two & a half gamers – Details, episodes & analysis

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/ssViN7_K9CY

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro

02:23 Overview of Lucky Defense's Success

06:01 Comparison to Other Tower Defense Games

09:27 Gameplay and Mechanics of Lucky Defense

17:11 The Importance of Luck and Unit Upgrades

18:00 Artifacts and the Gacha System

20:08 Challenges and Complexity of the Game

21:54 Breaking the Rules: Mythic's Unique Gacha Mechanics

23:24 The Frustrations of Randomness in Mythic

29:23 Exploring the Dungeon: Cooperative Gameplay in Mythic

35:43 Balancing Issues and Unit Reliance in Mythic

38:08 Improving Mythic: Adding Variety and Strategy

41:19 Introduction to the ad placements and monetization strategy of Random Dice: PvP Defense

43:23 Challenges with ad placements in the game

46:46 Issues with after-level ad boost placement

49:45 The lack of suitable creatives for the Western audience

01:00:20 Predictions for the game's future and the possibility of a Western release

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Lucky Defense is a popular game in South Korea with unique mechanics and a strong emphasis on luck.

Players should focus on specific units, such as the Bandit and Shock Troop, and upgrade them strategically.

Artifacts play a crucial role in gameplay, with the Safe Box and Money Gun being the most important.

The game's gacha system is challenging and requires players to collect shared shards to upgrade mythic units.

The game's complexity and lack of accessibility may limit its appeal to Western audiences. Mythic breaks the main gacha rules by allowing direct purchase of units through hard currency.

The game's gacha system is highly random and can be frustrating for players.

The difficulty levels and cooperative gameplay in the Dungeon mode add complexity to the game.

The game's balancing issues and reliance on specific units for success are major drawbacks.

Improvements could be made by designing units and monsters with different strategies and adding more variety to the gameplay. The ad placements in Random Dice: PvP Defense are not well explained and lack notification buttons, which hinders their effectiveness.

The game lacks diverse and engaging creatives for advertising.

Improvements such as adding notification buttons and better-explaining ad units could increase ad revenue.

The hosts predict that the game's success may decline over time and suggest the possibility of a Western release.

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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

This is no BS gaming podcast 2.5 gamers live AMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Filippo De Rose, Matej Lancaric⁠ https://www.linkedin.com/in/filippoderose Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda:

00:00 Epic intro and Secret Guest Introduction

03:01 Transitioning from Gaming to Non-Gaming Apps

06:05 Improving Day One Retention in Games

12:07 Revenue Potential of Find-the-Difference Games

17:32 User Acquisition Strategies for Indie Developers

23:26 Recommended Resources for Game Mechanic Design and UI/UX

34:44 Starting a Blog and Sharing Knowledge

35:25 The Impact of Market Timing on Product Metrics

36:01 Landscape vs. Portrait Mode in Games

41:47 Optimizing Mobile Apps that are Actually Websites

43:43 Recommended Publishers for Casual Hybrid Games

56:41 Forecasting Campaign Targets --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/nswOwChqyBQ Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 08:04 The Challenges and Potential of the Hyper Casual Market 17:45 Azur Games' Flexible Publishing Strategy 25:33 The Importance of Profitability and ROAS Targets 29:24 Deep Dive into Azur Games' Portfolio: Slime Castle 34:21 The Evolution of Survivor IO and Drawing Inspiration 35:53 Working with Chinese and Korean Developers 39:02 The Creative Process and the Use of AI 41:44 User Acquisition and Advertising Channels 46:26 Evaluation of Ad Partners and Monetization Strategies 52:33 The Size and Structure of Azure Games' Team 56:59 Working with External Developers 59:14 Reaching Out to Publishers Early in the Development Process --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Azur Games is one of the biggest publishers in the hyper casual market, with a focus on long-term retention and flexible publishing deals. The hyper casual market is facing challenges due to increased competition and decreasing eCPMs, but Azur Games remains optimistic about the potential of the genre. Hybrid casual games, which combine ad revenue and in-app purchases, are a growing trend in the mobile gaming industry. Azur Games' portfolio includes a mix of hyper-casual, mid-core, and casual titles, with Slime Castle being its current top revenue generator. Azur Games emphasizes the importance of profitability and ROAS targets in their publishing strategy, while also being open to unique and innovative game concepts. The development of mobile games involves testing and iterating on ideas and drawing inspiration from other successful games. Working closely with external developers, especially from China and Korea, can lead to successful partnerships and the acquisition of high-quality games. The creative process for advertising campaigns involves testing and iterating on creatives, as well as using AI to improve performance. Azure Games has a large team with multiple in-house studios and external partners, and they are constantly hiring and expanding. Monetization strategies should be tailored to the specific game and its target audience, and skip-it features may not work well for all games. Reaching out to publishers early in the development process can provide valuable feedback and potential support for iterations. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

This is no BS gaming podcast 2.5 gamers session #56. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠Jakub Remia⁠r, ⁠Matej Lančarič⁠, ⁠Felix Braberg⁠

Youtube: https://youtu.be/ON3hmNokPfQhttps://youtu.be/ON3hmNokPfQ

Agenda

00:00 Intro

00:15 Chit-chat (nothing important, you can skip this)

05:20 Century games intro

09:15 Frozen City ad monetization update

11:21 Felix is heartbroken

13:41 Frozen City making about $1mil ad revenue/month

14:20 Felix gives ad placements suggestions

15:08 How much more could they be earning?

16:20 Double placements during weekends

17:00 Negative nancy dresses up as a detective

21:08 Felix's wet ad revenue dream in 4x games starts

25:00 Whiteout Survival UA epic intro

25:43 Soft launch dates of Frozen City & Whiteout survival

28:31 Unity Square videos beta? Pls, pls, pls. Can I get in?

29:30 Top 10 Geos revenue wise

30:31 Retention KPIs

32:43 UA is dead? How come they get so many users on iOS?

34:50 Whiteout survival creative strategy

38:50 Game design intro

42:00 Wait, wait, wait, wait?! Is this a 4X game?

44:11 Smooth transition from idle game to 4X

45:25 Where are the ads?

47:34 Chef's Kiss

50:07 Baloon mechanic, pure genius

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠lancaric.substack.com⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Frozen City post-IDFA global launch UA case study

https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/

This is no BS gaming podcast 2.5 gamers session #55. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Host: Matej Lančarič

Special guest: Eran Friedman 

Youtube: https://youtu.be/edfxCUnVOnI

Agenda

00:00 Intro

04:18 State of the iOS

07:11 Current adoption rate of SKAN 4.0 (iOS 16.1 and above)

09:17 Why update MMP SDK now? 

10:35 What's the advantage of being an early adopter?

12:19  Is it possible to have SKAN 3 in place and start testing SKAN 4.0?

14:22 What's the most significant difference between SKAN 3 and SKAN 4?

15:47 What are the different postbacks? How do the conversion windows look for these postbacks?

22:17 How to think about the three postbacks? Is it actionable?

26:27 What is the locking window feature about?

28:37 How can I track the evolution of LTV in SKAN 4.0?

32:20 Could you set up different conversion schemas for each postback?

39:58 Is there a SKAN 4.0 checklist?

46:05 How to get creative-level data? 

49:30 Crowd anonymity 

51:30 Eran's contact details ([email protected])

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric

This is no BS gaming podcast 2.5 gamers session #54. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Special guest: Eric Kress

Youtube: https://youtu.be/mzxxL_UtzoI

00:00 Intro

01:00 Jakub makes himself visible by introducing

02:53 Eric, is this glass half full or half empty?

03:36 What does Eric actually do?

06:42 Is mobile dead?

08:49 six people on the top destroying the lives of mobile developers

10:00 UA is shifting

11:50 Kumbaya Matej strikes again on iOS

12:38 What is the adoption rate of SKAN 4?

13:15 Everybody does fingerprinting (Unity, Applovin, Ironsource)

14:02 What story are Unity, Applovin, and Ironsource trying to spin?

16:00 Jakub wakes up & shoots vectors immediately

18:31 Eric disagrees with us! No shit sherlock!

20:20 New frontier of game development

21:15 Felix sharing UA secrets from his smokey darkrooms

22:25 Old companies gonna die

24:10 Gaming trends are coming from East to West

24:52 Jakub goes into the rabbit hole with Eric

27:55 Applovin increases revenue guidance

30:38 Why Eric got so negative?

32:48 Which companies does Eric like the most?

33:40 VR is dead again (blockchain dead too)

34:42 What is the endpoint for mobile?

35:50 30% fee is a joke!

38:00 Hypercasual shit is on!

40:08 Ads are beautiful

41:18 The new frontier of game development

44:20 You can always lie in your ads

46:55 Mr. Gachapool returns

48:35 Matej is Matthew from now on

48:51 How bad will things be for Unity, Applovin, and Ironsource?

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric

This is no BS gaming podcast 2.5 gamers session #53. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Youtube: https://youtu.be/GwoG7SIfkUY

00:00 Intro

01:05 Numbers Chit chat

03:22 No official multiple Admob statement (ask your admob rep)

05:00 Matej = Felix's secretary

05:28 Kimono session

06:11 Eversoul intro

07:02 Why are we even reviewing this (boring) game?

09:05 Full admon part in 2 seconds

09:39 Why games from the east don't have ads?

10:41 Camera zooms in on Jakub's premium BS

12:55 UA intro

14:12 Mr. Gachapool got introduced to the podcast

15:08 Comparing Eversoul to the Goddess of Nikke

16:54 UA dark secrets spilled by Mr.Gachapool

17:17 UA channel mix

18:22 Actual gameplay in the creatives

19:06 Creative strategy

21:35 Flamboyant UA strategy for Eversoul

24:52 Collabs in anime games

27:16 Starting to share gameplay of Eversoul

27:37 Game design Eversoul intro

33:51 Jakub talking about two different progressions

34:53 Please keep the story

35:23 Big +1 feature - engagement prolonging tactic

36:30 Felix looks really confused

37:04 Why is the game making so much money? GACHAPOOOOOL!

37:24 Can you buy a ticket to the waifu concert?

38:10 Infinite starter banner

43:27 Waifu games are saving mobile!

46:15 Get back to the podcast Jakub!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric

This is no BS gaming podcast 2.5 gamers session #52. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Youtube: https://youtu.be/J0CZ8yV__7U

00:00 Intro

04:30 few words from our friends from Adikteev 

05:05 Oj oj oj Admonetisation secrets 

07:15 Ad monetization for the people

07:35 The admon gossip corner intro

10:22 Unity bug 10x over-reporting earnings

13:56 Top tip - Don't lose money!

17:00 2018 is THE back in the days

18:11 Amazon Publisher Services Update

22:35 Sharing the TOP DSP list

24:50 Jakub hates putting ads in games

25:45 Matej in Australia episode 34 reference 

28:05 CTR benchmarks

29:40 Experimenting with End cards

32:40 Felix can tell who serves the ad!

33:25 We are going to test Felix, if he is truly the king of admon

34:15 Felix explains the reasoning behind his corner

34:33 Admob is dropping the three-placement rule

41:05 Everybody wins! maybe

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric

Dumb ways to die hit the #1 download rank in the US. Here is how: https://lancaric.me/ua-how-to-be-top1-downloaded-game-us/

https://www.felixbraberg.com/post/is-admob-removing-its-three-placement-limit 

https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

This is no BS gaming podcast 2.5 gamers session #51. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Special live episode! The sound quality is a little bit worse. DUH! It's live. 

Youtube: https://youtu.be/uuP2NjMxSiM

Agenda:

00:00 Intro

03:20 Ad monetization tips & numbers

13:12 UA outlook for 2023

20:38 Game design & creatives part

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric

Dumb ways to die hit the #1 download rank in the US. Here is how: https://lancaric.me/ua-how-to-be-top1-downloaded-game-us/

This is no BS gaming podcast 2.5 gamers session #50. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Special Guest: Nicolas Vereecke

Check out - FOGDAO (https://www.futureofgaming.wtf/)

Youtube: https://youtu.be/h1DBUR4x6To

Agenda:

00:00 Intro

01:20 Nico intro 

01:42 FOGDAO https://www.futureofgaming.wtf/

02:40 Special honorable mention - Zaair! 

04:00 Recap of our session #7 with Nico! Listen here https://spotifyanchor-web.app.link/e/qj186h2V7wb

05:15 Terra & FTX collapses

09:24 Grants in Web3

10:00 What is not a risk in Web3?

10:22 How to choose a blockchain to build on properly? 

15:50 FTX follow-ups? 

18:00 Lot of web3 companies are getting into trouble!

19:05 What happened to Axie infinity? 

21:10 Borrowing term mice nuts from TWIG! Thanks <3

23:20 State of Axie infinity at the end of 2023

25:25 UA in web3 is extremely challenging for non-UA gaming people

27:34 iOS guidelines for web3

29:55 Superbowl & web3 ads

31:20 Digidaigaku thesis

36:00 Apex legends mobile is dead, blockchain would help!

37:10 You have nothing even on the blockchain!

37:45 On-chain games live forever

38:30 Voodoo moves into crypto space

41:39 Bullshit articles from agencies

42:34 Square Enix in web3

44:30 What kind of company will release a big web3 hit?

47:00 Game as a whitelist for NFT sale

48:22 Where would the raised money go? 

50:00 Lot of people got super rich early! 

52:00 Jakub goes on and on and on with his suuuper long question

56:25 We will see AI being used in very weird places

57:14 Is there any web3 game launch in 2023 to look forward to?

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric

Web2 vs web3 UA blog: https://lancaric.me/user-acquisition-fundamentals-web2-vs-web3-comparison/