact they can make through their support. This strategy not only builds trust but also empowers people to be part of the solution and see the tangible results of their contributions.

GUEST INFORMATION

Want to find out more about Hope4’s work to help people impacted by poverty, crime, trafficking and conflict - in Moldova and beyond?

Click for more info: hope4.org

Donate: donorbox.org/hope4donate

Get in touch here: help@hope4.org

Want to see Chris storytelling on LinkedIn? Follow him here: linkedin.com/in/chris-lomas

 Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

Storytelling for business doesn’t have to be boring.

In fact it really shouldn’t be. But how do you get your message across on screen when you are telling your business stories? And how do youmake sure it’s engaging and not another naff corporate video?

Katie Flamman sits down with Jules Sander, an experienced professional in film production and storytelling.

Jules shares her journey from working behind the camera to becoming a client herself, gaining valuable insights into both sides of the creative process. 

Key Takeaways

• Clear Briefs Lead to Successful Content: Having a clear brief is essential in ensuring that the content produced aligns with goals and objectives, and makes impactful storytelling easier
• Authenticity and Unexpected Elements: To captivate audiences, it's important to show something unexpected in corporate films. Whether it's a behind-the-scenes glimpse or an intriguing hook at the beginning, authenticity and memorability are key in engaging viewers.
• You don’t have to tell your story in order: Start with your most interesting bit so that you can hook in your audience.

Guest Information

Want to work with Jules? Get in touch with her here:

juliesanderg@gmail.com

LinkedIn: www.linkedin.com/in/julie-jules-sander-5751374/

 Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

There’s no denying stories are powerful. But what is it that gives them this power? Why do good stories have such an impact? And how can you harness this when it comes to telling your business story?

Gareth Dimelow from Inside Stories is back with Katie Flamman to delve deeper into storytelling for business and how a great story can affect your brain chemistry.  

Key Takeaways

• Our brains respond to stories through mirroring, dopamine release, and resonance.
• Meaningful stories are rooted in familiarity or address recognisable situations.
• Emotions play a crucial role in creating an emotional connection with the audience.
• Trust cannot be achieved through shortcuts; it requires authentic emotional connection.
• Finding your unique perspective as a business owner creates something special.

Guest Information

Find out more about Inside Stories agency here:

Insidestories.guru

Tel: 07516 823195

Want to work with Gareth? Get in touch with him or his business partner, Terry.

Gareth Dimelow: gareth@insidestories.guru

LinkedIn: https://www.linkedin.com/in/gareth-dimelow-b05296a/

Terry Bower - terry@insidestories.guru

LinkedIn: https://www.linkedin.com/in/terrybower-insidestories

 Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

Resources mentioned in this episode

Andrew Stanton Ted Talk: “The clues to a great story”

Simon Sinek Ted Talk: “How great leaders inspire action”