The Elevated Coach is a weekly show for any coach who leads with their heart, is driven by impact and wants to play big.
The episodes are a mix of solo episodes with your host Joel Burgess, interviews with coaches at the forefront of the industry and real-life coaching sessions around different areas of business, life and health.
If you want to stake claim to your calling as a coach, and become more powerful and profitable, then tune into The Elevated Coach Podcast with Joel.
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Combining living as enrollment with building a personal brand and creating tribes and communities is essential for success as a coach.
The authority abundance architecture model consists of living as enrollment, building a magnetic personal brand, designing a product pyramid ecosystem, and building a client creation engine.
The client creation engine has three stages: top of funnel, middle of funnel, and bottom of funnel.
The content creation engine involves creating long-form and short-form content on a daily and weekly basis.
Case studies demonstrate the success of implementing these strategies.
Sound bites:
"How I made over $120,000 in my very first year as a life coach"
"People don't buy coaching, they buy coaches"
"Building a coaching business is probably the biggest inner and spiritual journey"
Time stamps:
00:00 Introduction and Background
11:56 Designing Your Trademark Week
24:34 The Client Creation Engine
Embodying Strength and Love in Everyday Life w/ Chris Brown
Personal growth starts with telling the truth and being willing to sit in discomfort.
Conflict can be an opportunity for growth and learning, but it's important to find a balance between love and challenge.
Coaches need to be willing to call out the truth and challenge their clients, even if it may lead to discomfort or potential loss.
Over-delivering can stem from a fear of abandonment or rejection, and it's important to set boundaries and not take on too much responsibility for clients' results.
Being seen can be both a deep desire and a challenge, and it's important to navigate the shadows and find a balance between self-criticism and self-acceptance.
The quote 'I'd rather be a warrior in a garden than a gardener in a war' represents the desire to embody strength and love in everyday life. Skill development in martial arts involves using less energy and strength as one becomes more skilled.
Balance between action and stillness is important in achieving success and fulfillment.
Relaxation and clarity are essential for effective decision-making and problem-solving.
Fear and motivation can drive behavior, but it is important to shift to inspiration and creation as fuel sources.
Money is easier to make than to keep, and self-worth is closely linked to one's ability to attract and hold onto money.
The 5 Must-Have Systems To Grow A Coaching Business To $10k Months
Cash flow solves most business problems and retention solves most cash flow problems.
Having a long-term vision for clients is crucial for retaining them.
Serving clients instead of just pleasing them leads to better coaching and deeper relationships.
Personal growth and continuous improvement are essential for becoming a coach that clients want to stay with.
Improving the quality of thinking and content helps retain clients and position oneself as a thought leader.
Building a product pyramid ecosystem with one-on-one coaching, online training, and community creates multiple revenue streams and enhances client retention.
Helping clients become better thinkers and leaders fosters their growth and loyalty.
By following these eight steps, coaches can retain clients, experience deep fulfillment, and build a sustainable coaching business.
Sound bites:
"Cash flow solves most business problems and retention solves most cash flow problems."
"Having a long-term vision for clients is crucial for retaining them."
"Serving often actually means saying the uncomfortable, it often actually means triggering our clients and challenging them."
Time stamps:
Am I Running A Pyramid Scheme (The Answer May Surprise You)
Every business is a pyramid scheme to some degree, with someone at the top creating the most value.
There are ethical and unethical pyramid schemes, and it's important to distinguish between them.
The business coaching industry is highly saturated and requires high-quality marketing and nuanced approaches.
Business coaches make money because they are passionate about business and can have a greater impact in that field.
Sell your audience what they want and give them what they need to meet their needs and grow your business.
Approach business with a beginner's mindset and drop skepticism to learn and apply universal marketing truths.
Sound bites: "Am I running a pyramid scheme? Yes. And no." "Marketing truths are true for any market." "If I could help one coach, they could then go and help a hundred."
Time stamps: 00:00 Understanding Pyramid Schemes and Business Coaching 03:46 The Journey from Mindset Coach to Business Coach 07:21 Challenges and Misconceptions in the Business Coaching Industry 10:13 The Importance of Understanding the Market and Meeting the Audience 11:12 Sell What They Want, Give Them What They Need
Creating a Portfolio of Inspired Clients w/ Lenn Pryor
Flow state is a state of pure alignment where everything comes together effortlessly.
Flow state can be addictive, and there can be a crash that follows.
Zen Buddhism emphasizes the importance of stillness and balance in accessing flow state.
A great coaching session requires alignment, urgency, and importance.
Coaching is most fulfilling when there is a deep connection and inspiration between the coach and the client. Trust the process and honor the suck in your coaching journey.
Say yes to opportunities, even if they don't align with your long-term goals.
View every client as a learning experience and be open to the lessons they bring.
Focus on being authentic and true to yourself, rather than chasing money or prestige.
Coaching is a vocation, not just a career, and it takes time and practice to develop the skills to truly help clients.
Sound bites:
"Flow state is like being possessed."
"Flow state is a totally heightened state of awareness."
"Flow state is addictive and drug-like."
Apple Podcasts
🇬🇧 Great Britain - marketing
13/09/2025
#85
🇬🇧 Great Britain - marketing
04/03/2025
#73
🇬🇧 Great Britain - marketing
29/01/2025
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🇨🇦 Canada - marketing
09/01/2025
#98
12:15 Creating External Expectations
14:11 Conclusion and Call to Action
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09:37 Putting in the Reps for Insight and Detachment
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Healing oneself is necessary in order to effectively help and heal others.
Sound bites:
"It really forced me to look at every piece of myself that was contributing to the separation."
"Fitting in is absence of true belonging."
"The trigger is the wound. The response is the level of healing that you hold."
"Yeah, it's profound."
"You use less energy and less strength."
"We try to warrior our way through life."
Time stamps:
00:00 Introduction and Life-Changing Experiences
03:25 The Power of Truth-Telling and Personal Growth
08:03 Navigating Conflict and Setting Boundaries
14:51 The Balance Between Over-Delivering and Boundaries
22:03 Embodying Strength and Vulnerability
26:12 The Challenges of Perfectionism and the Desire to be Seen
30:53 The Wisdom of Martial Arts: Balance and Energy Conversion
31:41 The Art of Skill Development and Energy Management
34:49 The Interplay Between Strength and Relaxation
37:33 The Depth of Relaxation and Focus
41:12 Exploring the Source of Actions and Desires
51:12 Money and Self-Worth
56:46 Healing Oneself to Heal Others
02:57 The Five Systems for Growing a Coaching Business
08:43 Creating Cohesion and Supply-Demand Tension
15:06 Streamlining Business Operations with a Virtual Assistant
18:26 Effortless Growth and Enjoyment in Running a Coaching Business
00:00 Introduction: The Importance of Retaining Clients
02:04 Chapter 1: Creating a Long-Term Vision for Client Retention
04:56 Chapter 2: Serving vs. Pleasing: The Art of Effective Coaching
09:18 Chapter 3: Building Retention with a Multi-Year Vision
16:10 Chapter 4: The Netflix Model: Keeping Clients Engaged
17:40 Chapter 5: Becoming a Curator of Information for Client Retention
18:06 Chapter 6: Helping Clients Become Better Thinkers and Leaders
20:00 Chapter 7: Building a Product Pyramid Ecosystem for Retention
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"If you're in that boat, then maybe you can get there faster because you can just fully jack into finding your authentic true core self and living in that self because the basics are taken care of on Maslow's hierarchy and you're up here in, you know, the top of the pyramid."
"And I look back and go, gosh, why did I waste my time? And I'm like, well, cause I had to meet them to know I didn't want to work with them. Later, right? I had to meet that person. I had to go say yes to that topic or to that personality or to that, you know, or learn that the money isn't worth it."
"Who doesn't want to make $10,000 a month off of a client? He'd have contracts locked in for six figures from one person per year. He'd be set. He'd just collect them up."
Time stamps:
00:00 The Indescribable Nature of Flow State
07:02 The Addictive and Challenging Aspects of Flow
14:33 The Influence of Zen Buddhism on Flow and Coaching
29:26 Creating Great Coaching Sessions
35:05 Finding Inspiration in Clients
41:32 The Journey of Becoming a Coach: Trusting the Process and Saying Yes
44:03 Discovering What You Don't Want: The Grind of Coaching
47:58 The Art of Coaching: Keen Observation and Synthesizing Insights
52:42 Embracing the Unknown: Being Relaxed and Letting Go
55:58 The Power of Insight: Seeing What Can't Be Seen
01:07:42 The Long Journey: Trusting the Process
01:14:35 Taking Flight: Embracing the Mayhem of Coaching
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Spotify
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