The SaaS SEO Show – Details, episodes & analysis

This is the closing episode of The SaaS SEO Show, and George Chasiotis, Managing Director at Minuttia, is wrapping things up by sharing his thoughts regarding the podcast and industry changes.

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Timestamps:

• (00:00) - Intro
• (00:59) - Episode overview.
• (02:34) - Exhausted most SaaS SEO topics.
• (04:44) - Things are changing in the industry.
• (05:42) - Shifting from the traditional sense of SEO.
• (07:50) - Expanded our network and built credibility.
• (09:01) - More selective in the way we educate our audience.
• (10:41) - Better understanding of the market.
• (12:40) - George’s thoughts regarding the podcast.
• (13:33) - Wrapping up.
• (14:10) - Outro.

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Useful Links:

• GrowthWave’s Website: https://growthwaves.com/
• Minuttia’s Website: https://minuttia.com
• George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis

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Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia.

In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more.

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Timestamps:

• (00:00) - Intro
• (01:00) - Who is Nick Malekos?
• (02:52) - Nick’s background.
• (05:52) - What is LearnWorlds?
• (07:10) - Marketing learnings from startup to scale-up.
• (08:27) - Biggest challenges faced at LearnWorlds.
• (09:20) - Thoughts on attribution.
• (12:02) - SEO attribution vs. other initiatives.
• (15:43) - LearnWorlds’ SEO strategy.
• (20:31) - Maintaining high-ranking positions in competitive markets.
• (25:44) - Video's role in SEO.
• (28:39) - Brand awareness’s impact on ranking.
• (31:23) - Explaining digital PR and brand building.
• (32:58) - Concerns on SGE.
• (35:10) - AI tools and trends.
• (37:41) - Correlation between branding and SEO.
• (39:56) - Building interactive elements.
• (40:59) - Keyword research vs. customer demand.
• (43:38) - Measuring content performance.
• (45:49) - Thoughts on generative AI and use cases.
• (51:25) - Future of SaaS marketing.
• (53:49) - Learn more about Nick and LearnWorlds and get in touch.
• (54:28) - Outro

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Useful Links:

Website: https://www.learnworlds.com/

Nick on LinkedIn: https://www.linkedin.com/in/nickmalekos/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Elena Luchita, Head of Content and Brand Marketing at Maze, and discussed challenges in building content teams, content strategy, learnings as the first marketer at Maze, and more.

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Timestamps:

• (00:00) - Intro
• (00:58) - Who is Elena Luchita?
• (01:53) - Elena’s background.
• (05:22) - What is Maze?
• (07:57) - Elena’s biggest learnings working at Maze.
• (14:46) - Challenges in building content teams and processes.
• (20:09) - Content Strategy at Maze.
• (24:41) - How to approach topic clusters.
• (31:43) - The future of SEO.
• (33:34) - Elena’s thoughts on generative AI and use cases.
• (39:34) - Learn more about Elena and Maze and get in touch.
• (40:17) - Outro

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Useful Links:

Website: https://maze.co/

Elena on LinkedIn: https://www.linkedin.com/in/elenaluchita/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Josh Garofalo, SaaS Consultant & Copywriter at SwayCopy, and discussed category stories and when Saas companies should invest in copywriting. 

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Here’s what we’re covering:

• What a Category Story is
• When should companies invest in copywriting
• What the future of SaaS marketing looks like

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Useful Links:

• Josh on Linkedin: https://www.linkedin.com/in/joshgarofalo/
• SwayCopy: http://swaycopy.com

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Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Amanda Natividad, Marketing Architect at SparkToro, and discussed what audience research is and what the future of content marketing looks like. 

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Here’s what we’re covering:

• What is audience research and how to do it right
• How to do cold outreach at scale
• What the future of content marketing looks like

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Useful Links:

• Amanda on Linkedin:https://www.linkedin.com/in/amandanat/
• SparkToro: http://sparktoro.com/

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Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Ben Sailer, Inbound Marketing Director at CoSchedule, and discussed how SaaS companies can approach their content strategy. 

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Here’s what we’re covering:

• How important is the first-mover advantage
• How you can approach a topic cluster from a creation standpoint
• CoSchedule’s approach to content ideation and content updating

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Useful Links:

• Ben on Linkedin: https://www.linkedin.com/in/ben-sailer/
• CoSchedule: https://coschedule.com/

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Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Mordy Oberstein, Head of Communications at SEMrush, and discussed SEO metrics and data studies around SEO. 

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Here’s what we’re covering:

• How much trust can you put into SEO metrics
• What is Google Discover and what SEO professionals should know about it
• The importance of user experience in getting better results from your content and SEO efforts

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Useful Links:

• Mordy on Linkedin: https://www.linkedin.com/in/mordy-oberstein-12551715/
• SEMrush: https://www.semrush.com/

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Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Kevin Indig, Director of SEO at Shopify, and discussed how to scale content teams, the rise of copycat content, and how to measure the impact of SEO. 

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Here’s what we’re covering:

• How to align cross-functional teams for content and SEO
• How to measure and demonstrate the impact of SEO
• Kevin’s predictions on the future of crawling and indexing

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Useful Links:

• Kevin on Linkedin: https://www.linkedin.com/in/kevinindig/
• Shopify: https://www.shopify.com/

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Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Eli Schwartz, author of Product-Led SEO, and discussed the concept behind Product-Led SEO and the future of search. 

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Here’s what we’re covering:

• What Product-Led SEO is and what Eli’s book is all about
• How to promote your product to searchers
• The future of Google search

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Useful Links:

• Eli on Linkedin: https://www.linkedin.com/in/schwartze/

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Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Evaldas Mockus,  VP of Growth at Omnisend, and discussed content & SEO strategies for SaaS companies. 

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Here’s what we’re covering:

• The importance of measuring the business impact of your organic efforts 
• The elements of a successful content & SEO strategy for SaaS companies
• How to make the right hiring decisions for content & SEO teams

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Useful Links:

• Evaldas on Linkedin: https://www.linkedin.com/in/evaldas-mockus/
• Omnisend: https://www.omnisend.com/

************************

Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!