Explore every episode of the podcast The SaaS SEO Show
Dive into the complete episode list for The SaaS SEO Show. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Closing Episode of The SaaS SEO Show
14 Dec 2023
00:14:44
This is the closing episode of The SaaS SEO Show, and George Chasiotis, Managing Director at Minuttia, is wrapping things up by sharing his thoughts regarding the podcast and industry changes.
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Timestamps:
(00:00) - Intro
(00:59) - Episode overview.
(02:34) - Exhausted most SaaS SEO topics.
(04:44) - Things are changing in the industry.
(05:42) - Shifting from the traditional sense of SEO.
(07:50) - Expanded our network and built credibility.
(09:01) - More selective in the way we educate our audience.
(10:41) - Better understanding of the market.
(12:40) - George’s thoughts regarding the podcast.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia.
Growth Marketing with Nick Malekos, SEO Manager at LearnWorlds #100
12 Dec 2023
00:55:36
In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more.
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Timestamps:
(00:00) - Intro
(01:00) - Who is Nick Malekos?
(02:52) - Nick’s background.
(05:52) - What is LearnWorlds?
(07:10) - Marketing learnings from startup to scale-up.
(08:27) - Biggest challenges faced at LearnWorlds.
(09:20) - Thoughts on attribution.
(12:02) - SEO attribution vs. other initiatives.
(15:43) - LearnWorlds’ SEO strategy.
(20:31) - Maintaining high-ranking positions in competitive markets.
(25:44) - Video's role in SEO.
(28:39) - Brand awareness’s impact on ranking.
(31:23) - Explaining digital PR and brand building.
(32:58) - Concerns on SGE.
(35:10) - AI tools and trends.
(37:41) - Correlation between branding and SEO.
(39:56) - Building interactive elements.
(40:59) - Keyword research vs. customer demand.
(43:38) - Measuring content performance.
(45:49) - Thoughts on generative AI and use cases.
(51:25) - Future of SaaS marketing.
(53:49) - Learn more about Nick and LearnWorlds and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Content Strategy with Elena Luchita, Head of Content and Brand Marketing at Maze #91
07 Nov 2023
00:40:59
In this episode of The SaaS SEO Show, we’ve interviewed Elena Luchita, Head of Content and Brand Marketing at Maze, and discussed challenges in building content teams, content strategy, learnings as the first marketer at Maze, and more.
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Timestamps:
(00:00) - Intro
(00:58) - Who is Elena Luchita?
(01:53) - Elena’s background.
(05:22) - What is Maze?
(07:57) - Elena’s biggest learnings working at Maze.
(14:46) - Challenges in building content teams and processes.
(20:09) - Content Strategy at Maze.
(24:41) - How to approach topic clusters.
(31:43) - The future of SEO.
(33:34) - Elena’s thoughts on generative AI and use cases.
(39:34) - Learn more about Elena and Maze and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Telling Your "Category Story" with Josh Garofalo, SaaS Consultant & Copywriter at SwayCopy.com (#11)
21 Dec 2021
00:34:53
In this episode of The SaaS SEO Show, we’ve interviewed Josh Garofalo, SaaS Consultant & Copywriter at SwayCopy, and discussed category stories and when Saas companies should invest in copywriting.
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Here’s what we’re covering:
What a Category Story is
When should companies invest in copywriting
What the future of SaaS marketing looks like
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Useful Links:
Josh on Linkedin: https://www.linkedin.com/in/joshgarofalo/
Audience Research & Content Marketing with Amanda Natividad, Marketing Architect at SparkToro (#10)
14 Dec 2021
00:35:03
In this episode of The SaaS SEO Show, we’ve interviewed Amanda Natividad, Marketing Architect at SparkToro, and discussed what audience research is and what the future of content marketing looks like.
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Here’s what we’re covering:
What is audience research and how to do it right
How to do cold outreach at scale
What the future of content marketing looks like
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Useful Links:
Amanda on Linkedin:https://www.linkedin.com/in/amandanat/
The First Mover Advantage, Topic Clusters & Topic Ideation with Ben Sailer, Inbound Marketing Director at CoSchedule (#9)
07 Dec 2021
00:40:05
In this episode of The SaaS SEO Show, we’ve interviewed Ben Sailer, Inbound Marketing Director at CoSchedule, and discussed how SaaS companies can approach their content strategy.
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Here’s what we’re covering:
How important is the first-mover advantage
How you can approach a topic cluster from a creation standpoint
CoSchedule’s approach to content ideation and content updating
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Useful Links:
Ben on Linkedin: https://www.linkedin.com/in/ben-sailer/
SEO Metrics, Data Studies & More with Mordy Oberstein, Head of Communications at SEMrush (#8)
30 Nov 2021
00:42:19
In this episode of The SaaS SEO Show, we’ve interviewed Mordy Oberstein, Head of Communications at SEMrush, and discussed SEO metrics and data studies around SEO.
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Here’s what we’re covering:
How much trust can you put into SEO metrics
What is Google Discover and what SEO professionals should know about it
The importance of user experience in getting better results from your content and SEO efforts
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Useful Links:
Mordy on Linkedin: https://www.linkedin.com/in/mordy-oberstein-12551715/
Scaling Content Teams, SEO Impact, Copycat Content & More with Kevin Indig, Director of SEO at Shopify (#7)
23 Nov 2021
00:39:15
In this episode of The SaaS SEO Show, we’ve interviewed Kevin Indig, Director of SEO at Shopify, and discussed how to scale content teams, the rise of copycat content, and how to measure the impact of SEO.
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Here’s what we’re covering:
How to align cross-functional teams for content and SEO
How to measure and demonstrate the impact of SEO
Kevin’s predictions on the future of crawling and indexing
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Useful Links:
Kevin on Linkedin: https://www.linkedin.com/in/kevinindig/
What Is Product-Led SEO & How Does It Work with Eli Schwartz (#6)
16 Nov 2021
00:31:43
In this episode of The SaaS SEO Show, we’ve interviewed Eli Schwartz, author of Product-Led SEO, and discussed the concept behind Product-Led SEO and the future of search.
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Here’s what we’re covering:
What Product-Led SEO is and what Eli’s book is all about
How to promote your product to searchers
The future of Google search
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Useful Links:
Eli on Linkedin: https://www.linkedin.com/in/schwartze/
The Importance of Niching Down for SaaS Companies & More with Evaldas Mockus, VP of Growth at Omnisend (#5)
09 Nov 2021
00:45:52
In this episode of The SaaS SEO Show, we’ve interviewed Evaldas Mockus, VP of Growth at Omnisend, and discussed content & SEO strategies for SaaS companies.
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Here’s what we’re covering:
The importance of measuring the business impact of your organic efforts
The elements of a successful content & SEO strategy for SaaS companies
How to make the right hiring decisions for content & SEO teams
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Useful Links:
Evaldas on Linkedin: https://www.linkedin.com/in/evaldas-mockus/
Content Promotion for SaaS Companies with Alan Silvestri, Director of Strategy at Growth Gorilla (#4)
02 Nov 2021
00:42:15
In this episode of The SaaS SEO Show, we’ve interviewed Alan Silvestri, Director of Strategy at Growth Gorilla, and discussed how SaaS companies can take advantage of content promotion and link building.
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Here’s what we’re covering:
When B2B SaaS companies should invest in content promotion & distribution
How to measure the ROI of link building
How B2B SaaS companies can find growth tactics that work for them
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Useful Links:
Alan on Linkedin: https://www.linkedin.com/in/alangrowthgorilla/
Scaling Monthly Organic Traffic from 0 to 1M with Farzad Rashidi, Lead Innovator at Respona (#3)
26 Oct 2021
00:50:25
In this episode of The SaaS SEO Show, we’ve interviewed Farzad Rashidi, Lead Innovator at Respona, and discussed link building, how a new SaaS company can get its marketing efforts off the ground, as well as how Visme managed to reach over 1M in organic traffic.
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Here’s what we’re covering:
How Respona was born and how the tool helps businesses with link building
What Visme’s growth strategy was to reach 1M in organic traffic
3 actionable marketing tips for new SaaS teams
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Useful Links:
Farzad on Linkedin: https://www.linkedin.com/in/farzadrashidi/
Creating Demand with Abhay Singh, Head of Demand Gen and RevOps at Mesh #90
31 Oct 2023
00:37:16
In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.
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Timestamps:
(01:10) - Who is Abhay Singh?
(02:01) - Abhay’s background.
(04:00) - What is Mesh?
(06:12) - Performance enablement at HR.
(06:52) - Abhay’s biggest learnings at demand gen.
(10:26) - How to identify effective channels?
(15:22) - Communicating marketing ROI with C-level executives.
(17:06) - How can value be measured on ‘dark social’?
(21:45) - Content marketing contribution to creating demand at Mesh.
(23:15) - Abhay’s thoughts on original content.
(28:16) - Use cases of ChatGPT.
(31:34) - The future of SaaS marketing.
(35:54) - Learn more about Abhay and Mesh and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
The Future of Content & SEO with Bernard Huang, Co-founder at Clearscope (#1)
12 Oct 2021
00:49:23
In this first episode of The SaaS SEO Show, we’ve interviewed Bernard Huang, Co-founder at Clearscope, and discussed the future of search and some problems and opportunities that exist in how the SERPs are formed.
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Here’s what we’re covering:
What the future of Google search might look like
How to get more real estate in the SERPs
The importance of making your content unique by adding perspective
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Useful Links:
Bernard on Linkedin: https://www.linkedin.com/in/bernardjhuang/
Content Strategy at IBM with Eda Kavlakoglu, Program Director, Inbound content at ibm.com #89
24 Oct 2023
00:37:07
In this episode of The SaaS SEO Show, we’ve interviewed Eda Kavlakoglu, Program Director, Inbound content at ibm.com and discussed content strategy, keyword research, and more.
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Timestamps:
(00:00) - Intro
(00:55) - Who is Eda Kavlakoglu?
(01:42) - Eda’s background.
(06:08) - Eda’s learnings at IBM.
(09:13) - Biggest challenges.
(12:06) - Main pillars of IBM’s content strategy.
(14:53) - Creating content for both users and search engines.
(16:34) - Keyword research process at IBM.
(18:45) - Eda’s evolvement in the content process.
(20:14) - How do you evaluate a piece’s effectiveness?
(22:01) - How will changes in search affect SEO?
(26:21) - Use cases of generative AI.
(29:00) - Creating topic clusters.
(33:36) - Future of content marketing.
(35:31) - Learn more about Eda and IBM and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Media Consumption & New Types of Content with Chris Anderson, VP, Head of Content at GreenSlate #88
17 Oct 2023
00:49:39
In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more.
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Timestamps:
(00:00) - Intro
(01:45) - Who is Chris Anderson?
(02:38) - Chris’ background.
(05:15) - How's life in Asia?
(06:56) - What is GreenSlate?
(08:36) - Differences between traditional businesses and SaaS.
(11:18) - Chris learnings as Managing Editor at Gong.
(14:40) - How do you maintain consistency on multiple content initiatives?
(16:28) - Chris' role at GreenSlate.
(18:53) - GreenSlate’s content strategy.
(20:24) - Building company’s presence on LinkedIn.
(21:41) - Brand within a brand.
(26:08) - Thoughts on leveraging SEO at GreenSlate.
(29:00) - Chris' thoughts on AI and practical use cases.
(35:00) - Will SGE affect the traffic of sites?
(36:49) - Media consumption and new types of content.
(40:01) - Importance of content quality.
(43:14) - The future of content marketing for SaaS companies.
(46:12) - Use cases of TikTok for B2B.
(47:16) - Learn more about Chris and GreenSlate and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
The Future of SEO #Digest
03 Oct 2023
00:38:00
In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about the future of SEO and the changes happening in the industry.
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Timestamps:
(00:00) - Intro
(01:35) - Brian Shumway, Director of SEO Product at Upwork.
(03:50) - Neil Patel, Co-Founder at NP Digital.
(05:04) - Jason Barnard, CEO and Founder at Kalicube.
Successful Content Programs with Melanie Broder, Content Marketing Consultant #87
12 Sep 2023
00:39:42
In this episode of The SaaS SEO Show, we’ve interviewed Melanie Broder, Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more.
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Timestamps:
(00:00) - Intro
(01:46) - Who is Melanie Broder?
(02:11) - Melanie’s background.
(04:19) - What makes a content program successful?
(05:44) - How to communicate the value of content marketing?
(09:19) - Mistakes SaaS companies make to their content program.
(11:53) - Unbusted the myth of word count.
(14:25) - Will the blog remain an important channel in the future?
(17:28) - Different content types beyond SEO content.
(20:38) - Thoughts on content created to showcase thought leadership.
(23:41) - Should content that indicates thought leadership be outsourced?
(27:27) - Melanie’s thoughts on the extra ‘E’ from E-E-A-T.
(32:14) - Thoughts on AI content.
(35:57) - The future of SaaS companies regarding content marketing and SEO.
(37:54) - Learn more about Melanie and get in touch.
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars’ and its role in B2B SaaS companies' marketing strategies.
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Timestamps:
(00:00) - Intro
(01:44) - Episode overview.
(02:37) - Media Singular concept.
(03:46) - Characteristic #1: Media Singulars are part of the content marketing strategy.
(04:08) - Characteristic #2: Media Singulars are distinguishable from content marketing strategies.
(05:14) - Characteristic #3: Media Singulars have a unique name.
(05:37) - Characteristic #4: Media Singulars are platform and channel-agnostic.
(06:19) - Characteristic #5: Media Singulars have media personalities behind them.
(08:31) - Media Singular examples.
(09:33) - Example #1: HubSpot & The Hustle.
(11:20) - Example #2: Paddle & ProfitWell.
(13:37) - Example #3: Mailchimp & Courier Media.
(15:13) - Example #4: SEMrush & Traffic Think Tank.
Criteria-based Content with Allison Smith, Sr. Content Marketing Manager at Netradyne #99
07 Dec 2023
00:34:52
In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more.
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Timestamps:
(00:00) - Intro.
(00:54) - Who is Allison Smith?
(01:24) - Allison’s background.
(02:34) - What is Netradyne?
(04:36) - Allison’s experience at Meltwater.
(06:53) - Content marketing for a niche industry.
(09:20) - Challenges in understanding the verticals.
(12:59) - How to source writers with subject matter expertise.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Content Prioritization with Tania Miranda, Head of SEO at Recruitee #86
08 Aug 2023
00:51:50
In this episode of The SaaS SEO Show, we’ve interviewed Tania Miranda, Head of SEO at Recruitee, and discussed how to create meaningful content, content prioritization, and more.
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Timestamps:
02:01 Who is Tania Miranda?
02:54 Tania’s background.
05:54 What is Recruitee?
07:33 Should hiring be a collaborative process?
09:31 Tania’s learning at Recruitee.
11:57 SEO challenges at Recruitee.
14:40 Misconceptions about SEO.
17:55 How to approach multidimensional SEO strategies?
21:35 How to create meaningful content?
25:10 Content prioritization at Recruitee.
30:20 Why do people in German go through a blog post?
33:28 Crawlability and indexation at Recruitee.
35:13 Migrating a website.
39:29 Tania’s thoughts on AI content.
42:26 The importance of basics on content marketing.
44:00 How will SGE affect us?
50:06 Learn more about Tania and Recruitee and get in touch.
Technical SEO with Brian Shumway, Director of SEO Product at Upwork #85
01 Aug 2023
00:37:44
In this episode of The SaaS SEO Show, we’ve interviewed Brian Shumway, Director of SEO Product at Upwork, and discussed programmatic SEO, technical SEO, and more.
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Timestamps:
(01:54) - Who is Brian Shumway?
(02:35) - Brian’s background.
(04:03) - What is Upwork?
(06:21) - Brian’s learnings.
(08:56) - Unique challenges regarding SEO at Upwork.
(10:40) - How to identify emerging topics?
(17:01) - Programmatic SEO.
(20:31) - How to optimize your crawl budget?
(24:23) - Technical SEO hygiene.
(27:40) - How is Upwork approaching localization?
(29:10) - Thoughts on SGE.
(31:20) - Brian’s opinion on generative AI.
(33:11) - The future of SEO.
(35:59) - Learn more about Brian and Upwork and get in touch.
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Useful Links:
Website: https://www.upwork.com/
Brian on LinkedIn: https://www.linkedin.com/in/bshumway/
The main pillars of Hubspot’s SEO strategy with Bianca Anderson, SEO Strategist at HubSpot #84
25 Jul 2023
00:46:12
In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more..
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Timestamps:
(00:00) - Intro
(02:07) - Who is Bianca Anderson?
(02:52) - Bianca’s background.
(05:25) - Is there a future for SEO?
(07:44) - What is Hubspot?
(09:40) - Is Hubspot’s inbound marketing playbook still effective?
(11:27) - The main pillars of Hubspot’s EN blog SEO strategy.
(15:30) - How is Hubspot preparing for upcoming changes in search?
(20:00) - Thoughts on search perspectives and E-E-A-T.
Programmatic SEO and Conversion Optimization with Ryan Prior, Head of Marketing at Modash #83
18 Jul 2023
00:41:27
In this episode of The SaaS SEO Show, we’ve interviewed Ryan Prior, Head of Marketing at Modash and discussed programmatic SEO, conversion optimization, link building, and more.
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Timestamps:
(00:00) - Intro
(02:01) - Who is Ryan Prior?
(03:02) - Ryan’s background.
(03:53) - What is Modash?
(07:55) - Overview of Modash’s SEO and Content Strategy.
(10:07) - Learnings from practicing programmatic SEO.
(13:27) - How to generate successful programmatic pages?
(17:03) - Free-mini tools that drive traffic.
(20:23) - Conversion optimization with examples from Modash’s blog.
(24:45) - Modash approach to link building.
(28:43) - Influencer-led YouTube SEO.
(32:37) - Ryan’s thoughts on AI content.
(34:19) - Google’s SGE.
(35:33) - Ryan’s affiliate projects.
(39:44) - Learn more about Ryan and Modash and get in touch.
Content Strategy with Bernard Meyer, Sr. Director of Content & Creative at Omnisend #82
11 Jul 2023
00:52:36
In this episode of The SaaS SEO Show, we’ve interviewed Bernard Meyer, Sr. Director of Content & Creative at Omnisend, and discussed content strategy, the future of SaaS marketing, and more.
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Timestamps:
(02:04) - Who is Bernard Meyer?
(03:27) - Bernard’s background.
(06:09) - What is Omnisend?
(08:03) - Connection between content and design.
(10:52) - Content strategy at Omnisend.
(12:57) - Why most B2B SaaS don’t use YouTube?
(19:11) - Unbiased reviews and comparison pages.
(23:18) - Brand importance.
(26:42) - Niche limitations on content strategy.
(36:03) - Bernard’s thoughts on blog posts' importance.
(40:52) - Blog post structure that satisfies your audience.
(45:04) - What does the future hold for SaaS content marketing?
(50:27) - Learn more about Bernard and Omnisend and get in touch.
Brand Impact on Organic Search with Gaetano DiNardi, Growth Advisor #81
04 Jul 2023
00:43:55
In this episode of The SaaS SEO Show, we’ve interviewed Gaetano DiNardi, Growth Advisor, and discussed the brand impact on organic search, SGE, and more.
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Timestamps:
(01:42) - Who is Gaetano DiNardi?
(02:36) - Gaetano’s background.
(06:30) - Gaetano’s learnings.
(08:57) - Brand importance to organic search.
(12:08) - Why B2B SaaS SEO is challenging?
(15:19) - Gaetano’s thoughts on Google updates and SGE.
(19:25) - Brand SEO importance.
(24:11) - Gaetano’s advice regarding changes in search.
(28:46) - Problem identification chart for SEO.
(33:18) - How to convert organic traffic into leads?
(38:10) - What can SaaS companies do to stand up?
(42:00) - Learn more about Sam and Ahrefs and get in touch.
Video Content Strategy with Sam Oh, VP of Marketing at Ahrefs #80
27 Jun 2023
00:43:39
In this episode of The SaaS SEO Show, we’ve interviewed Sam Oh, VP of Marketing at Ahrefs, and discussed video content strategy at Ahrefs, product-led content marketing, and more.
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Timestamps:
(01:54) - Who is Sam Oh?
(02:38) - Sam’s background.
(05:35) - What is Ahrefs?
(06:36) - Sam’s first steps with Ahrefs.
(07:52) - Sam’s learnings.
(10:16) - Should other B2B SaaS companies approach marketing as Ahrefs?
(13:43) - The state of video marketing for B2B SaaS companies.
(17:44) - Sam’s thoughts on outsourcing video production.
(10:51) - Examples of SaaS companies leveraging video marketing.
(24:48) - YouTube video formats.
(26:55) - Ahrefs approach on short-form videos.
(29:02) - Ahrefs YouTube strategy.
(33:34) - What does the future fold for Ahrefs video content marketing?
(34:45) - Content localization.
(38:13) - Managing negative comments.
(39:44) - Thoughts on SGE.
(42:00) - Learn more about Sam and Ahrefs and get in touch.
The future of SEO with Neil Patel, Co-Founder at NP Digital #79
20 Jun 2023
00:42:57
In this episode of The SaaS SEO Show, we’ve interviewed Neil Patel, Co-Founder at NP Digital, and discussed the future of SEO, SGE, omnichannel marketing, and many more.
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Timestamps:
(01:53) - Who is Neil Patel?
(03:20) - What is NP Digital?
(04:19) - NP Digital global expansion.
(05:58) - Neil’s thoughts on generative AI.
(12:08) - Is there a future for SEO?
(14:07) - Thoughts on SGE.
(14:59) - Less traffic, higher intent.
(16:32) - How should SEOs approach SGE?
(17:33) - Google’s own dependency on organic search traffic for revenue generation.
(20:40) - Omnichannel approach on marketing.
(23:13) - How should companies think about customer acquisition source diversification?
(26:59) - The future of the blog.
(29:16) - How do Neil’s SaaS companies do marketing?
(36:16) - Acquiring AnswerThePublic.
(38:07) - Scaling an agency.
(39:26) - Is there a chance that NP Digital will get acquired?
(40:30) - What can we expect from Neil in the future?
(41:10) - Learn more about Neil and NP Digital and get in touch.
Data-driven Decisions and International SEO with Laura Paskauskaite, Head of SEO at Surfshark #78
13 Jun 2023
00:48:45
In this episode of The SaaS SEO Show, we’ve interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue, international SEO, and more.
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Timestamps:
(01:53) - Who is Laura Paskauskaite?
(03:11) - Laura’s background
(05:01) - What is Surfshark?
(07:07) - How do you approach SEO for a new brand in a competitive niche?
(09:56) - The importance of alternative pages.
(12:45) - Tips on branded keywords.
(13:52) - Traffic that translates into revenue.
(17:01) - How to find queries that bring more transactions?
(19:17) - Methods to identify audience needs except for keyword research.
(23:07) - How does data affect decisions regarding SEO in Surfshark?
(27:55) - The value of secondary keywords.
(30:37) - Factors that aren’t easy to measure (e.g., brands).
(35:56) - How does Surfshark approach international SEO?
(42:22) - Technical aspect and link building regarding international SEO.
Lead Generation with Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler #98
05 Dec 2023
00:36:05
In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more.
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Timestamps:
(00:00) - Intro.
(01:12) - Who is Ilias Galiotos?
(01:53) - Ilias’s background.
(03:18) - What is MarineTraffic?
(04:17) - MarineTraffic’s niche market.
(06:04) - How do you approach the company's core segments?
(07:33) - Where do these people “live” online?
(10:41) - Main pillars of MarineTraffic’s content strategy.
(13:18) - Challenges in content creation for MarineTraffic.
(15:38) - Handling bad news.
(18:40) - Handling references from publications and news sites.
(21:16) - Embed MarineTraffic’s vessel map into websites.
(22:40) - How to maintain visibility for the terms with business impact.
(27:41) - Ilias’s thoughts on AI.
(29:22) - What does the future hold for niche SaaS companies?
(34:53) - Learn more about Ilias and MarineTraffic and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Attribution and Dark Social with Emir Atlı, Co-founder & CMO at HockeyStack #77
06 Jun 2023
00:32:18
In this episode of The SaaS SEO Show, we’ve interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more.
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Timestamps:
(01:50) - Who is Emir Atlı?
(02:58) - Emir’s background and what HockeyStack is.
(04:13) - Who gets the most value using HockeyStack?
(06:46) - Challenges B2B SaaS companies face regarding analytics.
(09:38) - Attribution on activities that don’t happen on websites (e.g., webinars).
(10:10) - What are some mistakes companies make regarding attribution?
(14:54) - How does Emir measure the impact of content on the revenue pipeline?
(16:13) - How to use content pieces with strong intent?
(19:49) - What about dark social and how to attribute value to them?
(23:14) - Are there any activities attribution software can’t track?
(24:16) - Emir tips on building a brand from a content and SEO perspective.
(29:39) - Learn more about Emir and HockeyStack and get in touch.
Roundtable Discussion: Search Generative Experience and the Future of Search with MarketMuse
02 Jun 2023
01:03:46
For our first-ever Roundtable Discussion, we had onboard Jeff Coyle and Stephen Jeske from the content optimization platform, MarketMuse. Together with George Chasiotis, they delved into the implications of the Search Generative Experience (also known as SGE) announced by Google on May 10th during its Google I/O event. They discussed how this change could transform the way search is conducted and impact the visibility and traffic websites receive from organic search.
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Key Points:
Gain insights into the implications of the Search Generative Experience (SGE) for websites and publishers.
Discover how the recent changes announced by Google at its Google I/O event will affect the visibility and traffic of your website.
Learn how to adapt swiftly to these upcoming shifts in organic search, maintaining your competitive edge in the evolving digital landscape.
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Timestamps:
(02:19) - Jeff’s and Stephen’s thoughts on the topic.
(03:00) - The structure of this section.
(03:56) - An overview of what’s announced by Google during its Google I/O event.
(08:44) - Will SGE take away traffic from websites, publishers, and brands?
(12:45) - Participants’ questions regarding the topic.
(14:19) - How will SGE affect B2B content marketing?
(20:18) - Most content professionals will need to make a radical mind shift.
(22:46) - How do search results change for investigational keywords?
(27:40) - Assumptions on the outcomes of the SGE.
(32:36) - Changes to content strategies because of changes in Google search.
(36:59) - What needs to be done regarding existing content inventory?
(41:11) - Adding experience to your content and its importance.
(48:38) - What’s MarketMuse's stance regarding AI content?
(55:53) - How do these changes shape the content software solutions industry?
(59:52) - How’s MarketMuse preparing for the changes on a product level?
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Content Creation and Repurposing Content with Eric Jaffe, Global Head of Content at GLG #76
30 May 2023
00:40:45
In this episode of The SaaS SEO Show, we’ve interviewed Eric Jaffe, Global Head of Content at GLG, and discussed the process of content creation, repurposing content from virtual events, and more.
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Timestamps:
(01:42) - Who is Eric Jaffe?
(02:30) - Eric’s background.
(04:53) - What is GLG?
(09:50) - Use case of GLG.
(12:55) - Element of community at GLG.
(14:22) - Content in foreign languages.
(15:27) - Tips on how to conduct effective interviews.
(17:53) - How does GLG measure quality in virtual events?
(20:12) - The process of content selection at GLG.
(23:37) - How does GLG manage thousands of content pieces monthly?
(25:23) - Best practices for repurposing content from live events.
(28:22) - How does GLG Library work?
(30:30) - Differences in the content creation process across different industries.
(31:56) - Eric’s thoughts on the rise of generative AI.
(35:16) - How does GLG ensure that its inventory is accurate?
(37:35) - Learn more about Eric and GLG and get in touch.
Attribution and Content Impact to Revenue Pipeline with Steffen Hedebrandt, CMO & Co-Founder at Dreamdata #75
23 May 2023
00:47:39
In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.
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Timestamps:
(01:46) - Who is Steffen Hedebrandt
(02:35) - Steffen’s background.
(03:34) - What is Dreamdata?
(06:14) - Case study of Dreamdata and attribution importance.
(09:00) - How can you attribute value to a piece of content?
(14:31) - What kind of metrics does Dreamdata collect?
(18:32) - Attribution difficulties.
(21:46) - Tactics that help to attribution.
(24:03) - Which is the best attribution model?
(27:54) - Mistakes that companies make when it comes to attribution
(31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long?
(35:26) - A unified system with data to identify what’s driving revenue
(36:45) - Steffen’s advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts).
(41:29) - What can we expect the future of attribution to be for B2B SaaS companies?
(44:18) - Learn more about Steffen and Dreamdata and get in touch.
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about publishing velocity and its effectiveness from an SEO perspective.
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Timestamps:
(00:00) - Intro
(01:40) - Episode overview.
(03:11) - The timeframe of the project.
(03:50) - Growth summary.
(04:28) - Our contribution & services.
(05:13) - Results of publishing 16.6 content pieces per month for three months.
(06:37) - 469.74% increase in the total number of organic keywords the blog is ranking for.
(07:13) - 209.46% increase in the total number of organic impressions.
(09:02) - 344,38% increase in organic clicks.
(10:39) - The journey to get from publishing something to acquiring a customer.
(12:55) - Learning of this experience.
(13:23) - Publishing velocity matters.
(14:00) - The CMS your company's using can affect your team's efficiency.
(16:02) - Streamline your processes and cross-company communications.
(19:03) - Don’t do migrations or other activities with technical risk.
(21:02) - Leave your opinion outside the content editing process and focus on the scope.
Content Ideation & Organic Social with Bethany Fagan, Head of Content Marketing at PandaDoc #73
18 Apr 2023
00:39:37
In this episode of The SaaS SEO Show, we’ve interviewed Bethany Fagan, Head of Content Marketing at PandaDoc, and discussed PandaDoc’s content strategy, content ideation, organic social, and more.
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Timestamps:
What is PandaDoc?
Differences between PandaDoc’s blog and library.
Content ideation process at PandaDoc.
Different content types contribution to a multi-touch customer lifecycle journey.
PandaDoc’s content efforts balance.
Thoughts on organic social.
The process of creating thought-leadership content pieces at PandaDoc’s library.
Will SaaS companies proceed with content marketing as media companies?
Sharing the voice of the customer at PandaDoc.
Bethany’s thoughts on the future of SaaS content marketing.
Content Strategy & SEO with Jitesh Patil, SEO & Content Specialist at Toggl #72
11 Apr 2023
00:44:19
In this episode of The SaaS SEO Show, we’ve interviewed Jitesh Patil, SEO & Content Specialist at Toggl, and discussed Toggl’s content strategy, SEO processes, and more.
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Timestamps:
What is Toggl?
Toggl UI design and website experience.
Coordination of SEO for a company with three different products (Toggl Track, Toggl Plan, and Toggl Hire).
How does Toggl approach competition in terms of SEO?
Content strategy for SEO and publishing velocity at Toggl.
Toggl’s prioritization system for content across three products.
The process of identifying opportunities for content updates.
Thoughts on alternative pages and JTBD content.
Managing changes regarding search with E-E-A-T and the rise of generative content.
Thoughts on generative content.
Toggl’s approach to targeted keywords for new feature/use case pages.
Jitesh’s thoughts on the future of SaaS content marketing and SEO.
Content Marketplaces and AI content with Carlos Meza, President and CEO at Crowd Content #71
04 Apr 2023
00:46:31
In this episode of The SaaS SEO Show, we’ve interviewed Carlos Meza, President and CEO at Crowd Content, and discussed content marketplaces, generative content, and more.
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Here's what we're covering:
What is Crowd Content?
What makes a good content marketplace?
How can you find writers with expertise in certain topics and validate that they are actual experts?
Do writers sign an exclusivity agreement with Crowd Content?
The biggest changes in content marketing now.
Thoughts on AI content and generative content tools
What’s Crowd Content stance on AI content
Market feedback on AI content.
Are content writers concerned?
What changes does commoditization of content bring to the content and SEO industry?
What can we expect from CrowdContent in the future?
Organic Growth for Early-Stage SaaS with Lindsay Germain, Advisor on Growth Marketing & GTM at Techstars #70
28 Mar 2023
00:58:38
In this episode of The SaaS SEO Show, we’ve interviewed Lindsay Germain, Advisor on Growth Marketing & GTM at Techstars, and discussed organic growth for Early-Stage SaaS companies and many more.
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Here’s what we’re covering:
What is Techstars?
The connection between product marketing and SEO.
Why (and how) product marketing can benefit from SEO?
How Saas companies should approach content and SEO in early stages.
How to evaluate content performance.
The future of product marketing and SEO for SaaS companies.
Viral Content Strategy with Ryan McCready, Senior Demand Generation Manager at Whimsical #97
28 Nov 2023
00:36:09
In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more.
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Timestamps:
(00:00) - Intro.
(01:11) - Who is Ryan McCready?
(01:48) - Ryan’s background.
(03:18) - What is Whimsical?
(05:08) - Important lessons working 5 years at Venngage.
(07:34) - How did you cope with and approach competition?
(09:29) - Creating content for various media outlets.
(11:52) - Is it easy to replicate the same success?
(13:11) - Use cases of Pinterest for growth.
(14:44) - Insights into what makes a good landing page.
(16:15) - Thoughts on social media content.
(21:24) - Experiences in teaching content marketing to people.
(24:22) - Differences between repurposing and distribution.
(26:50) - Ryan’s thoughts on upcoming changes in search.
(32:21) - The future of marketing for SaaS companies.
(34:29) - Learn more about Ryan and Whimsical and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Link Building with Milosz Krasiński, Managing Director at Chilli Fruit Web Consulting #69
23 Mar 2023
00:51:38
In this episode of The SaaS SEO Show, we’ve interviewed Milosz Krasiński, Managing Director at Chilli Fruit Web Consulting, and discussed link building and more.
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Here’s what we’re covering:
How has link building changed over the years?
The main elements of a successful link building campaign for SaaS companies.
When SaaS companies should invest in link building?
The main mistakes that SaaS companies do when it comes to link building.
How to choose your target pages.
Can a company quantify its needs in terms of link building?