Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs – Details, episodes & analysis

You’re showing up. You’re posting. But it’s just not working.

Wanna know why?It’s probably not that you suck or that people don't like you —it’s that your strategy is wonky donkey. In this episode, I’m walking you through 8 of the most common mistakes I see (and the super simple ways to fix them TODAY).

This isn’t about more hacks or trends. This is about the foundations of a strategy that actually works—and one that doesn’t burn you out in the process.

We’re talking:

• Why “posting 3x a week” is BS
• The difference between momentum posts and dead-end posts (this alone will change your content forever)
• Why that post you spent hours designing still isn’t getting seen—and what to focus on instead
• How to set real, revenue-linked targets instead of chasing likes and follows

If you’re ready to stop spinning your wheels, start posting smarter, and finally create content that brings in leads and sales… you’re gonna love this one.

And if you want my step-by-step system for making content creation lightning fast and wildly effective? You need to get inside Batched Bootcamp.

It’s only $47 and it comes with everything you need—plug-and-play content frameworks, AI prompts, templates, caption formulas, and your ticket to our next live “get-it-done” round.

➝ Grab Batched Bootcamp here

Links + Resources:

• Get Batched: https://www.launcheasylife.com/batched/
• DM me “Batched” on Instagram and I’ll send you everything
• Explore my other mini courses and guides at https://www.launcheasylife.com/shop/

Let me paint a picture of what I see often.

Instagram feels like a relentless chore?

Half the time, you sit there staring at your screen, wondering what to say, what to post, and whether it’s even worth it anymore.

And the other half of the time, you post but feel like you're getting crickets... and you want to make your posts pop off but... it doesn't feel like that in reality.

I get it. But in this episode, I’m giving you a totally different perspective—because I actually love Instagram. And I’m going to walk you through exactly why - both from a mindset and a tactical perspective (plus what you can do if you’re totally over it - to actually start enjoying posting again and feel like you're getting more traction on Instagram).

Here's some of that I'm speaking to:

• The real reason your posts aren’t working (hint: it’s not you, it’s your strategy)
• How I batch months of content in a fraction of the time
• What actually matters more than likes (this one might set you free)
• How to post faster, better, and with way less overthinking
• Why it’s not just Instagram—your whole business model might need a rethink

If you’ve been tying your self-worth to your engagement, comparing yourself to giant creators with teams of 17, or just want to crawl into a hole instead of posting every time you open the app… this episode is your permission slip to do things differently.

And if you want to make it even easier on yourself? Join me for Batched Bootcamp. It’s my $47 grab-and-go guide that’s jam-packed with AI prompts, plug-and-play content calendars, reel templates, and the exact workflow I use to post lightning fast (and still get results). You’ll also get a free ticket to the next live round where we do it all together. 

👉🏻Click here to join Batched Bootcamp

Links + Resources:

• Get Batched: https://www.launcheasylife.com/batched/
• DM me “Batched” on Instagram for the link
• Want my exact weekly schedule and how I manage my time? DM me “CEO” and I’ll send you my full 16 Hour CEO guide (free)

This ENTIRE month I'm talking all things Instagram and next week I'm diving even deeper into how to stop wasting time on the ‘gram and actually start making it work for your business—so make sure you’re subscribed.

Put your name down on the Peace + Profit Mastermind Waitlist 

A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  

• Next intake: 01 June 2025
• Waitlist applications open: 01 May 2025

Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠⁠Join the waitlist here⁠⁠Want the PDF cheat sheet from today’s episode?

DM me “105” on Instagram ⁠⁠@robynbirkin⁠⁠ and I’ll send it straight to your inbox. No opt-in required.

Today on the podcast I'm talking about 8 uncommon things I did in the early days of growing my business (that most people won't do) and I'm talking about this as I'm feeling reflective about the growth that we've accomplished in my life coaching brand.

We're in the midst right now of launching my signature program, The Reset for the final time ever so that I can create more spaciousness in my life moving forward - which I'm thrilled about, and this morning I checked our insights on Instagram and we're tracking with reaching 230k accounts in the last month, as well as recently hitting the 1 million downloads mark on the podcast. Our Pinterest also continues to gather views for our website and posts (even though I haven't been active there in almost a year) - we're sitting at 213k monthly views and all we've published there is repeating posts from years ago.

So how did I do it?

And this is what I want to address today. Not by just posting on Instagram 3 x per week.

It's easy to look at someone who has a larger account and see their success and think that's all it takes, but full disclosure - in the start it might be a fair whack of work!

So in today's episode I talk to you about 8 of the things I did in the early days of my business to set up the foundations that we have today.

I hope you find it incredibly helpful and please reach out to me in the DM's at @launcheasylife if you have any questions at all (love when y'all reach out).

Any links mentioned in the show

Discover the 3 types of posts I've used to grow my Instagram to reach 250k per month

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you're working in health and wellness in any capacity (life coach, dietician, naturopath, acupuncturist - any profession that focuses on physical, emotional or spiritual wellbeing and health) - you've probably been trained to offer single sessions to frow your business, and if you've been following me for a while you know that's absolutely not the approach I recommend.

Why? Because you've probably created your business so that... in essence, you could make a living working more flexible and probably part-time hours, and don't want to sacrifice income in order to have that... and even if you're just starting out and feeling like you just want to make some money - I guarantee that deep down, you don't want to make chump change.

Single sessions appear great on the outside - like OMG I'm earning $120 per hour, but when it boils down - you're likely only going to be keeping 50% of that as take-home pay (at best) and then you'll probably spend more than double that time doing tasks that are necessary for growth, prospecting and admin - like bookkeeping, handling enquiries, professional development, website edits, social media etc.

That means that when all is said and done, you'll probably walk away with an income that is more like $30 per hour - and only that amount if you're full.

So... you've probably spied the internet and maybe searched things like 'passive income ideas for naturopaths' and wondering what product do you create next? Do you stick with 1:1 sessions (and how do you make that more sustainable? Do you create an online course? Or do you create a $27 ebook or collection of resources? In this episode, I'll walk you through which product you'll likely want to create and when the right time is to create each different type of product in your business.

If this episode is helpful, make sure you subscribe and make sure you also come and follow me @launcheasylife on Instagram.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

When people reach out to me in the DM's of Instagram, one of the biggest questions I'm asked (especially about Launch Easy Life and when the right time to join us) - it's - I'm just starting out - should I continue to build my audience for a while longer? Or should I create my program?

And my opinion might not be what everyone else says but I'm generally in the camp of - you can start creating your program, wherever you are, and in today's episode I'm telling you some major reasons why that's the smartest approach.

You'll learn:

1. Why launching first is the smarter option
2. Why not launching could be the reason your online course
3. What happened when my audience skyrocketed to 10k email subscribers and 20k Instagram followers (and why this is a major reason why you'd want to launch now)
4. How to detach yourself from whether or not people join your program
5. My 'magic' email subscriber number (and why)

I know you'll LOVE this episode and walk away with some major clarity on whether you should be focusing on growing your audience or building out your signature program. If you do love this episode - come and let me know over at @launcheasylife

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Since I've had my business, I've run 3 memberships - 2 of which lasted a year before I closed them and pivoted elsewhere, and one that is still running to this day.

In today's podcast episode, I'm talking about my experience of running both online courses and memberships and 7 lessons (many unexpected) that I learned from each, as well as my preference and considerations for you if you're tossing up between running both.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

When I look at my business, I often think that if I could sit and tinker with tech all day, I'd be a very happy woman but I know that for so many of you tech feels like a gigantic headache.

I love researching and using tools in my business and they're one of the cornerstones of how I manage to get so much done in a short period of time - I have a list of STACKS of online tools I use in my business over in my black book opt in - DM me on Instagram @launcheasylife if you'd like a copy but today I'm sharing an in-depth look at my 4 ride or die tools in my business that help me save so much time. Honestly - if I could buy shares in these 4 companies, you best believe I would!

Tune into today's podcast for the full tea on my platforms.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Something that I absolutely used to love doing was listening to audiobooks a few years ago while I drove to my part-time corproate gig in Marketing - it used to be an hour drive there and another hour drive back and I'd listen to audiobooks - sometimes fiction, sometimes business books to help myself get into the zone of 'thinking' and then on the way back I'd listen to music and my playlists.

But because the drive was such a decent chunk, I'd get through a full audiobook every two weeks or so. This year, I'm getting back into that but it's as I prioritise my health and wellness - I recently joined a gym and so I'm listening to audiobooks while I workout or when I'm walking or on the treadmill.

Of all the books I've read, here is a bit of an eclectic mix of my top 5. Tune into the podcast to learn more about what they're about and when on your business journey I recommend listening to each one.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

There's several different camps when it comes to whether or not to show your price on your sales page, particularly if what you're offering is a 1:1 package - one big school of thought is to get people to apply to work with you and then reveal the price on the sales call.

This is not my strategy. I always show my price on my website, and in today's podcast I'm sharing 5 reasons I always show my price on my website.

We're talking about:

• Your own money blocks and why it's important to work on that
• How to have much better sales calls (and a secret tip to handling objections like a pro)
• How to build trust with your client (before you've even spoken to them)

Tune into today's episode and let me know what you think! And let's continue the conversation over on Instagram - find me here @launcheasylife

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin