Podcast Storytelling For Business by Katie Flamman Episodes

Explore every episode of the podcast Storytelling For Business

Dive into the complete episode list for Storytelling For Business. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

	Title	Pub. Date	Duration
	Physical: Body & Soul	29 Feb 2024	00:25:34
Is it enough to tell your story or should you be embodying your story? Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling. The pair discuss the power of emotion in storytelling and the importance of getting the basics right - and by basics Stacia means standing and breathing! Stacia emphasises the difference between a mission statement and a story, and highlights the three most important stories a business can tell: the story of origin, the purpose story, and the client's story. Key Takeaways Connect with your body and emotions to make a greater impact with your storytelling. A story needs a character, an event, and a transformation. The three most important stories a business can tell are the story of origin, the purpose story, and the client's story. Use metaphors to tell stories with numbers and data. Guest Information STACIA KEOGH - Embodied Speaking & Story Coach Email story@staciakeogh.co.uk Website: https://staciakeogh.co.uk PODCAST: FINDING MY VOICE GIVE IT A LISTEN! Resources and people Stacia mentions: Tony Robbins: https://www.tonyrobbins.com/biography/ Seth Godin: https://www.sethgodin.com Seth Godin, “Purple Cow: Transform your Business by Being Remarkable” https://amzn.eu/d/90DIxYq Phil Knight: https://en.wikipedia.org/wiki/Phil_Knight Phil Knight, “Shoe Dog: A Memoir by the Creator of NIKE” https://amzn.eu/d/a6tavfK Daniel H Pink: https://www.danpink.com/ Daniel H Pink, “Drive: The Surprising Truth about what Motivates us” https://amzn.eu/d/gSechAK Coldwell Banker Real Estate: https://www.youtube.com/@coldwellbanker Dove: Change One Thing Campaign: https://www.youtube.com/watch?v=c96SNJihPjQ Always: #LikeAGirl Campaign: https://www.youtube.com/watch?v=joRjb5WOmbM Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services:
	Digital: Story Data	29 Feb 2024	00:28:36
Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it? Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you understand your customers more. He also shares a tip or two about AI and making the most of ChatGPT. Key Takeaways: Digital advertising can make a difference in marketing, but not every business needs a website. Data analysis can uncover stories hidden in business data, and AI tools can assist in this process. Understanding customer profiles and crafting personalized messages is crucial for effective marketing. Building relationships and maintaining authenticity are key to business success. Calculating ROI in digital advertising is essential for strategic decision-making. Guest Information MICHAEL HUMPHREY -Co-Founder, Digibubble Website: digibubble.co.uk Email: mike@digibubble.co.uk Links to tools Michael mentioned: ROI for digital advertising - https://www.digibubble.co.uk/roi-calculator/ Bonus tool – check how far your website meets Google’s standards: Website Grader - https://www.digibubble.co.uk/website-grader/ Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman
	Toolkit: Storytelling Takeaways	04 Sep 2023	00:26:59
Over the past eight episodes of Storytelling For Business you’ve heard from experts and business owners sharing their stories and their best tips for you to share your stories. It’s a lot to take in. So in this episode Katie Flamman shares the insights and key takeaways she’s picked up from the series and helps you craft compelling stories that will resonate with your audience. Guest Information Here are the contact details of all the guests featured in this episode, in order of appearance. To find out more about your host, check out these links: www.katieflamman.co.uk Podcast Voiceover services Presenting services Get in touch for a FREE demo read of your script: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: @Katieflamman X / Twitter: @Katieflamman Mark Turnbull (from Episode 7) Check out Mark Turnbull’s family business, Turnbull’s Northumbrian Food, here: turnbullsfood.co.uk Follow Mark on LinkedIn: linkedin.com/in/markpturnbull/ Want to go from Shopkeeper to Retail Pro? Join Mark’s Retail Success Club at Impact Retail Training: impactretailtraining.com mark@impactretailtraining.com Ally Lang (from Episode 6) Want to find out more or work with Maple Street Creative? Here’s the contact info: maplestreetcreative.co.uk production@maplestreetcreative.co.uk Tel: +44 (0) 207 907 0690 Connect with Ally Lang here: LinkedIn: linkedin.com/in/ally-lang-a2b967161/ Want to reach out to Ally? Get in touch! allyl@maplestreetcreative.co.uk Gareth Dimelow (from Episodes 1 & 2) Find out more about Inside Stories agency here: Insidestories.guru Tel: 07516 823195 Want to work with Gareth? Get in touch with him or his business partner, Terry. Gareth Dimelow: gareth@insidestories.guru LinkedIn:
	Authenticity: Owning Your Story	04 Sep 2023	00:29:41
Let’s be honest, most industries have a stereotype, whether that’s the nerdy IT department, the super cool and super young social media team or the grey boring accountants who love a spreadsheet and tax returns. So when you are storytelling for business, how do you avoid being cast as that stereotypical person? Katie Flamman is joined by Dai Rose, a very much not grey financial advisor to explore just that. Dai shares how he actively markets himself as the opposite to the stereotypical finance person and how that has helped him build trust and connection with potential clients and his local community. Key Takeaways Stereotypes can hinder effective communication. Dai Rose addresses potential biases associated with his role as a financial advisor by using humor and honesty to connect with his audience and break down preconceptions. Authenticity is key in building relationships. Dai's genuine and real approach has contributed to the success of his business. The interview serves as a case study for the marketing concept of "know, like, and trust". Business storytelling and corporate social responsibility are intertwined. Dai combines his work as a kids' rugby coach with his role as a financial advisor to support disadvantaged children in his community. He aims to provide food, funding, and education to improve their prospects. Guest Information Check out Dai’s business, Sterling Welsh, Independent Financial Advisors: www.sterling-uk.net Email: drose@sterling-uk.net Tel: +44 (0)1792 720510 Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman
	Drama: A New Chapter	04 Sep 2023	00:27:17
Storytelling for business is all well and good when it's going well and you're getting your message across in the way you expect it to be received. But what happens when your story makes an impact for all the wrong reasons.? That’s what happened to Mark Turnbull from Turnbull’s Northumbrian Food, in the North East of England. He tells Katie Flamman how he dealt with the backlash from his most expensive pork pie creation to turn it into a positive; Mark also shares his journey from a high street shop to an out-of-town food hall and how storytelling played a pivotal role in his marketing strategy. Key Takeaways Adaptation is essential for business success: Mark Turnbull's business experienced a significant boost during the COVID-19 pandemic by adapting to changing circumstances and capitalizing on domestic tourism. Storytelling is a powerful marketing tool: Mark highlights the importance of storytelling in marketing. Engaging narratives can capture attention, generate publicity, and create a memorable brand image. Responding to controversy with authenticity: When faced with criticism over selling Britain's most expensive pork pie during a cost-of-living crisis, Mark's team quickly responded by pledging to donate the proceeds to the local food bank. This authentic response turned a potential negative into a positive story that garnered widespread media coverage. Marketing is essential for business growth: Regardless of how great your product or service may be, effective marketing is crucial for business growth. Mark emphasizes the need to promote your business and ensure that potential customers are aware of what you offer. Guest Information Check out Mark Turnbull’s family business, Turnbull’s Northumbrian Food, here: turnbullsfood.co.uk Follow Mark on LinkedIn: linkedin.com/in/markpturnbull/ Want to go from Shopkeeper to Retail Pro? Join Mark’s Retail Success Club at Impact Retail Training: impactretailtraining.com mark@impactretailtraining.com Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X /...
	Intimacy: The Art Of Radio	04 Sep 2023	00:22:33
Some of the most memorable stories are told out loud. In fact the first stories to be shared were spoken. So storytelling for business and audio goes hand in hand. But why is spoken word so powerful and how can you maximise your impact when sharing your business story this way? Joining Katie Flamman today is audio wizard Ally Lang. He runs the UK’s largest independent advertising agency for radio and has also worked at the BBC at a number of radio stations. He shares his insights into making compelling audio to tell your business story. Key Takeaways The Intimacy of audio - Radio and podcasts have a unique power to connect with listeners on a personal level. By delivering your message directly into their ears, you can create an intimate and engaging experience. Knowing Your Audience: Tailoring your storytelling to appeal to your target audience is crucial. Understanding who you're talking to and what platform you're using allows you to fine-tune your message and make it more impactful. Building Ongoing Relationships: Storytelling isn't just about one-time engagement; it's about fostering an ongoing relationship with your audience. Ally emphasises the importance of building narratives that hook listeners in, evoke emotions, and keep them invested in your brand. Guest Information Want to find out more or work with Maple Street Creative? Here’s the contact info: maplestreetcreative.co.uk production@maplestreetcreative.co.uk Tel: +44 (0) 207 907 0690 Connect with Ally Lang here: LinkedIn: linkedin.com/in/ally-lang-a2b967161/ Want to reach out to Ally? Get in touch! allyl@maplestreetcreative.co.uk Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman
	Vulnerability: Connect And Reflect	04 Sep 2023	00:25:11
Storytelling in business should go beyond just highlighting your successes; it's about being real, vulnerable, and authentic. But can you do that without oversharing and scaring away your audience and potential clients? Lizzy Parsons from Start Small Plan Big chats with Katie Flamman about how sharing her vulnerabilities helped her connect with the readers of her newsletter and social media posts. And how her vulnerability was actually a strength. Key Takeaways Choose brand colours that reflect your personality and resonate with your ideal clients. These colors can give clues about what clients can expect from working with you. Sharing stories about difficulties or challenging times can build stronger relationships with clients. Showing vulnerability is a demonstration of courage that clients will respect and remember. Embrace the power of storytelling in business beyond just highlighting successes. Being real, vulnerable, and authentic in sharing your story can create deeper connections with clients and foster understanding. Guest Information Want to find out more about Lizzy, the Business Organisation Queen? Visit startsmallplanbig.co.uk Do you need Lizzy’s help? Get in touch! lizzy@startsmallplanbig.co.uk Want to check out Lizzy’s content on LinkedIn? Follow her here: linkedin.com/in/startsmallplanbig-thebusinessorganisationqueen Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman
	Impact: Audience Involvement	03 Sep 2023	00:26:28
Impact. You know it’s important, but how do you make impact when storytelling for business? In this episode Katie Flamman chats with Chris Lomas from the Charity Hope4. He shares how being real and relatable on LinkedIn has helped them grow their community. He also emphasises his focus on forming relationships rather than constantly begging for support. Key Takeaways The power of storytelling: By sharing authentic and relatable stories, businesses can create a genuine connection with their audience and rally support for their cause. Building relationships: Chris emphasises the importance of building relationships rather than constantly begging for support. Connecting people with their own impact: Hope4's approach focuses on connecting individuals with the direct impact they can make through their support. This strategy not only builds trust but also empowers people to be part of the solution and see the tangible results of their contributions. GUEST INFORMATION Want to find out more about Hope4’s work to help people impacted by poverty, crime, trafficking and conflict - in Moldova and beyond? Click for more info: hope4.org Donate: donorbox.org/hope4donate Get in touch here: help@hope4.org Want to see Chris storytelling on LinkedIn? Follow him here: linkedin.com/in/chris-lomas Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman
	Inspiration: Storytelling On Screen	03 Sep 2023	00:23:02
Storytelling for business doesn’t have to be boring. In fact it really shouldn’t be. But how do you get your message across on screen when you are telling your business stories? And how do youmake sure it’s engaging and not another naff corporate video? Katie Flamman sits down with Jules Sander, an experienced professional in film production and storytelling. Jules shares her journey from working behind the camera to becoming a client herself, gaining valuable insights into both sides of the creative process. Key Takeaways Clear Briefs Lead to Successful Content: Having a clear brief is essential in ensuring that the content produced aligns with goals and objectives, and makes impactful storytelling easier Authenticity and Unexpected Elements: To captivate audiences, it's important to show something unexpected in corporate films. Whether it's a behind-the-scenes glimpse or an intriguing hook at the beginning, authenticity and memorability are key in engaging viewers. You don’t have to tell your story in order: Start with your most interesting bit so that you can hook in your audience. Guest Information Want to work with Jules? Get in touch with her here: juliesanderg@gmail.com LinkedIn: www.linkedin.com/in/julie-jules-sander-5751374/ Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman
	Chemistry: The Power Of Story	03 Sep 2023	00:26:17
There’s no denying stories are powerful. But what is it that gives them this power? Why do good stories have such an impact? And how can you harness this when it comes to telling your business story? Gareth Dimelow from Inside Stories is back with Katie Flamman to delve deeper into storytelling for business and how a great story can affect your brain chemistry. Key Takeaways Our brains respond to stories through mirroring, dopamine release, and resonance. Meaningful stories are rooted in familiarity or address recognisable situations. Emotions play a crucial role in creating an emotional connection with the audience. Trust cannot be achieved through shortcuts; it requires authentic emotional connection. Finding your unique perspective as a business owner creates something special. Guest Information Find out more about Inside Stories agency here: Insidestories.guru Tel: 07516 823195 Want to work with Gareth? Get in touch with him or his business partner, Terry. Gareth Dimelow: gareth@insidestories.guru LinkedIn: https://www.linkedin.com/in/gareth-dimelow-b05296a/ Terry Bower - terry@insidestories.guru LinkedIn: https://www.linkedin.com/in/terrybower-insidestories Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman Resources mentioned in this episode Andrew Stanton Ted Talk: “The clues to a great story” Simon Sinek Ted Talk: “How great leaders inspire action”
	Clues: Finding Your Story	03 Sep 2023	00:23:46
Storytelling for businesses is an essential part of your marketing strategy. It helps audiences connect with you and your brand and ultimately helps you make sales. But how do you even begin to tell your story if you’re not sure what your story is? In this episode Katie Flamman talks to Gareth Dimelow from Inside Stories. They discuss the importance of understanding your business story as well as the keys to creating compelling stories that connect. Key Takeaways Reeling off a list of events does not constitute a story; great stories require elements of drama, conflict, or resolution. Authenticity is also crucial – aligning personal or business values with the stories being told creates resonance with the audience. Audiences want to be involved and engaged; they don't just want information handed to them but rather desire opportunities to participate and make connections. Guest Information Find out more about Inside Stories agency here: Insidestories.guru Tel: 07516 823195 Want to work with Gareth? Get in touch with him or his business partner, Terry. Gareth Dimelow: gareth@insidestories.guru LinkedIn: https://www.linkedin.com/in/gareth-dimelow-b05296a/ Terry Bower - terry@insidestories.guru LinkedIn: https://www.linkedin.com/in/terrybower-insidestories Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman Resources mentioned in this episode Andrew Stanton Ted Talk: “The clues to a great story” Simon Sinek Ted Talk: “How great leaders inspire action”
	Introducing Storytelling For Business	28 Aug 2023	00:02:50
Are you a business owner struggling to connect with your ideal clients? Or maybe you want to nurture an ongoing relationship but you're not sure how? If that strikes a chord, then this podcast is for you. Hello, I'm Katie Flamman from Storyteller Media. I'm an award-winning voiceover artist and I specialize in storytelling for business. Whether your business is big or small, I believe that if you can harness the power of storytelling, you'll engage your audience, connect with your customers, and lasso leads. And the Storytelling for Business Podcast will help you. As well as entertaining and inspiring stories this series gives you practical tips to use in your business. And at the end of the series, I'll pull everything together into a handy guide so you can harness your storytelling superpower. To find out more about your host, check out these links: www.katieflamman.co.uk Podcast Voiceover services Presenting services Get in touch for a FREE demo read of your script: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: @Katieflamman X / Twitter: @Katieflamman
	Classics: Literary Lifeskills	29 Feb 2024	00:27:45
We’re delving back into the ancient Greeks and classical literature to learn some important lessons for modern business storytelling. Dr James McCabe is the Story Doctor and he shares how using dramatic storytelling techniques can help you get the attention and memory of your often distracted audience. Key Takeaways: Everyone's attention span is short, making entertainment a crucial factor in effective communication. Techniques from classical storytellers like Homer and Shakespeare are still incredibly useful in captivating modern audiences. While most businesses communicate using rhetoric, the art of persuasion, the changing landscape requires the use of dramatic techniques to win and retain attention. To tell a memorable story, focus on empathy, suspense, and surprise to reward the audience's attention. Homer's Iliad serves as a model for an effective story, emphasising the importance of limiting focus, starting just before a change, centralising the story around one person, and depicting choices made under pressure. Guest Information DR JAMES MCCABE -The Story Doctor – Storytelling Consultant, Speaker and Author. Want to find out more or work with James? Here’s the contact info: Email: james.mccabe@web.de LinkedIn: https://www.linkedin.com/in/drjamesmccabe/ Further info: https://businessofstory.com/podcast/rhetoric-vs-narrative/ https://vimeo.com/getbroadcasting/review/352498092/07e0f9d796 https://vimeo.com/getbroadcasting/review/352497780/e08e111cdd Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman
	Truth: LinkedIn Legend	29 Feb 2024	00:27:37
If you’ve been on LinkedIn over the last few years you’ve probably seen or at least heard of Lea Turner. Mainly because she’s not your “typical” LinkedIn user. Lea joins Katie to share her journey from her first awkward and boring post on LinkedIn to having a network of more than 150,000 people on the platform. She explains the importance of authenticity, the power of connecting and commenting as well as what to do and not to do if you want to make the most of LinkedIn Takeaways Authenticity is key. Be yourself and don't be afraid to stand out. Engage with the LinkedIn community by starting conversations and interacting with others' content. Share personal stories to connect with your audience and showcase your values. Avoid common mistakes on LinkedIn, such as not filling out your profile or not getting involved in conversations. Consider setting boundaries on what personal information you share on LinkedIn. Guest Information LEA TURNER - LinkedIn trainer, Speaker, Charity Director and Founder of the HoLT business community. Want to find out more about Lea? Here are all the links you need: Website: www.leaturner.co.uk LinkedIn: https://www.linkedin.com/in/lea-turner/ Instagram: https://www.instagram.com/leadoeslinkedin/ YouTube: https://www.youtube.com/channel/UCLdp5SbR19GZJ0nE_fU4hEg X / Twitter: https://twitter.com/leadoeslinkedin Facebook: https://www.facebook.com/LeaDoesLinkedIn/ Lea is a Director of the charity, Hope4. Want to find out more about Hope4’s work to help people impacted by poverty, crime, trafficking and conflict - in Moldova and beyond? Click for more info: Website: https://hope4.org Donate: https://donorbox.org/hope4donate Get in touch here: Email: help@hope4.love Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn:
	Legacy: Winnie The Pooh	29 Feb 2024	00:27:27
All businesses have a story to tell. And for many businesses the story they are telling is uniquely theirs. But what happens when your business is looking after the legacy of a story that is over a century old and in many ways belongs to hundreds of thousands of people? How do you tell that story? Well that’s what Neil Reed does, he and his wife own Pooh Corner in the village where A.A Milne wrote his famous Winnie The Pooh books. As well as housing a cosy tea room Pooh Corner also has a Pooh-seum with items telling the story of Winnie The Pooh. In this episode Neil shares how he brings his passion and dedication to the business and helps even the most dedicated Pooh fans learn more about their favourite bear and his history. Key Takeaways 1. Educate Your Customers: Neil emphasizes the importance of educating visitors about the brand and giving them a memorable takeaway. Share elements of your brand story that customers may not know, just like the constantly updated Pooh-Seum at Pooh Corner. 2. Listen to Your Customers: Remember, every customer has a story to tell. Take the time to listen to their why and make them feel seen and heard. Building these relationships can lead to repeat business and loyal customers. 3. Brands Evolve: Neil starts every day thinking about how to move the business forward, whether it's a small change or a significant investment. Keep evolving your brand to stay relevant and engaging for your audience. Guest Information NEIL REED Owner, Pooh Corner, Hartfield Website: https://poohcorner.co.uk Online shop: https://shop.poohcorner.co.uk Email: info@poohcorner.co.uk Tel: 01892 771155 Neil’s guitar company: https://www.fanoguitars.com Email: info@fanoguitars.com Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman
	Creative: Content & Connections	28 Feb 2024	00:28:19
There’s not a lot Melanie Perry hasn’t done. She spent 25 years in corporate, put on a charity ice show and won awards as a sports radio anchor and short comedy film producer. She now runs CR38TIVES - a networking group for people in the creative industries, and Poppy Perry Media - helping small businesses with explainer videos and commercial films. So she knows a thing or two about creativity and storytelling. Melanie’s passion for storytelling and video comes from watching adverts in the 1980s and ‘90s. In fact we can all learn something from them and they way they built emotional connections with their audience. Melanie also shares tips on how to do video without being in front of the camera and do it without breaking the bank! Takeaways Creativity doesn't follow the rules. You can learn the rules but be original and break them to make your storytelling messages stand out. Create content that is authentically you and speaks in your voice to attract the people you want to do business with. Drip feed your brand story throughout the year to create an emotional connection with your audience. Focus on one social media platform where your audience hangs out and build meaningful relationships through conversations. Utilise free marketing tools and resources to create varied and interesting content, and consider collaborating with others to expand your reach. Guest Information MELANIE PERRY Founder, Poppy Perry Media Want to work with Melanie? Get in touch with her here: Linktree: https://linktr.ee/MelaniePerry BOOK A VISIONARY VOYAGE SESSION: https://calendly.com/book-your-slot/visionary-voyage BOOK A STARRY EYED EXPEDITION: https://calendly.com/book-your-slot/starry-eyed-expedition-1-hour-197 BOOK AN EAGLE EYE SESSION: https://calendly.com/book-your-slot/eagle-eye WATCH SCOOTCH: https://vimeo.com/ondemand/scootch CR38IVES Networking group for Creative Professionals. YOUTUBE: @CR38IVES FACEBOOK: @CR38IVES INSTAGRAM: @CR38IVES TWITTER: @CR38IVES TIKTOK: @CR38IVES LINKEDIN: https://www.linkedin.com/company/86627991 Your host: Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892...
	Family: Animal Magic	28 Feb 2024	00:25:34
Jenny Christopherson grew up on a farm in rural Australia before moving to the UK and setting up Portland Vets. In this episode Katie and Jenny discuss the importance of purpose, values, and personal relationships in business and how important it is for storytelling for businesses. Jenny also shares some stories of unusual animal cases she’s been part of - including some interesting methods for operating on tortoises, giraffes and fish. Key Takeaways Be passionate about your purpose and values in your business. Build relationships and treat clients with care and respect. Embrace corporate social responsibility and tell people what you are doing - it makes for fabulous story telling Share your experiences. Guest Information JENNY CHRISTOPHERSON Founder and Veterinarian, Portland Vets. https://portlandvets.co.uk/ Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman
	Pictures: Visual Vocab	28 Feb 2024	00:33:31
Roxy van der Post is Founder and Creative Director, Mysotis Film and Photography, so she is very much a visual storyteller. Roxy’s love of all things visual came about after her father gave her one of his old cameras when she was 11, from photography she grew into videography and storytelling. But Roxy’s journey hasn’t always been easy, she’s had to rewrite her inner story and overcome her own limiting beliefs as well as the trials of running a business. Key Takeaways Structure is key in storytelling - you need a beginning, a middle and an end! Share both successes and challenges when telling stories Your stories need purpose and relatability. Each story should have a specific purpose. Show your authenticity through your origin and impact stories. Use an effective call to action - but don’t bamboozle your audience with dozens of things to do or make it too complicated. Guest Information Roxy van der Post (she/her) Founder and Creative Director, Mysotis Film and Photography Contact details Website: https://www.myosotisfilmphotography.co.uk/ LinkedIn: https://www.linkedin.com/in/roxyvanderpost/ Instagram: https://www.instagram.com/myosotisfilmphotography/ Email: myosotisfilmphotography@gmail.com Roxy mentions a company called Muse Storytelling. Here’s their website: https://www.musestorytelling.com Your host: KATIE FLAMMAN Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman
	Toolkit: Season 2 Takeaways	28 Feb 2024	00:41:51
Storytelling For Business is back for Season 2. And just like Season 1 Katie Flamman and her guests are sharing valuable insights to help you tell your story. You’ll hear everything from using power poses to boost your video confidence to operating on giraffes with a cherry picker and not forgetting the tricks you need to borrow from Homer’s The Iliad too. You can’t call this podcast bland! And we’re kicking off this season with the key takeaways from all 8 of Katie’s guests so you can get going straight away. KATIE FLAMMAN (she/her) (Series Host) Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman Here are the contact details of all the season 2 guests featured in this episode, in order of appearance. MELANIE PERRY (from episode 14) Founder, Poppy Perry Media Linktree: https://linktr.ee/MelaniePerry ROXY VAN DER POST (from episode 12) Founder and Creative Director, Mysotis Film and Photography Website: https://www.myosotisfilmphotography.co.uk/ LinkedIn: https://www.linkedin.com/in/roxyvanderpost/ Instagram: https://www.instagram.com/myosotisfilmphotography/ Email: myosotisfilmphotography@gmail.com STACIA KEOGH (from episode 19) Embodied Speaking & Story Coach Email story@staciakeogh.co.uk Website https://staciakeogh.co.uk LEA TURNER (from episode 16) LinkedIn trainer, Speaker, Charity Director and Founder of the HoLT Website: www.leaturner.co.uk LinkedIn:
	Scrooge’s Secrets: Creative Corporate Content from ‘A Christmas Carol’	03 Dec 2023	00:18:51
This special festive episode of Storytelling For Business delves into the timeless lessons of "A Christmas Carol" and how they can inspire effective storytelling for businesses today. Yes, 180 years on from when it was first published. Katie Flamman discusses the relevance of Ebenezer Scrooge's transformation in relation to modern business practices, drawing attention to five key takeaways for business owners. Goodwill: Investing in Your Staff: Future Planning: Transformation: Spirit of Christmas: And whilst this is a Christmas special these are lessons that will see you through 2024 and beyond. Speaking of 2024 keep your eyes peeled and ears tuned in for Season Two, packed with even more captivating content to elevate your brand narrative and engage your audience. It’s due early February. Voice Over Credits Katie Flamman – your host! Please get in touch for voice overs, presenting and podcast hosting katieflamman.co.uk katie@katieflamman.co.uk Phone: 01892 249001 Linkedin: Katie Flamman Instagram: @katieflamman Bhavishna Parmar – Scrooge’s Niece Bhav specialises in voice overs with British English, British Urban, and Indian accents. She’s a trained actor and loves projects with a strong narrative and meaningful message. voiceofbhavnisha.com voice@voiceofbhavnisha.com Instagram: @voiceofbhavnisha LinkedIn: Bhavnisha Parmar Ruth Urqhart – Narrator Ruth is an award winning, Scottish female voice over artist and character voice actor. Ruth has provided voice overs for TV and radio commercials, global brands and corporate films as well as e-learning and online courses, medical narration, video explainers, and over 190 audiobooks. ruthurquhart.com ruthvoiceartist@gmail.com Philip Banks – Ebenezer Scrooge British voice actor Philip Banks is recognised globally for his work voicing news and TV networks including the BBC, CNN and CNBC. High profile projects include the world premiere of Star Wars Rogue 1 and The Queen starring Dame Helen Mirren. 300 million Americans know Philip for his TV Promo work for The Tonight Show with Jimmy Fallon and Late Night with Seth Meyers. Email: banksey@voiceoverist.uk https://www.facebook.com/watch/?v=923304497869591 https://www.bbc.co.uk/news/uk-scotland-north-east-orkney-shetland-46100326 IMDb: Philip Banks Tim Odofin – Charity gentleman and Ghost of Christmas Past Tim is an award-winning UK-based, African British voice actor. African accents are Tim’s niche - his voice will take you on a tour of North, East and West Africa as he can do the lot! Tim is experienced in commercials, explainer videos, promos and games.
	Seasonal Stories: Behind the Scenes at Santa Inc	09 Dec 2024	00:17:34
It’s nearly Christmas! Which means it’s that time of year a certain someone with the biggest personal brand going gets the festive cogs in motion to being it all to life. Santa! So, who better to explore Santa Incorporated than the CEO herself, Hollie Tinsel! Hollie explores how Santa’s narrative has evolved over time and the moment she thought the brand was over, brought down by Miracle of 34th Street. She shares how to cope with these negative narratives in business and how to stay authentic. We also get a sneaky peek behind the scenes into Santa’s operations and how to create a positive workplace culture. Hollie was a festive delight to talk to and I’m sure you’ll learn a lot from how Old St. Nick runs his business. “That negative storyline actually ended up strengthening Santa’s brand” – Hollie Tinsel Key Takeaways Storytelling is essential for building customer relationships. Authenticity is key, even in challenging situations. Understanding your audience is crucial for success. A positive workplace culture enhances employee satisfaction. Coping with negative narratives can strengthen your brand. You’ll hear about: 00:00 – The moment Hollie thought it was over for Santa 02:53 - The Importance of Santa's Brand Story 05:47 - Santa's Origin and Authentic Brand Story 08:08 - Coping with Negative Narratives About Santa 10:07 - Operations at Santa Incorporated 12:34 - Work Culture and Values at Santa Incorporated 13:54 – Storytelling Key Takeaways and Conclusion You can find out more about Katie Flamman, your host, by visiting: https://katieflamman.co.uk If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk Sign up for Katie's Monthly Missive here: https://katieflamman.co.uk/subscribe/ To keep up with Katie's working life, follow her on instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ Today's guest was Hollie Tinsel, COO of Santa Incorporated. You can reach Hollie by sending a letter care of Santa Claus, North Pole. Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next Season. Merry Christmas!
	ENGAGE: Story Spotters with David Pullan and Sarah Jane McKechnie	23 Jun 2025	00:46:31
What if the secret to transforming your business isn't in your spreadsheets, but in the stories you tell? Meet David Pullan and Sarah Jane McKechnie, the dynamic duo known as The Story Spotters, who've cracked the code on why some leaders inspire unwavering loyalty while others struggle to get their teams to listen. Spoiler: It’s all about stories. David and Sarah Jane share their powerful 'Dream, Nightmare, Action' framework—a simple yet brilliant approach to understanding how stories shape our decisions, our relationships, and our success. We explore the delicate balance between influence and ethics, how effective narratives can influence change and foster collaboration, and why understanding others might be the most important thing you can master. This episode will help you to discover, develop and deliver a strategic story that connects and wins. “Start by understanding the other person” – David Pullan Key Takeaways There are 4 types of story Don’t forget your humanity Story is the central hub holding everything together Breathe before you go into any situation Leadership is bringing people with you Guest information: David Pullan and Sarah Jane McKechnie are The Story Spotters https://www.thestoryspotters.com Buy their book here 👉https://geni.us/TheDNA https://www.linkedin.com/in/david-pullan-4b0619a/ https://www.linkedin.com/in/sarah-jane-mckechnie-778ba422/ Your host: You can find out more about Katie Flamman, your host, by visiting: https://katieflamman.co.uk If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk Sign up for Katie's Monthly Missive here: https://katieflamman.co.uk/subscribe/ To keep up with Katie's working life, follow her on instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode. Produced by Between Tracks Media Productions - https://www.betweentracks.com/
	LISTEN: Podcast Power with Natalie Jamieson	30 Jun 2025	00:47:29
Think podcasting is just another marketing trend? Think again. In this episode we dive into how podcasting—done right—can become one of the most powerful tools in your business storytelling arsenal. I am joined by the brilliant Natalie Jamieson: podcast creative, Q&A host, culture journalist, and all-around podcast powerhouse. With a background in radio and a portfolio that includes shows for Spotify, Universal, and the BBC, Natalie brings insider wisdom (plus some juicy celebrity gossip!) on how to use podcasting to genuinely connect with customers, spark curiosity, and build trust. From her secrets on interview techniques that get people talking, to how she’s built long-form storytelling that drives emotional connection, Natalie shares practical advice on how to engage your audience with authenticity. Whether you’re dreaming of launching your own show or thinking of guesting on others, this episode is a must-listen. “Listening to others is always best” – Natalie Jamieson Key Takeaways Always build your podcast around a goal Make the podcast about something you care about. Podcasting is a lot of work - editing and marketing a podcast can be time-consuming. Think about your audience, as podcasting is an intimate medium to connect with them. Do your research to get the best results as a podcaster or guest Listening is crucial for effective interviews. Guest information: Follow Natalie on socials https://www.instagram.com/nataliejamieson/ https://www.linkedin.com/in/natalie-jamieson-993095b/ https://x.com Listen to Natalie’s podcast https://linktr.ee/bestsellerspodcast Find out more about Natalie https://www.thersa.org/people/natalie-jamieson/ Your host: You can find out more about Katie Flamman, your host, by visiting: https://katieflamman.co.uk If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk Sign up for Katie's Monthly Missive here: https://katieflamman.co.uk/subscribe/ To keep up with Katie's working life, follow her on instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode. Produced by Between Tracks - https://www.betweentracks.com/
	CREATIVE: Selfie Discovery with Andy Greenhouse	14 Jul 2025	00:51:33
If the thought of filming yourself to share your story makes you cringe, this episode is for you. I am joined by the wonderful Andy Greenhouse, Creative Director, and founder of Selfie Video School, and all-round storytelling powerhouse. Andy has created content for the likes of Vogue, John Lewis, and Amex, but he’s equally passionate about helping everyday business owners tap into the power of video to share their message with authenticity and emotional impact. Together, we dive into why video is the most direct and powerful way to build connection. Andy also shares how this all came about through his own anxieties about stepping in front of the camera rather than being behind it. Andy tells us why storytelling through video is no longer optional—it’s essential. Whether you’re a solopreneur or a CEO, people want to connect with you, not just your product. Listen to discover how to start showing up—selfie-style—and sharing your story with confidence. “Video is the easiest way to connect” – Andy Greenhouse Key Takeaways · Only you are you; people want to connect with you. · Video is the quickest way to engage your audience. · Understand your audience's emotions to create impactful stories. · Vulnerability can create empathy with your audience. · Your narrative is a work in progress; you can change it. · Embrace your creativity without the need for strict definitions. · Self-expression is key to personal branding. · The journey of creativity is ongoing and ever-evolving. · Community and connection are vital in the creative process. · Don't be afraid to revisit old stories and write new endings. You’ll hear about: Guest information: LinkedIn https://www.linkedin.com/in/andygreenhouse/ Swhype.com YourPersonalCreative.com Read ADHD 2.0 - https://www.amazon.co.uk/ADHD-2-0-Essential-Strategies-Distraction/dp/0399178732 Your host: You can find out more about Katie Flamman, your host, by visiting: https://katieflamman.co.uk If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk Sign up for Katie's Monthly Missive here: https://katieflamman.co.uk/subscribe/ To keep up with Katie's working life, follow her on instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.
	MEMORY: Human Connection with Louise Callin	07 Jul 2025	00:47:34
1 million people in the UK live with dementia. 600,000 people are carers for people living with dementia. That is a huge amount of the population. But what if you could ease the loneliness, ease the stress, and bring back a spark of recognition for someone battling dementia — all through the power of stories? In this profoundly moving episode, Louise Callin, founder of ReeLife Conversations, shares how her innovative app helps people with dementia connect with their families, their memories, and their sense of self - one photo, one story at a time. Louise’s business stands at the intersection of technology, psychology, and pure human compassion. Drawing from her own experience as a caregiver for her mum, Louise is turning photo albums into a way for families to foster rich conversations and ease isolation - even as memory fades. Stories are everything. Listen now and discover how stories can become a lifeline for both the people we care for and the people who care for them. “Unlocking memories is hugely important to me” – Louise Callin Key Takeaways Know the why behind what you do Share stories about you why Sharing and co-creating stories is a fundamental human need Dementia is a cruel disease that affects many families. Creating moments of joy is essential for dementia care. Family photos can unlock memories and facilitate conversations. Guest information: Follow Louise on LinkedIn https://www.linkedin.com/in/louise-callin-bbb5524/ Find out more about ReelLife Conversations https://www.reellifeconversations.com Your host: You can find out more about Katie Flamman, your host, by visiting: https://katieflamman.co.uk If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk Sign up for Katie's Monthly Missive here: https://katieflamman.co.uk/subscribe/ To keep up with Katie's working life, follow her on instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.
	TOOLKIT: Storytelling Takeaways with Katie Flamman	11 Aug 2025	00:41:35
Well, that’s it! We have reached the final episode of season 3, it’s time for a toolkit! During season 3 we’ve heard powerful, personal, and practical insights from all my brilliant guests who know how to tell stories that truly connect. Let’s explore their stories together in this rather insightful toolkit, yes, I’ve even created an acronym to help you remember it: S.T.O.R.Y. From self-awareness to storytelling strategy, truth-telling to trust-building, every letter captures a vital piece of the puzzle for building better business relationships through narrative. We’re going to revisit standout moments and powerful guest insights, so whether you’re leading a brand, pitching to clients, or shaping your own voice, you’ll leave this episode with tools to elevate your storytelling right away. If you’re new to the show, this is the perfect place to start. If you’ve been along for the ride, come celebrate with us. Thank you to all my guests this season, and to you for joining us. “Your story matters but make it matter to them.” – Katie Key Takeaways S – Self-awareness: How understanding your own story is the foundation for telling it with authenticity and impact. T – Truth: Why being honest, vulnerable, and real is what builds trust and human connection in business. O – Ownership: How claiming your story—even the messy bits—can become your biggest strength as a communicator. R – Resonance: What makes a story stick with your audience and why emotional connection is more powerful than logic alone. Y – Your 'why': How clearly articulating your purpose makes your message meaningful—and memorable. Your host: You can find out more about Katie Flamman, your host, by visiting: https://katieflamman.co.uk If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk Sign up for Katie's Monthly Missive here: https://katieflamman.co.uk/subscribe/ To keep up with Katie's working life, follow her on instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ Guest information: Helen O’Grady: LinkedIn - https://www.linkedin.com/in/helenogrady/ Listen to Helen’s - The AC Podcast Giada Nizzoli: LinkedIn - https://www.linkedin.com/in/giadanizzoli/ Crafty Copy - https://craftycopy.co.uk/ 7 day mini course Lisa Ward President and Board Member of H2O Energy https://h2oenergyus.com lisa.ward@h2oenergyus.com
	OWNERSHIP: Inner Stories with Helen O'Grady	04 Aug 2025	00:47:27
What is your inner story? We all carry stories inside us, some that empower, and others that quietly hold us back. In this episode, I sit down with Helen O’Grady, former specialist children’s nurse and now a Master Executive Coach. Helen has spent decades helping people navigate complex emotional terrain, first in hospital wards, and now in boardrooms and coaching spaces. Her mission is to help professionals rewrite their inner narratives and show up with confidence, clarity, and purpose. We talk about the difference between true resilience and burnout, and why the cultural pressure to “just cope” is often more damaging than helpful. Helen also explains how your self-talk shapes your outcomes and how reframing a single thought can open the door to real change. For small business owners and service providers like us, Helen shares what it means to be the product, and how to embrace your story as your strongest marketing tool. There is a quiet power to reframing your story, living with self-compassion, and learning to be your own inner cheerleader. Listen to find out how you can change your inner story. “Change your story, change your outcome” – Helen Key Takeaways · Beware the word resilience · Get clear on your own story · What unhelpful stories are you telling yourself? · Change negative narratives to boost self-belief and confidence · Coaching helps individuals go further and faster Guest information: LinkedIn - https://www.linkedin.com/in/helenogrady/ Listen to Helen’s - The AC Podcast Your host: You can find out more about Katie Flamman, your host, by visiting: https://katieflamman.co.uk If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk Sign up for Katie's Monthly Missive here: https://katieflamman.co.uk/subscribe/ To keep up with Katie's working life, follow her on instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.
	MESSAGE: Magnetic Marketing with Giada Nizzoli	28 Jul 2025	00:40:32
What if your marketing wasn’t just good — but magnetic? As businesses, we are always trying to attract new clients. Today’s guest believes that your magnetism is the key. In this episode, I chat with the fabulous Giada Nizzoli, a Marketing Message Mentor and Strategist who helps business owners connect with their ideal clients through clear, story-led messaging that feels good and gets results. Giada doesn’t just talk about storytelling — she lives it. She shares how she helps clients build confidence in their message, position themselves as the only logical choice, and finally stop being the best-kept secret in their industry. Giada also opens up about her own story — from moving to the UK at 19, to finding her voice through writing (and chicken pox!), and how her bold 80s-inspired brand helps her show up with confidence and clarity. I absolutely loved this conversation. It’s packed with smart strategy, inspiring perspective shifts, and real talk about what it takes to market yourself with purpose and power. Ready to make your message magnetic? Have a listen — and bring a notebook. “Your message is a story of hope” – Giada Nizzoli. Key Takeaways Don’t be afraid to be a broken record and repeat your message. The trick is to do it without being boring. Forget about trying to go viral. Try to get a new marketing perspective. Storytelling can make marketing more engaging and relatable. Magnetic messaging attracts ideal clients while repelling the rest. Clarity in messaging helps clients understand the value of services. Authenticity in marketing leads to better connections with clients. Guest information: LinkedIn - https://www.linkedin.com/in/giadanizzoli/ Crafty Copy - https://craftycopy.co.uk/ Sign up for Giada’s newsletter: https://craftycopy.co.uk/newsletter 7 day mini course Your host: You can find out more about Katie Flamman, your host, by visiting: https://katieflamman.co.uk If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk Sign up for Katie's Monthly Missive here: https://katieflamman.co.uk/subscribe/ To keep up with Katie's working life, follow her on instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.
	ENERGY: Live your Why with Lisa Ward	21 Jul 2025	00:48:18
Can a coal mine save the planet and local communities? Well, my guest Lisa Ward, a trailblazing changemaker, political strategist, and Co-Owner & President of H2O Energy USA definitely thinks so. Based in Alabama, Lisa has seen the hardships caused by a changing political and environmental world on the people around her. The solution she believes in, and champions with everything she has, is to turn abandoned coal mines into renewable energy storage facilities - and breathe life back into forgotten rural communities. Lisa is the epitome of living your why, something we should all try to do in our personal and business lives. With nearly 40 years of experience across HR, operations, and economic development, Lisa is a force of nature. She shares her inspiring journey—from going underground with coal miners to fighting legislative red tape, and from personal hardships to an unshakeable “why”: creating a better future for her children, grandchildren, and communities like hers across the U.S. This isn’t just a story about energy, it’s about the power that comes with living your why. “We have to have human touch” – Lisa Ward Key Takeaways Put yourself in their shoes to communicate effectively. Be patient; meaningful goals take time to achieve. Stick to your principles and values in business. Be the change you want to see. Empathy and human connection are crucial in business. Community action starts in our own backyards. The future depends on caring for tomorrow. Guest information: President and Board Member of H2O Energy https://h2oenergyus.com lisa.ward@h2oenergyus.com https://www.linkedin.com/in/lisaaward/ Founder of Ward Consulting Firm, where she helps businesses and nonprofits navigate growth, recovery, and leadership development. Your host: You can find out more about Katie Flamman, your host, by visiting: https://katieflamman.co.uk If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk Sign up for Katie's Monthly Missive here: https://katieflamman.co.uk/subscribe/ To keep up with Katie's working life, follow her on instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.

About us Privacy Policy