The Course Creator Show – Details, episodes & analysis

What's up, friends? Today, I’m diving into a game-changing tool that’s been keeping me sane, organized, and saving time in my business lately—my business brand book!

Ever feel like you’re juggling a million things—managing social media, creating content, onboarding team members, launching offers, and more? Same here. That’s why I’m sharing the lowdown on my business's secret weapon: a comprehensive brand book.

A brand book is like your business’s ultimate playbook. Think of it as a one-stop shop that captures everything from your brand's aesthetics and messaging to your content strategy and audience insights. Whether you’re delegating tasks to a team member, writing copy, or briefing someone on a new project, having a brand book means all the details you need are in one place.

In this episode, I break down what’s inside my brand book and how you can create one that’ll keep your business running smoothly, help you save time, and reduce stress.

What you’ll learn:

• What exactly a brand book is and why every business needs one.
• A step-by-step breakdown of the sections in my brand book, from brand aesthetics to audience insights.
• How I use ChatGPT and AI tools to help build and populate my brand book.
• The benefits of having a brand book for delegating tasks, maintaining consistency, and speeding up content creation.
• How you can create your own brand book without spending weeks on it.
• Special promo for my masterclass on building your brand book—grab it while it's hot!

Click play and tune in! 

Your Next Steps:

• Brand Book In a Day (BUY HERE): https://cart.gemmabonhamcarter.com/brand-book/ 
• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My Business: https://gemmabonhamcarter.com/tools
• Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
• Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
• Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

Support the show

What happens when you pack up your life, take your family to the south of France for a year, and attempt to keep your business rolling? Let's just say, things didn’t go quite as planned—but in the best possible way. Your girl is back on the mic, and I’ve got stories, lessons, and some big reveals for you!

After a year of living in Aix en Provence, traveling around Europe, and navigating the ups and downs of working from a different country, I’m finally back home in Canada—and back on the podcast. In this episode, I'm spilling the tea on what life was really like in France, why I unintentionally hit pause on the podcast, and how this incredible year has reshaped my business and personal life.

I’m diving into everything from how our kids adapted to French school, what it was like trying to work amidst the constant pull of travel, and the biggest lessons we took away from our year abroad. And yes, we’re talking about the future—what's next for the podcast, the business, and maybe... another move abroad?

What You’ll Learn:

- Why I took a break from the podcast and what finally brought me back
- The biggest takeaways from our year living in the south of France
- How living abroad changed my family dynamic and our kids’ resilience
- The challenges of running a business with limited work hours and constant travel
- How this experience is influencing my business strategy moving forward
- A sneak peek into upcoming episodes and the exciting new content planned for the fall
- How I’m leveraging AI to run my business on part-time hours

Resources Mentioned in This Episode:

- Doree (Travel Agent): Follow on Instagram at https://www.instagram.com/yololetsgoinsta
- Black Friday in a Box: https://gemmabonhamcarter.com/blackfriday
- Programs to Work With Me: https://www.gemmabonhamcarter.com/programs
- Tools I Use to Run My Business: https://gemmabonhamcarter.com/tools
- Free Class to Launch Your Course: https://learn.gemmabonhamcarter.com/class/
- Evergreen Funnel Building Kit: https://learn.gemmabonhamcarter.com/funnel-kit/
- Follow My Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

Support the show

Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a candid dive into the less glamorous side of business. In this revealing part two of the series wrapping up 2023, Gemma shares the challenges and lessons learned from the aspects of her business that didn’t go as planned.

In this episode, you'll discover:

-Launches That Didn’t Lift Off: Gemma opens up about two specific launches that didn’t meet expectations, including the factors that might have influenced their outcomes, such as timing and launch strategies. Gemma reflects on the importance of pre-launch buzz, audience engagement, and why rushing a launch can impact its success.

-Instagram Woes: The struggle with finding the right balance on Instagram. From tweaking content strategies and grappling with personal vs. educational content to the constant evaluation of what works and what doesn't on social media.

-Content Marketing and SEO: Gemma discusses her plans to enhance her content marketing strategy, particularly using AI and focusing on search marketing, and shares her hesitancy in outsourcing these tasks.

-Delegating Dilemmas: The battle between staying hands-on and learning to delegate effectively. Gemma shares her experiences with both successful and challenging delegations and her aspirations for further growth in 2024.

-Missed Opportunities: A reflective look at what was happening inside the Passive Project program and Course Creator School over the year and how these experiences weren’t shared widely enough, highlighting a missed opportunity in marketing.

If you've ever faced setbacks in your business or struggled with certain aspects of your strategy, this episode will resonate with you. Gemma’s insights and personal stories provide valuable lessons on growth, adaptability, and the importance of continuous learning in the ever-evolving world of online business.

**Special Promotion:**
Learn about the exclusive enrollment opportunity for The Passive Project in 2024, including access to everything Gemma launches and produces for 12 months, and how you can join this comprehensive program at a special price until January 31.

Don't miss out on this insightful episode! Tune in to learn, reflect, and prepare for a more successful year ahead.

Remember, sharing is caring! If you love our podcast, don't forget to share it with your friends and family. Subscribe to The Course Creator Show on your favorite podcast platform to get the latest updates.

---

Want more?
 
Sign up for the Part 3 of this series, happening LIVE on Jan 16. We’ll be talking 2024 trends and how to grow your online course business strategically this year. Register here: https://www.learn.gemmabonhamcarter.com/workshop2024
Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

---

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

---

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

Support the show

Do you know what takes a lacklustre online course that doesn’t sell and turns it into an irresistible program that has your audience pulling out their wallets, eager to jump in and enroll?

It comes down to something I like to call The Bucket System.

Today I’m going to share with you what The Bucket System is and how you can take this concept, apply it to your online course and start making more sales instantly.

You’ll learn:

• What the 5 buckets are and why you need each one in your course 
• The reason why we need each bucket and how it’ll make a giant difference to your sales
• How to package up your offer with an irresistible value stack

Let's dive in!

---

How to launch an online course

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:

Register for it it here: https://gemmabonhamcarter.com/course-class

---

The Passive Project

If you're ready to dive in and sell your course with evergreen sales funnels, then come join us inside The Passive Project: https://gemmabonhamcarter.com/passiveproject

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Are you overwhelmed by the thought of creating your own sales page for your online course?

Have you created one and then walked away with no intention of making tweaks if you find it’s not converting?

I can definitely relate! Creating sales pages can be a ton of work and sometimes you just don’t know what you need to include to get people to buy!

In today’s episode, I’m taking you through my five MUST HAVE sales page elements that lead to more conversions!

Make sure you stay tuned to the end where I talk about some amazing resources that will help you even more!

---

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

---

Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

---

Want to snag one of those amazing sales page templates I was talking about in the video? My friend Amanda Genther has some fantastic ones that I LOVE to use. Head here to grab one: https://gemma003--amandagenther.thrivecart.com/launch-in-style/

AND make sure you use PROMO CODE: GEMMA10 for a special discount!

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Why the heck should you create and sell online courses?

Better yet, how do you create an online course if you don't see yourself as an "expert?"

In today's episode, I'm talking about why you should add an online course into your business, why you don't need to be an expert in your industry to create and sell online courses, and real life examples of people, just like you, who are selling their courses with confidence even though they were only a couple steps ahead of their audience!

Role the tape!

---

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

---

Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

---

These are some of my other FAVE tools for building online courses:
→ Convertkit for email marketing: https://gemmabonhamcarter.com/convertkit30

→ Teachery for online course platforms: https://www.teachery.co/gemma

→ Leadpages for opt-in pages and sales pages: https://gemmabonhamcarter.com/leadpages

→ WebinarJam to help you launch your first LIVE webinar: https://gemmabonhamcarter.com/webinarjam

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Are you getting tired of the unpredictable income that comes with ONLY doing live launches with your course?

Are you looking for a way to create more consistent sales in your online course business without ALL the hassle of always live launching?

In today's episode, I'm talking about how to sell your course with evergreen sales funnels, and guess what? Most course creators just aren't capitalizing on this method to create more sales of their courses and offers.

Stick with me as I dive into:

• Why you need an evergreen sales funnel
• What the key components of a successful funnel actually are
• How you can create one for yourself by reusing your live launch content

Let's dive in!

---

If you're ready to dive in and sell your course with evergreen sales funnels, then come join us inside The Passive Project: https://gemmabonhamcarter.com/passiveproject

---

If you're ready to sell your digital offer on autopilot then make sure you snag my Email Funnel Blueprints so you can learn what emails to send and when! It's time to turn those leads into customers: https://gemmabonhamcarter.com/blueprint

---

Are you looking for those links to both ConvertKit and FloDesk so you can set up some juicy email funnels? Here you go:

→ Convertkit: https://gemmabonhamcarter.com/convertkit30

→ Flodesk: https://gemmabonhamcarter.com/flodesk

---

Let's not forget about some of my other fave tools I'm always talking about:

→ Everwebinar for evergreen webinar setup: https://gemmabonhamcarter.com/everwebinar

→ Thrivecart for checkout pages: https://gemmabonhamcarter.com/thrivecart

→ Teachery for online course platforms: https://www.teachery.co/gemma

→ Leadpages for opt-in pages and sales pages: https://gemmabonhamcarter.com/leadpages

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Want to launch your online course but are unsure if your idea will even sell?

One of the FIRST steps when launching a new offer is market research!

A lot of people tend to skip this step but it’s crucial because it allows you to get to know your audience, what’s selling well in the market already, and how you can market your course differently to stand out. 

In today’s episode, I’m taking you through the best ways you can do market research for your course and how it can actually help you get more sales!

Let's role the tape!

------

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  

Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

------

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Want to create an online course but:

• Have no idea how to map out your content
• What to include
• How to make sure your students get results

In today’s episode, I’m taking you through my course curriculum mapping method that will have you with an entirely planned out course in one afternoon…

... Maybe even less! 

Let's dive in!

------

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  

Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

My GO-TO online course hosting platform! Teachery: https://www.teachery.co/gemma

Do you want to know about even MORE online course platform options? Then go and watch this video where I take you through my top five course platforms: https://youtu.be/znLsuE76gQQ

------

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

"Gemma, I have all these ideas... what should I launch first?"

I get that question in my DMs a lot :)

When you are looking to branch out into digital products and add a 1:many offer to your business, you’ll start looking into it and likely get overwhelmed at all the options out there.

Do you create a…

A mini offer.A course.A membership.A group coaching program.Heck, maybe even an eBook?

After creating and selling digital products since 2016 and working with thousands of students, here’s what I know to be true: All of these things can work.

One type of offer doesn’t "win" compared to the others.

They can all be a success if you give them enough time and effort.

So what CAN make a difference to how quickly you grow your business?

--> The order in which you roll out your digital offers <--

In today's episode, I'm diving into what I like to call the Profit Early Method!

This is the exact method I used to generate $500K in revenue last year!

So hit that play button!

----

The Doors Are Now OPEN: Course Creator School

The Doors to Course Creator School are now OPEN! There has never been a better time to join. Get an incredible price and a ton of new bonuses when you join before May 16th, 2021!

Jump into the course here: https://gemmabonhamcarter.com/coursecreatorschool

---- 

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  

If you’re already a course creator ready to scale and go evergreen, join our membership community to learn how at https://gemmabonhamcarter.com/passiveproject 

Support the show