Your Brilliant Difference Podcast with Finka Jerkovic: Personal Branding for Career Advancement – Details, episodes & analysis

We talk a lot about Brilliant Differences on the Your Brilliant Difference Podcast. After all, it’s in the name. The power of identifying your two words that inform how you think, act, and feel in the workplace is immeasurable. Meaning, once you identify them, you’re unstoppable. Remember, your Brilliant Difference contains your unique talents and how you’re programmed to deliver them in a way no one else does. However, knowing your Brilliant Difference is one thing, putting it into action at work is another. So, how do you apply your Brilliant Difference? Through Edge Moves. 

Episode 190 leads the way for a new series called Edge Moves Evolution. In this podcast series you’ll: 

• Understand what Edge Moves are. 
• Identify real workplace scenarios where you can make Edge Moves. 
• Leave with a list of strategic Edge Moves you can make in your company.  
• Know how to use Edge Moves as a change management tool and technique to adapt and rise no matter the challenges you experience. 

In episode 190 specifically, you’ll learn what Edge Moves are, what drives fear and keeps us in our comfort zones, as well as the benefits of expanding beyond your comfort zone. 

Tune in now to go beyond at work. 

What You’ll Learn: 

• 4 ways humans respond to threats and fear. 
• 3 ways we experience change. 
• What Edge Moves are. 
• Why 2x is better than 10x.  
• How to strategically apply your Brilliant Difference at work.  

Transform Your People in 2025: Register for The Future of Leadership Forum 

Attend a jam-packed, 1-hour community event with fellow HR and L&D Leaders and People Managers to discuss future leadership trends, skills, and strategies.  

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Welcome to the concluding episode of the Leadership Mastery for Managers series on the Your Brilliant Difference Podcast. While it’s not detrimental to listen to the first three episodes before this one, we highly recommend you check them out after so you can connect and apply all your learnings at work.  

• Episode 186: 5 Strategies to Design Your Leadership Growth Pathway 
• Episode 187: Manager vs. Leader: These 7 Skills Will Set You Apart 
• Episode 188: Meaningful Management: How to Lead and Work with Purpose 

Now, in episode 189, Finka Jerkovic double-clicks on another key finding from the Finka Inc. Career Advancement Forecast: 66% of respondents want a promotion or to move into new role in the next 12-18 months. 

If you’re in the same boat and want to move into a more senior level this year, then this episode is for you. Finka highlights a checklist of seven habits you can start right now to prime yourself for this opportunity: 

1. Get clear on and own your Brilliant Difference.  
2. Come clean about your weaknesses.
3. Make your managers, senior leaders, and colleagues the heroes.
4. Pitch, pitch, pitch.
5. Master the art of being a storyteller speaker.
6. Always have a project on the side of your desk.
7. Become a centre of influence.  

What does each habit look like at work

and how can you start putting them into action? Tune in to find out!  

What You’ll Learn: 

• The mindset you need to acquire for senior leadership. 
• How being aware of your weaknesses brightens your Brilliant Difference. 
• How to flip from “what’s in it for me” to “what’s in it for them.” 
• The importance of pitching initiatives within your company.  
• How to pitch ideas. 
• What a side project is and how it can 10x your impact. 
• What being a centre of influence means. 

Resources:

• Speak to Lead mini e-book

Transform Your People in 2025: Register for The Future of Leadership Forum 

Attend a jam-packed, 1-hour community event with fellow HR and L&D Leaders and People Managers to discuss future leadership trends, skills, and strategies.  

[Register Now]  

Regardless of gender, everyone brings a mixture of feminine or masculine energy. Some people lean on one more than the other. Masculine energy is described as “doing” and acting based on logic, knowledge, results, and reason. On the flip side, feminine energy is defined as “being,” acting based on intuition and emotions. Words that often describe masculine energy include confrontation, aggression, and control, whereas words related to feminine energy include oversensitive and co-dependant. So, you can see how these energies aren’t actually tied to a gender—a woman can be aggressive and a man can sensitive. Neither of these energies are wrong. In fact, there are several benefits to both. But it’s about finding a balance at work. 

In episode 180 of the Your Brilliant Difference Podcast, Finka shares a personal workplace story where, during a particular situation, there was a dominance in masculine energy and how leaning on her feminine energy as a Brilliant Difference created a meaningful change her workplace needed. Suddenly, people were more comfortable, had open communication, and shared their vulnerabilities, building trust and strong relationships. 

Remember, both energies are good, but consider: which should you bring at work? Apply this to situations as you experience them.  

Share Your Voice, Forge a Brilliant Workplace 

I’m on a mission to build a brilliant workplace where everyone thrives and career dreams turn into reality, but I need your help! Fill out a quick anonymous, 7-minute survey to contribute to my first-ever Career Advancement Report (coming end of year). Share what’s top of mind for you at work and inform a resource that will help you rise and shine at work in 2025. 

[Access Your Survey] 

Welcome to episode 90. In today's episode, I have Louise Taylor joining me. 

Louise Taylor helps clients develop powerfully authentic brands. Over her 20+ years as a corporate brand and marketing executive and entrepreneur, her fascination with the power of a brand and its impact on a business’s success has fuelled her desire to help companies become the best and most authentic versions of themselves. As a brand master and Fascinate Certified Advisor, HSP and empath, Louise has developed purposeful programs that guide business leaders to reveal and refine their purpose, values, and differences, so they can nurture a thriving culture and foster meaningful connections with customers they love.

Louise and I talk about authenticity and being an Highly Sensitive Person (HSP) in the corporate world. We also talk about how she applies her gifts to her brand work today and why your brand is such an important foundation to your business.

Specifically, here’s what you will learn:

• What is an HSP and how does it help or hinder you?
• Why your brand is an important foundation to your business 
• Why understanding who you are, who you're trying to reach, what your difference is in the marketplace is essential before you can talk about what your brand looks like
• The importance of being patient with your process

Ready to learn more? Tune in!

Connect with Louise

Website: www.fireflyeffect.ca

LinkedIn: https://linkedin.com/in/louisemctaylor

P.S: Let’s talk!  Do you want a free coaching call with me? 

If you’re a coach, consultant, or course creator that:

• Wants to build a business but doesn’t know how to sell yourself or your work.
• Is struggling to connect with ideal clients or close the sales you need to generate the revenue you want.
• Wants to stop feeling overwhelmed with busy work and can’t find the time to focus on the high value strategic work you need to be doing
• Struggles to put a price on the value you bring

Then you’re in the right place!

Let’s connect to find a way for you to earn more profit, reach more clients and make a bigger impact.  Book a time with me today here: www.sellfromlove.com/discoverycall

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at finka@finkainc.com to share it with me. 

And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.  

Welcome to episode 88.  

This is a ‘live coaching’ episode!  

In this episode you’ll hear a coaching conversation with Business Development Manager Sabine Perry.

Sabine is the founder of XBODY New Zealand Ltd., the first person to bring Electro Muscle Stimulation (EMS) Technology with full body suits to New Zealand. She has been working with EMS since 2007, trained hundreds of clients personally and owned EMS-Studios in Germany and New Zealand since 2009. She has been on the PT Council of Germany for more than 5 years, been on the advisory board of Europe’s fastest growing franchise system in the fitness industry for 3 years and is a mentor at the University of Canterbury Incubator Program for young entrepreneurs as well as for the PT Council in NZ. After establishing another company successfully in Europe as their Business Development Manager, Sabine now focuses on Business and Leadership Coaching for compassionate communication and sustainable, win-win outcomes. Her motto is to Engage - Empower – Elevate

Sabine wants to move into doing more communication and leadership coaching in New Zealand is looking for clarity that it’s the right move for her

Specifically, here’s what you will learn:

• Why it’s important to have external activities for creative expression in addition to your business
• Why sometimes the reward is not in the effort. 
• How to look at the decision of building a business or working in corporate from a different lens
• Why it is okay to leave your options open

Ready to learn more? Tune in!

Connect with Sabine

sabineparry.com

https://www.linkedin.com/in/sabine-parry/

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at finka@finka.ca to share it with me. 

And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love. 

Welcome to episode 89. In today's episode, I have Alison Knott joining me. 

Alison K is a Halifax-based SEO and web consultant that helps small teams convert the curious into clients. She’s an international speaker and educator who's passionate about the intersection of web, creativity and marketing. Her main mandate: to raise web and digital marketing literacy for small but mighty brands putting good into the world!

Alison and I talk about what SEO is and why it’s important for us to show up for people that don’t know we exist yet.

Specifically, here’s what you will learn:

• What is SEO and how does it help you?
• Why SEO is not as hard as you think
• Why email marketing is a beautiful way to create an opportunity to invite people to work with you at a deeper level
• Why you need to give your digital marketing time to work

Ready to learn more? Tune in!

Connect with Alison

Website: https://alisonkconsulting.com/

LinkedIn: https://www.linkedin.com/in/alisonknott/

Facebook: https://www.facebook.com/alisonkconsulting/

Twitter: https://twitter.com/AlisonK_Consult

P.S: Let’s talk!  Do you want a free coaching call with me? 

If you’re a coach, consultant, or course creator that:

• Wants to build a business but doesn’t know how to sell yourself or your work.
• Is struggling to connect with ideal clients or close the sales you need to generate the revenue you want.
• Wants to stop feeling overwhelmed with busy work and can’t find the time to focus on the high value strategic work you need to be doing
• Struggles to put a price on the value you bring

Then you’re in the right place!

Let’s connect to find a way for you to earn more profit, reach more clients and make a bigger impact.  Book a time with me today here: www.sellfromlove.com/discoverycall

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at finka@finkainc.com to share it with me. 

And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.  

Welcome to episode 87. In today's episode, I have Pamela Slim joining me. 

Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and her latest book, The Widest Net (McGraw Hill, November, 2021) which is accompanied by her podcast, The Widest Net Podcast. Pam and her husband Darryl co-founded the K’é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming.

Pamela and I talk about her most recent book The Widest Net, what an ecosystem is, what makes it different than a business model and how we can use it to grow our business.

Specifically, here’s what you will learn:

• How to build trust with yourself and narrow your focus
• What the watering hole is and how it supports our ecosystem
• Effective ways of using watering holes to connect with our ideal clients
• How Pam’s blog post went viral through connections
• What helps Pam stay in alignment with her work
• How introverts and empaths can authentically build their ecosystem
• What happens in the transfer of ownership step in the sales process

Ready to learn more? Tune in!

Connect with Pamela

Website: www.pamelaslim.com

Facebook: https://www.facebook.com/pamela.slim 

LinkedIn: https://www.linkedin.com/in/pamelaslim/ 

Instagram: https://www.instagram.com/pamslim/

P.S: Let’s talk!  Do you want a free coaching call with me? 

If you’re a coach, consultant, or course creator that:

• Wants to build a business but doesn’t know how to sell yourself or your work.
• Is struggling to connect with ideal clients or close the sales you need to generate the revenue you want.
• Wants to stop feeling overwhelmed with busy work and can’t find the time to focus on the high value strategic work you need to be doing
• Struggles to put a price on the value you bring

Then you’re in the right place!

Let’s connect to find a way for you to earn more profit, reach more clients and make a bigger impact.  Book a time with me today here: www.sellfromlove.com/discoverycall

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at finka@finkainc.com to share it with me. 

And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.  

Welcome to episode 86. In today's episode, I have Lisa Bragg joining me. 

Living with the name Bragg, Lisa has had to master the art and science of self-promotion. She’s seen when being too humble has cost international deals and when bragging right has unlocked opportunities leading to untold fortunes. Lisa helps high-achievers of all sorts to be seen, heard and share their value with the world. She delivers keynotes and workshops to international audiences. Her book, Bragging Rights: How to Talk About Your Work Using Purposeful Self-Promotion will be released in 2023. Lisa is the award-winning entrepreneur behind MediaFace, one of Canada’s first content companies. She’s also a former broadcast journalist.

Lisa and I talk about self-promotion and how you can move away from being a hidden gem and start to show who you are and what you do with the world.

Specifically, here’s what you will learn:

• What is it that has so many of us hide from the world
• What is the instigator that gets us to wake up
• How we sabotage ourselves
• What does it mean to be bragging rights
• How to brag about your work without saying it

Ready to learn more? Tune in!

Connect with Lisa

Website: lisabragg.com

Instagram: https://www.linkedin.com/in/lisabragg/

Book: braggingrightsbook.com 

P.S: Let’s talk!  Do you want a free coaching call with me? 

If you’re a coach, consultant, or course creator that:

• Wants to build a business but doesn’t know how to sell yourself or your work.
• Is struggling to connect with ideal clients or close the sales you need to generate the revenue you want.
• Wants to stop feeling overwhelmed with busy work and can’t find the time to focus on the high value strategic work you need to be doing
• Struggles to put a price on the value you bring

Then you’re in the right place!

Let’s connect to find a way for you to earn more profit, reach more clients and make a bigger impact.  Book a time with me today here: www.sellfromlove.com/discoverycall

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at finka@finka.ca to share it with me. 

And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.  

Welcome to episode 85.  

This is a ‘live coaching’ episode!  

In this episode you’ll hear a coaching conversation with Leadership Coach and Consultant, Kimberly Snider. 

Kimberly advocates for your success - in business and in your personal life. She is inspired by people's courage, leadership, self-development, adventures and their BIG DREAMS. Kimberly is a "People-Person! She understands Emotional Intelligence, Positive Psychology and leading a team. She is an activator that makes things happen - turning leaders' and teams' ideas into action. She brings dynamic leadership coaching so great leaders can build flourishing teams. 

Kimberly is grateful for the clients she brings in through referrals but wants to turn up the volume on her strategy to attract more clients. She comes to me looking for some advice on selling and promoting her leadership coaching.

Kimberly walks away with some great offers with a specific focus for the next 3 months.

Specifically, here’s what you will learn:

• How to help ideal clients understand how you can help them
• Why it’s not about us and it’s all about where the problem ranks on our clients’ list right now
• How to position your offers
• How to go and put your offers out there

Ready to learn more? Tune in!

Connect with Kim

PeopleBrain.ca

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at finka@finka.ca to share it with me. 

And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.  

In this episode, we are going to talk about how to make some big decisions. I walk through the process that I've gone through over the past year to make some decisions in my business and provide you some ideas, insights and inspiration to move forward in your business. 

Specifically, I'm going to talk about the decision process through my book, my business and the clients I serve, and marketing my business.

Specifically, here’s what you will learn:

• What you need to be thinking about right now as you plan for 2023.
• Why fear rushes us to get the work out there and doesn’t make the impact that it can.
• Why you should trust your gut and follow your intuition
• Why you need to create some guardrails around your creativity
• How fear plays a role in our selling and marketing
• Why fear is going to show up as you venture outside of your comfort zone

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at finka@finka.ca to share it with me. 

And if you enjoyed this episode, please rate and review us on iTunes and pass it along to a friend or colleague that would also benefit from learning to Sell From Love.