The Winging It Podcast – Details, episodes & analysis

 2024 is the year of the personal brand, I’ve seen so many business owners now begin their journey building their personal brand. As a business owner who runs two six figure businesses and has been building my personal brand from day dot here are my top tips to build an engaged community who will not only invest in you but invest in your business.

Why should you build a personal brand?

People buy from people, boost the profile of your business, monetise your business feed, build authority and authenticity

How to build a personal brand

1. Decide on your niche
2. Decide where you’re going to share your purpose - which platform are you going to use to share your voice
3. Don’t tell people what you do, show them
4. What if you’re afraid to be on camera/talking
5. Other ways to build your brand, get out there into the real world and talk to people

Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!

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Partner in Wine

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Do you want to get your brand stocked in luxury retailers like Selfridges, Liberty London, Oliver Bonas, Urban Outfitters and others? Before you consider getting in touch with retailers, there are some key things to consider. I found this out with my business Partner in Wine, where I was stocked in Selfridges just 7 months after I launched.

In this video you’ll learn what areas you need to focus on in order to get your business stocked in a luxury retailers, we’ll be looking at:

- Branding

- Marketing

- Pricing

💸 👉 DOWNLOAD - Work out your pricing for wholesale with my downloadable Margin Calculator spreadsheet: https://www.sassydigital.co.uk/sassy-... 👈 💸

Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!

Want more? Find me and my businesses below elsewhere:

YouTube

Instagram

Partner in Wine

Hosted on Acast. See acast.com/privacy for more information.

In today's episode we have Sallie King, Founder of Urbansize, talk to us about how to NOT be an overnight success. We'll be discussing the long journey of making her business an "overnight success" (00:00- 19:31), the lessons learnt from building a successful business (19:32-33:34), tips for creating content and working with influencers (33:35-44:31) and how to start and grow your business as an introvert (44:32-56:10).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Sallie on Instagram @urbansize_home, or via her website at: https://www.urbansize.co.uk

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In today's episode we have Sophie Belle, breathwork facilitator and founder of online breathwork studio, Mind You Club, back to talk to us about how making time to think & breathe can help grow your business. We'll be discussing her own story of leaving her past business and getting into breathwork (00:00- 09:37), understanding ourselves and our mindsets (09:38-20:39) and how breathwork can help business owners (20:39-46:31).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Sophie on Instagram @mindyouclub, or via her website at: https://www.mindyouclub.com/

As mentioned in the episode:

To listen to the last episode I recorded with Sophie, scroll back to episode 41 of the Winging It Podcast.

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In today's episode we have Alice Benham, Business & Marketing Strategist, taking us through the dos and don'ts when launching a product or service. We'll be discussing the reality of launch week for both of our businesses (00:00- 32:53), the mistakes businesses make when launching a new product/service (32:54-44:02) and the importance of resilience when launching (44:03-1:00:55).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Alice on Instagram @alice_benham, or via her website at: https://www.alicebenham.co.uk/

As mentioned in the episode:

Alice's marketing course: https://www.alicebenham.co.uk/sgsg

Alice's Podcast - Starting the Conversation

Alice's Stationery Brand - On Paper: https://onpaper.shop/

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It is just days after I announced my new Partner in Wine product and in the past few days I've oversubscribed the waitlist, gone viral on TikTok and created a buzz around my new product The Everything Blanket. So, in this episode I'll be taking you through the months of preparation for this launch, I'll be talking how to create mystery around your product, what to do in the three stages of a launch, and what not to do when launching a product.

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

Sassy Digital website: https://www.sassydigital.co.uk/

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In today's episode we have The Buyer and Retail Coach, Nicole Higgins, taking us through what we as small businesses can learn from large corporations. We'll be discussing why research is crucial to our businesses (00:00- 21:11), how to market like a big business (21:12-41:08) and in this episode's Question of the Week, we're asking Nicole how she'd build anticipation for a launch (41:09-49:24).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Nicole on Instagram @thebuyerandretailcoach, or via her website at: https://thebuyerandretailcoach.com/

As mentioned in the episode:

Helen Perry email marketing course: https://www.helen-perry.co.uk/newsletter-launchpad/

Nicole's Podcast Start Scale Succeed - https://thebuyerandretailcoach.com/podcast/

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Last week marked my eight year Sassyversary. Yes, eight years since I made the leap into self-employed life and turned my love of marketing into two thriving businesses. So today, in this solo episode, I'm going to be sharing with you the eight things I've learnt about marketing in the past eight years.

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

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This week, I'm heading on holiday to NYC - so in this episode we're talking how to take time off work, and not feel guilty about it. But first, we start with a catch-up on what's been happening in my life (00:00-16:59), then what I'm doing to prepare my business for my time off (17:00-31:25). And alongside two friends, I'll be sharing some expert tips on how to go on holiday as a business owner (31:26-28:23).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

Sassy Digital website: https://www.sassydigital.co.uk/

Laithwaites Wine Festival: https://www.laithwaites.co.uk/jsp/offer/cm/common/offer.jsp;jsessionid=KefOQgXbvm0tWxU33bLJj__1Wkd4lrwLaXcRYaTN.node3?name=winefestival23-tickets&_requestid=610010

Naked Summer Tasting Tour: https://www.nakedwines.com/tastings?cid=UK

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Elizabeth Stiles, Fashion Consultant and friend of the podcast IS BACK to talk getting over a sales slump in your business! In today's episode Elizabeth is sharing her three steps to get yourself out of a sales slump (00:00-18:18), her advice on marketing your business to generate sales (18:18-36:06) and her opinion on using negative clickbait to make sales (36:07-57:23).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

Follow Elizabeth on Instagram @elizabethstilesuk and find her Sales Planner here: https://www.elizabethstiles.co.uk/salesplanner

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