Social Slowdown: sustainable digital marketing for entrepreneurs – Details, episodes & analysis

As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss:

•  How to bring your creativity to the business side of your biz
• How being in a different stage of the buyer's journey means adjusting the wording on your platforms to cater to those needs
• The importance of being clear and creative in who you're serving
• 3 tools in the simplest marketing plan
• What you DON'T have to do in order to market yourself and your business 

More About Ilise Benun:
Ilise Benun is a business coach for creative professionals with a focus on mindset, money and marketing. She is also a national speaker, author of 7 books and multiple online courses, including the Simplest Marketing Plan & founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets. 

Connect with Ilise:

• Marketing Mentor
• Sign up for Quick Tips

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Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style.

In this week's episode, Jessica (she/her) and I discuss:

• How to think about choosing a business model, and why/when you may choose one over another
• Choosing a  business model that allows you to make more money in less time
• Working with fewer clients for more money versus working with more clients for less money
• Figuring out how social media fits into your marketing - what do you need it to do for you?

Connect with Jessica:

• Learn more on Jessica's website
• The Autonomous Creative podcast

A little bit about Jessica:
Jessica Abel (she/her) is a graphic novelist, author, creative business coach, and the founder of Autonomous Creative, a coaching company that helps mid-career creative professionals build businesses that can pay their bills AND honor their creativity. Abel founded the company in response to the ever-greater struggle creatives face in making a living. Pushing back on the “starving artist” mythology, Abel focuses on business fundamentals, stripped of jargon and adapted to the unique needs of creative professionals, and puts the tools of making real money in less time—without creative compromise—into the hands of the artists, writers, and entrepreneurs who need them. 

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Ohhhh gosh y'all...

You're probably wondering why I'm releasing a podcast episode today instead of Tuesday, and if you pre-ordered the Social Slowdown book, then you already know that we ran into some ~technical~ issues.

Well, I'm here to be fully transparent about what went awry. 

If you're listening to this episode on July 27th, 2023, - then today is the day that my book's pre-orders were SUPPOSED to go live. But as we all know too well, being a business owner comes with its own obstacles.

In this episode, I talk about the pre-publishing errors I encountered with the Social Slowdown book, what I learned from this experience, and the reality of making mistakes as a business owner. 

• Get a signed paperback copy for $20
• Download the Kindle version for $3.99

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Before we get into the nitty-gritty of these marketing strategies, I wanted to give you a brief overview of who I am. Although this podcast will not be full of origin stories (it'll be more strategic than storytelling), I do want to give you an idea of where I'm coming from - so consider this my "origin story".

To find the links mentioned in today's episode, visit https://www.socialslowdown.com/

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Welcome to Social Slowdown, the podcast for entrepreneurs and micro-businesses looking for sustainable marketing strategies without relying on social media. I'm Meg Casebolt, your host, and founder of Love At First Search. Before we dive into the episodes, I wanted to give you an idea of what to expect from this podcast.

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I hired Lacy Boggs to help me write the first draft of the Social Slowdown book, and today she's here with me to talk all about the writing process.

We also talk about:

• Book launch strategy
• How it felt to work with a ghost writer
• The difference between a ghost writer and a co-author
• The book publication process
• Thought leadership

 Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective.” As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth. 

• The Social Slowdown book is available for pre-order for only $3.99 on Amazon!
• Learn more about Lacy Boggs

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Did you hear?! The Social Slowdown book is coming out on July 27th, 2023! 

If you didn't already know, I wrote a book, taking all of the best bits and pieces from this podcast and putting them together into an easily digestible format.

In this episode, I explain WHY I wrote this book and what you can expect from it.

You can pre-order the e-book for $3.99 or the paperback for $8.99 on Amazon.

For the full show notes, transcript, and more info, visit https://www.socialslowdown.com/social-slowdown-book-coming-soon/

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How do you build an accessible and inclusive social media and website? Alexa Heinrich is here with us to give us insight into the world of online accessibility.
What you can expect from this episode:

• Website design and accessibility
• Best practices for accessibility on different platforms
• Myths about website and social media accessibility
• Tips on how to use emojis to be accessible in your comments
• How diverse disability actually is
• More of Alexa's thoughts on creating inclusive content

For the full show notes, visit socialslowdown.com

• Accessible Social
• The Accessible Social Checklist
• Emojipedia

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Dusti Arab figured out what she was the best at and what was working for her business, and was able to pivot completely from agency work to fractional CMO work.

In this episode, Dusti gives us the scoop on how she niched down to offer more specific services, and how pulling back and getting really specific helped her workload and her mental health. She explains HOW her business model has changed within the past year, and how she's been able to avoid burnout.

If you're experiencing burnout or you're in a rut, trying to figure out where to go next with your business, give this episode a listen.

*Dusti runs a marketing consultancy, helping women who have small businesses to transform their marketing to be more strengths-based and sustainable versus tactics based.*

Relevant Links:

• The Reinvention Co
• Connect with Dusti on Instagram
• Connect with Dusti on Twitter
• Connect with Dusti on Facebook

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Self-doubt, burnout, rejection sensitive dysphoria. Maybe you've experienced one of these as an entrepreneur, maybe you've experienced them all. In this episode, I talk with Jamie Jensen about managing a healthy relationship with social media, looking after your mental health, and unlearning what marketing has told us we need to do as entrepreneurs.

About Jamie Jensen:

Jamie Jensen is an award-winning writer, brand storyteller, and intuitive business coach who's helped her clients up to 9x their sales simply by refining the stories they tell with their branding and marketing.

Relevant Links:

• Follow Jamie on Instagram
• Follow Scribe & Spirit on Instagram
• Learn more about Jamie Jensen
• Scribe & Spirit

For the full show notes/episode page, visit https://www.socialslowdown.com/questioning-your-relationship-with-social-media-with-jamie-jensen/

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