Multiplier Mindset® with Dan Sullivan – Details, episodes & analysis

Judi Paré is a real estate developer dedicated to building affordable homes. When Judi began her entrepreneurial journey, she didn’t know what boundaries to set in order to maximize her productivity. In this episode, Judi shares some of the changes she’s made, and the business success and growth she’s achieved as a result.

Here’s some of what you’ll learn in this episode:

• How Judi learned to separate the roles of employee and family member.
• How The Strategic Coach® Program helped Judi with restructuring and reordering her business.
• The importance of setting boundaries and sticking to them.
• How Judi responds to feeling overwhelmed.
• The many ways Judi has ensured her business can give back to the community—and why.
• Why Strategic Coach® works for entrepreneurs with continuous growth mindsets.

Show Notes:

There is massive a shortage of homes across Canada, especially affordable homes.

Strategic Coach takes a resource called an entrepreneur from a lower level of productivity to a higher level of productivity.

In order to grow the company, you have to free up the entrepreneur.

In most cases, when an entrepreneur is stuck, they’re approaching their role as though they work for a corporation. 

It's important to step away from your business because when you come back, you're able to be so much more productive. 

The important ideas that come out of Strategic Coach workshops don’t necessarily all happen in the workshop room.

You’re never too old to learn.

Right now, in Hamilton alone, there are up to 8,000 people waiting for suitable housing. 

People want to live where they work and people want to buy homes where they work.

Resources:

Unique Ability®

Book: Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Blog: What Free Days Are, And How To Know When You Need Them

Blog: The 4 Freedoms That Motivate Successful Entrepreneurs

Plentitude

Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they’re teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences.

Here’s some of what you’ll learn in this episode:

• Solutions that mean no more cold calls or door-to-door sales.
• The purpose of advertising.
• How advertising can be used to help people.
• The difference between marketing and sales.
• Why selling has gotten a bad name.
• What’s changed since Dan founded The Strategic Coach® Program 35 years ago.
• Why direct mail is still the greatest form of marketing in the world.

Show Notes:

Everyone who has a business is going to have to do marketing and selling.

One elegant idea is worth more than 1,000 semi-good ideas.

Perfect has become the enemy of good.

Anything you put in front of somebody is marketing.

Only the hungriest fish snap at the crappiest bait.

Once you figure out marketing, it's the ultimate leverage.

Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you.

Once you figure out a marketing algorithm, it works again and again.

You can create control in your future if you learn how to put a message out there that causes people to want to give you money.

There are businesses that die of starvation, and there are businesses that die of indigestion.

The average person receives between 5,000 and 24,000 advertising messages daily.

Part of sales is just connecting with someone.

People don't buy from you because they understand what you do. People buy from you because they feel understood.

Dan’s definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result.

Resources:

I Love Marketing podcast

10xTalk podcast

American Happiness podcast

Cloudlandia podcast

HYPNO-TI$ING by Mark Young

Video: “Is Selling Evil?” by Joe Polish

Who Not How by Dan Sullivan and Dr. Ben Hardy

The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy

10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy

Strategic Coach®

Mark Young

Jekyll + Hyde Labs

Dean Jackson

The 8 Profit Activators

Joe Polish

Genius Recovery

What’s Your Cleator?

Peter Denbigh grew up in what he describes as “the middle of nowhere,” Virginia. He wanted more, and as soon as he was old enough, he used his entrepreneurial mindset to start earning money. In this episode, Peter shares the many business lessons he’s learned from growing his own companies.

Here's some of what you'll learn in this episode:

• How Peter learned to think long term.
• The tech company he founded while he was a university student.
• How Peter recovered from a dark time in his career.
• How he created one of the best-selling games of 2016.
• What The Strategic Coach® Program has given him.

Show Notes:

The Strategic Coach Program was designed for entrepreneurs who are active and “all over the place.”

It’s a tremendous strength to realize that being an entrepreneur is a life sentence.

Luck is involved in entrepreneurial success, but the entrepreneur needs the capability of taking advantage of luck.

The more value they provide, and the faster they can provide it, the more an entrepreneur gets paid for their time.

When you’re a little bored and you have your eyes open, interesting opportunities come your way.

Kickstarter lets you test a product and validate it, and if it works, you get money.

An idea is worthless without persistent and productive execution.

You don’t need permission to say, “This is how I’m going to be in the world.”

The ride is what teaches you to hang on.

Some people are born with the permission to be themselves, but a lot of people aren’t.

If it doesn’t excite you, it isn’t worth doing.

Resources:

The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

How to Expand Your Team's Unique Ability® 

The Impact Filter™

Kolbe

CliftonStrengths®

Are you in the habit of asking questions geared toward the future? In this episode, Dan Sullivan explains how he developed this skill and why it's important for any entrepreneur striving to create a bigger future.

No matter what, successful entrepreneur Colleen Bowler always rallies to join her entrepreneurial community at Strategic Coach. She calls the workshops magical, citing two key factors in her phenomenal growth and rewards in every area of life.

Dan shares the story of growing up in a small town and looking up to his entrepreneurial father who showed him that he didn't have to get a job like other people but could be his own boss.

Asking the right questions is a skill that can lead to better business strategy and focus. In this episode, Dan Sullivan explains how he developed this skill and applied it to becoming an entrepreneur coach.

Adrienne Duffy of Big Futures Inc. coaches big organizations and their leaders through the volatility and change of going for huge “moonshot” goals without decimating their company and culture — including a critical step most ignore at their peril.

Once Betsy Helmuth packaged her services, her interior design business took off. But when it came to putting a figure on her expertise, she had a hard time acknowledging her worth. If you’ve ever questioned what you charge, check out Betsy’s story.

Entrepreneur Parker Carroll learned that two business roles that he considered one and the same (and wore both hats) are polar opposites. Why wrongly believing that leadership and management mean the same sets a finite ceiling on growth and success.