Explore every episode of the podcast Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs
| Title | Pub. Date | Duration | |
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| How to launch your Signature Offer when you're booked out with 1:1 clients (or just busy AF) (EP. 125) | 15 Jul 2025 | 00:13:25 | |
Ever feel like you're stuck in an endless loop of client calls, ghosting your audience, and riding the revenue rollercoaster while that dreamy group program stays buried in your Google Docs? This episode is for the coaches, creatives, and service providers who are totally maxed out, but know there’s a one-to-many offer inside them just waiting to be launched. You’ve got the vision. You’ve got the expertise. What you don’t have is time… or at least, that’s what it feels like. In today’s episode, I’m walking you through exactly how to launch your signature offer—even if you’re booked solid or juggling babies and biz life. We’re talking:
I’m also sharing exactly how I’m pivoting in my own business (yep, real-time strategy) as I prepare to launch what I believe is the signature offer I’ve been working toward for years. If you’re done putting your big ideas on pause and want to actually make them happen, this episode is your permission slip. Doors to my next offer open in September but I’m already validating and building it now. Want in? Join the waitlist for September Work with Me:Bingeworthy Bundles
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| How to know if your Signature Offer will sell (well) (EP. 124) | 08 Jul 2025 | 00:16:55 | |
You’ve got this idea - maybe even a few - and you’re itching to put it out into the world. But that voice in your head? It won’t shut up: What if it flops? Whether you're just starting out or you're sitting on your fifth offer wondering why it didn’t take off, this episode is your permission slip to stop stalling and start moving. Because here’s the truth: nobody really knows if an offer is going to sell until you go out and try. In this episode, I’m walking you through how to identify if your offer has legs (read: profitability AND longevity), what it means to validate an idea without giving it away for free, and how to find that sweet spot where your passion meets profit. I’ll also get into the nitty-gritty of creating the offer before the product (yes, really), and why your first handful of sales should always come from real, bold conversations not hiding behind your feed. You’ll learn:
And if you’ve been sitting on an offer for months or years, this episode will light a fire under you to finally test it in the real world. Doors to my next offer open in September but I’m already validating and building it now. Want in? Join the waitlist for September Work with Me:Bingeworthy Bundles
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| Peace and Profit Mastermind: What to Expect in Your First 30 Days (Ep.115) | 08 May 2025 | 00:14:03 | |
We're about to open applications for my most premium container, Peace and Profit and in this episode I wanted to speak to what it's like inside the Mastermind and what you'll achieve in the first 30 days with us - including what we have coming up for June (when the next cohort begins!) Click here to learn more about working with me in the Mastermind | |||
| Writing Sales Page Copy that Converts with Elizabeth McKenzie from Write or Die (Ep.28) | 02 Oct 2023 | 00:39:50 | |
Y'all, I can spot your ChatGPT sales pages, ads and social media posts from a mile away and sorry not sorry but you're doing yourself a disservice. So, in my very first guest expert interview, I've brought on my friend and copywriter Elizabeth McKenzie from Write or Die to talk to us about how to write less snoring copywriting, and specifically how to get better at writing sales pages that convert. In this interview, Elizabeth talks about:
Tune into today's interview with Elizabeth and get ready to overhaul (in a good way) your sales page! Any links mentioned in the show Visit the Write or Die website Follow Write or Die on Instagram LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Discovery Call tips nobody is talking about (Ep.27) | 25 Sep 2023 | 00:23:29 | |
If you have 1:1 sessions as part of your coaching or practitioner business, you're going to love these discovery call tips, and specifically 11 tips on how to convert more people from your discovery calls (that nobody really talks about!) In this episode you'll learn:
Tune into today's episode to start really rocking your discovery calls, and also peep at the episodes below that you'll also want to listen to. Any links mentioned in the show Link to the show from the previous week on how to get more discovery calls 7 reasons why I always show my price on my website LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| How to get more discovery calls (Ep.26) | 18 Sep 2023 | 00:21:15 | |
While the majority of what I love teaching and working with people on is creating and launching a signature online course (because Passive Income is just the coolest thing ever... but moreso, it allows you to have time to rest... support your family and pursue other passions in life!) - we've worked many, many times with health and wellness business owners on their 1:1 services. Specifically, what I love working with coaches and practitioners on is how to create more of an automated and easier discovery call process so that you can free up time to serve your people and show up for your audience, and we do this by being really strategic with our packages, and then usually, leveraging things like Facebook and Instagram Ad funnels and simple yet strategic email sequences - to make that happen. Maybe you love 1:1 services, maybe you're just getting started and want more experience in order to find out your best flow and get some revenue and testimonials through the door, and so whatever the reason, in today's episode we're talking about how you can get more discovery calls in order to get more sales, and to be truthful (especially the last tip) so much of this is stuff I don't see anyone else really talk about, but it's things we implement with all of our Mastermind and 1:1 clients and it works really well. Tune into today's episode on how to get more discovery calls, and feel free to reach out to me on Instagram if we can help you! LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| How to deal with Trolls and Triggered People (Ep.25) | 11 Sep 2023 | 00:29:31 | |
By popular demand we're releasing an episode of the podcast on How to deal with trolls and triggered people—and I wanted to include that second part in there because yes, sometimes you'll get trolls (but often they're easy to deal with because trolls are just folks intentionally trying to cause some mischief) but what's harder and hits harder emotionally - is triggered people who are raging or attacking you. And over the years in the Well Conceived Mastermind, we've worked with many coaches and practitioners who've experienced constructive and negative feedback either publicly or privately, as well as uncovering that there are many coaches and practitioners out there who are afraid to write anything even remotely controversial or have an opinion in case they ever experience trolls or triggered people. What you need to understand though: is that if you ever want to have a successful business, you need to understand that this is an inevitable part of doing business, and... if you are always so ever conscious of never ruffling any feathers in your business, you'll likely never grow. The reason being is that people don't resonate and buy from vanilla. They resonate and buy from: Pineapple on pizza Baked chocolate cookie ice cream with chocolate swirl And sometimes when you repel people (hint: why I never worry about unfollows on Instagram FYI) is because the people you repel were likely never going to buy from you (or potentially anyone) anyway, but... the people who see that you have an opinion that you're different from the sea of lemmings out there in the internet space, are the people who are going to deeply resonate and identify with you... and lead to the sale. So in this episode, I'm talking all about my experience and some of the feedback I've received from my audience over the years, why I don't take it personally and how I decide what to do next with posts and content that have received feedback. Tune into this week's episode and let me know what you think! Any links mentioned in the show Peep the below Crisis Communications Social Media Flow Charts that might be helpful
LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 8 uncommon things I did to grow my business in the early days (Ep.24) | 05 Sep 2023 | 00:23:57 | |
Today on the podcast I'm talking about 8 uncommon things I did in the early days of growing my business (that most people won't do) and I'm talking about this as I'm feeling reflective about the growth that we've accomplished in my life coaching brand. We're in the midst right now of launching my signature program, The Reset for the final time ever so that I can create more spaciousness in my life moving forward - which I'm thrilled about, and this morning I checked our insights on Instagram and we're tracking with reaching 230k accounts in the last month, as well as recently hitting the 1 million downloads mark on the podcast. Our Pinterest also continues to gather views for our website and posts (even though I haven't been active there in almost a year) - we're sitting at 213k monthly views and all we've published there is repeating posts from years ago. So how did I do it? And this is what I want to address today. Not by just posting on Instagram 3 x per week. It's easy to look at someone who has a larger account and see their success and think that's all it takes, but full disclosure - in the start it might be a fair whack of work! So in today's episode I talk to you about 8 of the things I did in the early days of my business to set up the foundations that we have today. I hope you find it incredibly helpful and please reach out to me in the DM's at @launcheasylife if you have any questions at all (love when y'all reach out). Any links mentioned in the show Discover the 3 types of posts I've used to grow my Instagram to reach 250k per month LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| What type of product should you create first in your online business? (Ep.23) | 28 Aug 2023 | 00:14:05 | |
If you're working in health and wellness in any capacity (life coach, dietician, naturopath, acupuncturist - any profession that focuses on physical, emotional or spiritual wellbeing and health) - you've probably been trained to offer single sessions to frow your business, and if you've been following me for a while you know that's absolutely not the approach I recommend. Why? Because you've probably created your business so that... in essence, you could make a living working more flexible and probably part-time hours, and don't want to sacrifice income in order to have that... and even if you're just starting out and feeling like you just want to make some money - I guarantee that deep down, you don't want to make chump change. Single sessions appear great on the outside - like OMG I'm earning $120 per hour, but when it boils down - you're likely only going to be keeping 50% of that as take-home pay (at best) and then you'll probably spend more than double that time doing tasks that are necessary for growth, prospecting and admin - like bookkeeping, handling enquiries, professional development, website edits, social media etc. That means that when all is said and done, you'll probably walk away with an income that is more like $30 per hour - and only that amount if you're full. So... you've probably spied the internet and maybe searched things like 'passive income ideas for naturopaths' and wondering what product do you create next? Do you stick with 1:1 sessions (and how do you make that more sustainable? Do you create an online course? Or do you create a $27 ebook or collection of resources? In this episode, I'll walk you through which product you'll likely want to create and when the right time is to create each different type of product in your business. If this episode is helpful, make sure you subscribe and make sure you also come and follow me @launcheasylife on Instagram. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Which first? Grow your audience or build your signature program? (Ep.22) | 21 Aug 2023 | 00:17:40 | |
When people reach out to me in the DM's of Instagram, one of the biggest questions I'm asked (especially about Launch Easy Life and when the right time to join us) - it's - I'm just starting out - should I continue to build my audience for a while longer? Or should I create my program? And my opinion might not be what everyone else says but I'm generally in the camp of - you can start creating your program, wherever you are, and in today's episode I'm telling you some major reasons why that's the smartest approach. You'll learn:
I know you'll LOVE this episode and walk away with some major clarity on whether you should be focusing on growing your audience or building out your signature program. If you do love this episode - come and let me know over at @launcheasylife LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Online Course vs Membership. Which should you choose? (Ep.21) | 14 Aug 2023 | 00:29:46 | |
Since I've had my business, I've run 3 memberships - 2 of which lasted a year before I closed them and pivoted elsewhere, and one that is still running to this day. In today's podcast episode, I'm talking about my experience of running both online courses and memberships and 7 lessons (many unexpected) that I learned from each, as well as my preference and considerations for you if you're tossing up between running both. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 4 tools I can't live without in my business (and why) (Ep.20) | 07 Aug 2023 | 00:21:29 | |
When I look at my business, I often think that if I could sit and tinker with tech all day, I'd be a very happy woman but I know that for so many of you tech feels like a gigantic headache. I love researching and using tools in my business and they're one of the cornerstones of how I manage to get so much done in a short period of time - I have a list of STACKS of online tools I use in my business over in my black book opt in - DM me on Instagram @launcheasylife if you'd like a copy but today I'm sharing an in-depth look at my 4 ride or die tools in my business that help me save so much time. Honestly - if I could buy shares in these 4 companies, you best believe I would! Tune into today's podcast for the full tea on my platforms. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| The 5 best online business books I've read (Ep.19) | 31 Jul 2023 | 00:13:41 | |
Something that I absolutely used to love doing was listening to audiobooks a few years ago while I drove to my part-time corproate gig in Marketing - it used to be an hour drive there and another hour drive back and I'd listen to audiobooks - sometimes fiction, sometimes business books to help myself get into the zone of 'thinking' and then on the way back I'd listen to music and my playlists. But because the drive was such a decent chunk, I'd get through a full audiobook every two weeks or so. This year, I'm getting back into that but it's as I prioritise my health and wellness - I recently joined a gym and so I'm listening to audiobooks while I workout or when I'm walking or on the treadmill. Of all the books I've read, here is a bit of an eclectic mix of my top 5. Tune into the podcast to learn more about what they're about and when on your business journey I recommend listening to each one. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| How A Hero Signature Offer Increases Your Profit In Part Time Hours (Ep.114) | 27 Apr 2025 | 00:23:41 | |
Are you spinning your wheels trying to sell a Frankenstein collection of different offers— and none of them really seem to take off.... they're kinda... mediocre and underwhelming and none of them are particularly profit-generating? This episode is your sign to simplify everything and go all-in on ONE signature offer. In this episode, I’m walking you through:
If you'd like my help to either create and launch, or refine and scale your hero Signature Offer Suite - NOW is the time to join the waitlist for my mastermind, Peace and Profit - where the goal is that by the end of our time together you'll have either live launched your program with us twice, or have your evergreen funnel fully cooking with gas. If you're considering joining us in Peace and Profit - honestly you have to make sure your name is down on the waitlist because not only do we have an epic waitlist offer but also there's a chance we will fill all places before even making it to live launch. Click here to find out all the details and make sure your name is on our priority waitlist | |||
| 7 reasons I always show my price on my website (Ep.18) | 24 Jul 2023 | 00:19:17 | |
There's several different camps when it comes to whether or not to show your price on your sales page, particularly if what you're offering is a 1:1 package - one big school of thought is to get people to apply to work with you and then reveal the price on the sales call. This is not my strategy. I always show my price on my website, and in today's podcast I'm sharing 5 reasons I always show my price on my website. We're talking about:
Tune into today's episode and let me know what you think! And let's continue the conversation over on Instagram - find me here @launcheasylife LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Swipe my Easy Instagram Story Ideas (Ep.17) | 17 Jul 2023 | 00:25:38 | |
I remember when Instagram Stories first came out and the overarching thought in my mind was 'uggghhh, another thing I 'should' be doing on Instagram' and it felt like this unnecessary obligation and almost like Instagram was this black hole of time-sucking activities. Ha! Since that point, I've come to LOVE Instagram Stories! They are one of my favourite functions of the Instagram App and one of the best ways to really build trust, authority and most importantly conversions, so if you aren't using them, you're feeling confused about what to post on Instagram stories or generally feeling like a duck out of water on the platform, this episode is going to help you get into the flow of Instagram stories in a much easier way with this flow and it's something I used all the time in my life coaching business. Tune into today's episode for a really practical look at Instagram Stories and how you can get consistent, with stories that convert. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 3 things you need before running Facebook Ads (Ep.16) | 10 Jul 2023 | 00:15:46 | |
Facebook and Instagram ads are one of the biggest game changers for your business and I'll let you know - one of the things our clients have the most success with in the Well Conceived MastermindThere's a big misconception that Facebook and Instagram ad costs are skyrocketing, and the truth is that while maybe that's true for business coaching etc, it's not what I've seen at all for people who work in health and wellness and serve the general front end consumer (e.g. Molly who is going through Menopause or Sandy who has PCOS). In fact, this is where I feel it can be great to have a business that markets to front-end consumers - because you still have the ability to get leads at a really cost-effective price, and it also means that it's going to take away some of the heavy lifting on converting people into email subscribers and then clients/members in your programs.So, how do you know if you're ready for Facebook Ads? We talk in this episode about 3 things you need before running Facebook Ads and why they're so important (hint: if you don't do these it will be like putting lipstick on a pig!) LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Tips for working on your business during school holidays (Ep.15) | 03 Jul 2023 | 00:39:07 | |
I feel like this is the podcast that every mama needs but that nobody really talks about - how to get work done during school holidays when you're running your own business. Let's not pretend that it's easy to keep a business running when you're looking after small children during school holidays, especially if in your neck of the woods you're coming up to the big mama holidays. It's f*cking hard. To be honest, I've never known any different than to build my business around my girls - I first started the podcast when Chloe was a year old and I was also working part-time as a Marketing Consultant for an elite Girls' School. That doesn't mean I haven't felt resentment and like I've had a rope tied around my waist as I've tried to implement and create something, have a creative outlet, and feel like there has been something more to my life - other than to be a mother. What I've learned since then though is that mom guilt serves nobody - not yourself and not your children and I've made strides in navigating school holidays with my children, as well as generally running a business alongside my kids. In today's podcast, I share:
This is just one of the articles I shared in the Well Conceived Mastermind monthly magazine, Peace + Profit - if you'd like to know more and jump on the waitlist for the Mastermind (exclusively for women who run health and wellness businesses) then click here. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Do you need more qualifications or more business support? How to tell. (Ep.14) | 26 Jun 2023 | 00:13:46 | |
If I've ever been asked a question or seen it in our free Facebook Group for health and wellness service providers, it's this: Do I need business support, or do I need to get more qualified? People have a dream... but they don't know in which order they should do it, or how they get started. And then I feel like there are some professions that I feel enter an endless qualification binge and wanting to be qualified in all the things - but fail to progress further in their business. Tune into today's episode to learn how to decide what's next: business support or more qualifications and a logical order to starting your online business. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Online course on the top of your to-do list? You must do this. (Ep.13) | 19 Jun 2023 | 00:13:41 | |
Today on the Well Conceived Business Podcast, I'm diving into the single most important thing you need to do if 'create an online course' is on your to-do list. I bet that many of you have been seduced by the idea of creating and delivering an online course and rightly so - last week on the podcast I talked about just some of the incredible things an online course can give you - and help bring that Marie Kondo level joy back into your business. On today's episode you'll learn:
Tune in and let me know what you think - and if creating and launching an online course is on your heart - come and join me for our challenge starting NEXT WEEK - Business without Burnout: how to create a drool-worthy online course that skyrockets your business, your revenue and your free time (while creating a community of raving fans!). Click here to enroll in the challenge. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 17 reasons why an online course will set you free (Ep.12) | 12 Jun 2023 | 00:30:01 | |
Today on the podcast I'm sharing with you 17 reasons why an online course will set you free (and possibly be the most rewarding and beneficial step you take in your business).Even if you aren't sure whether an online course is right for your business model or expertise, (ahem... speaking to all of you who think the only way you can run your business is by doing seeing people individually) you're going to discover how creating and delivering an online course can not only help your clients more, but also help you create more revenue, more freedom and more impact.Still to this day the best (on all levels) stage of my business has been the time when I created and sold one single online course - but pulled levers within that to help provide folks with additional support and add more cash flow behind the scenes.Listen in to this episode and make sure you're subscribed to Well Conceived Business - especially over the next few episodes as we talk all things Online Courses and Signature Programs. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| The wrong way to launch a program or service (Ep.11) | 05 Jun 2023 | 00:29:39 | |
Today's podcast is for anyone who has already launched their online course or signature program, or for anyone who wants to launch but isn't there yet. I'm diving into 11 mistakes you might be making with your online course launches and what you really need to focus on in order to make more sales, make creating your assets faster, and ensure you're launching your online course in the right way.Just one note before you listen though: perfection is a unicorn: if doesn't exist (and I've made maaaannyyy of these mistakes along the way) - so the point is never to make things perfect before you get started, the right way to launch or do anything in your online business is to do it, rather than get paralysed and never get started because you're trying to do it all, and trying to do it all perfectly.So many of us are running our online businesses in between naptimes, 9 - 5s and patient consults - so done is always going to be better than perfect.Listen in and let me know what you think! Robyn LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Your 100k Signature Program Roadmap (Ep.10) | 29 May 2023 | 00:29:54 | |
Creating a successful signature program that is not only profitable but also helps establish yourself as an expert in your field whether you are just starting or looking to scale your existing program needs a solid plan for successful implementation. In this episode, I break down the steps to creating a successful signature program and give actionable tips and the need for marketing and promoting your program effectively. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Why I'm scaling back my fertility life coaching business (Ep.09) | 22 May 2023 | 00:34:22 | |
This podcast was... hard to record. I've ummed and ahhed for the longest time about what to do and how to move forward and I know that so many of you have been wondering what is going on behind the scenes of my life coaching and fertility business @mindbodyfertilityreset and the truth is that I haven't really known what to do. I love my fertility life coaching business. I am eternally grateful to my clients, my colleagues and everyone who has supported me as I've grown it. But the truth is that I can't run two businesses... well. So, I've decided to start shifting the way I run that business, even more, to allow me to focus my efforts here more at Launch Easy Life HQ. This is why I've finally made the decision and what it's going to look like from hereWith absolute honesty, and raw truths about what it takes to run two businesses and why I can't anymore.Robyn xx LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 8 Simple Steps To Scale Your Signature Offer Without Always Selling (Ep.113) | 22 Apr 2025 | 00:24:59 | |
✨ Ever feel like you're constantly selling in your online business—but nothing’s actually converting? ✨ Wondering how to scale your signature program without burning out or pushing people away? ✨ Is selling feeling misaligned, but you know you need to master it to grow? If you’re a coach or service provider with a signature group program and you’re stuck enrolling the same 4–8 people every launch, you might not have a marketing problem—you might have a sales problem. And in 2025, learning how to sell as well as market - is essential if you want to scale.In this episode, I break down 8 ways to increase your sales without feeling like you’re selling all the time. Here’s what we cover:
Ready to go deeper? The Peace + Profit Mastermind waitlist is now open! Folks on the waitlist will have the first opportunity to join us when waitlist only applications open on 1 May. Peace and Profit is a high strategy, high touch mastermind for established course creators, group program leaders and coaches ready to scale their businesses with a hero signature offer. | |||
| If I were starting my online business from scratch, here's what I'd do (Ep.08) | 15 May 2023 | 00:24:41 | |
Building a successful online business takes time, effort, and a willingness to learn and adapt. So here's what I'll do if I were starting my online business from scratch to build a business that I love and that supports my lifestyle.In this episode, I talk about:
LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 6 Hard Truths About Running an Online Business (Ep.07) | 08 May 2023 | 00:31:53 | |
Starting a business is not easy, but neither is working for someone else and so here are 6 HARD truths about running an online business and choosing your hard and having a plan when things get tough. In this episode, I talk about:
LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| How to Juggle Being a CEO and a Mother (Ep.06) | 02 May 2023 | 00:29:35 | |
The JUGGLE is real! Today's podcast is for all the mama's out there growing and building their businesses and juggling being a CEO and a mother. I've only known growing my business alongside being a mama and so here are 7 tips about how to manage the juggle and what I've found helpful as I go along. I talk about:
LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 7 Instagram Growth Tips for Health Businesses (Ep.05) | 24 Apr 2023 | 00:19:37 | |
Whenever I post about Instagram tips on my own Instagram, I get such good engagement – and I know that you know that Instagram is this unicorn platform that allows you to not only grow online, but also build engagement and connection with your audience and convert. All in the same place. But.. I see so many folks struggling with really getting traction on their accounts and I haven’t gatekept at all in this podcast episode – I’m talking about 7 Instagram Growth Tips for Health Businesses and it’s a goodie! I guarantee that if ‘Grow Instagram’ is on your to-do list in 2023, you’re going to love this episode and find at least 2 – 3 things that you could be leveraging better. The waitlist for the Well Conceived Mastermind is NOW OPEN – and applications will be opening shortly. You’ll find the link below but highly recommend that you jump on the waitlist if you’re ready to grow because first dibs go to existing Masterminders and then the waitlist and there are only 24 places available. First in, best dressed. Robyn xo LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 11 Biggest Mistakes I See Health Practitioners Make While Growing Their Online Business (Ep.04) | 24 Apr 2023 | 00:42:13 | |
Can we please for a moment acknowledge the huge learning curve of growing an online business. It’s freaking hard, and I feel like it takes way more time than any of us realise. I’ve now had the privileged position of getting a backstage pass to many online businesses within health and wellness and there’s a few common threads of things I see that lead to lacklustre results or a business that doesn’t feel aligned. In today’s episode I’m diving into the 11 biggest mistakes I see health practitioners make while growing their online business and we’re diving into all the topics from marketing and social media, to offer creation and products and services. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 6 Figures in 6 Hours per Week (What I Did and How You Can Do It Too) (Ep.03) | 24 Apr 2023 | 00:22:56 | |
I had to make a choice. Quit my business, or continue on in a radically different way. All I could give to my business was 6 hours per week (that also included life admin, me time… and didn’t include the time we’d take off for school holidays). I chose the latter, but that required massively overhauling the way I did online business. In this episode I talk about:
LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| That one time... when I quit my online business (Ep.02) | 24 Apr 2023 | 00:39:58 | |
In November 2018 I quit my online business. It was shortly after Ross and Olivia tag teamed in hospital EVERY weekend in September. I had just started a new part time role that was an hour drive away and needed to also juggle our other daughter… And the business. And 1836 other things. I had to cancel one of our live group coaching calls from Olivia’s hospital bed… And then remember getting one of those Zoom notifications that someone had still showed up to the call, so I had to quickly jump on and explain to this fertility warrior that I wasn’t going to be able to do that week’s call while she was beside me with an oxygen tube. So hard. My business felt impossible. I’d only started as a business 9 months ago (although I had the blog and podcast before that) and it had been at least six months of HUSTLE. I tried lots of packages. 1:1 coaching, single sessions, ebooks, group coaching…. I tried (and failed) to be everywhere. It felt messy and chaotic and a lot of DOING. And I got some $$$ into the door but not enough to pay myself (actually not enough to even pay myself back for what I had invested in logo’s and business coaches etc). And then… one day, I decided to unquit my business and just quit the strategy I’d been using up until now. In this episode you’ll learn:
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FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| From the depths of infertility to creating a dreamy life-coaching business (Ep.01) | 24 Apr 2023 | 00:29:24 | |
Welcome to the first episode of the Well Conceived Podcast. This is the story of how I went from navigating the depths of infertility to creating a dreamy life-coaching business… to where I am today, now sharing my 20+ years of experience in marketing, social media and growth to help you rise too. In today’s episode, I’m sharing:
LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Welcome to Six-Figure Signature Offers | 20 Apr 2023 | 00:01:11 | |
COMING 25 April.... Looking to grow your online health and wellness business without burnout? Then welcome to Signature Course Secrets, a podcast hosted by me! Marketing and Online Business Specialist, Robyn Birkin, just for health and wellness practitioners and professionals, like you. Whether you're just getting started or you're ready to scale your online business and reach for both more profit and more peace - you'll love Signature Course Secrets, a mix of healthy and refreshing conversations mixed with strategies, tips and insights to help you start, grow and scale your dreamy small business... in a healthier and more sustainable way. Here, we're not just about a business that is well paid, but here we're about creating one that is well lived. We're about... a healthy hustle. Whether you're all in on your business (but don't want the burnout) or building your side-hustle between naptimes or a 9 to 5, stay tuned to learn about creating and launching your signature program, generating more leads and more authority through social media, automation, Facebook Advertising, Instagram and podcasting. So if you're a Nutritionist, Naturopath, Health or Life Coach or other health-based service provider and you want a business that gives you back both time and money, hit subscribe and join us at Signature Course Secrets. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| The 4 Must-Have Elements of a High-Converting Sales Page (Ep.112) | 15 Apr 2025 | 00:23:53 | |
Wondering why your signature offer isn’t converting like it should? Do you secretly feel like your sales page might be the weak link? Or maybe you’ve written it, re-written it, and still feel like you’re missing something? In this episode, I’m breaking down the 4 non-negotiable elements every irresistible sales page must have if you want your audience to say, “YES – this is exactly what I need!” Inside the episode, I’m walking you through:
If you’ve ever felt unsure about your sales page or wondered if it’s truly pulling its weight in your launch – this episode is your roadmap to a sales page that does the selling for you. Hey! In case you haven't heard - the waitlist is NOW open to work with me in Peace and Profit. I have a small number of places available that our waitlist members have first access to (as well as an exceptional offer). If you'd like to learn how I can personally support you to scale up your revenue, without scaling up your time or team - do make sure you've put your name down on the waitlist here. | |||
| $100k Signature Offer Series Day 5: $497 Evergreen Online Course | 10 Apr 2025 | 00:13:51 | |
Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.
Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist hereWant the PDF cheat sheet from today’s episode? DM me “105” on Instagram @robynbirkin and I’ll send it straight to your inbox. No opt-in required. | |||
| $100k Signature Offer Series Day 4: $497 Online Course Funnel | 09 Apr 2025 | 00:25:05 | |
Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.
Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist hereWant the PDF cheat sheet from today’s episode? DM me “104” on Instagram @robynbirkin and I’ll send it straight to your inbox. No opt-in required. | |||
| $100k Signature Offer Series Day 3: $100k with $2,997 Mastermind | 08 Apr 2025 | 00:17:57 | |
Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.
Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist hereWant the PDF cheat sheet from today’s episode? DM me “103” on Instagram @robynbirkin and I’ll send it straight to your inbox. No opt-in required. | |||
| $100k Signature Offer Series Day 2: $100k with a $997 Group Coaching Program | 07 Apr 2025 | 00:20:23 | |
Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.
Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist hereWant the PDF cheat sheet from today’s episode? DM me “102” on Instagram @robynbirkin and I’ll send it straight to your inbox. No opt-in required. | |||
| $100k Signature Offer Series Day 1: $100k with a $397 Online Course | 06 Apr 2025 | 00:18:12 | |
Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.
Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist here DM me “101” on Instagram @robynbirkin and I’ll send it straight to your inbox. No opt-in required. | |||
| How To Escape The Pivot Trap And Grow A Peaceful Profitable Business (Ep.111) | 02 Apr 2025 | 00:15:31 | |
Do you keep pivoting, launching new offers, changing your niche or tinkering with your business model… but deep down know it’s just keeping you busy, not actually profitable. Stop. It's trashing your profit and your growth. When I work with clients, sometimes they'll come into the space feeling 'itchy' or like there is something radical to add or change in their business - and oftentimes when that occurs - rather than creating big (burnout-inducing) shifts, we create alignment and revenue through simplification. So, this episode is your invitation to pause for the sake of your profitability.
Whether you’re at 6 figures and feeling stretched, or on the edge of overcomplicating your funnel for the sake of “doing more”—this episode will help you come back to calm, focus and profit. You don’t need 17 new offers. You need to refine what’s already working. Links & Resources Mentioned:
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| Failed launch? The top 5 things I see in launches that failed in 2025 and what you should focus on next (EP. 123) | 01 Jul 2025 | 00:41:46 | |
Okay, so your launch didn’t go the way you planned… maybe it flopped entirely or just didn’t hit the numbers you were banking on. And now you’re sitting there wondering WTF: Was it the offer? Was it the price? Should I just burn it all down and start again?Deep breath, friend. As someone whose launched more times than I can count: not all is lost, and that offer you think failed, could actually result in your best launch yet, with just a few tweaks. In this episode, I’m walking you through the top 5 reasons why launches are still falling flat in 2025 (yep, even with good content, a solid offer, and a juicy course). I’ve gone deep on launch debriefs with clients inside my Mastermind, what's happening in the industry and pulled out the most common patterns I see when things just aren’t converting the way they should. And I’m giving you the EXACT questions I’d ask you if we were coaching 1:1. You’ll learn:
If you’ve been questioning everything about your last launch, this is the reset and reality check you need. Plus I’m sharing what I’ve personally learned from launching low ticket vs. signature offers (and what I’d do differently). We’re not letting one “meh” launch derail your dream. Here's what you're going to do. Links & Resources:Curious what it would look like to build a part-time business that actually pays you like a full-time one? The waitlist is open for Peace + Profit—where you'll come to scale to $250K+ with a simple, sustainable offer suite. You can apply now or pop your name on the waitlist to be the first to hear when doors officially open in September www.launcheasylife.com/mastermind | |||
| What buyers want in 2025 (How to sell your group program, mastermind or online course) (Ep.110) | 25 Mar 2025 | 00:18:54 | |
The online course and group program landscape is shifting—fast. If your sales page still highlights "self-study," "go at your own pace," or the number of modules and hours of content… you might be unknowingly turning buyers away. Because here’s the truth: in 2025, buyers don’t want more information—they want transformation, support, and accountability. Inside this episode, you’ll learn:
If your last launch didn’t hit the numbers you wanted, this episode will give you actionable insights to help you tweak, refine, and sell with confidence in 2025. Join the Waitlist for the Peace + Profit Mastermind | |||
| Hard things I've done in business that have made me more successful (Ep.109) | 19 Mar 2025 | 00:32:05 | |
It’s so easy (and common) to think that when you grow your business to a particular revenue level, everything becomes easier—or that business should always feel easier. The longer I run my own business, and the longer I support other business owners at the deepest level, I see that your level of success in business is a direct reflection of the level of discomfort you can navigate and hold, while remaining regulated and steady. And I can directly tie my success in business to many of the hard decisions I’ve made over the years. Such as... hiring a business coach for $4,000 on just an 8-week package as I started my business and right off the back of a failed launch—which then led to a program that made $150,000 across the following 18 months while I worked super part-time hours. Or... taking a pay cut early last year in order to reinvest in growth via email list building and joining a high-level mastermind... which then later led to a six-figure month and my best-ever sales year to date. Want to know more of the hard decisions I’ve made in business that I believe have directly been tied to my success? THIS is what I’m sharing in today’s episode with the hope that it inspires you to believe in yourself and your success and take a chance on yourself. 🔗 Want support in making bold business decisions? | |||
| $250k in 20 hours per week within 1 year. Here's what I'd tell you to do (Ep.108) | 11 Mar 2025 | 00:16:10 | |
What would it take to scale your business to $250K in revenue while working just 20 hours per week? If you came to me for a strategy audit with this goal, here’s exactly what I’d tell you to do. Inside this episode, I’m breaking down the six key steps you need to take to hit this revenue goal—without working yourself into burnout. In this episode, you’ll learn: ✔️ The biggest decision you need to make before setting your revenue goal ✔️ Why your signature offer is everything—and why most people overcomplicate their product suite ✔️ How to reverse engineer your numbers so you know exactly how many leads and sales you need ✔️ The reason most launches fail (hint: it’s not your product, it’s your lead strategy) ✔️ The power of iterating, launching, and refining—instead of constantly chasing new offers ✔️ Why selling isn’t just posting on Instagram—and what you actually need to do to close sales If you’re tired of throwing spaghetti at the wall, running in circles with too many offers, or not seeing the revenue growth you want, this episode is a must-listen. 📩 Ready to build a streamlined, profitable business? DM me on Instagram @robynbirkin to chat about how the Peace and Profit Mastermind can help you hit your next revenue milestone. | |||
| I'm in my low ticket era (and mildly terrified) (Ep.107) | 06 Mar 2025 | 00:26:50 | |
I’ve officially entered my low ticket era... and honestly? I’m mildly terrified. 😅 This shift has been a long time coming, and in this episode, I’m taking you behind the scenes of my thought process, why I waited over a year before making this move, and the lessons I’ve learned from experimenting with low-ticket offers in my previous business. Inside, I break down:
If you’ve ever thought about launching a low-ticket offer—or you’re wondering whether it’s really the right move for your business—this episode is a must-listen. I’m sharing everything I wish I’d known before diving in, plus how I’m navigating the shift while keeping my business profitable (and peaceful). Follow along to see how this plays out in real-time: 📩 Join my email list for updates and behind-the-scenes insights 📲 Follow me on Instagram @robynbirkin to watch this strategy in action | |||
| What my most successful clients have in common (Ep.99) | 13 Feb 2025 | 00:20:07 | |
Hi there! Can you believe the end of the year is almost here? Today, I’m starting reflections on 2024 to support you with strategic planning for 2025, and the lessons learned from supporting my most successful clients this year with the common threads of what I believe has made them successful. Whether you're running on empty or already planning your next big move, you've had an awesome year.... or you want next year to be radically different - this episode is packed with actionable strategies to set your business up for sustainable success in 2025 (maybe a few hard truths in there too!) Here’s what you’ll learn in this episode: 0:01 Reflections on 2024: How we’ve been planning for 2025 and what you can learn from it. 5:13 Addressing End-of-Year Exhaustion: Why some feel calm while others feel burnt out, and how to reset. 9:28 Fast Action Matters: How moving quickly (even imperfectly) sets you up for big wins. 17:02 Leveraging Support: Why asking for help is key to growth. 20:45 Consistency Over Perfection: How showing up regularly builds momentum. 26:34 The Long Game: How successful entrepreneurs focus on long-term strategies, not just short-term wins. Links and Resources Mentioned:
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| My words for 2025 – How they’re shaping my Peace and Profit decisions this year (Ep.106) | 11 Feb 2025 | 00:20:24 | |
Are you looking to build a business that balances bothpeace and profit in 2025? Curious how intentional words can shape your business strategy? In this behind-the-scenes episode, I’m sharing mywords for 2025 and how they’re already influencing my decisions to grow a fulfilling, sustainable business. I’ll take you through:
One of the biggest shifts this year has been my decision tocap the Peace and Profit Mastermind and focus on creating a moreintimate, high-touch experience (because who wants to get lost in a 200-person group program?Ewww, David.). This decision is driven by my commitment todelivering a high-quality, results-focused space where every single member gets the absolute best of me and my team. We already support our Mastermind clients with:
Everything is designed to help youmaximise profit with ease. This year, we’re going even further. We’re creatingcustom GPTs tailored for our Mastermind members—designed to help you get3x the work done in the same amount of time. Whether you’re in the early stages of your business or looking to simplify and scale, this episode will give you a fresh perspective on how togrow with both ease and intention. | |||
| 4 Offer Suite Mistakes Keeping You Stuck Under $10K Months (Ep.105) | 05 Feb 2025 | 00:19:50 | |
Struggling to scale your business? Feeling stuck at $50k despite having multiple offers and feeling like you're hustling all the time? I've just come out of a season of auditing dozens of businesses and one of the biggest things keeping these business owners from hitting $10k months consistently (and beyond to multi-six figures) that is also one of the easiest things to fix - is their offer suite. Not all offers will make you enough profit. Some offers sabotage other offers In this episode, I'm speaking to four of the big offer suite mistakes that might be sabotaging your revenue, keeping you overworked, and preventing you from reaching your Sweet Six business goals. Here’s what you’ll learn:
LINKS + WORK WITH ROBYN
If you’re ready to stop spinning your wheels and start building a lean, profitable business, this episode is a must-listen. | |||
| TikTok Bans! Instagram Changes! Putting all of your eggs in one basket + how we're growing our audience in 2025 (Ep.104) | 21 Jan 2025 | 00:24:54 | |
Are you relying too heavily on one social media platform to grow your business? In this episode, we're talking about the EXHAUSTING ROLLER COASTER of social media in the last week from TikTok's Ban (or really... shall we call it a little time out? 😂), Instagram dropping a bunch of changes on us without notice (including a new app), Zuck making changes to fact checking and also secretly dropping really big and significant changes for health and wellness businesses running ads - specifically - we're speaking about how to diversify your audience growth channels and exactly what we're doing in my business to not only grow but diversify (after I had an 'all eggs in one basket' moment last year) Here’s what you’ll learn:
Mentioned in this episode:
If you’re ready to take control of your audience growth and diversify your strategy for a more resilient business, this episode is for you. FOLLOWDaily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||