Scaling Deep: The Membership & Marketing Podcast – Details, episodes & analysis

In this episode, Lisa opens up about her early struggles with selling one-to-many — the nerves, the resistance, and the uncomfortable gap between knowing her craft and actually being able to sell it.

She shares the pivotal moment when she realized that tactics weren't the problem, confidence was. And how understanding sales psychology (and learning to communicate with clarity, resonance, and conviction) completely changed her results.

You'll learn:

• Why one-to-many selling requires a different mindset than 1:1

• The emotional and psychological principles behind why people take action

• The hidden "confidence leaks" that quietly kill conversions

• Why repetition and consistency build trust — for your audience and for you

• How to rebuild confidence when business feels slow or discouraging

• Why refining your message creates more momentum than reinventing your funnel

A grounding, honest episode about stepping into your voice, anchoring into your expertise, and selling from a place of clarity and confidence — especially when the market feels quiet.

If you're craving more confidence in your offer, grab the Membership Maker Template — it will help you plan, price, and map your membership so you finally feel grounded in what you're selling. Get it here: https://scalingdeep.com/map/ 

Black Friday used to feel like an automatic "yes," but this year… it's different. In this episode, I break down why Black Friday has lost some of its impact, what I'm seeing across the online business world, and why vague, once-a-year promos aren't landing the way they used to.

I talk about how buyer behaviour has shifted, why stronger messaging matters more than ever, and how to use this time of year to prep for a clearer, more intentional launch in December or January. If you've been debating a Black Friday promo, this will help you decide what's actually worth your energy — and what isn't.

If you want more strategic support heading into the new year, make sure you're subscribed to the podcast — I've got something special coming for membership owners in January. Or you can head over to https://scalingdeep.com/map/ to get the Membership Maker Template and dial in your membership value proposition! 

2024 brought its challenges, but every setback is an opportunity for a comeback. As business owners, we know the journey is full of ebbs and flows. That's why it's time to look ahead with fresh strategies to thrive in 2025! In this episode, I'm sharing 8 innovative ways to boost your income in 2025, including:

1. Stacking your offers 
2. Asynchronous coaching 
3. Consider a higher-ticket community 
4. Bring people together
5. AI-powered services or tools
6. Unique IP and thought leadership
7. Personal connection and vulnerability
8. Low ticket tasters subscription

Whether you're looking to pivot, scale, or refine your business model, these strategies will help you make 2025 your most profitable year yet. 💡 Ready to level up? Check out my Business Strategist Training program to teach you how to become a well-paid, highly sought after Business Strategist inside this unique program. Apply here:  https://scalingdeep.com/strategist/ 

• 🚀 ADHDish is Launching! 🚀

Tomorrow is the big day! In this episode, I'm sharing the behind-the-scenes journey of creating ADHDish, my brand-new subscription designed to help those with ADHD-like tendencies find balance, fulfillment, and actionable tools to thrive.

🎯 What You'll Learn in This Episode:

• Why launching ADHDish is a bold move for me despite 15 years of online business experience. • Who ADHDish is for: whether you're diagnosed or just feel overwhelmed and "different."

• How this subscription helps you take simple, doable actions each month toward a life you love.

• My personal journey of balancing ambition, overwhelm, and personal growth. 

• Why ADHDish is more than learning—it's about action, self-awareness, and self-acceptance.

✨ Join me on this journey as I combine decades of personal development, tools, and practices into bite-sized monthly steps—designed to help you feel less stuck and more fulfilled.

🔗 Join ADHDish: Visit https://adhdish.com/ to sign up and explore the toolkit!

In this episode, I'm taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I'm breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I'm sharing the strategies that keep me focused and motivated.

Be the first to know when ADHDish launches by joining the waitlist here: adhdish.com

There's nothing wrong with being a coach, but that's not exactly why you'd create a membership, right? To have your members co-dependent on your response to every question? Nope!

This is a trend I'm starting to notice.

When memberships ...

1) Give away so much they make other profitable upsells irrelevant 📉

2) Replace the coaching relationship only you don't get paid for it 😒

This is exactly the debacle my VIP client had, until we retooled her program on Monday. She LOVES her membership but also felt like she was overcommitted to weekly calls + content delivery and had created a kind of co-dependency on her. Her model wasn't scalable.

She was too focused on responding to everything members asked about instead of leading them forward. Which, actually, as it turned out meant delivering a lot less to her members who couldn't keep up with it all anyway. Instead, she's creating a long-term roadmap they can follow. Dead simple.

Do you need help with figuring out why you're not getting stuff done and feeling guilty all the time .. 1️⃣ Determine why you feel 'behind'

2️⃣ Redefine success based on what's most important to you now

3️⃣ Embrace progress at your own pace

Click here to get your free training to break free from the guilt loop! https://scalingdeep.com/behind/

💙 https://www.instagram.com/lisaprincic/ 
💙 https://www.facebook.com/scalingdeep/ 
✨ https://www.fgfunnels.com/backdoor?fpr=lisa89

Here's what we cover in this week's episode...

✦ I Finally Started My Subscription Tech

✦ Considerations when choosing tech/and how it needs to work

✦ Why I chose FG Funnels

✦ Having a payment structure attached to content hosting

✦ New Click to cancel FTC guidelines

✦ Name & trademark In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 

1️⃣ Determine why you feel 'behind'

2️⃣ Redefine success based on what's most important to you now

3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop!

👉https://scalingdeep.com/behind/

There is so much to cover this week. Building a sales funnel for my new subscription is one of the most crucial steps to this launch. I will be sharing with you how I am structuring this funnel, testing it, and how I am building it. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you...

1️⃣ Determine why you feel 'behind'

2️⃣ Redefine success based on what's most important to you now

3️⃣ Embrace progress at your own pace

Click here to get your free training to break free from the guilt loop! 👉https://scalingdeep.com/behind/

In this video, I am sharing with you where I am at in my subscription building & launch journey, as well as how I am using AI. I'll admit, I was not the quickest to jump onto the AI bandwagon. I've always thought that sure, AI can be useful, but the human touch cannot be replaced.

And I actually still stand very firm on this believe. However, I learned that I can use AI to support my subscription launch in a way that doesn't take over MY ROLE in developing a person-centred service. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you...

1️⃣ Determine why you feel 'behind'

2️⃣ Redefine success based on what's most important to you now

3️⃣ Embrace progress at your own pace

Click here to get your free training to break free from the guilt loop! 👉https://scalingdeep.com/behind/

I'm not quite ready to share all the details of my subscription yet, but you'll be the first to know! In today's episode, I am sharing with you how to refine your subscription idea so you make sure it sticks! Don't forget to subscribe so you can follow along as I document my journey to launching a brand new subscription offer.