The Jasmine Star Show – Details, episodes & analysis

“...well, it's just that your level of confidence...”

Woah. I had to pause when my podcast mentor casually said these words on our call. And to be honest: they struck me deeply.

Those words made me realize that while I often feel unsure, the version of me you see on the podcast or a stage is the amplified version of me—confident, outgoing, and unafraid.

But in everyday life? It’s another story.

What I’ve learned is that confidence is not the absence of fear but the decision to face it. True confidence is about showing up despite the doubts, knowing that every step forward gets you one step closer to the life you want to live.

In this episode, you’ll learn how I’m targeting a new group of people in my business, the commitment I’m declaring starting now, and a framework for choosing to be 3X confident with ease.

Click play to hear all of this and…

(00:01:03) What my podcast mentor told me about confidence and how it’s impacted my mindset.

(00:02:50) How it really feels showing up as my 3X, most confident self.

(00:04:44) Some of the challenges I faced as a woman in business and entrepreneurship.

(00:09:47) The commitment I’m making (I’d love for you to make it with me!).

(00:11:40) The initial fear of confidence and why you need to push through.

(00:15:01) The freedom you get when you do this ONE thing.

(00:18:10) Why I share my best ideas for free.

(00:21:39) My strategies for attracting a new ideal client.

(00:22:37) What it takes to scale from seven to eight figures in business.

For full show notes, visit https://jasminestar.com/podcast/episode467

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

I created my first course in 2016, and hand-to-heaven, it changed my life.

But lemme tell you this: there were plenty of questions I wish I knew the answers to before I created the actual content. How should I price it? How can I ensure a good completion rate? How should I distribute it?

I want you to feel fully equipped and confident through every step of creating your digital offer.

This is exactly why, in this episode, I'm taking you step-by-step through the (unsexy, yet necessary!) conception and planning stages of creating an offer that has the potential to change YOUR life.

Click play to hear all of this and:

• (00:00:34) A Five-Step framework for planning your digital offer
• (00:00:57) How to structure the customer journey inside your offer
• (00:01:47) How to optimize student experience in an online course
• (00:03:39) The best pricing strategies
• (00:09:29) How to create a realistic timeline for course development and launching
• (00:11:10) How to optimize your search efforts when finding the right platform to host your course
• (00:12:06) The three types of goals to set when you’re launching your digital offer

🎧 Listen to the full episode, Courses, Subscriptions, and Memberships: How to Create a Profitable Digital Offer, >>HERE<<

Listen to Related Episodes:

• Do THIS to Close More Sales
• How to Create an UNFORGETTABLE Customer Experience

For full show notes, visit jasminestar.com/podcast/episode466

Can you think of one (yes, just one) business decision you’ve been avoiding?

Hiring a team member? Rebranding your business? Raising your prices?

Well, what if you took the expectation of the outcome away and just let making the decision be the win?

Because here’s the deal: Making a decision, any decision, is a sign of progress, growth, and self-trust. It means you’re taking action and moving forward, rather than staying stuck in indecision.

And once I learned how to trust myself to make decisions FAST—it all changed in the best way possible. Friend, I want the same for YOU.

In this episode, you’ll learn frameworks for building self-trust, how to build a strong inner-foundation, and strategies for making confident decisions.

Click play now to hear all of this and…

(00:00:00) The importance of self-trust and how it helps you build confident decisions as business owners and leaders.

(00:00:53) How I practiced “stacking bricks” to build up my self-trust.

(00:04:09) The impact of seeking external validation and the importance of focusing on internal momentum and direction to build self-trust.

(00:06:13) Real life examples of self-trust when making difficult decisions.

(00:13:54) The Self-Trust triangle framework and how YOU can use it to strengthen your self-trust.

(00:15:57) The importance of trusting yourself in decision making and the impact of doubt on making choices.

(00:22:33) Why you need to get clear on personal goals and measuring success internally.

(00:23:28) The significance of acknowledging and celebrating personal wins.

(00:24:30) The process of getting out of your comfort zone, trying new things, and learning from experiences.

Are you ready to join a mastermind so you can finally get clarity on what you want AND see results? Join the waitlist >>HERE<< and be the first to know when I start accepting applications for the next cohort of my mastermind. Jasminestar.com/mastermindwaitlist

Related Episodes to Listen to:

• Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve It
• How You Can Develop the BEST Traits in Leadership
• What to Do When You Catch Yourself Over-Thinking in Your Business

For full show notes, visit: https://jasminestar.com/podcast/episode458

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

‘You're not doing enough.’ 

‘Couldn’t you have avoided this? I'm sure you could have avoided this.’

‘Why couldn't you see this coming six months ago?’

I came across these words I journaled last year and cringed. Now that I’m in a place where I’m able to reflect without being so self-critical, I realize that I did do the best I could with what I had and what I knew at the time.

The thing is… in business, the unexpected is inevitable. 

But if I could go back in time, I would have reacted to the unexpected differently.

In this episode, I’m sharing the four-part framework of what to do when the unexpected happens that I’ve developed since I wrote those words in my journal. I originally shared it with our Social Curator Community and it struck such a chord, I knew I had to share it with you.   

Click play to hear my four-part framework of what to do when the unexpected happens and…

[00:02:09] The words JD (my husband and business partner) told me 365 days ago that ended up being true, even though I didn’t want to believe them then.

[00:05:21] What motivates and inspires me when I’m facing unexpected challenges.

[00:06:21] The importance of being kind to yourself when facing setbacks.

[00:09:40] How to allow yourself to feel emotions and move through them.

[00:10:36] Why you must have a clear vision for your life and business.

[00:11:37] The value of being surrounded by like-minded people who are in similar seasons of business as you. 

If you enjoyed this episode, I'd love to invite you to a free 14-day trial of Social Curator, where thousands of business owners come together for mindset moments like this, group coaching and weekly training, and marketing plans to take your social media to the next level. (PLUS you'll get to meet Dottie, your AI Social Media Manager who creates content for you in just seconds). Learn more >>HERE<<) 

For full show notes; vist: http://jasminestar.com/podcast/episode370

Have you ever had one of those big lightbulb moments when creating an offer?

One of those moments where the pieces all seem to fall into place and you’re figuring out how a new revenue stream is about to make a big impact for your people?

This is exactly what happened on one of my consulting calls with a client when she hashed out the details of her new membership program (including a six-week launch plan!).

And lemme tell you, by the end of the call… we were lit. 

In this episode, I’m sharing the insights of our conversation about starting a new membership, and (surprise!)  my thoughts on how to scale an existing membership.

Whether you're in the beginning stages of creating a digital offer or ready to take it to the next level, I hope you enjoy this off-the-cuff conversation.

Click play to hear all of this and…

[00:01:19] The very first step you need to take when creating your membership program.

[00:02:19] How to make your membership program stand out in the market.

[00:03:38] How to create “exclusivity” in your membership.

[00:05:55] The importance of reverse-engineering your revenue goals when you’re in the beginning stages of creating a membership.

[00:06:04] The six-week launch plan I created with my client (you can steal our framework!) 

[00:10:56] How to determine if you need to restructure your current membership (and the results one of my clients got when they did).  

[00:12:13] The one thing you NEED if you're going to launch your membership successfully.

[00:13:30] How to create a masterclass (and how to title it) that makes people want to sign up for your membership ASAP.

[00:16:53] How to know if it’s the right time to leverage paid ads for your masterclass.

For full show notes; visit: https://jasminestar.com/podcast/episode369a

Do you ever feel like it's difficult to stand out online? 

If so, I feel you. The online space can feel…well, crowded.

But, I often hear entrepreneurs say the reason they aren’t getting the results they WANT and DESERVE is because of the over-saturation in their industry…

And I don’t think that’s the case. So, what is?

Business owners don’t know how to identify the deepest needs and desires of their ideal clients - the things their ideal client REALLY wants, but might not even know how to express. 

As a result… 

Business owners are stuck talking about the same ol’ surface-level problem that everyone else in their industry is talking about. They blend in (rather than stand out), because they don’t know how to dig deeper and find the core problem.

But don’t fear, my friend - today I’m sharing my step-by-step process of figuring out exactly what your ideal client really wants and desires and spilling the tea on how to create or revise your offer so it speaks directly to these needs. When you’re done listening, you’ll be well on your way to standing out in your industry and serving the people who need you most. 

Click play to hear all of this and…

[00:01:06] How to identify your ideal client’s core needs and desires

[00:07:54] How to identify the places in your industry where your ideal client isn’t being served.

[00:08:51] How to create an offer that meets your ideal client’s needs and serves them in a way others aren’t (i.e. - how to create a solution for the “gap” in the market) 

[00:13:25] How to make improvements to your offer based on research and client feedback.

[00:16:18] How to create clear messaging that not only shows the value of your offer, but resonates with your ideal clients

[00:19:03] The importance of clearly stating not just WHAT your offer is, but the transformation it provides

[00:19:53] How to market your offer when it's brand new and you don't have many testimonials

(PS Wanna learn how to sell the transformation of your product or service? Listen to the episode where I teach our FBI sales method, Three Sales Strategies to Increase Your Revenue >>HERE<<!)

For full show notes; visit: https://jasminestar.com/podcast/episode369

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have I told you about the time someone tried to copy Social Curator?

I’m talkin’ they were stealing our content, resources, Action Plans, the whole nine-yards… AND I even think they called it something like “Socially Curated.”

I felt angry. Disheartened. The team and I had poured so much time, energy, and money into making Social Curator something that was truly magical… and someone was COPYING it?! 

But I couldn’t let those copycats consume my thoughts and energy. Instead, I had to focus on how we were going to move the company forward -  and in doing so, I learned some important lessons.

I recently had a consulting session with a client (let’s call her Kelly) who was in a very similar situation, and so I shared what I learned with her… and then I realized: I should also share with YOU!

So, I grabbed my mic and recorded this honest, unscripted conversation… I hope it serves you well. 

(You’ll also get some bonus tips on how to format and deliver an engaging keynote presentation - my client asked for this as well and I wanted to let you in on what works well for me.)

Click play to hear all of this and…

[00:00:34] The two topics I'm sharing with you that a client and I discussed: Formatting keynote presentations and handling industry copycats.

[00:02:01] What to include in each section of your presentation.

[00:03:57] My secret to inspiring action and building trust with my audience during the presentation.

[00:09:10] How to deliver your presentation and increase engagement with your audience.

[00:10:07] My thoughts on copycats in business and the lessons I’ve learned on how to handle them.

[00:14:23] How to not let copycats affect your mindset and my strategies for preventing them in the first place.

For full show notes; visit: https://jasminestar.com/podcast/episode368a

Is it necessary for me to be in that meeting?

Is it necessary that I'm in that Slack channel?

Is it necessary I’m cc’d on that email?

These are some of the questions I’ve been asking myself lately… but it took me a long time to even know to ask these questions. (Like years and years!)

Why? These are questions you learn to ask when you know you’re in the stability phase of a business project. (More on that phase in this episode!).

You see, I had to learn to ask different types of questions in distinct phases of my business (or distinct phases of a business project) in order to grow and take effective action.

Why am I telling you this? Because I learned that the mindset I needed to embrace and the actions I needed in each phase are totally different (and lead to different results).

In other words: my growth was stymied until I learned WHAT phase I was in and WHAT types of questions to ask.

In this episode, I’m sharing everything I’ve learned about the different phases of business and I’m breaking down the questions you should ask in each, the mindset you’ll want to embrace, and how to know what actions to take as you move forward.

Click play to hear all of this and….

[00:02:04] How to know if you’re asking questions in the foundational phase (and the mindset you’ll find helpful in this phase)

[00:06:03] How to know if you’re asking questions in the stability phase (and the mindset you’ll find helpful in this phase)

[00:09:07] How to know if you’re asking questions in the scale phase (and the mindset you’ll find helpful in this phase)

[00:11:10] How to find and connect with complementary businesses to market and grow your businesses together

[00:12:11] How to reframe your “I want” questions to create actionable steps that will help you achieve your business goals

[00:17:49] How to reframe your dead-end questions into open-ended questions to find the answers and get results

For full show notes; visit: https://jasminestar.com/podcast/episode368

“Jasmine, you need to take a break…”

JD (my husband and business partner) said these words to me a few weeks ago.

I immediately replied, “No. I need to work more. I need to do more.” (Can you relate?)

It was while recording this podcast series with my co-host Marcus Murphy, I realized it wasn’t the work that was keeping me from stepping away, it was the pressure of coming back and people asking what I was going to do/accomplish/create/build next.

That’s right, the expectations of returning kept me from taking time away to just…be.

(Spoiler alert: I ended up taking the break.. AND, I put up parameters and said, “I'm taking a break without expectation and I need to do this for myself.”)

In this conversation with Marcus, you'll hear me process the uncomfortableness of taking a break without knowing my next move. You'll also hear us both share candidly about how we got to where we are today, in hopes that our journeys will inspire and encourage you.

Click play to hear all of this and…

[00:02:02] Marcus’s transition to becoming a CEO of a tech company and developing his company, The Five Percent.

[00:06:04] Why Marcus believes in observing the market to build a business

[00:09:33] How building your own brand helps you take control of your own circumstances and improve your organization.

[00:10:18] How Marcus decided to focus on professional athletes as his niche.

[00:17:24] How to create awareness around your brand, build recognition, and engage your audience.

[00:18:21] What skyscrapers and athletes have in common - and how to apply it to business

[00:22:04] Marcus’s goal of building awareness for his business and how he plans to make this goal a reality.

[00:27:23] The value of being “a sherpa” and helping others navigate their own path to success.

[00:31:17] The responsibility and significance of being a minority founder in the business world.

[00:33:43] My journey and challenges of transitioning from consulting to becoming a CEO.

[00:42:50] Why I plan on taking a break and how I’m handling the expectations upon returning.

Marcus spent the last 15 years building the foundation for a life of serial entrepreneurship. In 2020, he left his dream job as a senior member of the executive team at DigitalMarketer. He literally cried himself to sleep the night he made this decision... but it was the right one. Marcus is currently the co-founder and CEO of The Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs.

For full show notes visit: https://jasminestar.com/podcast/episode367 

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

I’m a little skeptical when someone wants to sell me something.

Back in college, I served tables at a steak and rib house and lemme tell you: I could rack up a receipt.

Oh, I could not only sell you on the best steak, but I could have you upsize it, add on a loaded baked potato, and convince you that you couldn’t leave without trying the famous banana cream pie, served in a mason jar. 

I knew exactly what to say, exactly how to convince you that the loaded baked potato would uplevel your entire meal, and exactly how to tell you to use the leftovers the next day so you felt like you were getting at least two meals out of one.

I was so good that I was employee of the month for the entire organization of steak and rib houses - not just the place where I worked.

But here’s the thing: I was (and still am) a vegetarian. I never once tasted the steak.

I just knew exactly how to talk about it.

Why am I telling you this? 

I believe that communicating - whether it be on stages, team meetings, or business negotiations - is one of the very best ways to grow your business. I’ve been honing my skills since my days talking about steak and potatoes, and in this episode, I’m sharing everything that I’ve learned with you (including some of the lessons I’ve learned most recently as I’ve spent more time on stages). Click play to hear all of this and…

[00:05:35] Why I'm convinced that honing your speaking skills will help you grow your business (hint: it will help you lead your team, close sales, and more!)

[00:12:44] What I do when I feel anxious before speaking

[00:16:44] How I choose between using an outline or a script for a presentation (and what the difference is)

[00:22:27] How I craft a presentation to fit the needs of the audience and the event host

[00:26:17] Six things I incorporate in my speeches to keep engagement high throughout 

[00:31:24] How I think about structuring and presenting my presentations 

[00:33:20] When and how I use statistics, expert opinions, and personal stories 

[00:40:21] The importance of including a call to action (and how to choose one!) 

For full show notes; visit: https://jasminestar.com/podcast/episode366 

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!