SocialMinds - A Social Media Marketing Podcast – Details, episodes & analysis

On today’s episode of Social in Six, our associate creator director Emma Lyskava joins our content marketer Mil to break down X’s lawsuit against ad safety nonprofit Global Alliance for Responsible Media (GARM) and discuss Instagram’s analytics changes that put views front and centre.

We also cover YouTube’s new ad type for livestreams, LinkedIn giving newsletters a boost with paid, a small but handy update from Instagram, and a much-requested TikTok feature.

Download your copy of the white paper here.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.

“Authentic”. It’s one of marketing’s biggest buzzwords. Authenticity has become brands’ North Star on social, but what does that word actually mean? Our content marketer Melissa Harvey wants to find out. In this episode, Melissa’s diving into SocialChain’s brand-new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social.

Together with its contributors, senior creator Eve Young and midweight creator Georgia Hill, they uncover why brands should stop trying to be authentic and start holding themselves accountable instead; why your setbacks shouldn’t be swept under the rug; why self-righteousness is failing brands as a creative play; and how you can build genuine community that equates to more than just followers.

Download your copy of the white paper here.

 Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzzword and build a genuine community? Answering our question was Leah Silverlock, global director of social media at American Express GBT; Jake Gauntlett, head of content at MOB; and Tom Bellamy, SocialChain’s executive creator director. But here’s the catch: how we define community and how the wider industry defines it, is wildly disconnected. Through this discussion and the following Q&A, we set the record straight and set brands on the right path.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

This week on Social in Six, we cover the rollout of both Twitter Spaces and Twitter Super Follows, as well as TikTok’s take on Twitter’s Tip Jar that rolls out soon. We’re also talking all things Instagram, as the platform launches two new stickers and several new effects for Reels. Finally we explain the new additions to LinkedIn Company Pages.

Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

TikTok’s advertising model has evolved enormously over the last year alone. No longer just a place to kickstart a dance challenge, TikTok Ads offer brands an affordable way to reach millions - and the app has an important role to play in the absence of third-party cookies.

In this episode, Social Chain’s media planning director Roxanne Parker reveals the key to creating a smart paid strategy on TikTok. We cover the benefits over using TikTok over other platforms, comparing its campaign manager, what a paid TikTok campaign is likely to cost you, and where creators come into play.

Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

Since Apple’s iOS 14.5 update, 96% of US users have opted out of ad tracking - and we can assume the trend is similar in the UK. In this episode, find out what data your brand is losing and how to build your strategy back better.

Have a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

In this week’s Social in Six, we’re discussing Instagram’s LIVE Practice Mode and scheduling, desktop posting as well as customisable link stickers. We’ll be covering Pinterest’s new redesign and all the new features that come with it, and we’ll go over the placement Twitter is currently eyeing up for ads. Finally we talk about WhatsApp’s new shopping feature Collections, and the rollout of Twitter Spaces.

Got a question or suggestion for the Social Minds podcast? Contact us at social.minds@socialchain.com

Every brand understands the importance of storytelling, and of presenting a clear message and narrative. But the majority of brands believe that copywriters exist only to add or edit the words, which is a task many attempt to do without the aid of a professional.

In this episode, we’re joined by Andrew Boulton, copywriter, senior lecturer at the University of Lincoln, and author of Copywriting Is and Adele Writes An Ad. We discuss why misunderstanding or underrating copywriting is equal to torpedoing your own content, what the ideal stage is to bring a copywriter onto a project, and exactly what a talented writer can do for your brand’s success if utilised correctly.

Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

On social, views are counted by the number of people who have watched the first three seconds of your ad - not the full thing. In this episode, Pollyanna reveals how to increase ad recall from your paid social by carefully selecting what to show in that window.

Have a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

This week on Social in Six, we discuss the end of IGTV as we know it, the features available with Twitter’s new Professional Profiles for businesses, and what the launch of Facebook Reels in the US means.

We also cover LinkedIn’s test of paid, ticketed Events - and the monetisation it brings for creators - as well as Facebook’s Content Distribution Guidelines that inform Pages why their reach is being throttled. Finally we reveal what Twitter Spaces’ new recording option means for repurposing your audio content.

Got a question or suggestion for the Social Minds podcast? Contact us at social.minds@socialchain.com.