Hashtag Managed – Details, episodes & analysis

On this week's episode of Hashtag Managed, we break down the BIG difference between an audience and a community. Spoiler: One watches, while the other truly connects. If you’re building a brand or marketing a business, knowing the difference is everything.

Save your free seat now for the content webinar!

This week'sR.E.P.O.R.T. is covering everything fromHarry Potter to budgeting apps and self-care must-haves. Join us at theWatercooler on why 2025really starts in February and our what’s on our feed segment—think Rare Beauty’s latest campaign and an interview you don’t want to miss.

P.S. Join us for the sales challenge!

From location and props to content — in this episode, we’re sharing how we planned our Friendsgiving and Friendsmas content shoot. Find all the insights into what it looks like to plan our content shoot days, and all the details behind it.

Topics:

1. Choosing our words of the year

2. The Watercooler: Gradually pivoting business and to what

3. Emailing clients that you're OOO for the holidays

4. Taking breaks for the holidays

5. Planning a content shoot - concept, content, location, props, and everything in between.

Do you have a magnetic brand?

You have the skills, you have the passion, and you have... well what makes you unique.

In this episode, we're going to use that to define your magnetic social media management business brand. We're re-airing our exclusive content from the 5-day challenge, the Social Boss Sprint for this week's episode!

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

For show notes and more, go to https://www.socialsavvyhq.co/podcast

If you found value, I would appreciate it if you could leave a rating and review to support the show!

Do you have a niche?

Riches are truly in the niches!

This week we are diving into niching down to scale up in your social media management business. In this episode, we’re going to dive into what is a niche, why you need one, and of course, we’re going to get actionable with how you can pick a niche and exactly how specific it needs to be.

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

For show notes and more, go to https://www.socialsavvyhq.co/podcast

If you found value, I would appreciate it if you could leave a rating and review to support the show!

The ultimate question that any service provider has is how do I find clients?

In the ideal world, clients could come searching for us, our optimized, pretty profiles would make us easy to find, and boom, we'd have our ideal clients right at our fingertips!

Unfortunately, that's not usually how it goes - even though it can happen and it will as your business grows, and you’re consistently marketing your business online.

We know there are plenty of people that could use our services, but how in the world do we find them?

Tune into this week's episode to hear our list!

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

For show notes and more, go to https://www.socialsavvyhq.co/podcast

If you found value, I would appreciate it if you could leave a rating and review to support the show!

Are your systems in order?

In this week's episode, I'm joined by Alexis Fortier, a certified Director of Operations who is dedicated to empowering impact-driven business owners with the tools they need to succeed.

It is so important to have systems in place so you can work smarter and not harder! Where should we get started with putting systems in place? Tune in to find out!

Meet Alexis Fortier

Meet Alexis Fortier, a certified Director of Operations who is dedicated to empowering impact-driven business owners with the tools they need to succeed.

As an expert in strategic planning, consulting, and retainer OBM services, Alexis works with entrepreneurs at every stage of business growth to help them shift from a reactive to a proactive approach in their business.

Whether you're looking for all-hands-on-deck support or just need help mapping out your next steps, Alexis is here to guide you towards a sustainable and successful business!

Connect with Alexis

Connect with Alexis online here, and on Instagram here! Get your FREE 7 Pillar Business Assessment here! This guide will walk you through how to use the 7 pillars to audit your business so you can eliminate friction and scale with ease.

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

For show notes and more, go to https://www.socialsavvyhq.co/podcast

If you found value, I would appreciate it if you could leave a rating and review to support the show!

Selling services and products? Pshhhhh, that's easy!

When it comes to promoting our own abilities… now that might be a different story. However, when it comes to being a freelancer, entrepreneur, and even in job interviews, it's so essential to be able to confidently promote ourselves and all our skills because that's how we secure the bag.

So how do we take the awkwardness out of promoting your accomplishments and services? Listen in for a few tips to help!

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

For show notes and more, go to https://www.socialsavvyhq.co/podcast

If you found value, I would appreciate it if you could leave a rating and review to support the show!

Are you asking the right questions during your onboarding process?

The onboarding process is all about getting to know your client and figuring out how you're going to work best together. Onboarding sets the tone for the entire customer relationship (no pressure or anything), so it's essential to ask meaningful questions that are going to help you in the long run.

What do those questions look like? Tune in!

https://www.socialsavvyhq.co/resources/9-questions-to-ask-your-clients-in-the-onboarding-process

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

For show notes and more, go to https://www.socialsavvyhq.co/podcast

If you found value, I would appreciate it if you could leave a rating and review to support the show!

Do you have a portfolio for your social media management services?

Today we’re going to dive deep into creating a social media management portfolio that attracts dream clients, books out your business, and positions you as an authority among other social media managers.

Everyone discusses portfolios, but let’s go back a few steps and discuss how to actually create them! In the world of social media management, portfolios are so necessary to have to showcase your work to potential clients.

Portfolios are so essential in our career path, especially as freelancers and consultants. Let's be honest, there are so many people out there that are in marketing, but we all have our own creative edge. Portfolios are a way to advertise and celebrate that edge and connect us with our ideal customers. Let’s dive into a few tips to help you create an amazing social media portfolio!

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

For show notes and more, go to https://www.socialsavvyhq.co/podcast

If you found value, I would appreciate it if you could leave a rating and review to support the show!