Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs – Details, episodes & analysis

Ever feel like you're stuck in an endless loop of client calls, ghosting your audience, and riding the revenue rollercoaster while that dreamy group program stays buried in your Google Docs?

This episode is for the coaches, creatives, and service providers who are totally maxed out, but know there’s a one-to-many offer inside them just waiting to be launched. You’ve got the vision. You’ve got the expertise. What you don’t have is time… or at least, that’s what it feels like.

In today’s episode, I’m walking you through exactly how to launch your signature offer—even if you’re booked solid or juggling babies and biz life. We’re talking:

• Why your biggest launch block isn’t time—it’s overthinking
• How to validate and sell your offer before you’ve created a single module
• My three-hour bravery rule (this changes the game, trust me)
• The simple strategy I used to build and beta test a new signature offer without adding more to my plate
• How to use a “two-day stay” to create focused space and momentum

I’m also sharing exactly how I’m pivoting in my own business (yep, real-time strategy) as I prepare to launch what I believe is the signature offer I’ve been working toward for years.

If you’re done putting your big ideas on pause and want to actually make them happen, this episode is your permission slip.

Doors to my next offer open in September but I’m already validating and building it now. Want in? Join the waitlist for September

📝 Peace + Profit Mastermind

• If you want to grow faster and get more clients from Instagram (while spending less time posting) – this should help
• If you want to create or grow your podcast – this is for you
• If you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love this
• If you want to turn more likes into leads – here’s what’s working now
• If you're deciding on a course or membership platform – try this.

You’ve got this idea - maybe even a few - and you’re itching to put it out into the world. But that voice in your head? It won’t shut up: What if it flops?

Whether you're just starting out or you're sitting on your fifth offer wondering why it didn’t take off, this episode is your permission slip to stop stalling and start moving. Because here’s the truth: nobody really knows if an offer is going to sell until you go out and try.

In this episode, I’m walking you through how to identify if your offer has legs (read: profitability AND longevity), what it means to validate an idea without giving it away for free, and how to find that sweet spot where your passion meets profit. I’ll also get into the nitty-gritty of creating the offer before the product (yes, really), and why your first handful of sales should always come from real, bold conversations not hiding behind your feed.

You’ll learn:

• The 3-question framework to gut-check if your signature offer is worth building
• Why even flops can move your business forward (if you know what to do next)
• How to pre-sell with integrity (and keep your sanity while doing it)
• The messy truth about waiting too long to create your signature thing

And if you’ve been sitting on an offer for months or years, this episode will light a fire under you to finally test it in the real world.

Doors to my next offer open in September but I’m already validating and building it now. Want in? Join the waitlist for September

📝 Peace + Profit Mastermind

• If you want to grow faster and get more clients from Instagram (while spending less time posting) – this should help
• If you want to create or grow your podcast – this is for you
• If you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love this
• If you want to turn more likes into leads – here’s what’s working now
• If you're deciding on a course or membership platform – try this.

We're about to open applications for my most premium container, Peace and Profit and in this episode I wanted to speak to what it's like inside the Mastermind and what you'll achieve in the first 30 days with us - including what we have coming up for June (when the next cohort begins!)

Click here to learn more about working with me in the Mastermind

Y'all, I can spot your ChatGPT sales pages, ads and social media posts from a mile away and sorry not sorry but you're doing yourself a disservice.

So, in my very first guest expert interview, I've brought on my friend and copywriter Elizabeth McKenzie from Write or Die to talk to us about how to write less snoring copywriting, and specifically how to get better at writing sales pages that convert.

In this interview, Elizabeth talks about:

• The biggest mistakes people make when writing sales pages
• Why most people are only writing half a sales page
• Tips for how to make your sales page and copy more interesting
• What types of sales pages convert
• The best way to get better at writing copy

Tune into today's interview with Elizabeth and get ready to overhaul (in a good way) your sales page!

Any links mentioned in the show

Visit the Write or Die website

Follow Write or Die on Instagram

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you have 1:1 sessions as part of your coaching or practitioner business, you're going to love these discovery call tips, and specifically 11 tips on how to convert more people from your discovery calls (that nobody really talks about!)

In this episode you'll learn:

• Some ways you can build rapport with people on the call

• How to make your calls shorter (but convert more)

• How to segue out of 'I just want to think about it' and actually get people to get back to you

• Things you should do, that put you in the top 1% of people who are awesome at discovery calls

Tune into today's episode to start really rocking your discovery calls, and also peep at the episodes below that you'll also want to listen to.

Any links mentioned in the show

Link to the show from the previous week on how to get more discovery calls

7 reasons why I always show my price on my website

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

While the majority of what I love teaching and working with people on is creating and launching a signature online course (because Passive Income is just the coolest thing ever... but moreso, it allows you to have time to rest... support your family and pursue other passions in life!) - we've worked many, many times with health and wellness business owners on their 1:1 services.

Specifically, what I love working with coaches and practitioners on is how to create more of an automated and easier discovery call process so that you can free up time to serve your people and show up for your audience, and we do this by being really strategic with our packages, and then usually, leveraging things like Facebook and Instagram Ad funnels and simple yet strategic email sequences - to make that happen.

Maybe you love 1:1 services, maybe you're just getting started and want more experience in order to find out your best flow and get some revenue and testimonials through the door, and so whatever the reason, in today's episode we're talking about how you can get more discovery calls in order to get more sales, and to be truthful (especially the last tip) so much of this is stuff I don't see anyone else really talk about, but it's things we implement with all of our Mastermind and 1:1 clients and it works really well.

Tune into today's episode on how to get more discovery calls, and feel free to reach out to me on Instagram if we can help you!

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

By popular demand we're releasing an episode of the podcast on How to deal with trolls and triggered people—and I wanted to include that second part in there because yes, sometimes you'll get trolls (but often they're easy to deal with because trolls are just folks intentionally trying to cause some mischief) but what's harder and hits harder emotionally - is triggered people who are raging or attacking you.

And over the years in the Well Conceived Mastermind, we've worked with many coaches and practitioners who've experienced constructive and negative feedback either publicly or privately, as well as uncovering that there are many coaches and practitioners out there who are afraid to write anything even remotely controversial or have an opinion in case they ever experience trolls or triggered people.

What you need to understand though: is that if you ever want to have a successful business, you need to understand that this is an inevitable part of doing business, and... if you are always so ever conscious of never ruffling any feathers in your business, you'll likely never grow.

The reason being is that people don't resonate and buy from vanilla.

They resonate and buy from:

Pineapple on pizza

Baked chocolate cookie ice cream with chocolate swirl

And sometimes when you repel people (hint: why I never worry about unfollows on Instagram FYI) is because the people you repel were likely never going to buy from you (or potentially anyone) anyway, but... the people who see that you have an opinion that you're different from the sea of lemmings out there in the internet space, are the people who are going to deeply resonate and identify with you... and lead to the sale.

So in this episode, I'm talking all about my experience and some of the feedback I've received from my audience over the years, why I don't take it personally and how I decide what to do next with posts and content that have received feedback.

Tune into this week's episode and let me know what you think!

Any links mentioned in the show

Peep the below Crisis Communications Social Media Flow Charts that might be helpful

• Rignite Social Media Crisis Response Plan
• Pascal Renes Social Media Decision Tree Graphic (I love this one!)
• Comms Creatives Social Media Flow Chart

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Today on the podcast I'm talking about 8 uncommon things I did in the early days of growing my business (that most people won't do) and I'm talking about this as I'm feeling reflective about the growth that we've accomplished in my life coaching brand.

We're in the midst right now of launching my signature program, The Reset for the final time ever so that I can create more spaciousness in my life moving forward - which I'm thrilled about, and this morning I checked our insights on Instagram and we're tracking with reaching 230k accounts in the last month, as well as recently hitting the 1 million downloads mark on the podcast. Our Pinterest also continues to gather views for our website and posts (even though I haven't been active there in almost a year) - we're sitting at 213k monthly views and all we've published there is repeating posts from years ago.

So how did I do it?

And this is what I want to address today. Not by just posting on Instagram 3 x per week.

It's easy to look at someone who has a larger account and see their success and think that's all it takes, but full disclosure - in the start it might be a fair whack of work!

So in today's episode I talk to you about 8 of the things I did in the early days of my business to set up the foundations that we have today.

I hope you find it incredibly helpful and please reach out to me in the DM's at @launcheasylife if you have any questions at all (love when y'all reach out).

Any links mentioned in the show

Discover the 3 types of posts I've used to grow my Instagram to reach 250k per month

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you're working in health and wellness in any capacity (life coach, dietician, naturopath, acupuncturist - any profession that focuses on physical, emotional or spiritual wellbeing and health) - you've probably been trained to offer single sessions to frow your business, and if you've been following me for a while you know that's absolutely not the approach I recommend.

Why? Because you've probably created your business so that... in essence, you could make a living working more flexible and probably part-time hours, and don't want to sacrifice income in order to have that... and even if you're just starting out and feeling like you just want to make some money - I guarantee that deep down, you don't want to make chump change.

Single sessions appear great on the outside - like OMG I'm earning $120 per hour, but when it boils down - you're likely only going to be keeping 50% of that as take-home pay (at best) and then you'll probably spend more than double that time doing tasks that are necessary for growth, prospecting and admin - like bookkeeping, handling enquiries, professional development, website edits, social media etc.

That means that when all is said and done, you'll probably walk away with an income that is more like $30 per hour - and only that amount if you're full.

So... you've probably spied the internet and maybe searched things like 'passive income ideas for naturopaths' and wondering what product do you create next? Do you stick with 1:1 sessions (and how do you make that more sustainable? Do you create an online course? Or do you create a $27 ebook or collection of resources? In this episode, I'll walk you through which product you'll likely want to create and when the right time is to create each different type of product in your business.

If this episode is helpful, make sure you subscribe and make sure you also come and follow me @launcheasylife on Instagram.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

When people reach out to me in the DM's of Instagram, one of the biggest questions I'm asked (especially about Launch Easy Life and when the right time to join us) - it's - I'm just starting out - should I continue to build my audience for a while longer? Or should I create my program?

And my opinion might not be what everyone else says but I'm generally in the camp of - you can start creating your program, wherever you are, and in today's episode I'm telling you some major reasons why that's the smartest approach.

You'll learn:

1. Why launching first is the smarter option
2. Why not launching could be the reason your online course
3. What happened when my audience skyrocketed to 10k email subscribers and 20k Instagram followers (and why this is a major reason why you'd want to launch now)
4. How to detach yourself from whether or not people join your program
5. My 'magic' email subscriber number (and why)

I know you'll LOVE this episode and walk away with some major clarity on whether you should be focusing on growing your audience or building out your signature program. If you do love this episode - come and let me know over at @launcheasylife

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin