In this episode, Lisa opens up about her early struggles with selling one-to-many — the nerves, the resistance, and the uncomfortable gap between knowing her craft and actually being able to sell it.

She shares the pivotal moment when she realized that tactics weren't the problem, confidence was. And how understanding sales psychology (and learning to communicate with clarity, resonance, and conviction) completely changed her results.

You'll learn:

• Why one-to-many selling requires a different mindset than 1:1

• The emotional and psychological principles behind why people take action

• The hidden "confidence leaks" that quietly kill conversions

• Why repetition and consistency build trust — for your audience and for you

• How to rebuild confidence when business feels slow or discouraging

• Why refining your message creates more momentum than reinventing your funnel

A grounding, honest episode about stepping into your voice, anchoring into your expertise, and selling from a place of clarity and confidence — especially when the market feels quiet.

If you're craving more confidence in your offer, grab the Membership Maker Template — it will help you plan, price, and map your membership so you finally feel grounded in what you're selling. Get it here: https://scalingdeep.com/map/ 

Black Friday used to feel like an automatic "yes," but this year… it's different. In this episode, I break down why Black Friday has lost some of its impact, what I'm seeing across the online business world, and why vague, once-a-year promos aren't landing the way they used to.

I talk about how buyer behaviour has shifted, why stronger messaging matters more than ever, and how to use this time of year to prep for a clearer, more intentional launch in December or January. If you've been debating a Black Friday promo, this will help you decide what's actually worth your energy — and what isn't.

If you want more strategic support heading into the new year, make sure you're subscribed to the podcast — I've got something special coming for membership owners in January. Or you can head over to https://scalingdeep.com/map/ to get the Membership Maker Template and dial in your membership value proposition! 

2024 brought its challenges, but every setback is an opportunity for a comeback. As business owners, we know the journey is full of ebbs and flows. That's why it's time to look ahead with fresh strategies to thrive in 2025! In this episode, I'm sharing 8 innovative ways to boost your income in 2025, including:

1. Stacking your offers 
2. Asynchronous coaching 
3. Consider a higher-ticket community 
4. Bring people together
5. AI-powered services or tools
6. Unique IP and thought leadership
7. Personal connection and vulnerability
8. Low ticket tasters subscription

Whether you're looking to pivot, scale, or refine your business model, these strategies will help you make 2025 your most profitable year yet. 💡 Ready to level up? Check out my Business Strategist Training program to teach you how to become a well-paid, highly sought after Business Strategist inside this unique program. Apply here:  https://scalingdeep.com/strategist/ 

• 🚀 ADHDish is Launching! 🚀

Tomorrow is the big day! In this episode, I'm sharing the behind-the-scenes journey of creating ADHDish, my brand-new subscription designed to help those with ADHD-like tendencies find balance, fulfillment, and actionable tools to thrive.

🎯 What You'll Learn in This Episode:

• Why launching ADHDish is a bold move for me despite 15 years of online business experience. • Who ADHDish is for: whether you're diagnosed or just feel overwhelmed and "different."

• How this subscription helps you take simple, doable actions each month toward a life you love.

• My personal journey of balancing ambition, overwhelm, and personal growth. 

• Why ADHDish is more than learning—it's about action, self-awareness, and self-acceptance.

✨ Join me on this journey as I combine decades of personal development, tools, and practices into bite-sized monthly steps—designed to help you feel less stuck and more fulfilled.

🔗 Join ADHDish: Visit https://adhdish.com/ to sign up and explore the toolkit!

In this episode, I'm taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I'm breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I'm sharing the strategies that keep me focused and motivated.

Be the first to know when ADHDish launches by joining the waitlist here: adhdish.com

There's nothing wrong with being a coach, but that's not exactly why you'd create a membership, right? To have your members co-dependent on your response to every question? Nope!

This is a trend I'm starting to notice.

When memberships ...

1) Give away so much they make other profitable upsells irrelevant 📉

2) Replace the coaching relationship only you don't get paid for it 😒

This is exactly the debacle my VIP client had, until we retooled her program on Monday. She LOVES her membership but also felt like she was overcommitted to weekly calls + content delivery and had created a kind of co-dependency on her. Her model wasn't scalable.

She was too focused on responding to everything members asked about instead of leading them forward. Which, actually, as it turned out meant delivering a lot less to her members who couldn't keep up with it all anyway. Instead, she's creating a long-term roadmap they can follow. Dead simple.

Do you need help with figuring out why you're not getting stuff done and feeling guilty all the time .. 1️⃣ Determine why you feel 'behind'

2️⃣ Redefine success based on what's most important to you now

3️⃣ Embrace progress at your own pace

Click here to get your free training to break free from the guilt loop! https://scalingdeep.com/behind/

💙 https://www.instagram.com/lisaprincic/ 
💙 https://www.facebook.com/scalingdeep/ 
✨ https://www.fgfunnels.com/backdoor?fpr=lisa89

Here's what we cover in this week's episode...

✦ I Finally Started My Subscription Tech

✦ Considerations when choosing tech/and how it needs to work

✦ Why I chose FG Funnels

✦ Having a payment structure attached to content hosting

✦ New Click to cancel FTC guidelines

✦ Name & trademark In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 

1️⃣ Determine why you feel 'behind'

2️⃣ Redefine success based on what's most important to you now

3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop!

👉https://scalingdeep.com/behind/

There is so much to cover this week. Building a sales funnel for my new subscription is one of the most crucial steps to this launch. I will be sharing with you how I am structuring this funnel, testing it, and how I am building it. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you...

1️⃣ Determine why you feel 'behind'

2️⃣ Redefine success based on what's most important to you now

3️⃣ Embrace progress at your own pace

Click here to get your free training to break free from the guilt loop! 👉https://scalingdeep.com/behind/

In this video, I am sharing with you where I am at in my subscription building & launch journey, as well as how I am using AI. I'll admit, I was not the quickest to jump onto the AI bandwagon. I've always thought that sure, AI can be useful, but the human touch cannot be replaced.

And I actually still stand very firm on this believe. However, I learned that I can use AI to support my subscription launch in a way that doesn't take over MY ROLE in developing a person-centred service. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you...

1️⃣ Determine why you feel 'behind'

2️⃣ Redefine success based on what's most important to you now

3️⃣ Embrace progress at your own pace

Click here to get your free training to break free from the guilt loop! 👉https://scalingdeep.com/behind/

I'm not quite ready to share all the details of my subscription yet, but you'll be the first to know! In today's episode, I am sharing with you how to refine your subscription idea so you make sure it sticks! Don't forget to subscribe so you can follow along as I document my journey to launching a brand new subscription offer. 

I kept finding myself back to the same idea... for years now, I've been studying, practicing and researching in an area and now, I'm finally ready to put it out into the world! In the form of a subscription. 

Over the next 6 weeks, I will walk you through my most exciting launch. From finalizing my offer, setting up the tech, to writing sales copy. You get to join me "backstage" and get a real, unfiltered, (valuable) look into what launching something BRAND NEW takes.

Make sure you subscribe so you don't miss an episode. 

FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/

Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching

If your first instinct after a slow launch is to scrap everything and start fresh — new challenge, new webinar, new funnel — this episode is for you.

Lisa shares why constantly reinventing your sales process keeps you stuck, and how optimizing what you already have leads to more consistent, reliable results. You'll learn what to measure, what to tweak, and how small improvements create big gains over time.

🎧 Plus, hear how she simplified her own live workshop funnel and turned it into a repeatable system that actually works.

Listen now to discover how to sell smarter — not start over.

The "Three Levels of Change" are SO powerful when you understand how to implement them into your content. It's the key to truly valuable content - not endless amounts of "stuff" that leaves you feeling burnt out.

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Don't miss the Membership Content Blueprint Workshop! 📆 Save the date: Thurs, Oct 3rd, 2024 - 10am PDT • 12pm CDT • 1pm EDT 🔗 Sign up: https://scalingdeep.com/content 📍Zoom (I'll drop it into your inbox)

The fourth quarter of the year is a great time to boost profits in your business. I've noticed some key trends that can help you take advantage of this time period. Focus on authentic connection, testing new offers, and positioning yourself well for the new year.

I encourage you to join me for the upcoming content workshop if you want to learn more about designing a membership that aligns with your strengths. My upcoming "Membership Content Creation Machine" workshop. 🔗 https://scalingdeep.com/content 

In this episode, I talk about how I plan out my Q4 strategy for my business. As a small business owner, I don't have the luxury of having the entire year planned out in advance - things change so quickly in the online world that it's really hard to predict what's going to happen far in the future.

Overall, the key is to spend some time thinking through your Q4 plan, set a few commitments, but don't overdo it. If you're looking to create a membership that doesn't burn you out, be sure to check out my upcoming "Membership Content Creation Machine" workshop.

🔗 https://scalingdeep.com/content I hope this video has given you some helpful tips for planning a successful Q4!

Cultivating an entrepreneurial, six-figure mindset can become your greatest asset when prepping for a live launch. Check out my 7 tips for really getting in the zone before your launch - I saved my best tip for last! If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret. 👇👇👇

 FREE TRAINING 👇👇👇

_______________________________ 

The 6 Figure Membership Secret Webinar: Unlock the 3 secrets to recurring revenue & ultimate flexibility (without burning out from big launches & content creation!) Thursday, Sept 05 - 10am PDT • 12pm CDT • 1pm EDT Sign up for FREE at scalingdeep.com/live/ ✨ _______________________________ 

Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching

Live Launch 101🔥. In today's episode I'll take you through: 

• Different types of launch events, including the simple pressure launch, challenges, webinars, and workshops.

• Benefits of each event type and why I personally prefer webinars and workshops as they allow me to invest in and improve the training over time.

• The importance of getting people to actually show up and participate in the live event, as that is key to them considering your membership offer.

• Tips on using tools like urgency, scarcity, and email sequences to drive attendance and engagement.

If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret.

👇👇👇 FREE TRAINING 👇👇👇

_______________________________ 

The 6 Figure Membership Secret Webinar: Unlock the 3 secrets to recurring revenue & ultimate flexibility (without burning out from big launches & content creation!) Thursday, Sept 05 - 10am PDT • 12pm CDT • 1pm EDT Sign up for FREE at scalingdeep.com/live/ ✨

To watch this video on YouTube go here: https://www.youtube.com/watch?v=wcKZzJCasqQ

This week's business case study: my business, Scaling Deep! 🌀

Key Performance Indicators (KPIs) are often overlooked by small business owners. Without properly tracking these indicators surrounding your live launches, how do you actually know if you were successful or not?

📈 OBJECTIVE analysis can open the door to determining

1. IF you need to make adjustments, and
2. 2. WHERE you need to make adjustments. Check out this inside look into how I track my live launches. 

If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret.

👇👇👇 FREE TRAINING 👇👇👇

_______________________________ 

The 6 Figure Membership Secret Webinar: Unlock the 3 secrets to recurring revenue & ultimate flexibility (without burning out from big launches & content creation!) Thursday, Sept 05 - 10am PDT • 12pm CDT • 1pm EDT Sign up for FREE at scalingdeep.com/live/ ✨

In this week's episode, we are talking about all things NICHE. I share some tips on how to find the right niche for your membership. This includes doing keyword research, analyzing your competitors, and testing your idea with potential members. If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret.

👇👇👇 FREE TRAINING 👇👇👇

 _______________________________

The 6 Figure Membership Secret Webinar: Unlock the 3 secrets to recurring revenue & ultimate flexibility (without burning out from big launches & content creation!) Thursday, Sept 05 - 10am PDT • 12pm CDT • 1pm EDT Sign up for FREE at scalingdeep.com/live/ ✨

Trying to decide between a live launch or an evergreen funnel for your membership program? 🤔 In this video, I break down the key differences between these two strategies and share which one may be the best fit for you:

✨ Live launching creates a sense of urgency and connection but requires more intensive effort.

✨ Evergreen funnels provide ongoing sign-ups but can be trickier to gauge success. I also share my own experience starting with an evergreen approach before transitioning to live launches.

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Membership School Is A Training Program To Help You Build A Membership With Predictable, Recurring Revenue For The Next 5-Years & Beyond! 👉 https://scalingdeep.com/ms/ _______________________________

FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/

SEO is so incredibly valuable for membership sites. In this week's episode, I share with you my SEO journey, and some basic guidance and resources to help you get HOT🔥 leads organically!

Membership School Is A Training Program To Help You Build A Membership With Predictable, Recurring Revenue For The Next 5-Years & Beyond! 👉 https://scalingdeep.com/ms/

Pathfinder SEO: https://pathfinderseo.com/?ref=lisaprincic

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FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/  Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching 

Want a membership to lighten your workload? The last thing your probably want is to be suddenley saddled with endless admin. 

In this episode I share all of the platformss and tools I use to host content, onboard members and keep them engaged, using as much as my time as possible. 

Get direct links to all the programs I use to run my membership and business efficiently inside my toolbox right here: https://scalingdeep.com/resources/

Ever feel like people love your content, engage with your emails, but never actually buy?
You're probably missing a bridge asset — the crucial middle step that turns curiosity into commitment.

In this episode, Lisa breaks down what a bridge asset is, why most memberships don't have one, and how it helps potential members experience your value before they ever hit your sales page.

You'll learn how to create trust, connection, and belief — the three things every membership needs to convert consistently.

🎧 Tune in to discover how to build a bridge that finally gets your audience saying, "I'm in."

Want to see a bridge asset in action? Join my free live workshop, Why Your Membership Isn't Selling (and How to Fix It) — it's a perfect example of how to turn interest into sales. https://scalingdeep.com/live/

The idea of taking on another content project seems completely unmanageable, you will love this podcast episode. Yes, you're a busy coach, but you have so much knowledge and value to offer. Don't suffocate yourself with MORE - learn the best ways to utilize and maximize what you already have by having a delivery system that is efficient and sustainable.

There are many different ways to do this - and I share all my thoughts and suggestions on what might work best for you. Did you miss out on my Effortless Membership Content Creation Workshop? You can join LIVE or on-demand here 🔗 https://scalingdeep.com/content

Learn how to create evergreen content for your membership that never gets outdated! 🎉 Don't miss our workshop! 🎉 Sign up for my Effortless Membership Content Creation workshop today to map out a year's worth of engaging membership material in record time.

🔗 https://scalingdeep.com/content Mark your calendars | Tues, July 9th at 10am PDT • 12pm CDT • 1pm EDT
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FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/ Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching

On this week's Scaling Deep podcast, I'm talking all about the future of membership site content - how it's evolving and what you should focus on. I share my thoughts on why cramming your membership full of content isn't the answer. Instead, I explain why acting as a content curator and guide is becoming more important to help members cut through the noise. If you want to learn more, make sure to check out my upcoming workshop: The Effortless Membership Content Creation Workshop. It's only $27 and you can join live or watch later. _______________________________

Sign up for my Effortless Membership Content Creation Workshop ✨ ➡️ https://scalingdeep.com/content

_______________________________

FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/

Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching

 _______________________________

Listen to the Scaling Deep Podcast! 🎙️ I dive deep into the real truth behind success - turning points, BIG mistakes, tough choices, valuable connections, and steps taken to feel fulfilled while aiming high. Focusing on models, messaging, creating meaningful content, showing up boldly & taking risks ... we uncover the perfect storm for consistent revenue doing your dream work.

I'm talking all about what to do when you have super low conversions on your program. I know this is a big issue for a lot of people - you feel like you've done everything right, but nothing seems to be working and it's really stressful. I just hosted an entire workshop on how to create a kickass membership sales funnel, so I'm going to share some of the key highlights from that, along with some other critical points.

You can check out the replay here: https://scalingdeep.com/maximize/

My goal is to give you a pep talk and some practical advice to help you objectively analyze your funnel. With the right tracking and support, you can gain more confidence in your offer instead of giving up. There's likely more you can optimize in your marketing and sales process before you need to start completely from scratch.

_______________________________ 

Subscribe for new episodes every week! 💥

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✓ Diagnosing your member's biggest problem https://www.youtube.com/watch?v=zFTjg...

✓ Sales psychology https://www.youtube.com/watch?v=2DWeT...

✓ How- to guide for member retention https://www.youtube.com/watch?v=Pjfw7...

✓ Design your Membership in 5 days https://www.youtube.com/watch?v=jSevd...

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Lisa Princic is a Membership strategist who is focused on helping impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa teaches how with the right strategy, you can build your membership to six figures in less than 10 hours per week. 

Learn how to create effective sales funnels for your membership program! In this video, I share key insights on maximizing membership sales through well-structured funnels.

Maximize Membership Sales Workshop!!! Tues, June 18th, 2024 - 10am PST • 12pm CST • 1pm EST Sign up here 👉🏻https://scalingdeep.com/maximize/

In this workshop, I'll share various strategies to package your offer and encourage new members to invest more upfront. Discover effective techniques to avoid overwhelming your audience with too many options. Join me as we dive into the secrets of successful membership sales.

Ready to crack the code on getting MORE sales for your membership?

Learn the strategies for high-converting membership funnels that sell in today's market! Tues, June 18th, 2024 - 10am PST • 12pm CST • 1pm EST

Sign-up here 👉🏻https://scalingdeep.com/maximize/

In this workshop, I'll share various strategies to package your offer and encourage new members to invest more upfront. Discover effective techniques to avoid overwhelming your audience with too many options. Join me as we dive into the secrets of successful membership sales.

STOP 🛑 You need to do this ONE thing before you start stressing yourself with pricing… In this weeks Scaling Deep Podcast episode, I talk about why you need to focus on developing a compelling unique selling proposition (USP) and clearly articulating the transformation you provide before arbitrarily picking a price. 

Ready to make this possible? Sign up for my FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/

Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching

Your business doesn't need to be overwhelming or require a massive amount of content creation every day. Simplify your approach to eliminate procrastination and focus on the most essential, automated, and profitable strategy: MEMBERSHIPS!

Ready to make this possible? Sign up for my FREE Six Figure $ Membership Training 👉🏻https://scalingdeep.com/training/ 

Or... If you'd rather work with me one on one as a coach to build your Membership strategy? Apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching/

 _______________________________

✓ How to nail your value proposition in 2024 • https://www.youtube.com/watch?v=8e_Yn8SIa1E&t=36s

✓ How to ACTUALLY strategize your business •https://www.youtube.com/watch?v=U_glwb556Fo 

✓ How to get paid every day in 2024! • https://www.youtube.com/watch?v=mrhmxIn6Y9Y

✓ Design your Membership in 5 days • https://www.youtube.com/watch?v=jSevd1aimAI _______________________________

RECOMMENDED TOOLS:

○ Membership Success Blueprint Workshop 👉🏻 https://scalingdeep.com/membership-workshop/

○ Member Journey Map 👉🏻 https://scalingdeep.com/member-journey/

○ Profitable Membership Pricing Formula 👉🏻 https://scalingdeep.com/pricing-formula/ _________________________________________

Lisa Princic is a Membership strategist who is focused on helping impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa teaches that with the right strategy, you can build your membership to six figures with less than 10 hours per week. Subscribe for brand new videos every week

If you're worried about starting a membership or even going all in on your current program because you're afraid of commitment, you've got to look at that. Firstly it's hard to get anywhere in a business without commitment. That is the honest truth. You need to go all in on something that you want to sell. However, if you're still testing the waters, here's a solid option. I'm sharing easy ways to do it inside my workshop next week. It's normally $37 but I'm doing it this one time only, for FREE. Sign up here: https://scalingdeep.com/method-launch/

You might think the answer to this question is super obvious but it's not. Business owners with different backgrounds and assets are in totally unique situations and sometimes it's better to launch a membership before building an audience and sometimes it works well the other way around. Inside this episode I share the pros and cons of each. Come over to my website and sign up for my free training https://scalingdeep.com/training/ so you don't miss my free announcement, coming soon!

You can have the best offer in the world, but if your message doesn't hit the right nerve, people won't buy.

This week, Lisa dives into the most overlooked leak in your sales funnel — your messaging. She breaks down why audiences need to feel that your offer is right for them, how jumping too quickly into the solution disconnects them, and the simple shifts that help people say, "This is me."

If your membership isn't selling and you can't figure out why, this episode will show you how to fix it — without rebuilding your entire funnel.

🎧 Listen now, then grab your free spot at Lisa's live workshop — "Why Your Membership Isn't Selling (and How to Fix It)" — at scalingdeep.com/live.

Do you have a membership idea and are having trouble fleshing it out. OR thought it was clear until you started putting it down on paper. Here's what you need to watch for and 1 hack to for starting to figure it out. Check out my VIP Membership Design packages here: https://scalingdeep.com/coaching/

We often mash memberships and subscriptions together and use their terms interchangeably but they are not the same. I'll share the key differences and why mixing them up can backfire. https://scalingdeep.com/coaching/ #memberships #membershipsite #subscriptions

Have you ever wondered why people don't buy your offers when you know perfectly well that they've made a big difference for many and have received a lot feedback confirming this? If this is the case, then it's a communication issue. The fact that your program can solve their problem isn't getting across. Sometimes that's because your prospect needs help diagnosing their real problem and in this episode I share how you're going to help them do that, WITHOUT having to get on a call with them.

Do you think about who you're buying from and why they might or might not be the right guide. It's easy to think that just because someone has accomplished something they are the best teachers, nor people who get the personalized path to growth that's not a one-size-fits-all formula. And especially those who're teaching beginners how to begin when they are at 100x the revenue. They are so distant from being in that place. More on that inside this episode. Link to free training where you'll get real stories vs. fairytales on how you can do this membership thing: https://scalingdeep.com/live/

I wanted to share some of my real thoughts on how possible it is to get a membership up and running and make it profitable. I go over the what needs to be in place and the assets required. I'll also share the biggest fears people have when pursuing this path. Plus my LAST Membership Method workshop for a very long time is happening tomorrow. Join here: https://scalingdeep.com/method/

You might be addicted to creating content. Learn about where and how you're overdoing it and why this practice is sinking your business. And then come over to my refreshed new training the 6 Figure Membership Secret at https://scalingdeep.com/training/

If you've ever launched something, had high hopes and then sold nothing, you'll want to hear my recent story of how my upcoming workshop was an instant failure, in one regard, how I fixed the problem and changed the entire outcome of my strategy. And then come on over to https://scalingdeep.com/method/ where I'll teach you how to build a resilient content & sales structure so you can grow sustainably and benefit from the flexibility, fun and financial freedom from your own membership.

Do you worry about members joining for a short time, consuming your content and then leaving? If so you're missing the point of a membership. In this episode I'll share how memberships offer different value than courses, and how we can make changes to how we sell them to avoid that problem altogether. If you want to diver deeper with me on this. I'm teaching all of this and more inside my LIVE interactive workshop, The Membership Method. Learn more here: https://scalingdeep.com/method/

The riches are in the niches. Why is that? Because we don't have to spend as much time proving the value we provide within if we're the only shop in town. The more niched we are the more people just know it's for them. Jenny Johnson shares her journey of moving from being a Health Coach to running a successful membership. She shares the structure of it, how she engages with her members and manages calls as well as how she moved from a Facebook Group to Mighty Network.  

The most valuable number you need to know in order to gauge members satisfaction is your Net Promotor score. I explain why it's so valuable and how easy it is to ask inside this episode. I'm dishing out more highly valuable insights, trends and success secrets in my live masterclass next week. Sign up here: https://scalingdeep.com/live/

Most membership funnels don't fail because they're broken — they fail because they're quietly leaking sales.

In this episode, Lisa Princic breaks down the three invisible problems that keep great memberships from growing — even when you have all the right pieces in place. You'll learn how to spot the subtle disconnects in your message, what's missing between curiosity and conversion, and why "always open" offers often stall out.

Discover how to stop patching your funnel randomly and start fixing what actually matters — so your sales flow consistently, confidently, and sustainably.

🎧 You'll learn:

• The 3 biggest leaks draining most membership sales funnels

• Why clear messaging and bridge assets build belief and trust

• How to create a guided sales path that inspires action — without constant launches

For a deeper dive join the next live workshop Why Your Membership Isn't Selling and How to Fix it here:  scalingdeep.com/live

We are always leaving money on the table so I wanted to share the 3 best ways to get paid everyday in 2024. For more of this, sign up for my free live training on January 18th right here:  https://scalingdeep.com/live/

Do you wonder what the secret is to membership retention? People will tell you about all the tricks and & ploys to entice members into staying another month or another year. But is that what really works? Not really. When people are evaluating whether or not to invest they need to feel like it's the best investment and they'll do that because they get value and feel it. That requires gaining their trust ... but they have to get to know you first.

This is one of my favourite interviews with another membership business owner. Andrea Jones of Savvy Social School. She doesn't hold back explaining how she keeps her membership going alongside a completely different type of offer, including how she keeps it up-to-date in the ever changing world of social media and what happened she got off Facebook and switched to Circle.

It feels early to be talking about end of the year stuff but I keep circling back to how I'm feeling about it. I'm finally getting my s*%! together as a business owner. I can, more or less, predict what 2024 will look like. A total first for me. 😅 And it's because I've made decisions. Most of them were good ones. My superpower this year is making quick decisions and implementing changes just as fast and now I have data to back me up. Listen to hear the 5 best decisions I've made all year.