Adventures in kakeland - A podcast about running a cake business – Details, episodes & analysis

In todays episode i talk about my strategy for reconnecting with social media after my cake hiatus and and what tools and approach i am going to take to make social media manageable.

I also speak about how I've created a social media planner to solve my own problem of being strategic in my approach. Plus how i have dabbled with A.I to create some custom GPTs for cake business owners. These resources will be under Adventures in kakeland studio (the link is below)

I also talk about this years cake international, what i thought about this years show and also what I've seen trending across social media during the month of October.

Adventures in kakeland studio

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
...

Today we have another episode (two in one month ) and today is a guest episode where l am in conversation with Jenny who is a cake business mentor and coach with her business Sweet as success,

In the episode we speak about how Jenny started off her love of baking by falling in love with patisserie at catering college, starting up a business during a recession and how it became a six figure cake business.

We also spoke about how as well as business coaching she also taps into the wellness and the mindset aspect and how important it can be to the success of your business as well as gaining confidence.

 If you would like to connect with Jenny or join her membership you can find her using the links below.

website Sweet as success

Instagram: https://www.instagram.com/sweet_as_success/

The podcast will be back to its regular schedule, the last Tuesday of the month.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
...

In this months episode I share my opinion on what I thought about this years cake international show that was held at the NEC  the weekend of the 1st - 3rd November 2024 It was also the 30th Anniversary of the show.
Cake international is a mixture of workshops, cake stands from our fave suppliers and the biggest cake competition, and to win at the show is a very high achievement as the standard is so very high.
I also share (as l usually do) how my business has performed in November, my decision not to do a Christmas promotion this year and why l deleted one of my social media accounts. I also share what i see trending which also includes the rebrand of jaguar cars its not cake related but i found it interesting when thinking about their ideal customer of which we as a cake community are very heavily focused on.
This is also the last episode of 2024 so Merry Christmas and wishing you a profitable festive period.
See you in 2025

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
...

In this months episode l am in conversation with Aiza Cheung who is a brand designer and runs her own business called Studio Coya.
We talk about the use of color in branding, how to stand out in  a crowded market and the branding process. It was a very interesting conversation.
As well as the interview l discuss my monthly roundup of what l have been up to in the business during October and what I've seen trending in the world of cake (and makeup)

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
...

I am back with a new season, and a new episode of the podcast. Today its a catch episode of what i have been up to during the summer, as well as what's trending in the cake world.
 I speak about:

• Sales over the summer
• Shifting focus when you run your business part time
• Getting ready for quarter 4
• My first collab
• Scams in the cake world
• The positive aspects of using A.I 
• How cake content creators are using TikTok to generate additional income

Its a real mix of content.

Cake business festive campaign planner

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
...

This is the last episode of season 3 and In this months episode l share issues i have had trying to perfect my packaging and how vulnerable we are regarding our supply chain. As well as this l share what i have been up to in the business, and the absolute joy cake making can bring. 
I also  look at what's trending in the world of cake,
The podcast will be on  a break for the summer and then back with season 4 in September.
Have a great summer and Happy baking.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
...

Its the penultimate episode of season 3 and its another guest episode.
Today l am in conversation with Krissy from the baking business lounge.
Krissy has diversified her business and this has been a common theme that cake business owners do when they realise they do not have to rely on one source of income, but can use their knowledge and skills to help others by becoming a cake business coach.
We spoke about finding confidence, going full time in the business, pricing and using fresh flowers on cakes.
Also in this episode l reflect on the month of May in my business and how it’s been a challenging time for aspects of the business. I also discuss what's trending (or rather the lack of a clear cake trend in May

If you would like to connect with Krissy Via The baking business lounge you can do so by visiting the links below:
Instagram
Facebook
Website
7 toxic flowers and foliage you should not use on cakes

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
...

Today l have a guest episode where i am in conversation with Natalie Freeman from 13 Rhythms. Natalie is a business coach and a pricing strategist who l cam across via TikTok.
We discuss pricing, ideal customer, social media as well as other topics.
Also in my usual fashion i discuss what i have been upto in my business as well as whats trending.
If you would like to connect with Natalie you can find her across her various social media channels:
TikTok
Instagram
Website

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
...

In this months episode
I start off the episode reflecting on the month of march in my business and how i struggled to get motivated after a quieter end of the month, and then discussing what i have noticed is trending across social media. and yes the viral Bruce cake gets a mention.
In the second part of the show I am catching up with my first ever guest i interviewed on the podcast, Lauren Smy.
This is a fascinating interview discussing why her recent ADHD diagnosis has contributed to her making the decision to close her wedding cake business.

If you would like to connect with lauren you can do so by following the links below:
Lauren Grace cake coach
ADHD Busy bee, Lauren Smy ADHD Coach

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
...

In todays episode  l share my day away from the kitchen to attend  the Theo  Paphitis Small business Sunday event which was held in Birmingham UK.
#SBS is a small business network that has over 4000 businesses' within the network . Its a day in which i always leave feeling inspired and motivated and eager to make little changes within my business.
I also speak about my month in business and the usual what's trending within the world of cake.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
...