How To Be A Handmade Boss – Details, episodes & analysis

👉 If you want to learn how to create an engaging brand presence and create meaningful connections with your audience, this is the podcast for you

💙 One of my branding rules is to ... Eat, Live and Breath your tagline. So, here's mine...

⚡️The Handmade Bosses it the Place to be if you want to start, scale and grow a handmade business to consistent 4 and 5 figure months on Etsy and your own website. Not only that you want to build a legacy business that's going to withstand the test of time.

💪Building on our previous podcast about identifying your target market, we can now move on to effective marketing strategies. 

🚀Steph debunks the myths surrounding traditional sales tactics and highlights the importance of storytelling, authenticity, and helpfulness in marketing. 

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

🚀 How hard is for you, as a handmade business owner, to identify and understand your target audience?

💙 Every single part of your handmade business must be linked back to your target audience. 

⚡️ Steph has you covered in this episode. Explaining why this foundation is vital for your handmade business, steps to find and understand your target audience including demographics and psychographics.

👀 Methods such as self-reflection, observing the people around you and past customers, direct engagement with potential customers and leaning into attracting your target audience through social media marketing and market research. 

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

🚀 Are you struggling to keep a track of ecommerce updates that impact your business?

💙 We've done all the research, so you don't need to!!

😀 We delve into important updates across popular platforms like Etsy, Shopify, and Instagram. 

⚡️ Learn about Etsy's new listing form, enhancements in trust and safety, changes in selling policies, and trends for spring and summer 2024. Discover Shopify's new checkout features and shipping options, as well as Instagram's latest story stickers and updates to improve user experience and safety. 

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

🥳 Exciting news! 🗞️

🔊 Get ready for our first-ever live episode where I'll be answering your burning questions about your handmade business and Etsy.

🔥 Join me for an interactive session filled with insights, expert advice, and real-time Q&A to help you skyrocket sales in your handmade business.

🚀 Navigating Etsy Post-Covid Sales, Building a Strong Brand, and More

⚡️ From accessing the podcast on multiple platforms to strategies for regaining sales levels post-Covid, the discussion covers essential aspects of running a successful handmade business on Etsy and your own website.

🔑 Key insights include the importance of developing a personal brand, launching new products based on best-sellers, implementing effective marketing practices, and handling Etsy-related issues.

🤩 You'll be able to take away actionable strategies to implement within your business  if you are selling handmade products online, Etsy, your own website, Amazon handmade, goimagine...

🎧 If you're a longtime listener or tuning in for the first time, don't miss this special opportunity to connect with me live and get your questions answered. Tune in for detailed answers to common questions and actionable tips to boost your handmade business.

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

💙 In this special episode I'll be chatting to one of our Handmade Bosses students, Karen.

💬 We'll be talking all things business, getting to know Karen and her journey more 😀 From Accounting to Crafting: Karen's Journey with Fireside Arts LLC

🥳 In this inspiring episode of the How to be a Handmade Boss podcast, Karen Podolsky, the owner and creator of Fireside Arts LLC, shares her journey from senior management in accounting to creating vibrant handmade home decor. Karen discusses her background in sewing, the foundation of her Etsy shop, and the impact of balancing her creative passion with business acumen.

🤩 Karen shares what Handmade Bosses has helped with the most... including marketing, identifying her target market, SEO, Etsy descriptions and getting seen by the Etsy algorithm more

🔥 You'll leave this episode feeling inspired and confident to launch and sky rocket your Etsy shop and handmade business and start making those all important sales

⚡️ Highlights include the uniqueness of her product offerings, the role of market research, and the importance of work-life balance. Join us to learn about turning creative hobbies into thriving businesses and get inspired by Karen's story of resilience and growth.

🚀 Struggling to list stuff that actually sells?  Join our FREE Listathon challenge starting June 3rd at handmadebosses.com/listathon. Learn to list more + sell more!

Fireside Arts LLC links
Instagram https://www.instagram.com/firesideartsllc/?hl=en
Etsy shop https://www.etsy.com/shop/firesideartsllc/?etsrc=sdt
Mailing list https://mailchi.mp/036da1823c80/discount-sign-up-page

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

Are you wondering when to start your email list?

In this episode I'll be helping you decide when the time is right for you and your handmade business.

Whether you're a seasoned entrepreneur or just starting out, we'll guide you through everything you need to know about starting an email list.

Tune in for expert advice to help you make the most of this powerful marketing tool.

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

A question I'm asked on a regular basis is "do I have to be on social media to make sales in my handmade business?" Join us as we explore this intriguing question.

From examining the reasons why you might have resistance to social media marketing, to alternative marketing strategies and discussing the pros and cons of social media presence. We'll help you determine if going social-free is a viable option for your handmade business. 

Remember, you're the boss - your marketing strategy needs to suit you, your life and what you want to do in your handmade business.
 
Tune in for valuable insights that might just reshape your approach to digital marketing.

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

Are you wondering when to trademark your handmade business? Tune in as we break down the ins and outs of trademarking. From what a trademark is, how to trademark your business, understanding the importance of protecting your brand, and more. 

We've got you covered, including the pros and cons of trademarking your handmade business.  We'll help you answer the question 'is it worth trademarking my handmade business?'

Don't miss out on this episode packed with valuable insights to help safeguard your handmade business identity.

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

Starting a new Etsy shop or handmade business? Get ready to kickstart your entrepreneurial journey with our ultimate to-do list. 

Tune in for essential tips and tasks to set up your shop for success from day one.

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

In this episode we delve into Etsy's Q1 financial results and the implications for handmade businesses on the platform.  You DEFO want to listen to this.

Dive in to the challenges faced by Etsy sellers, strategies being implemented by Etsy to reignite marketplace growth, the importance of differentiation in a crowded market, and the focus on improving customer experiences. 

You DEFO want to listen to this.

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!