The Profitable Husband – Details, episodes & analysis

Brought to you by Wealthy Web Designer

What does it take to be the man behind a powerhouse brand? The Profitable Husband dives into the untold stories of husbands who support, build, and scale alongside high-profile entrepreneurs, influencers, and industry leaders. Hosted by Willow Kaii, this podcast is your front-row seat to conversations on money, marriage, and masculinity in the modern business world.

Whether you’re navigating life as the husband of a rising brand, leading a business with your partner, or looking for insight on scaling with strategy while keeping your relationship strong—this show is for you.

👤 Learn more about Willow Kaii: willowkaii.com
📲 Follow the journey: Instagram | TikTok | X | Youtube
🚀 Brought to you by: Wealthy Web Designer

Guest: Becca Luna (@iambecaluna)

We’re kicking things off with the woman who’s been here since day one. Becca Luna isn’t just my wife—she’s the reason this podcast exists. The one who scaled a 7-figure brand from her laptop and taught me what it really looks like to lead, support, and build something real as a couple.

In this episode, we’re talking:

• Selling weed and vodka at 15 (yes, really)
• Hitting rock bottom in Hawaii and rebuilding from food stamps to 6-figure months
• Throwing out traditional gender roles and building a partnership that actually works
• What it looks like when your wife takes off before you
• And how we scaled two businesses by trusting each other—and doing the deep work
  
  

It’s raw. It’s honest. It’s not what you think it is.

Listen if you’re:

• The man behind the brand—and figuring out how to show up
• Building a business with your partner
• Ready for a real look at what it takes to grow together when life (and business) gets real

🔗 Connect with Becca:
@iambeccaluna beccaluna.com

👤 Learn more about Willow Kaii: willowkaii.com
📲 Follow the journey: Instagram | TikTok | X | Youtube
🚀 Brought to you by: Wealthy Web Designer

Interested in Becoming a Sponsor? Click here to apply.

Guests: Lino & Alexa (@linomtroisi + @alexarsantamaria)

They entered Temptation Island as a couple.
They left engaged.
And for ten months, they kept it all a secret.

In this episode, Lino and Alexa get real about:

• Getting engaged on reality TV (and what viewers didn’t see)
• Why they were willing to test their relationship on national television
• What happens when the man becomes the supporter
• Navigating trust, ego, and growth as a team
• Leveraging media attention without losing themselves
  
  

This isn’t just another TV couple story. It’s a playbook for modern relationships built on maturity, mutual respect, and long-term vision.

Listen if you’re:

• Figuring out how to grow your career and your relationship
• A man trying to redefine what “providing” actually means
• Curious about what it looks like when love and ambition align
  
  

Follow Lino + Alexa:
Instagram: @linomtroisi + @alexarsantamaria

👤 Learn more about Willow Kaii: willowkaii.com

📲 Follow the journey: Instagram | TikTok | X | Youtube

🚀 Brought to you by: Wealthy Web Designer

Interested in Becoming a Sponsor? Click here to apply.

Guest: JT Barnett (@jtbarnett)

A journey of unlearning, healing, and figuring out how to support a wife who found her thing before he did.

In this powerful episode, JT opens up about:

• Leaving behind hockey—and the identity crisis that followed
• Meeting Sam and watching her build FORM into a multi-million dollar wellness brand
• Processing jealousy as your partner rises—and learning to lead in different ways
• Somatic therapy, emotional intelligence, and what really changes the game
• Building a 50-year vision for your business, marriage, and family legacy
  
  

This one isn’t just about business.
It’s about growth, purpose, and what it means to be a man in a world where traditional roles are shifting—and fast.

Listen if you’re:

• Feeling lost while your partner is finding her stride
• Figuring out how to lead without ego
• Interested in emotional growth, somatic therapy, or building a mission-driven life
• A man with ambition, who wants to build something real and lasting—with your partner by your side

Follow JT:
Instagram: @jtbarnett
Agency: CreatorX
JT’s Wife: @samiclarke | FORM App + Wellness Brand

👤 Learn more about Willow Kaii: willowkaii.com

📲 Follow the journey: Instagram | TikTok | X | Youtube

🚀 Brought to you by: Wealthy Web Designer

Interested in Becoming a Sponsor? Click here to apply.

Guest: Oren John (@orenmeetsworld)

Oren John went from agency creative director and marketing executive…
To building a multi-brand business, consulting with top names, and creating viral explainer videos that live inside thousands of Slack channels.

But behind the content empire?
A creative household, a partnership-first marriage, and a deep commitment to building a life that’s both profitable and meaningful.

In this value-packed episode, Oren opens up about:

• Starting content late—and why consistency, not perfection, changed everything
• Meeting his wife at an agency job, and building both brands and babies together
• Rethinking success after hitting his financial goals—and choosing curiosity over early retirement
• Raising a resourceful kid in the age of AI, supply chains, and ChatGPT homework
• Building an IP ecosystem where brands don’t just want him—they want the whole network

This one isn’t just about design or content.
It’s about being intentional. About staying curious. About building something that lasts—without burning out the people you love.

Listen if you’re:

• Wondering how to balance ambition with presence at home
• Trying to build multiple revenue streams that align with your creativity
• Leading a family and a business, and don’t want to pick between the two
• Curious about content strategy, creative direction, or raising resourceful kids in a digital world

Follow Oren:
Instagram: @orenmeetsworld

👤 Learn more about Willow Kaii: willowkaii.com

📲 Follow the journey: Instagram | TikTok | X | Youtube

🚀 Brought to you by: Wealthy Web Designer

Interested in Becoming a Sponsor? Click here to apply.

Guest: Chris Harder (@chriswharder)

Chris Harder went from chasing titles and fast promotions in the banking world…
To losing it all in the 2008 recession—and rebuilding from scratch alongside his wife, Lori Harder.

Now?
They’ve built multiple 7- and 8-figure businesses, launched a thriving mastermind, and are raising the bar for what modern wealth and partnership can look like.

In this raw and powerful episode, Chris opens up about:

• Getting kicked out of college, climbing to the top of corporate, and losing it all during the recession
• Watching Lori rise—and the identity crisis that followed
• Going from “alpha sales bro” to a true partner inside his wife’s business
• The 30 Books in 30 Days challenge that changed everything
• Learning to communicate in a way that builds—not breaks—a relationship
• How their version of success shifted from big houses to freedom, family, and real choice

This one isn’t just about money.

It’s about ego, growth, love, and what it really takes to build wealth that doesn’t cost you your marriage.

Follow Chris:
Podcast: The Chris Harder Show
Instagram: @chriswharder

Lori (Chris’s Wife): @loriharder

👤 Learn more about Willow Kaii: willowkaii.com

📲 Follow the journey: Instagram | TikTok | X | Youtube

🚀 Brought to you by: Wealthy Web Designer

Interested in Becoming a Sponsor? Click here to apply.

Guest: Mason Littlejohn (@mason)

Mason Littlejohn isn’t just one of the best media buyers in the world—he’s the guy I trusted to take our ad spend from zero to multi-6-figures a month. From spending $1.5M in a single day to helping over 100 brands scale through his coaching program, Mason’s story is wild—and way deeper than just ROAS and CPMs.

In this episode, we’re talking:

• How he scaled Ruggable from $1M to $500M+ in revenue
  
  
• The reality of spending hundreds of thousands per day on ads
  
  
• Why therapy and EMDR were the turning point for real growth
  
  
• Masculinity, responsibility, and what it means to be a “profitable husband”
  
  
• How he and Tay made the decision not to work together—and why it works
  
  
• The long game: using ads to self-fund his dream of building a luxury fashion house
  
  

It’s raw. It’s vulnerable. And it’s not your average ad bro story.

🔗 Connect with Mason:
@mason

👤 Learn more about Willow Kaii: willowkaii.com

📲 Follow the journey: Instagram | TikTok | X | Youtube

🚀 Brought to you by: Wealthy Web Designer

Interested in Becoming a Sponsor? Click here to apply.

Guest: Alexis Andra (@alexisandra)

Alexis Andra built a 7-figure creative studio from scratch—then invited her husband into the business. What started as a love story turned into a cautionary tale about ambition, gender roles, and the cost of building a brand and a marriage at the same time.

This is the first-ever Profitable Husband episode from the woman’s POV and she holds nothing back.

In this episode, we’re talking:

• How Alexis scaled The Shift Creative while raising kids
• What really happens when your partner joins your business
• Navigating resentment, ego, and mismatched ambition in a marriage
• The emotional cost of being the breadwinner and the power of being fully seen
• Why intentionality, not income, is the real foundation of a lasting partnership

🔗 Connect with Alexis: @alexisandra | @theshiftcreative

👤 Learn more about Willow Kaii: willowkaii.com

📲 Follow the journey: Instagram | TikTok | X | YouTube

🚀 Brought to you by: Wealthy Web Designer

Interested in Becoming a Sponsor? Click here to apply.

Guest: Dan Cox

From Bachelor Nation to the farmers market—Dan Cox has lived many lives. But behind the shows, brands, and headlines is a deeply grounded story of partnership, family, and reinvention.

In this episode, Dan shares:

• How reality TV brought him and his wife Natalie together—and why they never chased fame after
• Launching direct-to-consumer peach boxes to save her family’s farm during COVID
• Building multiple brands side-by-side, including Metcon, Wealthy, and Peaches.LA
• Navigating new parenthood and the shifts in focus, identity, and drive it sparked
• His take on fatherhood, legacy, and why an “easy” life isn’t always the best one

This isn’t just about business—it’s about resilience, partnership, and building something meaningful with the people you love most.

🔗 Connect with Dan:

• Instagram & TikTok: @danielgcox
• Dan's Wife: Natalie
• Brands: metcon.com | imwealthy.com

🔗 Connect with Willow:

👤 Learn more about Willow Kaii: willowkaii.com

📲 Follow the journey: Instagram | TikTok | X | Youtube

🚀 Brought to you by: Wealthy Web Designer

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This isn’t just a story about strategy, it’s a blueprint for how I’ve added over $1M in revenue to my wife’s business from the inside out.

In this solo episode, I walk you through how I went from slinging fake IDs and cheap liquor in high school… to building funnels, running ads, and turning a one-woman web design business into a multi-7-figure brand.

We’re talking:

• How I supported my wife from day one—before the followers, the launches, or the revenue
• The early hustle: selling templates, cold DMing, closing deals in her voice
• My first million-dollar idea (and how it changed everything)
• Why most men are kind of supportive—and how to actually step up
• The framework I use to grow her profits and protect our peace
• How to build your wife’s business without dimming her light—or yours

If you’ve ever wondered what it really looks like to lead from the back end, support your wife’s vision, and build generational wealth together—this is the one.

👤 Learn more about Willow Kaii: willowkaii.com

📲 Follow the journey: Instagram | TikTok | X | YouTube

🚀 Brought to you by: Wealthy Web Designer

Interested in Becoming a Sponsor? Click here to apply