Mastering the Business of Yoga – Details, episodes & analysis

Welcome to the last episode of the season... and the last podcast episode of 2024! In this solo episode, I share that I am currently pregnant and getting ready to welcome a second baby girl to our family. With the transition from 1 to 2 kids, I've decided to take the rest of the year off to focus on motherhood and my family. In this episode, I share how and why I'm structuring my maternity leave differently this time around, when we'll be back, ways to continue following and supporting MBOm, ways to keep in touch and more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

• Being due for a second baby in June
• Wrapping up this season of MBOm and heading on maternity leave
• How I did maternity leave last time vs. how I’m doing it this time
• What’s next for MBOm

This week on the podcast I am joined by Manu Molina. Manu is originally from Andalusia, Spain but has lived in many places and spent most of his life as a globetrotter. He is on a mission to help yoga and wellness professionals to radically transform their marketing and biz game so that they can navigate the industry fearlessly, with clarity, and achieve sustained success. A big part of Manu's focus is on retreats, both organizing and running his own, as well as supporting other retreat leaders who need logistics, marketing, and organizational support, and this is what we dive into in today's episode. Manu shares his top tips for running successful retreats, including how to choose a length of retreat, a destination, a theme, as well as how to price so that you are profitable, marketing and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

• Manu’s yoga story and how he was first introduced to yoga
• Manu’s career in yoga and when he made the decision to teach yoga
• Top tips for running successful retreats
• How to choose the length, destination, and theme of a retreat
• Making your pricing profitable
• Other business lessons from Manu

Guest links:

Website: https://yogabizmentor.com/

Instagram: https://www.instagram.com/yoga.biz.mentor/

This week on the podcast I am joined by Kaya Mindlin. Kaya is a trusted teacher guiding many of today’s yoga teachers and longtime practitioners. Yogic seekers from around the world resonate with her authentic and mothering approach that threads the mystical and practical. She integrates the full-spectrum of the Vedic tradition in her work including Therapeutic Yoga, Mysticism and Philosophy, Storytelling, Ayurveda, Vedic Astrology and Vedic Counseling to reveal the body and life as a vehicle for spiritual awakening. In this episode of the podcast we are diving into all things dharma! We discuss what dharma is, how we know what our purpose in teaching is, what the "friends" and "enemies" to dharma are, advice for someone who is just starting out and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

This episode is also sponsored by MagicMind. MagicMind is the shot of productivity that everyone should need to get their day started, without all the caffeine. MagicMind has adaptogens and a mixture of twelve ingredients that help to boost your energy and focus, crush procrastination, and elevate your mental clarity. Head over to magicmind.com and use code MBOM20 for 20% off.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

• What Kaya has been up to since we last had her on the podcast
• How Kaya’s business has continued to shift since the days of the pandemic
• Preventing burnout while running your business online
• Knowing what your purpose is in teaching
• Defining dharma, and the “friends” and “enemies” to dharma
• Determining what you want to teach or offer based on information from your dharma
• Navigating purpose and balance between work and life outside of work

Guest links:

https://yogawithkaya.com/online-programs/ and code MBOM20 to get a discount off any online programs!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom

In this episode:

• Value is defined as: A person's principles or standards of behavior; one's judgment of what is important in life.
• The key to heart-centered business is to have values in your life and business that you stick to no matter what! 
• Determine your core values 
• Before we can do that, we have to understand our “why” as a yoga teacher 
• Why did you start practicing yoga? 
• Why did you decide to take teacher training? 
• What is your reason for teaching yoga? 
• Why do you show up for classes and for your students?
• What gets you up in the morning to do the work that you do?
• When you are clear on your why and you understand why is that you do what you do, you can dive into your core values
• Start by writing down all of the words that come to mind for you when you think about what you value
• Once you’ve got a long list of values, start to group them together and put like values with like values - create 5 groups of values at the maximum
• Once you’ve got your groups of values look at the list and decide which word stands out most to you. This will help you identify your top 5 values. These are your core values.
• Core values will help guide you when it comes to deciding how to run your business, big decisions, setting prices, who to work with, whether or not you want to say yes to a new partnership 
• You should pass each business decision through your heart space and also make sure that they align with your values 

This week on the podcast I am joined by my dear friend Chelsey Breta Orth. Breta and I met in our first yoga teacher training program in Bali back in 2015 and she was one of my very first podcast guests. Since then I have watched her discover her niche and create a business that she loves called Moon Rise Ritual. In this episode, Breta shares her journey of teaching at yoga studios, stepping back to work on her own practices, discovering her passion for moon cycles and syncing to the rhythms of nature and our bodies, and how this has led her to develop a business that helps others connect to their own rhythms and moon cycles, as well as all the business lessons she's learned along the way. 

Enjoy! 

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

• Catching up with Breta
• Learning to manage your life according to cycles
• Starting Moonrise Ritual and building a niched down yoga practice
• Cycle-based living in contrast to the modern grind
• Practical ways to find cycle-honoring work/life balance
• Making space for creativity
• Fighting the social media scarcity mindset
• Practicing what you preach

Guest Links:

Website: https://www.yogamoonrise.com/a-b-o-u-t

Facebook: https://www.facebook.com/yogamoonrise/

Instagram: https://www.instagram.com/moonrise.ritual/

Conscious Uplevel Summit (March) - https://www.consciousuplevelsummit.com/coming-soon/

References:

Matcha Mornings Episode - Moon Cycles & Menstrual Cycles with Chelsey Beta: https://www.spreaker.com/user/11468954/chelsey-breta-matcha-mornings?utm_campaign=episode-title&utm_medium=app&utm_source=widget

Taking Charge of Your Fertility by Toni Weschler: https://www.amazon.com/gp/product/0060881909/ref=dbs_a_def_rwt_bibl_vppi_i3

Woman Code by Alisa Vitti: https://www.amazon.com/WomanCode-Perfect-Amplify-Fertility-Supercharge/dp/006213079X

In the Flo by Alisa Vitti: https://www.amazon.com/Female-Advantage-Biochemistry-Productivity-Happiness-ebook/dp/B07CRKXNQC/ref=sr_1_1?crid=153ZQXGH9THRW&keywords=in+the+flow+alisa+vitti&qid=1645734552&s=books&sprefix=in+the+flow+%2Cstripbooks%2C78&sr=1-1

Wild Power: Discover the Magic of Your Menstrual Cycle and Awaken the Feminine Path to Power by AlexandraPope and Sjanie Hugo Wurlitzer - https://www.amazon.com/Wild-Power-Discover-Menstrual-Feminine/dp/1781807582/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1645734622&sr=8-1

Enjoy! 

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode

• Catching up with Jen
• Planning for a maternity leave when working for a company
• Mapping out responsibilities for pausing and delegating
• Communicating with coworkers and team members
• Financially planning for maternity leave
• Working mom’s perspective on child care
• How to actually go offline
• Getting back into work and everyday life with baby
• Reaching out to your community for mothering wisdom

Guest Links

Facebook Group: https://www.facebook.com/groups/retreatleaderhub/

Email: mailto:jen@wetravel.com

Website: wetravel.com

References

The First Forty Days by Heng Ou

Enjoy! 

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

• Catching up with Kelly. Running a business and being pregnant during a pandemic
• Trying to find balance as a mom and a business owner
• Grief and gratitude. Experiencing simultaneous conflicting emotions
• Creating a maternity leave as an entrepreneur
• Building and managing a maternity to-do list
• What’s the right amount of maternity leave?
• Fielding and processing parenting advice

Guest Links

Podcasts:

mindfulinminutes - https://www.yogaforyouonline.com/podcast

Meditationmomma - https://www.yogaforyouonline.com/meditation-mama

Website: https://www.yogaforyouonline.com

This week on the podcast we are talking about software! When you start teaching yoga, you may not realize how much software you need to run your yoga business and it can be overwhelming with all of the different options out there. In this week's episode, I walk you through some of my favorite software programs, what they are used for, and why I like them. We discuss everything from websites, to design, to batching, automation and organization, to the best platforms for running livestream classes, memberships, video-on-demand, and more. 

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode: 

• Favorite website designing, hosting, and management software
• Favorite software for live-streaming 
• Favorite design software
• Favorite booking, payment, and scheduling software
• The benefits of simplicity and using all-in-one software 
• Favorite video-on-demand software platforms
• Favorite online course software
• Favorite email newsletter software
• Favorite social media batching and automation software
• Favorite organization business tool software
• Favorite analog organization tools
• Favorite tax/accounting software

Website: 

• Wordpress 
• Wix 
• OfferingTree 

Livestreaming: 

•  Zoom 

Design: 

• Canva 

Booking/Payments/Scheduling: 

• Acuity 
• OfferingTree - offeringtree.com/mbom  
• Schedulicity 

Live Classes/Video on Demand/Memberships/Studios: 

• Interval - https://interval.com/j/mbom 
• Great for video on demand and live classes 
• Specialize in memberships 
• Momence (formally Ribbon) - https://momence.com/?ref=mbomyoga 
• Great for studios 
• Uscreen
• Specialize in video on demand 
• Arketa (formally Sutra) - https://sutrapro.com/invite?ref=F27zew8rzROuuObFgqHKdiiPHGn2 
• Great for studios 

Courses: 

• OfferingTree 
• Teachable
• Thinkific 
• Kajabi 

Email Newsletter Software:

• Mailchimp
• ConvertKit 
• If you use Wix or OfferingTree, this stuff is built right in 

Batching & Automation: 

• Facebook Business Suite
• Hootsuite

Organization: 

• Trello/Asana/Todist 
• Passion Planner 
• Gmail/Google Workspace 
• Google Drive 

Taxes/Accounting: 

• QuickBooks
• TurboTax 

This week on the podcast I am joined by Tim Green. Tim is the Head of Marketing for TeamUp, the most recommended fitness management system for gyms, studios, and personal trainers. With over 20 years of experience in marketing and helping fitness business owners run their businesses, he has a unique perspective on how to achieve success and thrive in the ever-evolving fitness industry. In this episode, Tim and I discuss best marketing practices for yoga studios and yoga teachers, as well as trends he is seeing for 2022. Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

• Tim’s story; transitioning from the cosmetics industry to starting a business helping fitness studio owners.
• Joining TeamUp as an early-stage startup.
• Top admin responsibilities that studio owners need help with
• Tracing the yoga business client journey
• Using administration to attract and cultivate great students
• Studio admin trends over the last two years during the pandemic
• Hybrid studios and the future of yoga/fitness classes

Guest Links:

Website: https://goteamup.com

Enjoy! 

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

This episode is also brought to you by MagicMind.

As yoga teachers and business owners, we are often juggling a million things at once so productivity and efficiency are super important! That’s why I am very excited to be partnering with MagicMind. 

MagicMind is a productivity drink that is made of all-natural ingredients and has adaptogens to help decrease stress, nootropics that boost blood flow, and Matcha to help keep you focused. 

I am super sensitive to caffeine, which means that I can’t pound coffee all day to stay energized and productive and that’s one of the reasons that I love MagicMind. There is minimal caffeine so you can get energized without getting the caffeine jitters and then the caffeine crash. 

Whether you are someone that needs a boost of productivity in the mornings or the afternoons, MagicMind is the perfect drink! I love to use MagicMind for a quick pick-me-up during the afternoon lag and I love to make it as a Matcha Latte! It’s healthy, it tastes great, and it helps me get into my flow state.

If you’d like to experience the benefits of increased productivity and mental energy, you can get MagicMind at www.magicmind.co/yoga and use code yoga20 for 20% off.

In this episode:

• Transitioning from corporate finance to yoga instructing
• Exercising a gift for accounting in the world of yoga
• 2022 tax planning tips
• Keeping track of deductibles and receipts
• Using tax tech tools to automate your tax prep
• The benefits of choosing to pay attention to how money works in your business
• Keeping your business and personal accounts separate

Guest Links:

Website: knicholcpa.com

Instagram: https://www.instagram.com/shiftclarity/

Mentioned Links:

https://www.hubdoc.com

https://www.xero.com/us/