Adventures in kakeland - A podcast about running a cake business – Details, episodes & analysis

In this months episode l am in conversation with Aiza Cheung who is a brand designer and runs her own business called Studio Coya.
We talk about the use of color in branding, how to stand out in  a crowded market and the branding process. It was a very interesting conversation.
As well as the interview l discuss my monthly roundup of what l have been up to in the business during October and what I've seen trending in the world of cake (and makeup)

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: Weekly baking planner
• Cake business order form book
• Blank recipe book
• Dated weekly cake business planner (2025)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

I am back with a new season, and a new episode of the podcast. Today its a catch episode of what i have been up to during the summer, as well as what's trending in the cake world.
 I speak about:

• Sales over the summer
• Shifting focus when you run your business part time
• Getting ready for quarter 4
• My first collab
• Scams in the cake world
• The positive aspects of using A.I 
• How cake content creators are using TikTok to generate additional income

Its a real mix of content.

Cake business festive campaign planner

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: Weekly baking planner
• Cake business order form book
• Blank recipe book
• Dated weekly cake business planner (2025)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

In todays episode i talk about how i went from thinking Niching in business was a bad idea to now thinking its the best thing i could do for my business and also the realisation that niching down is working in attracting my ideal customer.
I also look back at October in the business, what is trending in the cake world as well as a few tips if you are visiting cake international.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: Weekly baking planner
• Cake business order form book
• Blank recipe book
• Dated weekly cake business planner (2025)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

I am back with season 3 of the podcast. In todays episode l reflect over the summer and what l have been up to in the business.
I look at what has been trending and give my opinion on a couple of viral social media events that happened regarding perceptions of cost within the wedding industry' and a freebie request made to a bakery in exchange for "exposure"
Then l move onto the main topic of this episode which  is planning for the busiest time of the year QTR 4 and primarily focusing on  Christmas.
 I share my strategy of running a successful Christmas campaign, breaking down task over a period of months to get in those festive sales. 

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: Weekly baking planner
• Cake business order form book
• Blank recipe book
• Dated weekly cake business planner (2025)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

In todays episode l am in conversation with Ann Powell my first non cake guest and a long time friend and today we are talking about imposter syndrome.
I have had a couple of conversations with Ann around this topic and her opposing views on this common phenomenon is very enlightening so a  perfect guest to have a conversation with,
I am  intrigued whether you think the same.
you can connect with Ann via 
LinkedIn: http://linkedin.com/in/ann-louise-powell-54561a5
or via twitter @puplebearcoach
This is also the last episode of season 2. The podcast will be back in September (season 3)

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: Weekly baking planner
• Cake business order form book
• Blank recipe book
• Dated weekly cake business planner (2025)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

In the penultimate episode of season 2 of the podcast 
I start off the podcast reflecting on the past month as well as my new segment talking about what's trending  in the cake world and l briefly share my opinion on #cakegate that has been trending on TikTok 
The main topic for this episode is What's your why ? it is me being open, honest and transparent in discussing  how my ambitions and mindset around my business  has changed.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: Weekly baking planner
• Cake business order form book
• Blank recipe book
• Dated weekly cake business planner (2025)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

This months episode  l begin on reflecting on March and early April regarding the business sales and  easter sales and what l do to keep myself focused when the business is quiet,

In the second half of the podcast l speak with Dee Omole from Dees Basement who came to my attention on Instagram with her distinctively beautiful madeleines. She spoke about how throughout the pandemic and numerous lock downs doing postal orders helped her business thrive.
We also discussed how the BLM movement helped raise her profile as a black creator working on various brands collaborations.

You can find Dee across various social media channels
Instagram
You tube:

Also shout out to the sugarcraft junkies podcast for the mention and connecting,

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: Weekly baking planner
• Cake business order form book
• Blank recipe book
• Dated weekly cake business planner (2025)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

I begin this episode by recapping February within the business and why l made the decision to not do a Mothers day promotion as well as discussing a couple books I've launched to generate some passive income within the business.

The main topic of this months episode is sharing my experience and advice of supplying coffee shops (wholesale B2B customers)
I discuss:

• Thinking about your product offering
• Understanding your pricing
• Being prepared to add this different element to your business model
• Ordering and packaging 
• Allergens 
• Setting boundaries

as well as other relevant points related to being a wholesale supplier.

Published books for cake business owners mentioned in the podcast.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: Weekly baking planner
• Weekly cake business planner: For bakers and cake decorators
• Its a note book- lined notebook

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: Weekly baking planner
• Cake business order form book
• Blank recipe book
• Dated weekly cake business planner (2025)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

In this episode l am in conversation with Lou Finn who runs a cake business called Bake to the future.
The tagline in her business  is "elegant to extreme and everything in between" and if you take a look at her website and Instagram imagery you will totally get it and how she has perfectly been able to offer cakes with themes she enjoys such as alternative, nerdy, superhero and comic book style cakes to customers who are looking for this exact style.
We also spoke about her dream styled shoot and how during the pandemic she organised and bought together 52  businesses to gift a wedding to an NHS key worker which was a truly beautiful thing to do.

You can connect with you Lou and her business via:
Instagram: https://www.instagram.com/baketothefuturebylou/
Website: www.baketothefuture.net

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: Weekly baking planner
• Cake business order form book
• Blank recipe book
• Dated weekly cake business planner (2025)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

Happy new year and thank you for listening to season 2 of the podcast. 
Today is a solo episode where l will be discussing my CEO week planning aka working on the business instead of in it.
I discuss my planning process for scheduling in my downtime, theme days as well as working on my financial  forecast and auditing my social media channels so they are  inline with where my ideal customer is.
The second part of this episode l discuss cake trends that l think will be making an impact in 2023, as well as trends l think are declining. Purely my opinion and a bit of fun,

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: Weekly baking planner
• Cake business order form book
• Blank recipe book
• Dated weekly cake business planner (2025)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...